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NowBetNow Shortlisted for SBC Award at SBC Summit 2023

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NowBetNow shortlisted in the coveted Rising Star in Sports Betting Innovation/Software category in this year’s SBC Awards

Provider of automated, multi-channel personalised content for iGaming and casino operators, NowBetNow, has been shortlisted for the Rising Star in Sportsbetting Innovation/Software of the year award at this year’s SBC Awards in Barcelona on September 21, 2023.

This award was created to recognise the leading software innovators helping to transform the sports betting market. NowBetNow automates betting suggestions content for several major sportsbook operators. Its technology generates and displays live bet suggestions, has dynamic prices, is personalise-able and clickable straight through to betslip.

Before NowBetNow started developing its core offering, there was nothing in the market like it. NowBetNow has transformed the nature of operators’ bet suggestions. Pre-2018, operators had to write and design display content manually using tools like Photoshop. Because this process was previously so labour intensive, until recently display content published on operators’ websites tended to contain long-term, generic offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’.

The volume of offers being created in a typical week was limited by marketing manpower available to operators. It was a constant frustration for them. NowBetNow can deliver large volumes and varieties of personalisable betting content at scale for operators regardless of channel and jurisdiction.

Today, NowBetNow enables some of its operator customers to show over 200,000 pieces of unique betting content per month across multiple channels, all in a highly brand consistent, channel-optimised and fully compliant manner.

To produce this compelling content, NowBetNow integrates with the customers’ back-end systems including price feeds, casino and wagering data. Operators’ customers prefer NowBetNow-created content because it provides bet-able content that is available when and wherever they are: on the app, via the website, e-mail, Facebook, Instagram or X (formerly Twitter).

Typical time from decision to select NowBetNow, to go live, is under 30 days. NowBetNow can also click through data on new offers, enabling operators to apply this customer insight to fine tune campaigns; only using methods that generate maximum consumer engagement to boost average revenue per player.

The SBC Awards celebrates the very best of the iGaming industry including sportsbook and casino software providers, operators, payments and marketing services providers. SBC Award winners will be unveiled at the SBC Awards Dinner on September 21, 2023, to be held at Caves Codorniu, Barcelona as the climax of the SBC Summit Barcelona taking place at Fira Barcelona Montjuic from September 19 to 21, 2023.

“It is great to be recognised at the SBC Awards Barcelona once again,” the co-founder and Chief Executive Officer for NowBetNow, Stewart Vassie, said. “NowBetNow has built the solution to increase advertising personalisation while automating delivery of timely, relevant live bet suggestions to customers across multiple digital channels and using multiple languages.

“As a result, we now know we can add value to many more largescale operators in both the sportsbook and casino world. We look forward to delivering more value to cutting-edge operators now we have proven our value working with some of the largest players in the market.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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