Online casino Mr Vegas, owned by leading gaming operator Videoslots, has announced a sponsorship agreement with EFL Championship football club West Bromwich Albion.
The Malta-based operator is now visible to fans as of Saturday 26th August, with its logo appearing on the back of the Albion strip as the team faced Middlesbrough at The Hawthorns in its fourth game of the 2023/24 season.
This new deal will also see Mr Vegas become an official casino partner, boosting awareness of the online casino in the UK and beyond.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region.
“This new partnership with West Brom has given us the opportunity to target the second-largest city in the UK, allowing us to promote a range of activation and branding activities in Birmingham and we are really excited to see the Mr Vegas brand in full display.”
Tomasz Chadwick, Albion Head of Commercial, added: “Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the Club.
“They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.
“It is incredibly important that we continue to source new partnership agreements that provide the Club with a strong commercial foundation, but we keep in mind that any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling.”
