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ULTRA AND CLD DISTRIBUTION LAUNCH NEXT-GENERATION ESPORTS PLATFORM ULTRA ARENA
Ultra, a complete PC video gaming ecosystem created by AAA games industry talent from companies like Ubisoft, Playstation and Nintendo, and CLD Distribution, owner of Smartoys stores and official distributors for the largest retailers in Europe, today proudly announce the launch of Ultra Arena, a next-generation esports and tournament platform for all gamers.
Created to expand access to competitive gaming for casual gamers and pros alike, Ultra Arena will go live globally on 8th August 2023 following a series of successful closed beta tournaments. Currently, gamers often need to join a multitude of third-party websites and Discord servers to compete in their favorite games. Ultra Arena addresses this by integrating directly within Ultra’s ecosystem of PC gaming apps, bringing together tournament organization, prizes and rewards in a single intuitive hub.
In addition to major benefits for gamers, Ultra Arena provides a multitude of opportunities for publishers, esports organizations, and gaming brands to connect with their audiences. Apart from supporting tournament sponsorships and custom branding for teams and competitions, brands and organizations have the ability to create and oversee their own exclusive tournaments and events. They can also assemble highly competitive lineups to represent them by directly engaging with emerging esports talents.
Ultra Arena will host tournaments for titles including League of Legends, Overwatch 2, CSGO, PUBG, as well as games that are already available to play on Ultra Games. Tournament organizers take control of the rules and brackets to cater to various skill levels, as well as reward systems. Prize pools can be made up of Ultra’s $UOS ecosystem token, digital games, and digital collectibles. Physical licensed products such as graphics cards and keyboards can also be offered, which players can choose to keep or trade with others on Ultra’s built-in Uniq Marketplace.
Ultra’s co-CEOs – Nicolas Gilot and David Hanson – have a long track record in gaming and esports, even creating their own CSGO org in the early 2000s. Announcing the launch of Ultra Arena, Nicolas Gilot said:
“Today, esports beyond the very top professional level quickly becomes a mishmash of tournament platforms, Discord servers, and LFG groups. It’s a major challenge for competitive gamers and excludes casual gamers who’d nevertheless like to compete against similar ability players on their favorite games. By offering a convenient and user-friendly hub within the wider Ultra ecosystem, we’re making it easier for players of all skill levels to access tournaments whilst providing unparalleled opportunities for esports and gaming brands to engage their fans and communities.”
Raphael Pluta, CEO of CLD Group, said:
“After 24 years of passionate work within the gaming industry, I’m so proud of this partnership that will enable gamers to grow, compete and have fun in a safe and exciting environment. Our ambition is to connect physical products with this futuristic esports platform to offer the very best phygital experience. I strongly believe that Ultra Arena is an opportunity for retailers and e-tailers around the world to create communities, build marketing activations and grow their fan bases in innovative and authentic ways. Now more than ever, the gaming industry will show its power!”
The launch of Ultra Arena follows the successful public launch of Ultra Games, Ultra’s next-generation PC games store, in April 2023. Tournaments can be held on Ultra Arena for any suitable gaming title, regardless of their availability on Ultra Games. Ultra Arena will be regularly updated with new features such as large-scale ongoing leagues for key esports titles. To download Ultra and start exploring the ecosystem, click here.

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7Stars Partners Presents OnlySpins: A First-of-Its-Kind Casino With Advanced Gamification and Exclusive Playful Content
7Stars Partners is proud to announce the launch of OnlySpins — a first-of-its-kind casino brand that redefines the gaming experience, where fantasy meets interactive storytelling.
A Unique Concept That Goes Beyond Traditional Play
OnlySpins is a fully gamified environment where players interact with real models, unlock exclusive moments, and progress through personalised storylines on a paradise island. Each location introduces a stunning model with her own character, photos, and videos — turning every journey into an immersive and rewarding experience.
Engagement Through Gamification
The core of the experience is the OnlySpins Slot Machine, where players use Energy to spin and trigger outcomes such as OnlyBucks, story progression, or mini-games. These mini-games add variety and chance-based excitement, rewarding players with additional currency, Collection Cards, and progress boosts.
Players can spend OnlyBucks to send gifts and go on dates with the models, unlocking exclusive real content and progressing the Affection Meter. Each interaction deepens the storyline and provides tangible casino rewards such as bonus money, free spins, or real cash. Completing collections of Cards tied to each model unlocks special videos and further rewards — ensuring ongoing engagement and motivation to continue playing.
Interactive Intimacy That Retains Players
What truly sets OnlySpins apart is its layer of real-time live chat with models. Players can subscribe to chat directly with real models, receiving personalized messages, photos, and videos. This creates a strong sense of exclusivity and intimacy, driving repeat engagement and loyalty beyond standard bonus mechanics.
Benefits for Partners
For affiliates and partners, OnlySpins represents a powerful new revenue opportunity:
- Proven Conversion: The combination of slots, gamification, and exclusive-to-you content keeps players engaged and coming back for more fun.
- Retention Beyond Bonuses: Story-driven progression, collections, and interactive chat extend player lifetime value.
- Premium Brand Positioning: With stylish visuals and real model-driven storytelling, OnlySpins differentiates itself from all competitors.
- Global Scalability: Mobile-first design, multilingual support, and flexible payments allow rapid expansion across GEOs.
“OnlySpins is built to convert, retain, and scale,” said Krystal Tsiattalos, Head of Affiliates at 7Stars Partners. “It’s so much more than just a casino. This unique platform combines iGaming mechanics with exciting interactive entertainment, delivering measurable results for our partners. We believe this is the future of engagement in online gaming.”
About 7Stars Partners
7Stars Partners is a leader in the global iGaming affiliate industry, promoting innovative brands that merge entertainment, technology, and exceptional player experiences. With a growing portfolio of successful brands, the company continues to set new standards in retention, conversion, and partner growth.
OnlySpins is now live.
Partners can connect with the team today to learn how this groundbreaking brand can unlock new revenue opportunities.
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Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe
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Wazdan, the leading gain-focused developer, is ready to make its mark at the upcoming SiGMA Central Europe summit in Rome, taking place from 4th to 6th November at the Fiera Roma.
Italy represents one of Europe’s largest untapped online gambling markets, with total gambling revenue currently standing at an estimated €16 billion. Currently, only 25% of the market operates online, leaving €12 billion in offline revenue waiting to be unlocked.
Situated at stand 4040, Wazdan will be on hand to showcase the company’s Online gaining formula, featuring its captivating portfolio with over 250 certified games translated in more than 30 languages across 25 regulated markets.
Attendees will have the chance to experience the highly anticipated Mighty Wild: Gorilla release, while the recently launched Cash Grotto, 16 Coins x5000 and Mighty Crown: Legacy of Mars will also be on show, with all experiencing impressive early performances with the studio’s operator partners globally.
Turning attention to Wazdan’s industry-renowned network promotions, those in Rome will also benefit from invaluable insight into the upcoming multi-stage €6,000,000 Network Promotion, which has been built to secure long-term player retention rates during the busy festive period.
Beyond the product showcasing and prize giveaways, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Italy’s thriving iGaming sector.
The event’s prominence on the global industry calendar makes it a natural fit for Wazdan’s ambitions to lead the way in compelling slot innovation and partner-focused growth.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SiGMA Central Europe is a fantastic opportunity to connect with partners and share how our Online gaining formula continues to drive measurable growth.
“We are delighted to be acting as a partner throughout the three-day summit, and look forward to shedding light on how our powerful game mechanics and retention tools can help partners accelerate their success in this dynamic market.”
The post Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe appeared first on European Gaming Industry News.
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Push Gaming doubles the Halloween thrills with Tarot Treasures and Tricky Treats
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B2B gaming supplier Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats.
Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.
Meanwhile, Push Originals showcase the studio’s signature creative approach and innovative spirit, with Tricky Treats leading the way in this fresh line-up.
Tarot Treasures shuffles its diabolical deck in a spellbinding world where mysticism meets the proven success of the Push Ways mechanic.
Following the acclaim of Big Bite Push Ways, the feature receives a supernatural twist just in time for Halloween.
The introduction of cascade trails adds a fresh layer of gameplay, with enhanced dynamics during free spins. Players will also discover how hot zones and cascade trails combine to create electrifying experiences that offer both variety and excitement.
A week later, on October 22nd, Tricky Treats takes Halloween to the sweeter side, offering players a colourful cast of candy characters and a unique cluster wins mechanic.
Its innovative sticky wilds increase their multiplier with every win, while features such as Push Bet, which guarantees wilds, and the bonus buy option allow players to tailor their strategies to their own play style.
Added layers of thrill come from instant prize multiplier symbols and wild multiplier symbols, which boost all wilds and prizes on screen for explosive payout potential.
George Fil, Director of Product Strategy at Push Gaming, said: “With Halloween on the horizon, we wanted to give players two very different—but equally exhilarating—seasonal experiences. Tarot Treasures takes the Push Ways mechanic in a supernatural direction.
“Tricky Treats, on the other hand, leans into the fun of the season with brilliantly designed candy characters and cluster wins that keep the action flowing.
“Together, both releases show how we’re pushing variety and innovation across themes, mechanics and volatility to deliver Halloween content players will love.”
The post Push Gaming doubles the Halloween thrills with Tarot Treasures and Tricky Treats appeared first on European Gaming Industry News.
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