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ULTRA AND CLD DISTRIBUTION LAUNCH NEXT-GENERATION ESPORTS PLATFORM ULTRA ARENA

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Ultra, a complete PC video gaming ecosystem created by AAA games industry talent from companies like Ubisoft, Playstation and Nintendo, and CLD Distribution, owner of Smartoys stores and official distributors for the largest retailers in Europe, today proudly announce the launch of Ultra Arena, a next-generation esports and tournament platform for all gamers.

Created to expand access to competitive gaming for casual gamers and pros alike, Ultra Arena will go live globally on 8th August 2023 following a series of successful closed beta tournaments. Currently, gamers often need to join a multitude of third-party websites and Discord servers to compete in their favorite games. Ultra Arena addresses this by integrating directly within Ultra’s ecosystem of PC gaming apps, bringing together tournament organization, prizes and rewards in a single intuitive hub.

In addition to major benefits for gamers, Ultra Arena provides a multitude of opportunities for publishers, esports organizations, and gaming brands to connect with their audiences. Apart from supporting tournament sponsorships and custom branding for teams and competitions, brands and organizations have the ability to create and oversee their own exclusive tournaments and events. They can also assemble highly competitive lineups to represent them by directly engaging with emerging esports talents.

Ultra Arena will host tournaments for titles including League of Legends, Overwatch 2, CSGO, PUBG, as well as games that are already available to play on Ultra Games. Tournament organizers take control of the rules and brackets to cater to various skill levels, as well as reward systems. Prize pools can be made up of Ultra’s $UOS ecosystem token, digital games, and digital collectibles. Physical licensed products such as graphics cards and keyboards can also be offered, which players can choose to keep or trade with others on Ultra’s built-in Uniq Marketplace.

Ultra’s co-CEOs – Nicolas Gilot and David Hanson – have a long track record in gaming and esports, even creating their own CSGO org in the early 2000s. Announcing the launch of Ultra Arena, Nicolas Gilot said:

“Today, esports beyond the very top professional level quickly becomes a mishmash of tournament platforms, Discord servers, and LFG groups. It’s a major challenge for competitive gamers and excludes casual gamers who’d nevertheless like to compete against similar ability players on their favorite games. By offering a convenient and user-friendly hub within the wider Ultra ecosystem, we’re making it easier for players of all skill levels to access tournaments whilst providing unparalleled opportunities for esports and gaming brands to engage their fans and communities.”

Raphael Pluta, CEO of CLD Group, said:

“After 24 years of passionate work within the gaming industry, I’m so proud of this partnership that will enable gamers to grow, compete and have fun in a safe and exciting environment. Our ambition is to connect physical products with this futuristic esports platform to offer the very best phygital experience. I strongly believe that Ultra Arena is an opportunity for retailers and e-tailers around the world to create communities, build marketing activations and grow their fan bases in innovative and authentic ways. Now more than ever, the gaming industry will show its power!”

The launch of Ultra Arena follows the successful public launch of Ultra Games, Ultra’s next-generation PC games store, in April 2023. Tournaments can be held on Ultra Arena for any suitable gaming title, regardless of their availability on Ultra Games. Ultra Arena will be regularly updated with new features such as large-scale ongoing leagues for key esports titles. To download Ultra and start exploring the ecosystem, click here.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

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Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/

The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.

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Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025

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Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025

Join the most influential gaming industry professionals from throughout the world when ICE opens at Fira Barcelona Gran Via, 20 –22 January 2025. The first edition of the world-leading business event to be held outside the UK will feature a record 1,000 exhibitors following unprecedented demand for space from world gaming’s leading innovators covering every sector and every jurisdiction.

ICE and the co-located iGB Affiliate – which will occupy 120,000 square metres compared to the 100,000 sqm used in London – connect the entire global industry and provide access to the very latest cutting-edge innovations, technological solutions, regulatory updates, and insights which assist entrepreneurial businesses to enter new jurisdictions and build market share.

ICE is the event where the industry launches tens of thousands of game-changing, landmark products and where visitors can explore the future of gaming. For more information on the event where the world of gaming goes to do business and to register: icegaming.com

 

The post Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025 appeared first on European Gaming Industry News.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

The post SIS and Premier Greyhound Racing reveal improved greyhound race time schedule appeared first on European Gaming Industry News.

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