Highly anticipated sequel elevates gameplay with extended reelset and host of fresh features

 Playson, the accomplished digital entertainment supplier, has unveiled the eagerly awaited release of Coin Strike 2: Hold and Win, with an extended reelset and array of new features including Super Strike Coins, lighting up the reels with big win potential.

Combining an instantly recognisable fruit theme with more dynamic mechanics, the title ensures captivating gameplay for players and builds on the overwhelming success of the studio’s chart-topping predecessor, Coin Strike: Hold and Win.

Landing the newly introduced Super Strike Coins provides a stylish twist to the 3×4, eight payline slot. As well as triggering the beloved Collect Feature, there is also the chance of unlocking the Strike Boost Feature which randomly grants up to 10x multipliers, instant Jackpots or extra Bonus Coins, significantly boosting the chance of lavish returns.

Bonus Coins landing on reels one and three, alongside Strike or Super Strike Coins on reel two, paves the way for the iconic Hold and Win Bonus, where only the highest paying symbols are at play. Strike and Super Strike Coins remain sticky throughout.

Benefits of Super Strike Coins come into effect during bonus play, with the powerful icons collecting all displayed coin values – including Strike Coins – during a single spin.

The random appearance of Grand, Major, Minor and Mini Bonus symbols during base and bonus play can also trigger one of four corresponding in-game jackpots, including the Grand Jackpot standing at 1,000x.

For slot enthusiasts with their eyes firmly on sizeable bonus wins, Random Strike, High Strike and Super Strike Bonus Games are also available for purchase, with the latter launching bonus play with one or more Super Strike Coins with the guarantee of Strike Boost also at play.

Coin Strike 2: Hold and Win marks Playson’s latest blockbuster release, underlining the supplier’s ability to capture the interest of players around the world with fresh takes on its top-performing releases.

Tamas Kusztos, CCO at Playson, said: “Coin Strike 2: Hold and Win is a true showcase of our commitment to deliver high quality, player-focused content that evolves with market demand. The addition of the Super Strike Coins and enhanced bonus mechanics elevates the experience while retaining the charm that made the original a standout success.

“We are confident this sequel will resonate strongly with our partners and players alike, driving continued engagement across our global network.”

Evoplay, the award-winning game development studio, has reported a successful first half of 2025 marked by strong commercial growth, continued product expansion and new milestones across key verticals.

In the first half of 2025, the studio launched 19 new titles and saw a 47% rise in player activity compared to the same period last year. Total rounds played increased by 27%, while gross gaming revenue (GGR) grew by 21% and the total bet amount by 24%, reaffirming Evoplay’s status as one of the fastest-expanding suppliers in the iGaming sector.

Evoplay’s innovative output and unique game design continued to earn industry recognition. The studio received the Slots Provider of the Year award at the AffPapa Awards and claimed the Game Design & Art Direction trophy at the SBC Awards Europe, recognised for the groundbreaking title Adrenaline Rush.

Alongside core slots and instant games, Evoplay continued to build momentum in lottery and bingo. The company launched Adrenaline Rush: Scratch, a new approach to digital lottery entertainment, and established new partnerships with state operators, including Loterías Torito in Peru and Azerlotereya in Azerbaijan. All titles were fully localised to comply with lottery regulations and responsible gaming standards, featuring customised game mechanics and content specific to each market.

“Our lottery offering represents a significant milestone in Evoplay’s journey,” said Frank Cecchini, Head of Lottery at Evoplay. “We’ve shown that our games can support lotteries in attracting new audiences and diversifying operators’ portfolio, without undermining the trust and structure of the traditional lottery model.”

In tandem with product development, Evoplay also enhanced its global marketing strategy. The studio launched its Big Adventures Campaign, its most extensive network campaign to date, supported by a €2.5 m prize pool, and continued to enhance the Client Area, a dedicated platform that offers partners easy access to promotional materials and tools.

Another key milestone was the launch of the Affiliate Hub, a resourceful platform that enables media and affiliate partners with release schedules, game sheets, and brand assets.

“Our goal has always been to make life easier for our partners,” said Diana Larina, Head of Marketing at Evoplay. “From campaign design to delivery, we’re equipping operators and affiliates with the tools they need to get our games in front of the right players at the right time.”

In a first-of-its-kind collaboration, Evoplay also co-developed Uncrossable Rush in partnership with SlotCatalog, a leading industry analytics affiliate platform. The title represents a new blueprint for data-driven development and a closer alignment between supplier and affiliate marketing.

As part of the company’s broader update, Evoplay also announces that Chief Commercial Officer Ihor Zarechnyi will be stepping down. A key member of the team since 2021, Ihor has played a vital role in Evoplay’s global growth and partner expansion and has been crucial in shaping the studio’s commercial strategy.

“We’re incredibly grateful for Ihor’s leadership and the significant contributions he has made over the years,” said Ivan Kravchuk, CEO at Evoplay. “This marks the start of an exciting new chapter for both Evoplay and Ihor, and we part ways with great respect, pride, and confidence in the future.”

The company also announced several internal promotions, including Vasilena Gekova as Head of Finance. Her appointment follows earlier promotions of Anton Gyria as Director of Business Operations and Olga Pronak as Head of Key Account Management, further demonstrating Evoplay’s commitment to nurturing talent from within as the company continues its growth journey.

Anton Gyria noted: “It’s been a rewarding journey so far, and stepping into a more strategic position allows me to support the business on a wider scale while staying true to the culture that’s made Evoplay what it is.”

These changes reflect the studio’s long-standing commitment to developing and recognising its people, with each promotion resulting from years of consistent contributions and leadership across various departments.

As Evoplay expands its global presence and product verticals, strengthening internal teams and rewarding dedication remains a core focus.

Ivan Kravchuk added: “The first half of 2025 has been a testament to the strength of our vision and the dedication of our team.

“From expanding into new verticals to delivering exceptional content and establishing valuable partnerships, we’ve taken bold steps that continue to shape our journey. We’re proud of what we’ve accomplished so far and remain committed to building momentum in the months ahead.”

BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has added eTennis disciplines to its flagship ESportsBattle series.

This makes BETER the first supplier to introduce a fast-paced eTennis format to the market, enabling operators to stand out with a truly unique product, provided with live streams, real-time data, and hyper-accurate odds.

The new discipline follows Grand Slam rules and consists of three sets. BETER is initially offering around 400 events per month, each lasting approximately 40 minutes, with competitions held daily from 07:00 to 15:30 CET. The supplier also plans to scale up to 2,200 monthly events by the end of the year, featuring various match formats across two concurrent 24/7 streams.

What truly sets eTennis apart is that bettors engage with real-world superstars rather than generic avatars. Familiar faces include Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, Alex de Minaur, and more. This roster is curated based on sportsbooks’ feedback to ensure immediate recognition and wide appeal.

BETER’s exclusive ESportsBattle tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and now eTennis. With the addition of this latest discipline, BETER offers operators’ customers approximately 500,000 esports matches annually, with up to 50 markets per event. Operators benefit from a sustainable average margin of 7.5%. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER’s in-house Integrity team continuously monitors all events to ensure compliance with the highest standards of fair play.

Gal Ehrlich, CEO of BETER, said: “At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.

“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the market with a completely new offering. 

“The great thing about our eTennis is that it’s overseen by our Integrity team, ensuring a highly controlled environment and a close-to-zero risk of match-fixing — unlike real tennis, where suspicious betting alerts occur more frequently.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content.

“At BETER, we’re committed to offering the best esports product suite in the market. That’s why we’re not only launching a never-before-seen eTennis offering, but also aiming to exceed 500,000 esports events annually across all four disciplines — a scale unmatched in the industry.

“We look forward to seeing our partners benefit from these new eTennis tournaments.”