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GGTech Entertainment Acquires NUEL
NUEL, the UK and Ireland organiser of Amazon UNIVERSITY Esports, has been acquired by GGTech Entertainment, a leading esports company. The strategic acquisition will see NUEL become the office for GGTech’s operations in the UK & Ireland, increasing its core activities in university esports as well as planning and delivering an array of grassroots esports and gaming activities.
NUEL will continue operating under its name but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports. The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports programme. David Jackson will continue as Managing Director of NUEL and Peter Cole will continue as Head of Product.
A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.
NUEL now has direct access to the resources and expertise of GGTech, which has experience of delivering top-tier events on a global scale. As a result, the company can deliver more and better experiences for players in the region, as well as offer more opportunities for early career professionals trying to make their way in the industry. With a solid track record of delivering grassroots esports activities, the acquisition provides NUEL with the potential to not only grow in the UK & Ireland, but also make a valuable contribution to GGTech’s global activities.
NUEL and GGTech have collaborated extensively in recent years, including work on Amazon UNIVERSITY Esports in the UK and Ireland, and the Amazon UNIVERSITY Esports Masters, the marquee international university esports competition in Europe. Together, the two companies are closely aligned and share similar visions to support grassroot esports and build gaming communities.
Staff and students involved with NUEL have already had opportunities to work on GGTech’s international projects – including travelling out to GGTech’s facilities in Alicante to work on some of GGTech’s flagship events such as the TFT Dragonlands Championship – and this move will further expand these opportunities and facilitate progression for staff and players.
José Parilla, CEO and founder of GGTech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”
“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers. We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech,” said NUEL founder Josh Williams.
GGTech Entertainment, based in Spain, is one of the biggest esports organisers and expanding rapidly across both EMEA and the Americas. In addition to launching and managing the global UNIVERSITY Esports project, GGTech produces Teamfight Tactics Rising Legends and Teamfight Tactics Championships, the EMEA and Global competitions of Riot Games’ strategy game. GGTech is also responsible for the GAMERGY series of major gaming conventions, with recent events held in Madrid, Buenos Aires and Mexico City. It also develops Circuito Tormenta, Riot Games’ main amateur competition in Spain.
First established as a student-run organisation in 2010, NUEL is the UK and Ireland organiser of Amazon UNIVERSITY Esports, a pan-European university esports competition managed globally by GGTech. Beyond university esports, NUEL recently developed and ran Rising Stars – the first official pan-European women’s League of Legends tournament – and the qualifiers for the “Rest-of-EMEA” region in the Teamfight Tactics Rising Legends ecosystem. In May 2023, it ran the England/Wales/Ireland Minor event in the Northern Europe VALORANT BEACON circuit.
Last year, NUEL and GGTech announced a partnership with Confetti Institute of Creative Technologies – part of Nottingham Trent University – which saw NUEL relocate its head office to Nottingham, and hold live finals for its Winter 2022 and Spring 2023 seasons at the newly opened Confetti X esports complex.
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The App You Need to Download if You’re Tired of Throwing in League of Legends
Reading Time: 3 minutes
GIANTX launches iTero Standalone — the new and improved version of its AI-powered coaching tool already used by more than half a million players worldwide
If you’ve ever thrown a game because of a bad draft, missed rotations, or your jungler vanished before minute three, there’s now an app that might finally help you clean up your gameplay: iTero.
Developed by the global esports organization GIANTX, the new version of its artificial intelligence training tool —iTero Standalone— arrives with a clear mission: to help players level up their League of Legends performance once and for all.
The new version is fully independent and available for direct download, offering faster performance, better precision, and a smoother overall experience. Lighter, smarter, and more stable, iTero Standalone represents the next step in the evolution of GIANTX’s technology ecosystem, with full control over development and updates.
Founded by Jack Joseph Williams in 2022 and acquired by GIANTX in 2024, iTero Gaming has been developing and refining AI-driven coaching systems for both casual and professional players. Its first virtual coach was designed to enhance the League of Legends experience -developed by Riot Games- by analyzing millions of real matches every patch to deliver personalized recommendations, from strategic macro decisions to champion select choices.
With over 500,000 downloads worldwide, iTero has become one of the most popular performance tools among players of all skill levels. With the release of iTero Standalone, it now aims to become the leading AI coaching platform for gamers.
Five Ways iTero Actually Helps You Get Better at League of Legends
1. It tells you what to pick — and why.
The AI analyzes your team’s and the enemy’s composition to recommend the champion that has the highest chance of winning that game, based on your stats and the current meta. No more questionable picks.
2. And what Build to choose!
After helping you pick the best Champion for the game, the AI also analyzes the enemy composition to decide what the best items, runes, and summoners to take for that specific game. That even includes checking whether anti-heal or anti-shield items are efficient enough to buy!
3. It reviews your matches like a real coach.
After each session, the AI gives data-driven feedback on your macro performance throughout the game and identifies areas you performed well on, and what you struggled with. After ten games, you unlock the AI Macro Coach, which compares your stats with players of your same rank and shows where you’re consistently falling behind.
4. It provides actionable insights about the players in your lobby.
Using its unique data the Scouting Tool provides you with all the information you need to know whilst loading into a game, whether that’s learning that the enemy support loves to invade, your Jungler likes to spend their early game power-farming, or that your lane opponent plays aggressively.
5. All the overlays you expect, and more.
From tracking the gold difference, timing your inhibitor respawns, or quickly checking who has the Baron buff, iTero has every overlay you need to stay on top of your solo queue games.
A New Chapter in the GIANTX Ecosystem
The launch of iTero Standalone reinforces GIANTX’s commitment to technological innovation and expands its presence beyond competition, driving the creation of useful, data-powered products for the gaming and esports community. The organization also practices what it preaches: GIANTX’s performance department already uses AI-based tools to scout talent and support decision-making at the highest competitive level.
With this new version of iTero, GIANTX strengthens its leadership at the intersection of technology, artificial intelligence, and performance, paving the way for a new generation of smarter training in League of Legends —a title that averaged nearly 30 million active players in September 2025 alone.
The post The App You Need to Download if You’re Tired of Throwing in League of Legends appeared first on European Gaming Industry News.
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Winning Partnership: Apparat live on bwin in all-German content deal
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Developer of slots with a German accent integrates 43 games with German top operator
Apparat Gaming, the developer of slot games with a German accent, has added yet another big-name operator to its growing list of partners by entering into a partnership with bwin.
Under the agreement, 43 of Apparat Gaming’s unique slots are made available to players of the award-winning online casino brand bwin.
The operator, which belongs to the Entain Group, has now one of the largest Apparat portfolios on the German market online since November, with 43 of the currently 54 Apparat games eligible for approval under German regulations.
The timing for the partnership couldn’t be better, as bwin was one of the major brands sorely missing from Apparat’s customer list for the German market. The addition of Apparat slots to bwin’s gaming lobby will help position the operator in its fight for German market leadership.
Founded just five years ago, Apparat is one of the up-and-coming game developers in regulated markets due to its German approach to development, with a focus on quality, engineering and providing plenty of Augenweide (eye candy) with absolutely no sense of humour(!) to ensure a superior player experience across its games.
This includes titles such as Total Eclipse XXL, 5 Moon Wolf, Fishin’ the Biggest or Gates of Ishtar. The partnership will also include the missing as well as all of Apparat’s future slot releases like the next release, Piggy Balloons.
Martin Frindt, Chief Product Partnership at Apparat Gaming, said: “It’s great to see that bwin understands the language we speak, even though the casino team is made up of Austrians, and has opted to add our slots with a German accent to its game lobby.”
“We now just hope that the German regulator GGL will approve the remaining games as soon as possible.”
Wanja Richter, Director of Gaming North and Central Europe at Entain, added: “Providing players with access to the best content in the business is a major part of our success story to date, and to be able to offer German players slots that have been developed by Apparat Gaming and that truly capture the essence of Germany is a slam dunk for us.”
“We are happy to finally be working with Apparat and hope to get their upcoming games content approved as quickly as possible!”
The post Winning Partnership: Apparat live on bwin in all-German content deal appeared first on European Gaming Industry News.
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Not Just Games. Experiences: Interview with Gabor, CPO at DreamPlay
The iGaming industry has evolved far beyond spinning reels and flashy win screens. Today, it’s a rapidly shifting space where player expectations define innovation. Creativity, data, and emotional design have become central to building not just games — but experiences.
We sat down with Gabor, Chief Product Officer at DreamPlay, to discuss what modern slot development really means, how ideas transform into products, and why the future belongs not to games that are simply entertaining — but to those that resonate.
What makes a slot competitive today — math, visuals, gameplay, or a combination of factors? And which matters most?
Gabor: A great game is like an orchestra: you need every instrument playing in harmony or the whole thing falls apart.
The math and design are the heart and soul of every game — without them, even the best art is just a pretty face. Today’s players also expect to be entertained: strong pacing, polished audiovisuals, and features that feel meaningful, not gimmicky.
I always say that one of the challenges of creating great slots is that you have to be able to tell a whole story just through a push of the button — making them feel exciting while being simple and smooth for the player, but this means a lot of complexity for the creator.
So the real magic happens when everything clicks together. The best slots feel effortless, but behind that effortlessness is a very deliberate balance of math, flow, visuals, and just the right level of innovation.”
When working on a new release, what helps you shape the product vision before development even begins?
Gabor: Ideas can come from anywhere – a family vacation, a conversation, a movie, a meme, pretty much anything you can think of.
Creativity thrives when everyone on the team can chip in with their own ideas – we actively encourage that.
But inspiration alone isn’t enough. Every game needs a clear purpose. Is it pushing boundaries? Refreshing a classic theme? Continuing a successful series? We always start by defining the ‘why.’
Then we let data and experience meet in the middle. When the numbers support the idea and our collective instincts say ‘yes, this will work,’ that’s when a concept becomes a vision worth building.”
Do you see potential for an even closer integration of video games and slots, or are they still two different markets?
Gabor:There’s definitely potential — and honestly, the two worlds have been borrowing from each other for years. iGaming has embraced progression systems, more complex storytelling, achievements… while video games picked up loot boxes and other elements from gambling.
They will never fully merge, because the motivations and regulations are different, but there is clearly much more overlap than 10–15 years ago when these two industries were completely different. Today’s players grew up with games that blend entertainment, challenge, psychology, and reward, and they
expect a different form of entertainment than previous generations.
So we’re moving from ‘old-school gambling’ toward ‘interactive entertainment with a gambling core.’ And that trend will only continue.
Is the industry truly ready for bold experimentation, or does it still prefer playing safe?
Gabor: This is where it gets interesting. The industry loves talking about innovation and bold ideas – but in reality, the audience is still quite conservative. Most players enjoy evolution, not revolution.
We’ve seen a few big hits like Megaways and crash games, but they didn’t throw the core DNA of gambling out the window. These mechanics are mainly focused on enhanced entertainment value and presentation.
So yes, there’s room to experiment, but true format-breaking innovations tend to become niche and usually struggle to gain wider traction. The sweet spot is pushing boundaries without losing the essence of why players show up in the first place.”
What was your first step in iGaming, and when did you realize this was your industry?
Gabor: My start was completely unplanned. I moved to Israel from Hungary at 26, didn’t speak Hebrew yet, and was looking for any English-speaking job. A friend worked at an online casino, said they were hiring, and I thought, ‘Perfect, something temporary to help me get settled, I will find a proper job once my Hebrew improves.”
I have never even tried finding a ‘proper job’ afterward. That ‘temporary’ role turned into a 15+ year career across multiple countries, teams, and roles across casino management and game production — and I’ve loved every minute of it.
This industry is fast, sometimes (often) chaotic, but full of brilliant people and challenges that keep you sharp. Even after all these years, I still wake up excited about what we’re building. It’s hard to imagine doing anything else at this point.”
Final Takeaway
The iGaming industry continues its transformation — not just technologically, but emotionally. As Gabor pointed out throughout our conversation, the future belongs not to those who release the most games, but to those who understand what players truly feel.
We’re seeing a shift toward more immersive, meaningful experiences — where design, psychology, and data work together to create lasting engagement.
And it’s leaders like Gabor — and companies like DreamPlay — who are moving the industry forward, proving that innovation isn’t just about features or mechanics… it’s about connection.
Dream Play’s most recent releases and upcoming products here:
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