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GGTech Entertainment Acquires NUEL

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NUEL, the UK and Ireland organiser of Amazon UNIVERSITY Esports, has been acquired by GGTech Entertainment, a leading esports company. The strategic acquisition will see NUEL become the office for GGTech’s operations in the UK & Ireland, increasing its core activities in university esports as well as planning and delivering an array of grassroots esports and gaming activities.

NUEL will continue operating under its name but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports. The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports programme. David Jackson will continue as Managing Director of NUEL and Peter Cole will continue as Head of Product.

A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.

NUEL now has direct access to the resources and expertise of GGTech, which has experience of delivering top-tier events on a global scale. As a result, the company can deliver more and better experiences for players in the region, as well as offer more opportunities for early career professionals trying to make their way in the industry. With a solid track record of delivering grassroots esports activities, the acquisition provides NUEL with the potential to not only grow in the UK & Ireland, but also make a valuable contribution to GGTech’s global activities.

NUEL and GGTech have collaborated extensively in recent years, including work on Amazon UNIVERSITY Esports in the UK and Ireland, and the Amazon UNIVERSITY Esports Masters, the marquee international university esports competition in Europe. Together, the two companies are closely aligned and share similar visions to support grassroot esports and build gaming communities.

Staff and students involved with NUEL have already had opportunities to work on GGTech’s international projects – including travelling out to GGTech’s facilities in Alicante to work on some of GGTech’s flagship events such as the TFT Dragonlands Championship – and this move will further expand these opportunities and facilitate progression for staff and players.

José Parilla, CEO and founder of GGTech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”

“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers. We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech,” said NUEL founder Josh Williams.

GGTech Entertainment, based in Spain, is one of the biggest esports organisers and expanding rapidly across both EMEA and the Americas. In addition to launching and managing the global UNIVERSITY Esports project, GGTech produces Teamfight Tactics Rising Legends and Teamfight Tactics Championships, the EMEA and Global competitions of Riot Games’ strategy game. GGTech is also responsible for the GAMERGY series of major gaming conventions, with recent events held in Madrid, Buenos Aires and Mexico City. It also develops Circuito Tormenta, Riot Games’ main amateur competition in Spain.

First established as a student-run organisation in 2010, NUEL is the UK and Ireland organiser of Amazon UNIVERSITY Esports, a pan-European university esports competition managed globally by GGTech. Beyond university esports, NUEL recently developed and ran Rising Stars – the first official pan-European women’s League of Legends tournament – and the qualifiers for the “Rest-of-EMEA” region in the Teamfight Tactics Rising Legends ecosystem. In May 2023, it ran the England/Wales/Ireland Minor event in the Northern Europe VALORANT BEACON circuit.

Last year, NUEL and GGTech announced a partnership with Confetti Institute of Creative Technologies – part of Nottingham Trent University – which saw NUEL relocate its head office to Nottingham, and hold live finals for its Winter 2022 and Spring 2023 seasons at the newly opened Confetti X esports complex.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kaizen Foundation joins forces with Friends of the Earth Malta

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 The Kaizen Foundation has announced today a three-year partnership with Friends of the Earth Malta (FoEM). FoEM is part of Friends of the Earth, the world’s largest grassroots environmental network with a presence in 74 countries. This collaboration will support FoEM’s efforts to create a hub for environmental education at Il-Forn ta’ Kemmuna, a long-term project that aims to highlight the ecological and historical significance of Comino island. The project’s aim is to restore the historic bakery that once sustained the small farming community living on Comino decades ago. The building will be transformed into a zero-impact facility that educates visitors about the island’s unique ecology.

Panos Konstantopoulos, President of the Kaizen Foundation, commented: “This new partnership with Friends of the Earth Malta aligns perfectly with our mission to support long-term, impactful initiatives that improve quality of life. The environment is one of the core pillars of our Foundation and this project on Comino island promotes both environmental awareness and conservation. Aiming to serve as a force for positive change on a global scale, we are delighted that this partnership launches the Kaizen Foundation’s activities in Malta, following projects in Greece, Romania, and Germany. Cooperating with NGOs like FoEM, as well as with local communities is key for bringing about meaningful change and expanding the impact of our support.”

Il-Forn ta’ Kemmuna was conceptualised by FoEM’s director, Martin Galea De Giovanni, who came across the bakery as a young adult, while camping with friends. Watching the building fall into neglect, he conceived the idea of turning it into a centre for education about Comino’s natural beauty and historical significance. Comino (Kemmuna in Maltese), a small island in the Maltese archipelago, is home to a wealth of endemic flora and fauna and has been designated as a Natura 2000 site, the highest form of environmental protection in the European Union.

The bakery, located near Santa Maria Bay and surrounded by unspoiled nature (16,400m²), will operate with zero emissions, incorporating renewable energy, rainwater harvesting, wastewater treatment, and waste management systems, thus serving as a model for sustainable development. Il-Forn ta’ Kemmuna will host a programme of events designed to connect visitors and communities with the natural landscape of Comino. Activities shall include walks in nature, beekeeping and permaculture workshops, while also celebrating Maltese heritage through traditional bread-making. The restoration will also focus on preserving the bakery’s historic oven, one of the few remaining traditional ovens in Malta. Initial restoration work on the building began in 2024.

The post Kaizen Foundation joins forces with Friends of the Earth Malta appeared first on European Gaming Industry News.

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The post The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000 appeared first on European Gaming Industry News.

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