After Asia success, leading distributor for emerging markets is entrusted with enlarged Rest of the World rights distribution deal for BetGames’ live-casino content

QTech Games, the number-one games distributor for Asia and all emerging markets, has expanded an ongoing partnership agreement with BetGames, the leading live-dealer betting games supplier, as it bids to broaden its global audience across new territories.

Already distributing BetGames’ content to good effect across Asia, this expansive deal now widens QTech Games’ remit to Rest of the World (RoW) distribution. BetGames already has its entire portfolio incorporated into the QTech Games platform, from its latest titles to timeless classics such as Wheel of Fortune and Bet on Baccarat, which have already proven their reach across a number of demographics and geographies.

A unique approach has established BetGames as one of the industry’s most exciting, innovative live-dealer and betting-games suppliers, thanks to its uniquely immersive betting experience, ease of use and high bet rates. Headquartered in Vilnius, Lithuania, with an additional Malta-based hub, its team consists of more than 250 dedicated professionals.

Accordingly, this announcement now sees QTech Games consolidate its place as a key partner in propelling the BetGames brand across QTech Games’ global markets, with the leading distributor holding a significant footprint across Asia and various emerging markets from Eastern Europe to Africa and Latin America.

The thriving live-dealer domain continues to go from strength to strength with its worldwide fanbase and BetGames’ innovative and authentic live-betting games provide yet another eloquent example, now riding on the back of the fastest-growing distributor across emerging markets. QTech Games’ platform boasts the widest gaming portfolio around, localized for each region, with native mobile apps, powerful reporting and marketing tools and 24/7 local-language support.

“QTech Games is a renowned and respected distributor with an impressive client base and we’ve been taken with the work they’ve already done for us in Asia,” the Europe, Asia and the Americas Vice-President for BetGames, John-Paul Rowland, said. “Which is why we’ve now widened the scope of the agreement to include RoW. We look forward to taking further advantage of their progressive platform to showcase our live-dealer content to a truly global audience.

“The enlarged deal with QTech Games can build on our ongoing success together, given that this aggregator and platform provider has routinely demonstrated its credentials as a great judge of online casino content to both established and emerging markets.

“At BetGames, we bridge the gap between sports betting and casinos. Whether it’s top titles like Wheel of Fortune or Bet on Poker, our unique in-house developed products are tailored to drive engagement and long-term retention. We are confident that this partnership will allow us to continue our drive into new markets and benefit from the opportunities they bring.”

“We’re delighted to have grown our partnership with BetGames outside Asia and it’s an honor to be entrusted with exploiting their RoW distribution rights across markets that we know like the back of our hand,” the Chief Commercial Officer for QTech Games, Daniel Long, said. “BetGames is a constant force and source of vibrant, varied and visually stunning games, which raise the bar for live-dealer content.

“This integration marks another welcome expansion for QTech Games’ premium platform, which is leading the way across Asia and other key emerging markets, many of which represent new ground for BetGames. As a result, we look forward to seeing how these games perform across regions where presenting the correct localized mix is imperative.

“Delivering the finest and most engaging iGaming experiences is a hallmark of our platform and live-dealer is an essential gaming vertical to get right in this regard. After all, with its heavy reliance on personnel and infrastructure when it comes to dealers and studio requirements, only the best product will connect with existing and unfamiliar audiences in untapped markets. Therefore, we’re thrilled to have BetGames as a key component in our live-casino arsenal.”