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Exclusive interview with Henri Mirande, CTO and Co-founder of Kinetix



Reading Time: 7 minutes


In a nutshell, Kinetix is an AI-driven platform that allows users to generate 3D content easily and quickly. But it is much more than what that quick summary suggests. Here we have with us its co-founder and CTO  Henri Mirande in a free-flowing chat about the platform, its features, its vision, its philosophy and its future. So, without any more ado, over to Henri!

Q. Let’s start on a personal note. Tell us briefly about your life and career.

A. I’m an avid gamer. I spent my teenage years playing strategy games, clocking up a total of four thousand hours on Civilization IV alone. As a passionate gamer, I decided to study Engineering in Computer Vision, a field that would allow me to be close to the games industry. After conducting research I joined multiple exciting tech companies bringing solutions to developers and publishers, such as Dynamixyz. My experiences helped me see that AI technologies will transform multiple industries, which is when I made up my mind to start my entrepreneurial journey in AI for gaming!

Q.  Now we shall move to Kinetix. What’s the story behind Kinetix? Kinetix, as we understand it, is a product of the Covid-19 era. What were the founding objectives of Kinetix?

A. Kinetix started after I met my co-founder, Yassine Tahi, during the Entrepreneur First program in 2020. We share a common passion for gaming and belief in the potential of AI. We started by interviewing some experts and pros who were our potential users. What brought us together is that we were both convinced that, with recent breakthroughs in research, we didn’t have to limit the AI opportunity to the pros but think about it as a tool for casual users too. In many of our early stage discussions investors were pushing for a SaaS model to address the market of 3D animation professionals. We were convinced that AI was  going to give everyone new abilities and that a bigger market was going to be addressable in a short time frame. We made the choice to develop technologies for the mass market setting. The Kinetix vision is to Humanize Metaverse by allowing everyone to create their own stories through Emotes. This unique positioning gave us a strong first-mover advantage and we’re now seeing a lot of players starting to develop AI for broader audiences.

Q. Did you have a clear-cut idea at the beginning about the kind of platform you were going to develop for Kinetix and the kind of technological backbone required for it? Or did you innovate on the go towards the present platform and technological model?

A. We knew we wanted our tech to be very user friendly and as accessible as possible. We evaluate and make all our tech infrastructure choices with that objective in mind. It guides our development and we always leverage what we learn from our users to further simplify the creation or integration process. Our main metrics on our studio are the percentage of our users becoming creators and time it takes them to make their first creation. The metric we monitor on our SDK is the time it takes developers and publishers to integrate it, and we’re happy to say it now takes less than one day for junior game devs. By improving on these metrics, we ensure we’re creating tech that is able to onboard thousands of users and their User Generated Emotes into games and virtual worlds.

Q. You mentioned making the process of 3D content generation easier and more accessible. How far has Kinetix succeeded in doing that? Could you provide some stats, regarding the number of users and the amount of time needed to develop 3D content using Kinetix?

A. On average, our users need 2 to 3 minutes to create and finalize an Emote. More than half of the created Emotes use more than two of our AI and editing features, demonstrating they easily navigate through and play with the multiple creative tools we offer to create awesome Emotes. You don’t have to take our word for it though – give it a try and see how easy 3D content creation can be! Our user base is constantly growing with more than 33% growth each quarter.

Our biggest recent success is for our SDK. We engaged hundreds developers in a beta program that helped us develop it. We are still accepting registrations and invite every developer interested in integrating Emotes in their projects to sign-up as a beta tester.

Q. You also talked about monetization for the users and fairer sharing of ad revenue with the creators. Could you provide some details – for example, stats about sharing of revenues with creators before Kinetix and after Kinetix?

A. The Kinetix Emote SDK has been developed to enable Emote distribution cross games and virtual worlds. AI not only heightens creativity it also guarantees to deliver assets in consistent formats. Our Emotes are 3D animation files that essentially contain information about the position of different points over a given period of time. As opposed to avatar or weapon, they don’t compete with the look-and-feel of the game or virtual world, they can be used agnostically whether the aesthetic is “blocky” (like Roblox), or realistic (like Fortnite). Kinetix Emotes are designed to be interoperable assets and this makes a huge difference for creators, allowing their creations to be used across multiple environments. Interoperability expands usage drastically, which leads to increased asset value, and like many other gaming companies we believe creators must benefit from that fundamental change. Kinetix gives 95% of the value of the first sale of any User-Generated Emote to its creator, as explained in our white paper. This is comparable to what big Web3 virtual worlds offer for their creators, while creator fees on Web2 gaming platforms often range between 20 and 40% of the generated revenue.

Q. The other objectives you had while starting out were better self expression while creating 3D content and interoperability of the content across platforms. After nearly three years of operating, what are your thoughts on these objectives with reference to the performance of Kinetix?

A. With multiple integrations with games & virtual worlds currently being deployed we are beginning to deliver on our ambition of interoperability. One of the most exciting parts in our adventure is how we are progressively changing our focus towards Emotes. We define Emotes as animations that express avatars’ emotions like dances, gestures & celebrations. Working on Emotes and not 3D animations might seem a niche thing, but it is not! It’s a big challenge as we are now dealing with emotions that motions convey. We are creating new categories that are no longer just describing the movements but also the message they share. This is changing how we produce our own content, how we funnel the creative process for users, how we prioritize our R&D projects. We are convinced that this new approach allows us to build tech that is not only capturing movement but what it expresses. We feel that we are heading in the right direction to develop a new standard of self-expression technology.

Q. Now, tell us about the most eye-catching features of Kinetix?

A. The feature I am the most proud of is our Video-To-Emote technology. It is the first one we released but we are now at v1.5 and we can say that our AI has been polished and is getting better and better. Our challenge of delivering high-quality 3D animations with a single camera is very complex. We see many players delivering great tech but their setups are often time-consuming and expensive. We made the decision to give everyone, or at least every smartphone owner, the possibility to become a 3D creator for free and we believe this is the right decision. The level of expertise we reached on our Video-To-Emote technology is awesome and I am proud to see that in addition to the studio we are now offering it as a standalone solution with the recent launch of our “Motion Portal” tool. This solution allows brands to set up a Portal where their fans just upload their 10s videos to animate their favorite brand avatar and universe. It fully relies on our Video-To-Emote and we generate thousands of high-quality videos without any need for animation cleaning. This level of performance is what we were aiming for with my team of 10+ R&D engineers and I am happy to see that the results are engaging our partner communities!

Q. What are the new features to be launched in the near future?

A. We have really exciting features coming soon. One that really excites me is the release of our facial animation feature coming in 2023. My team worked hard to deliver a facial recognition technology embedded within our suite of AI models for 3D animation. Results are outstanding. I am excited to see our community of creators testing it by the summer. We know it will increase the level of fidelity of users’ creations. Mixing body motion capture with facial, style transfer as blend models allows us to provide the most comprehensive suite of AI technologies applied to 3D animations on the market.

Q. Our readers would also love to hear about some of the impressive 3D content generated via your platform. If you don’t mind, provide some great examples.

A. One story I really like is the Next Dancer one. We constantly chat with our community on Discord and also arrange interviews with them. This is how we met with Damien Daube. He is a former professional breakdancer that was using our tech to record his dances and save them as 3D files. When we spoke for the first time he explained to us that he would love to see a game leveraging our tech to allow dancers to bring their dances into a virtual world. It was at the exact moment we were starting to build our SDK. Our paths were perfectly aligned so we went on a common journey and we are really happy that Damien has successfully launched the first version of Next Dancer:  the first AI based dance game. This new gameplay is seducing players such as famous IPs, with the French version of “Dancing with the Stars” having already made a collection of dances for the game. Embedding our tech at the core level of such a great game empowers creativity and UGC.

Q. Machine learning and artificial intelligence are witnessing phenomenal changes at a rapid pace. There have been reports that some of the big players in the field are eying 3D content generation using AI, after similar products in text and 2D graphics like ChatGPT and DallE? Do you see a threat or opportunity here?

A. All those new AI releases are a tremendous opportunity. One simple fact that proves it, is that over the last weeks almost every tech enthusiast has learned how to prompt. It is now clear for a lot of people that they will benefit from AI to improve their work and creative process. We believe those general models are putting the spotlight on how AI can impact multiple industries and gaming is a target of choice. Those models are trained on a very large dataset and this is a big difference comparing how 3D animations models are currently being developed. They mainly rely on academic datasets which are way smaller. Being able to collect large sets of animations is one of the main challenges for our technology. As Kinetix not only addresses professionals but creators at large, we built a top proprietary library of animations coming from casual users. This gives us a unique competitive advantage. It sets the foundation for training larger models in animation to excel in our industry. Our R&D tests prove that we are gaining a strong and long lasting competitive advantage.

Q. Finally, do you have any advice or suggestions to new entrepreneurs, especially as someone who started out and succeeded during the Covid pandemic?

A. My advice is to do what you love and love what you do! Founding and managing a company is an exciting adventure when shared with passionate people. What I care about the most is to work with enthusiastic people who have very strong convictions on the future of AI and gaming. We are very cautious in our recruitment process to make sure that every newcomer brings a little more passion to the team.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Time to Invest in Crypto? SOFTSWISS 2023 iGaming Market Overview



Reading Time: 4 minutes


In 2023, crypto bets expanded by more than 20%, as reported by SOFTSWISS. The leading technology company, with over 15 years of expertise in iGaming and number one in crypto-optimised software, shares its analysis of the dynamic crypto landscape.

According to industry research, the global iGaming market is projected to double by 2030 at a compound annual growth rate of 11.7%. Revenues are expected to exceed 140 billion euro, with a significant share attributed to crypto gambling. 

SOFTSWISS, as the innovator in crypto iGaming software development, regularly conducts research to track the dynamics of crypto within the iGaming market. Using extrapolation, comparative and correlative analysis, experts analyse the data gathered from over 600 crypto-friendly brands powered by the company.

iGaming Market Overview

Based on SOFTSWISS data, the iGaming market had a stable expansion in 2023. In absolute terms in euro, the Total Bet Sum grew by 38.2% year-on-year. At the same time, the Total Bet Count displayed an even stronger increase, surpassing 51.2%

The average bet is slightly decreasing for several reasons. One significant factor is the broader reach of online gaming, fueled by advanced technology and increased internet availability. This trend is more evident in emerging markets like LatAm and Africa, where bets are usually smaller. Additionally, the increasing number of players under 30 with budget constraints adds to the decline in the average bet size.

State of Crypto

The in-depth quarterly analysis, initiated at the beginning of 2022, reveals that fiat bets are undergoing more substantial growth compared to crypto bets. In Q4’23, the Crypto Bet Sum saw an 8.2% rise in absolute terms, while the Fiat Bet Sum surged by 16.4% compared to Q3’23. At the end of 2023, the crypto share in the Total Bets Sum (27.5%)  decreased by 3.9 p.p.

The comparative analysis of the 2023 Crypto Bet Sum against  the previous year shows 21.1% growth. Simultaneously, the Crypto Bet Count increased by 50.5% year-on-year. The growing number of bets indicates rising interest in crypto gaming, but the greater availability of digital currencies may lead to slightly more economical bets.

“The advantages of employing digital currencies, such as swift transactions and anonymity, are key drivers for many players. Given these dynamics, the market demands expanding iGaming projects’ opportunities for crypto players. The in-game currency conversion, for example, allows operators to engage players with cryptocurrency assets in games initially designed for fiat transactions. The projects that embrace such possibilities continue gaining more advantageous market positions,” shares Vitali Matsukevich, Chief Operating Officer at SOFTSWISS.

Crypto Bet Stabilisation

The average fiat bet remained steady at around 0.82 euro throughout the previous year. Despite fluctuations in the average crypto bet during 2023, ranging from 1.59 to 1.88 euro, the changes appear modest compared to the twofold drop observed in the average crypto bet during Q4’22, which reached 1.56 euros. This indicates a certain level of stabilisation in the average crypto bet throughout 2023. 

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments: The dynamics of the average crypto bet align with crypto market fluctuations. When digital currency values stabilised in H2 2022, the average crypto bet also levelled out. Another thing is that the average crypto bet is almost two times higher than the average fiat bet, which testifies that digital currencies are potentially used by players with higher incomes. Operators should consider this to increase project profitability.”

Cryptocurrencies Rating

The Top Five most operated digital coins in iGaming landscape have remained stable during the last two years. 

In 2023, the cryptocurrency structure looks as follows:

  • Bitcoin – 73.3%
  • Ethereum – 9.9%
  • Litecoin – 6.6% 
  • Tether – 4.6%
  • Dogecoin – 3.1%

In Q4 2023, Bitcoin experienced a slight decline by a 5.7 p.p. compared to Q3 2023. Conversely, Ethereum and Litecoin showed growth of 4.7 p.p. and 2.2 p.p., respectively, during the same period.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “The digital currencies market is rapidly expanding, with estimates showing over 50% growth in capitalisation in 2023. Despite the risks caused by the high volatility of crypto and its dependence on various factors, using it can bring extra profits for operators. The iGaming industry is promising for investments due to growth in both fiat and crypto markets, but success depends on trustworthy and experienced partners.



SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.


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MGA Games joins forces with, consolidating its presence in Portugal



Reading Time: < 1 minute


MGA Games, developer of localised slot games for global operators, has taken another step in its bid to expand in Portugal. The innovative provider of online casino slot games has completed the integration of part of its production portfolio into, one of the main operators in the country. It is the largest online casino in Portugal, with more than 2,000 games, including slot games, Roulette, Blackjack and French Bank.

From this moment on, players can enjoy MGA Games’ greatest hits, including Velho Oeste Mania Megaways, Paulo Futre The Last Gladiator, Elisabete Moutinho Capitã Nemo, Fanny Rodrigues Golden Throne and Popeye Caça Tesouros, among others. Megaways, 5-reel and 3-reel slot games that stand out for their excellent animation, quality of graphics and latest technology. A catalogue to be updated regularly for all Portuguese casino players.

With this agreement, the renowned online casino operator will continue growing and acquiring fame and notoriety among the most demanding players, thanks to the quality of MGA Games productions.

Sérgio Pascoal, Solverde’s Head of R&D, says: “We are thrilled to introduce MGA Games, a leading Spanish studio in the world of iGaming, to our casino, bringing to our players their expertise in game branding, showcasing personalities from the realms of sports, reality shows, and media entertainment.” He added that “With a commitment to being different, MGA Games promises a unique and exciting journey and that’s what we always aim to bring to our players at”.

Javier Lanfranchi, Sales Director at MGA Games, comments: “We are confident that our localised slots games will impress players and make them feel the true excitement of the game. “We share a passion for entertainment, and we reflect this by offering top-notch content of great value to operators.”

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WA.Africa Market Expansion: WA.Technology’s Vision Unfolds at SiGMA Africa



Reading Time: 3 minutes

WA.Technology proudly confirms its attendance at the upcoming SiGMA Africa 2024 iGaming event. WA.Technology is enhancing its footprint across Africa via fresh iGaming experiences tailored for the African audience with its newly upgraded WA.Platform and African-specific WA.Africa omnichannel platform.

WA.Technology will present its full spectrum of B2B iGaming solutions at Booth 04S at the second edition of SiGMA Africa.

It takes place 11 – 13 March at the Sun Exhibits – GrandWest Casino and Entertainment World, in the heart of Cape Town, South Africa. Thousands of visitors can explore the latest trends in African iGaming and network over three days and enjoy insightful panels alongside the SiGMA Africa Awards.

Central to WA.Technology’s showcase will be the WA.Africa platform, specifically engineered to address the unique needs and preferences of the African market. WA.Africa emphasises omnichannel flexibility, seamlessly integrating mobile, retail, and online gaming experiences enhanced with AI-driven customisation and gamification powered by a knowledgeable regional team.

WA.Africa is part of a joint venture with respected African iGaming experts NE Group. NE Group has an established presence in Africa and has substantial expertise in creating successful platforms explicitly designed for the African market.

WA.Africa incorporates various versatile and captivating features to drive traffic for increased acquisition, engagement and retention while offering enjoyable tailored experiences for players, including:

  • Retail and online functions applied to land-based operations.
  • Mobile-first responsive design.
  • Data-driven BI reporting and dashboard tools.
  • Real-time performance tracking engine.
  • Certified live feed and odds feed integration.
  • Intelligent and flexible PAM.
  • Reactive CMS and CRM capabilities.
  • Auto and manual bonus management system.
  • Risk and trading management through Sportradar MTS
  • Wide range of adaptable betting features.
  • Automated KYC, fraud, and responsible gaming system.
  • Multi-affiliate system.

WA.Africa’s flexibility makes it ideal for operators looking to enter or expand within the region. Thanks to WA.Africa’s market specialists, the platform ensures operators can offer their customers a rich and engaging experience for African players and positions WA.Technology as a key player in the continent.

Visitors will also discover the updated WA.Platform, now more engaging and rewarding after significant enhancements. Highlighted at ICE London 2024, it introduces player-centric innovations such as a Casino AI tailored to individual behaviours, an AI-powered, localised CMS, and extensive customisation for brands and players. With improved back office support, advanced reporting, a versatile dashboard, a user-friendly site editor, upgraded security, and a contemporary design, WA.Platform ensures a personalised, secure, and immersive gaming experience for all users.

WA.Technology continuously seeks betterment, as demonstrated by new game options from WA.Fantasy and WA.Lottery – two of WA.Technology’s fastest-growing verticals – that proved popular hits at ICE London 2024 in an exciting fantasy and lottery free prize giveaway. Explore these innovative gaming solutions firsthand at SiGMA Africa Booth 04S.

At the recent SBC Summit Rio, poker enthusiasts enjoyed a unique, free-to-enter tournament hosted by WA.Technology that served as an ideal prelude to the Brazilian event.

WA.Technology’s fully optimised sports betting vertical WA.Sports will attract significant attention. WA.Sports provides an extensive range of betting options on global sports events, 500,000 pre-match and 360,000 live events,
complemented by the latest features such as live betting, cashout options, and tailored demographic marketing for African audiences.

Attendees can also learn more about WA.Casino, the ultimate end-to-end solution for launching a bespoke, feature-rich online casino that provides access to 6800+ games and 70+ top providers through a single API integration. Its complete customisation, rapid go-live capabilities, and extensive managed services ensure superior client satisfaction and player experience.

SiGMA Africa celebrates the continent’s immense growth potential and WA.Technology is eager to highlight its diverse range of unique, bespoke and client-centric products and services that meet the specific needs of African operators and players.

For more information about WA.Technology and its full spectrum of iGaming solutions, arrange to meet the team at Booth 04S during SiGMA Africa.



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