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Q&A: Chris Armes Takes Charge as High 5 Games’ CTO
High 5 Games bolsters their executive leadership team with Chief Technology Officer, Chris Armes.
Chris brings to High 5 Games the experience of having managed global engineering teams for several Fortune 100 companies over the past 25 years. Since moving into iGaming in 2017, he’s never looked back and compares the burgeoning industry today to the dotcom business during the boom in the mid to late 90s.
In his position as CTO, Chris works closely with Jerry Wilson, who is in charge of creative strategy for game content and brands at High 5 Games. Another ally Chris counts on to help him meet deliverables is Gino Fratto, who leads the product and project management teams.
We put Chris under the spotlight to answer a few questions about what led him to High 5 Games, his management style and the challenges and opportunities presented by his new role.
Could you please tell us about how you got to where you are now?
Chris: My background is in software development and engineering on large-scale international projects. Throughout my career I’ve been fortunate to have been part of and manage many high-performing global teams across the full spectrum of the delivery experience. In every organization where I’ve led technology, my strong suit is the ability to balance product and customer needs to ensure the success and sustainability of any solution my team delivers.
How do you see your role as the CTO at High 5 Games?
Chris: I’m responsible for leading the development and implementation of the technology strategy for High 5 Games. This involves overseeing everything from building platforms to developing the technology behind H5G’s industry-leading games. Another key process I must carefully manage and oversee in my CTO role, is taking fresh products and features through the rigorous phases of testing and deployment before they are brought to market for our customers.
What is the best way to build and nurture a technical team in the iGaming space?
Chris: As a leader of a tech organization, you and the business are only as good as the team you build, which is why building the best technical team is your key to success. iGaming today reminds me a lot of the dotcom business during the boom when business differentiation was by finding people with the right kind of experience to join their team. Having a globally dispersed business is an opportunity to build a more talent-diverse team but close collaboration must be a focal point to get the most out of every individual.
How do you approach the challenge of aligning your engineers and developers with the broader objectives of the business?
Chris: The best way for teams to see the value of their work and how it contributes to the company’s vision, is to communicate these goals across the entire organization. This communication should be ongoing so that it forms part of the culture and everyone is aligned with these objectives. The biggest challenge often lies in balancing technological innovation with time to market. Engineers and product managers must be adept at delivering solutions through a phased approach. Being agile helps to ensure continuous innovation while at the same time preventing bottlenecks when a final product can’t be delivered all at once.
How do you balance the need for innovation with the stability and reliability required in a tech environment?
Chris: It’s important to have a regular release cadence for products and features which accounts for factors such as quality and time. If a technical solution is not ready for release, it’s often better to hold off and prevent a negative customer experience. The ‘tech debt’ that can accumulate when choosing an easy quick-fix over a better, more time-consuming solution, is another key consideration when project planning. I strive to create a team environment where we are not only solving problems but continually disrupting, so time is built into sprints for not only addressing the unexpected but innovation as well.
“As a leader of a tech organization, you and the business are only as good as the team you build, which is why building the best technical team is the key to success.”
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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