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Armalytix and Betsmart Consulting announce new partnership

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Armalytix, a cutting-edge fintech company that streamlines financial insights for financial crime and risk checks to the professional, financial services and gambling sectors, announced today that it has partnered with leading gambling compliance consultancy Betsmart Consulting.

Together they will provide gambling operators with a combined solution of tech-enabled affordability and Source of Funds checks alongside expert advice around the building of customer journeys, both from a regulatory compliance and a user experience perspective.

Powered by Open Banking technology, the offering provides operators with a fast, easy and non-intrusive way to take customers through the necessary checks. Betsmart have designed these checks for gambling operators using their extensive knowledge as the leading compliance expert in UK gambling.

Armalytix is an instant, plug and play solution that has been developed for gambling by regulatory compliance experts who understand all aspects of the industry, and want to tackle the problem of affordability and financial crime in gambling, making sure that the customer journey is both simple and compliant. It is simple and quick to integrate into any existing processes whilst being customisable to an operator’s individual needs.

Operators can trust this process to deliver the information and insights required to meet existing and future gambling regulatory standards to ensure customer welfare.

“As the industry has strengthened its approach in these areas, it has seen a significant commercial drop off, as customers who hit low level triggers are asked to provide PDF bank statements and / or payslips to verify how they are able to fund their gambling,” said Kirsty Caldwell, Betsmart’s CEO.

“From a customer perspective, this type of check often feels unnecessary and intrusive. Having to provide this level of personal information to a company they use for purely leisure purposes will likely prompt them to cut their losses and move to another operator. Add to that the long winded, clunky customer journeys, which often compound the problem. There’s now a much better way,” she added.

Betsmart Consulting was founded to help make gambling a healthy and respected industry, which provides a safe and fair environment for customers to enjoy, whilst enabling businesses to thrive. This partnership marries subject matter knowledge and expertise with cutting edge technology to enable engage better customer engagement with gambling firms.

“Working with Betsmart, we have developed a range of customer journeys to cover different levels of Source of Funds and affordability checks, which should take place at different stages of the gambling journey without being intrusive or posing as a hindrance to the customer. Betsmart make perfect partners, with their invaluable expertise in regulatory compliance and dedication to customer welfare,” said Richard McCall, CEO of Armalytix.

Armalytix is a leading supplier of compliance checks in the legal, accounting and financial services sector, and as such can provide an appropriate level of check to meet the regulators and operators’ requirements.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal debuts Queen of the Amazon slot

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Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.

A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.

Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.

Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.

The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.

Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”

The post Spinomenal debuts Queen of the Amazon slot appeared first on European Gaming Industry News.

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Playson grants clown unlimited powers in Energy Joker: Hold and Win

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Provider injects lively Energy Coins theme with mischievous joker

Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.

With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.

The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.

If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.

Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.

Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.

This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.

Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.

“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”

The post Playson grants clown unlimited powers in Energy Joker: Hold and Win appeared first on European Gaming Industry News.

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Altenar releases trio of betting widgets to enhance customer engagement

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Leading turnkey solution provider launches Bet Boost, Betting Insights and Bet Mentor tools

Altenar, the leading sportsbook and iGaming software supplier, has released three sportsbook widgets to enhance competitiveness and drive customer engagement.

Bet Boost, Betting Insights and Bet Mentor offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.

The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.

Bet Boost is a versatile tool that enables operators to promote specific events and enhance competitiveness particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.

Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.

“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”

The post Altenar releases trio of betting widgets to enhance customer engagement appeared first on European Gaming Industry News.

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