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Exclusive Q&A with Alex Morgan-Moodie, Senior Director, Worldpay

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We talk here with a passionate gaming industry professional, mainly about the risks of fraud.

Alex Morgan-Moodie, who currently holds the position of Senior Director, Vertical Growth focusing on Gaming Vertical at Worldpay, offers insightful and precise answers about various facets of fraud.

 

Q. We usually start with a quick bio. Our readers love it. Could you briefly narrate how you landed in the gaming industry and progressed?

A. I started in the gaming industry back in 2009 when I joined PokerStars as an analyst in the payments team. I was soon learning about payment trends and regulatory complexity from Europe to the US, Latin America and other emerging markets. From there I was hooked and after roles in product delivery and corporate development (including working on the integration of Sky Betting & Gaming into the group in 2018 and preparation for the company’s subsequent acquisition by Flutter) I moved to Worldpay to lead our global Gaming vertical strategy.  The role felt made for me and I haven’t looked back. My role may have expanded since I joined, but the gaming industry remains my passion.

Q. You joined Worldpay Gaming in September 2020. Could you describe your role and responsibilities?

A. As I mentioned, my role entails defining the strategy for Worldpay’s presence in the Gaming industry together with my team. We support the commercial teams by defining our value proposition, keeping them abreast of trends and developments, and partner with our account managers to support our tier-1 customers in mid to long-range planning. We also work with Legal and Risk to explore new markets and help Product to define the gaming-specific product roadmap. Finally, we are the team that ensure Worldpay shows up at key events – ICE, G2E or our own merchant workshops for example. As you can see, it’s pretty varied but the vertical itself is hugely important to Worldpay – we’ve been supporting customers here for over 20 years and have masses of experience working within operators themselves as well as being payments partners.

Q. You are talking about global digital fraud in London ICE – especially about how digital fraud in the gaming sector increasing even while the incidence of overall global fraud shows signs of decline. What do you think are the reasons why the gaming sector seems particularly vulnerable to fraud?

A. I think the story around fraud is an interesting one because we see fraud attempts in ecommerce increasing generally across the globe, driven in part by the shift online as people have reduced their in-person spending and usage of cash, so with more transactions online, there is more data. With that said, the increase of fraud in the gaming sector appears to be driven by the competitive nature of new, emerging markets and the types of bonus offers we’ve seen, such as in the US in order to gain market share. This leads to ‘friendly fraud’ or ‘bonus abuse’ where opportunists will attempt to create several accounts in order to take advantage of multiple offers. Thankfully, operators in general manage large teams and develop bespoke tools that go some way to managing that risk – but it is certainly a drag on growth.

Q. What are the challenges and opportunities in front of gaming entrepreneurs in balancing the risk of fraud versus the need to provide an amazingly seamless end-user experience?

A. Gaming consumers are savvy and demanding, and this means their expectations around user experience are high. Seamless and real-time are the key tenets and any additional checks – whether they are regulatory requirements, for fraud or in order to protect players for safer gambling purposes – need to fit into that seamless experience as far as possible. This means identifying tools that can operate in real-time whilst minimising the need for manual intervention. Thankfully payment solutions have come a long way since I first joined the industry and we are now able to offer solutions to ensure how a player pays or withdraws winnings is seamless and real-time wherever possible – something our research tells us drives loyalty for customers, which is essential when the marketplace is as competitive as it is.

Q. Now, tell us about the recent Worldpay FIS Global Gaming Payments Report. What are the key insights from that report that explores payments habits in over 40 markets and real-time payment trends?

A. The GGPR is a much-anticipated round up of industry trends and payments information. So it’s a pleasure to be responsible for its delivery after years as an avid reader. This year, as well as the usual country profiles on key established and emerging markets in the industry, we’ve also done deep dives into trends such as the emergent fraud challenges mentioned above, as well as the opportunity presented by omnichannel gaming as users have returned to physical stores and suddenly operators want a single view of their customers across all of their physical and online stores. We also tackle the opportunities presented by improvements in virtual reality technology that will potentially give rise to gaming metaverses of the future, and our thoughts on how the industry is adapting to cryptocurrency/blockchain technology.

Q. Could you talk about the innovations and strategies Worldpay has adopted or planning to adopt to curb the growing fraud in the gaming sector?

A. At Worldpay, our role is to develop tools that augment operators’ in-house solutions and provide yet more data points to help them identify and prevent fraud. We have seen huge success in the sector with our new Fraudsight tool, which uses machine learning to review the billions of transactions Worldpay is processing per annum and continuously update a set of configurable fraud rules for operators to help flag and prevent fraud, providing yet another layer of protection. This is already in the market with significant adoption in the gambling industry, and we’re continuing to find innovative ways of curbing fraud in the gaming sector.

Q. New Neural Language Models (NLM) applications are emerging after the news-making launch of OpenAi’s ChatGPT. How do you view such developments in the machine-learning sector with respect to the risk of fraud in the gaming sector?

A. As mentioned above, Fraudsight is already harnessing machine learning to improve how it identifies fraud. Beyond that, I think the possibility to harness AI technology advancements to refine existing tools and identify new ones is almost limitless. We invest in product innovation teams that are focused on identifying exactly that; so there are lots more to come!

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HÖLLE GAMES SIN IN BERLIN

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The latest slot from Hölle Games is now live: “Sin in Berlin”, is a 5×4, 25 payline game/trip into the party-scene of a capital known for its party scene since the Roaring Twenties.

This continues today with Berlin known as a clubbing mecca, and the latest slot from Hölle Games pays homage to that with its thumping techno beat, dark yet stylish visuals, and symbols from the scene – ranging from vinyl turntables to a “No photos” sign, a familiar sight in certain well-known techno clubs, where anything can (and does) happen behind those closed doors.

The slot also features a special wheel game, which when triggered, can award up to 30 Free Spins with a 3x multiplier! On top of that, the Free Spins always feature an expanding wild character, which can provide some truly epic win potential.

With 4 different RTPs available the game is now available in Sweden and MGA regions with additional territories to follow soon. Hölle Games have another release coming in June but for now though, enjoy the Sin – in Berlin!

The post HÖLLE GAMES SIN IN BERLIN appeared first on European Gaming Industry News.

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Unveiling Social Casino Trends: Insights into Player Behaviour

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Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.

SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.

 

Who is a Social Casino Player?

When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

 

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.

For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.

 

When Do People Play in Social Casinos?

According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.

Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

 

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.

Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.

The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.

 

Most Popular Social Casino Games

The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.

In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

 

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”

Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”

 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

 

 

The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.

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Lottery Industry Analysis and Opportunities to 2033: Scratch-Off Instant Games Expected to Register the Fastest Growth

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The “Lottery Global Market Opportunities and Strategies to 2033” report has been added to ResearchAndMarkets.com’s offering.

This report describes and explains the lottery market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global lottery market reached a value of nearly $355.7 billion in 2023, having grown at a compound annual growth rate (CAGR) of 2.6% since 2018. The market is expected to grow from $355.7 billion in 2023 to $453.7 billion in 2028 at a rate of 5%. The market is then expected to grow at a CAGR of 3% from 2028 and reach $525.1 billion in 2033.

Growth in the historic period resulted from the increase in advertising strategies and promotions of lottery products, expansion of multi-jurisdictional lottery games and strong economic growth in emerging markets. Factors that negatively affected growth in the historic period were increase in fraud in gambling and lotteries and regulation on age limit for selling lotteries.

Going forward, changes in legislation and regulation regarding lottery operations, growing popularity of online lottery and global population growth and urbanization will drive the growth. Factor that could hinder the growth of the lottery market in the future include intense competition from casinos and other forms of entertainment and economic recession or instability.

The lottery market is segmented by type into lotto, quizzes type lottery, numbers game, scratch-off instant games, terminal-based games and other types. The lotto market was the largest segment of the lottery market segmented by type, accounting for 31.3% or $111.5 billion of the total in 2023. Going forward, the scratch-off instant games segment is expected to be the fastest growing segment in the lottery market segmented by type, at a CAGR of 6.2% during 2023-2028.

The lottery market is segmented by platform into online and offline. The offline market was the largest segment of the lottery market segmented by platform, accounting for 96.8% or $344.1 billion of the total in 2023. Going forward, the online segment is expected to be the fastest growing segment in the lottery market segmented by platform, at a CAGR of 8.9% during 2023-2028.

The lottery market is segmented by category into charitable lotteries and prize home lotteries. The charitable lotteries market was the largest segment of the lottery market segmented by category, accounting for 70.3% or $250.2 billion of the total in 2023. Going forward, the prize home lotteries segment is expected to be the fastest growing segment in the lottery market segmented by category, at a CAGR of 6% during 2023-2028.

North America was the largest region in the lottery market, accounting for 36.8% or $131 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the lottery market will be Middle East and South America where growth will be at CAGRs of 10.8% and 7.8% respectively. These will be followed by Asia Pacific and Africa where the markets are expected to grow at CAGRs of 6.8% and 6.7% respectively.

The global lottery market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 16.09% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are acquiring the products and entering into partnerships with the other companies to consolidate their market positions across the globe, while others are distributing products. The New York State Lottery was the largest competitor with a 3.28% share of the market, followed by New York State Gaming Commission with 3.27%, Camelot Group with 2.78%, Georgia Lottery Corp. with 1.91%, Loterias y Apostasy Del Estado with 1.64%, Singapore Pools with 1.18%, Francaise des Jeux with 0.65%, Arizona Lottery with 0.47%, Ontario Lottery and Gaming Corporation with 0.46% and Lotto NZ with 0.44%.

The top opportunities in the lottery market segmented by type will arise in the lotto segment, which will gain $30.7 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by platform will arise in the offline segment, which will gain $92.5 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by category will arise in the charitable lotteries segment, which will gain $62.1 billion of global annual sales by 2028. The lottery market size will gain the most in China at $13.6 billion.

Market-trend-based strategies for the lottery market include innovative product developments with focus on scratch-off games, strategic collaborations and partnership to expand reach and capabilities, introduction of mobile lottery apps to improve user convenience, use of data analytics for enhanced lottery insights and roll out of new lottery games to redefine entertainment.

Player-adopted strategies in the lottery market include strengthening operational capabilities through new product developments and expanding product portfolio through strategic partnerships.

To take advantage of the opportunities, the analyst recommends the lottery companies to focus on innovating lottery offerings, focus on mobile apps for enhanced lottery services, focus on innovative lottery games for enhanced player engagement, focus on data-driven insights to navigate lottery market dynamics, focus on fastest growing market segments: scratch-off instant games and quizzes type lottery, focus on online market segment for growth, expand in emerging markets, continue to focus on developed markets, focus on strategic collaborations, focus on competitive pricing strategies for market expansion, focus on strategic promotion mix for optimal lottery market visibility, target smartphone users and focus on customer-centric engagement for enhanced lottery market reach.

Scope

Markets Covered:

  1. by Type: Lotto; Quizzes Type Lottery; Numbers Game; Scratch-Off Instant Games; Terminal-Based Games; Other Types
  2. by Platform: Offline; Online
  3. by Category: Charitable Lotteries; Prize Home Lotteries

Key Companies Mentioned: The New York State Lottery; New York State Gaming Commission; Camelot Group; Georgia Lottery Corp; Loterias y Apostasy Del Estado

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; lottery indicators comparison

Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments

Key Attributes

Report Attribute Details
No. of Pages 301
Forecast Period 2023 – 2033
Estimated Market Value (USD) in 2023 $355.7 Billion
Forecasted Market Value (USD) by 2033 $525.1 Billion
Compound Annual Growth Rate 4.0%
Regions Covered Global

 

A selection of companies mentioned in this report includes, but is not limited to:

  • The New York State Lottery
  • New York State Gaming Commission
  • Camelot Group
  • Georgia Lottery Corp
  • Loterias y Apostasy Del Estado
  • Singapore Pools
  • Francaise des Jeux
  • Arizona Lottery
  • Ontario Lottery and Gaming Corporation
  • Lotto NZ
  • 1x-bet.in
  • Dhankesari Lottery Sambad
  • Lottery Sambad Result
  • Takarakuji-official.jp
  • Ichiban Kuji Club
  • The Lott
  • Lotterywest
  • Oz Lotteries
  • 500.com
  • Baidu Inc
  • China Sports Lottery Operation and Management Co. Ltd.
  • 360 Lottery
  • QQ lottery
  • National Lottery
  • Jackpot.com
  • Betfred Lotto
  • Intralot SA
  • Zeal Network SE
  • Francaise des Jeux (FDJ)
  • EU Lotto Limited
  • Legacy Eight Curacao N.V
  • Wejdz do swiata LOTTO
  • Megalotto
  • SYNOT W, a. s.
  • Betfred Lotto
  • DraftKings Inc.
  • BetAmerica
  • LeoVegas AB
  • Jackpocket
  • Mido Lotto
  • Prize Pool
  • Scientific Games Corp
  • Long Game
  • Linq3
  • EMIDA Technologies
  • Atlantic Lottery Corporation
  • Hipodromo Argentino de Palermo
  • GammaStack
  • Mega Sena
  • Quina
  • Lotofacil
  • Dupla Sena
  • Mifal HaPayis
  • Milli Piyango Idaresi
  • O! Millionaire
  • NeoGames S.A.
  • Emirates Draw
  • Mahzooz
  • BuyLottoOnline
  • Camelot Lottery Solutions Group
  • Ithuba National Lottery
  • wow!lotto
  • Lottomania Nigeria

 

The post Lottery Industry Analysis and Opportunities to 2033: Scratch-Off Instant Games Expected to Register the Fastest Growth appeared first on European Gaming Industry News.

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