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MAJOR STUDY INTO GAMBLING REVEALS ONE IN TEN ARE PLANNING TO BET MORE AT CHELTENHAM FESTIVAL THIS YEAR THAN IN 2022

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More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.

Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.

And as horse racing’s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.

Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.

The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.

More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.

Only just over half those surveyed didn’t bet on the Festival last year and don’t plan to this year – showing what a huge event this is for regular gamblers.

6% who didn’t bet last year say they intend to get involved this time round, changing their previous habits.

Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.

That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.

Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.

OLBG spokesperson Richard Moffat said: “To see some gamblers preparing to spend more this year, or even betting on Cheltenham when they haven’t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.”

Overall Gambling 2023 compared to 2022

7% plan to gamble more this year

69% plan to gamble about the same

10% plan to gamble less this year

14% don’t know

Cheltenham Festival Gambling 2023

11% plan to gamble more at Cheltenham this year than they did last year

10% plan to gamble less at Cheltenham this year than they did last year

23% plan to gamble about the same this year at Cheltenham as to last year

6% didn’t bet on Cheltenham last year but plan to this year

50% didn’t bet on Cheltenham last year and don’t plan to this year

 

Plans for gambling in 2023 compared to 2022

How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Gamble more

6.87

6.12

2.72

2.32

22.08

6.07

7.63

7.6

2.73

0

Gamble the same

69.06

66.43

72.87

75.56

57.4

73.13

68.78

65.96

73.54

66.6

Gamble less

9.98

13.08

10.22

12.85

3.11

7.33

9.52

13.11

13.16

6.25

Don’t know

14.09

14.38

14.18

9.27

17.41

13.48

14.06

13.33

10.57

27.14

 

Betting on the Cheltenham Festival during 2023 compared to 2022

Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Bet last year and plan to bet more this year

11.04

9.42

3.47

10.3

26.03

10.31

11.3

15.20

6.57

12.41

Bet last year and plan to bet the same this year

9.76

9.76

6.8

9.53

12.56

6.6

8.86

9.52

16.03

12.39

Bet last year and plan to bet the same this year

23.12

23.37

22.1

30.16

12.42

27.37

23.11

16.98

25.03

26.98

Did not bet last year but plan to bet this year

5.82

5.65

9.66

3.59

4.63

6.41

6.19

3.8

4.78

3.22

Did not bet last year and plan not to bet this year

50.27

51.8

57.98

46.42

44.36

49.31

50.55

54.51

47.59

44.99

 

The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival

 

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023.  The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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