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MAJOR STUDY INTO GAMBLING REVEALS ONE IN TEN ARE PLANNING TO BET MORE AT CHELTENHAM FESTIVAL THIS YEAR THAN IN 2022
More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.
Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.
And as horse racing’s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.
Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.
The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.
More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.
Only just over half those surveyed didn’t bet on the Festival last year and don’t plan to this year – showing what a huge event this is for regular gamblers.
6% who didn’t bet last year say they intend to get involved this time round, changing their previous habits.
Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.
That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.
Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.
OLBG spokesperson Richard Moffat said: “To see some gamblers preparing to spend more this year, or even betting on Cheltenham when they haven’t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.”
Overall Gambling 2023 compared to 2022
7% plan to gamble more this year
69% plan to gamble about the same
10% plan to gamble less this year
14% don’t know
Cheltenham Festival Gambling 2023
11% plan to gamble more at Cheltenham this year than they did last year
10% plan to gamble less at Cheltenham this year than they did last year
23% plan to gamble about the same this year at Cheltenham as to last year
6% didn’t bet on Cheltenham last year but plan to this year
50% didn’t bet on Cheltenham last year and don’t plan to this year
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Plans for gambling in 2023 compared to 2022
How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?
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Answer |
All |
North |
Midlands |
East |
London |
South |
England (NET) |
Wales |
Scotland |
NI |
Unweighted Base |
1,007 |
250 |
148 |
86 |
128 |
203 |
815 |
53 |
106 |
33 |
Gamble more |
6.87 |
6.12 |
2.72 |
2.32 |
22.08 |
6.07 |
7.63 |
7.6 |
2.73 |
0 |
Gamble the same |
69.06 |
66.43 |
72.87 |
75.56 |
57.4 |
73.13 |
68.78 |
65.96 |
73.54 |
66.6 |
Gamble less |
9.98 |
13.08 |
10.22 |
12.85 |
3.11 |
7.33 |
9.52 |
13.11 |
13.16 |
6.25 |
Don’t know |
14.09 |
14.38 |
14.18 |
9.27 |
17.41 |
13.48 |
14.06 |
13.33 |
10.57 |
27.14 |
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Betting on the Cheltenham Festival during 2023 compared to 2022
Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?
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Answer |
All |
North |
Midlands |
East |
London |
South |
England (NET) |
Wales |
Scotland |
NI |
---|---|---|---|---|---|---|---|---|---|---|
Unweighted Base |
1,007 |
250 |
148 |
86 |
128 |
203 |
815 |
53 |
106 |
33 |
Bet last year and plan to bet more this year |
11.04 |
9.42 |
3.47 |
10.3 |
26.03 |
10.31 |
11.3 |
15.20 |
6.57 |
12.41 |
Bet last year and plan to bet the same this year |
9.76 |
9.76 |
6.8 |
9.53 |
12.56 |
6.6 |
8.86 |
9.52 |
16.03 |
12.39 |
Bet last year and plan to bet the same this year |
23.12 |
23.37 |
22.1 |
30.16 |
12.42 |
27.37 |
23.11 |
16.98 |
25.03 |
26.98 |
Did not bet last year but plan to bet this year |
5.82 |
5.65 |
9.66 |
3.59 |
4.63 |
6.41 |
6.19 |
3.8 |
4.78 |
3.22 |
Did not bet last year and plan not to bet this year |
50.27 |
51.8 |
57.98 |
46.42 |
44.36 |
49.31 |
50.55 |
54.51 |
47.59 |
44.99 |
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The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival
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All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023. The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).

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Thunderkick launches debut crash game Heads Will Roll
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Studio combines arcade and dice mechanics in ominous release
 Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.
The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.
The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.
Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.
Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.
Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.
Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.
Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.
“Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.
“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”
The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.
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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina
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CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.
As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.
“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”
This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.
The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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REEVO Games Go Live on NetBet
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REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.
Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.
Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.
Shared Vision for Excellence
Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.
Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”
The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.
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