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Interview with Dmytro Taran, COO at Slotegrator

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Could you introduce yourself to our readers? What do you do?

I am COO at Slotegrator. I’m responsible for product development, technical part, support, project management office and client delivery department.

What exactly do we mean by technical standards? How do these standards impact the gambling experience for players?

Technical standards in the gambling industry mean that software products have characteristics such as innovation, development speed, the flexibility of new features, and wide platform functionality. We use technical standards and our work based on service architecture to make a valuable product for our clients. All this should be adapted to the needs of clients, as well as being intuitive and easy to use. Our partners’ goals and requirements determine our objectives, and we use technical standards and creativity to create products that meet the needs of the time. Standards in this case are quality criteria for us, as well as helping to keep partners and customers as secure as possible from problems in the gambling industry.

What are some of the most important technical standards that gambling operators should adhere to in order to meet player expectations?

Technical standards for gambling operators today should be integrated with the technological trends: AI, blockchain, VR etc. It’s really a dynamic area and we nonstop adopting it. As I said earlier, technical standards in the gambling sphere form the basis on which quality will be evaluated.

How do you think players’ expectations regarding technical standards have evolved over time? Has it always been something players consciously looked for or is it an only recently emerged concern?

Nowadays players have become more demanding and attentive to detail. And it’s not just about the game, but also the entire casino site and other gambling products. Every element of the business is affected. Players have professional-level expectations, and their requests have multiplied, but the increasing complexity of requests is motivating us to strengthen technically in order to satisfy our customers.

Are there any emerging technical standards or technologies that you think will have a significant impact on the gambling industry in the near future?

Among the top technologies that set the tone for our technical work is blockchain in different applications and artificial intelligence. These are no longer innovations — they’re trends that help us to create the most competitive products. In 2024, I suppose our new technical standard would include AI elements as the fundamental basis.

Also, I would like to mention using artificial intelligence in the operator’s decision-making. It is a great breakthrough for improving customer service in the gambling sphere. On the one hand, machines would replace people, but on the other hand, we could get completely new opportunities for technical improvement to our products that we haven’t discovered yet.

How important is transparency when it comes to technical standards in the gambling sphere?

Regardless of the field, any business’s reputation hinges on transparency. This is also in tune with the technical side of the issue because transparent and responsible businesses simply have more staying power. Slotegrator is committed to transparency when dealing with regulators, our clients, our partners, and ourselves — we’re always clear about what we’ll deliver, how we’ll deliver it, and when. We simply view it as necessary for long-term success.

What role do you see regulators playing in ensuring that gambling operators meet technical standards and fulfill player expectations?

Regulators’ demands are getting tougher. For the most part, they’re concerned with reducing problem gambling rates. Gambling is entertainment, and it’s important to keep it that way by preventing it from becoming a disease. Periodically, new requirements affect the technological side, which makes things more complex. If a company wants to operate in the gambling market, all of these requirements must be met. Our company stands for responsible business, so we always consider all requirements and amendments, and we prepare for each certification very carefully.

And another thing about standards: we always want to be sure that players are visiting a casino of their own free will, without the undue influence of aggressive marketing. Using ID technology, we can evaluate a player’s behavior on the platform and determine if they decided to play on their own. This is a top priority for casinos and platform providers like us, so we make sure to provide technical features to get it done.

Can technical standards limit the ability to innovate and to bring something completely new to the gambling sphere?

In my opinion, the standards are stepping stones. Yes, there are defined frameworks and requirements that must be met, but the challenge of meeting them helps us take the next step on the road to development. We have to work within the framework, but we also strive to adapt our products to meet the requirements. It’s a unique situation that we see as a way to grow.

Combined, it all helps to create amazing innovations that grow the gambling industry as a whole. We are always receiving new cases, researching best practices, and discovering new approaches. And this gives us motivation for development and renewal.

Slotegrator is a responsible business: our products are certified according to the standards of the industry and a certain region. We’re looking to expand the number of certificates for our casino solution platform and aggregator. This will help us to improve the quality of our products and make them even more competitive than now.

How does Slotegrator help gambling operators keep up with technical standards?

We always keep a finger on the industry’s pulse and follow changes at every level — legislative, technical, engagement, marketing, etc. That way, we can help our partners and customers solve any request, and show ourselves as a reliable partner.

What is the secret of Slotegrator’s success?

Slotegrator’s adherence to standards is emblematic of the quality of our products and our ability to adapt technology to fast-changing realities; the way we constantly meet technical standards flows naturally from our team’s undeniable flexibility. We prioritize listening to our customers, complying with regulatory requirements, and working according to the laws of the industry. This is the secret of Slotegrator’s success.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Betano Transforms “El Loco” into “El Responsável”

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Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, is launching its new responsible gaming campaign featuring former Uruguayan player Sebastián Abreu, nicknamed “El Loco”, as its ambassador.

The campaign aims to promote education about sports betting, reinforce its entertainment aspect, and dispel the idea that gaming is a form of investment.

Known for his irreverent style on and off the field, “Loco” Abreu entered the record books as the athlete who has played for the most clubs worldwide and was immortalised by his audacious “panenka” winning penalty kick in the 2010 World Cup quarterfinal (Uruguay vs Ghana). “El Loco” now assumes a new moniker as Betano’s ambassador: “El Responsável” (The Responsible One).

Using the concept of “Não mete o Loco” (Don’t Go Crazy) – a reference to Loco Abreu’s sports history – the new campaign premieres with an entertaining 60-second film starring the player. Speaking in his signature “portunhol” (a mix of Portuguese and Spanish) combined with popular expressions, Betano’s Responsible Gaming ambassador aims to raise awareness among football fans about the importance of time limits, controls, and breaks. By visiting the website naometeoloco.com, the public will have access to educational content on the subject, such as illustrative scenarios about respecting limits and knowing when to stop.

Media: youtu.be/1I8OZci5Hpw

Arthur Niggemann, Senior Marketing Manager for the Americas at Betano, said: “We brought a light and relaxed approach that will capture our audience’s attention to discuss a serious topic that Betano has been committed to since the beginning of its operations: responsible gaming.”

With the campaign designed to roll-out in phases, allowing the theme to be explored with the necessary teaching approach on an ongoing basis, Arthur Niggeman further explains: “In the next phases, the focus will be on educating the public more directly, with materials such as guides or step-by-step instructions for betting safely, reinforcing self-control and self-confidence as pillars of a conscious and responsible experience in the betting world.”

In addition to Brazil, the campaign will also be aired in Peru, Mexico, Chile, Colombia, Ecuador, and Argentina. Conceived by the Wieden + Kennedy SP agency, the campaign uses irreverence and a Latin American football idol to help boost awareness.

José Ferraz and Felipe Paiva, Group Creative Directors at W+KSP, explain: “Responsible gaming is a serious and extremely important topic for Betano. Therefore, to educate our consumers in a fun and relatable way, there’s no one better than the charismatic Loco Abreu. A player who took many risks on the field but returns to the game with a new role: spokesperson for conscious gaming.”

The campaign reinforces the three basic rules of responsible gaming: respect your limits, always playing with amounts within your financial reality; take breaks from gaming so it doesn’t become an intense routine; and bet for fun, without confusing entertainment with a form of supplementary income.

Campaign on the Streets, on Social Media, and in Stadiums

The communication for the campaign will be multiplatform and long-lasting, developed in three distinct phases. In addition to the main film, the campaign engages with the public through outdoor media around stadiums and light content on social media.

There will also be insertions during football broadcast intervals on open and Pay TV, even before ads from other betting houses. With the help of content creators and brand ambassadors – Adriane Galisteu and Felipe Massa – the campaign aims to make clear the entertainment nature of sports betting, but only when fun comes first.

Safe and Secure Platform

Responsible gaming is a pillar of Betano. The educational communications present on the platform will now be reinforced, highlighting Betano’s features for better time control and more responsible exposure to its games. Some examples include:

  • Setting financial and time limits defined for different periods
  • Session timers and other features that can be set by the customer
  • Temporary and permanent self-exclusion options
  • Time-out option
  • Links to entities such as Gamblers Anonymous (Jogadores Anônimos) and other support organisations for players and families
  • Rigorous verification that prevents underage entry
  • 24/7 specialized support

Other relevant information for player protection already available on the Betano platform – such as ‘Avoid chasing losses’; ‘Only play when you can afford to lose’; or ‘Keep track of time and monitor the amount you spend’ – will be worked on in an even more didactic way, but also with lighter and more direct messages in online and physical actions: ‘A good player knows when to stop’ or ‘Respecting limits is part of the game’.

 

 

The post Betano Transforms “El Loco” into “El Responsável” appeared first on European Gaming Industry News.

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Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan

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On July 2-3, Boomerang Partners, a global marketing agency, participated in iGB L!VE London. One of the event’s highlights was the celebration of the first anniversary of the strategic partnership between Boomerang and AC Milan, one of the world’s premier football clubs. Boomerang is its Official Regional Partner.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”

The celebration of the strategic partnership with AC Milan was one of the main (but not the only) reasons why the Boomerang Partners booth was a hotspot for visitors to the exhibition. More than 1,000 people visited it during the two-day event. Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles — the first held offline at the Boomerang Partners booth on July 2, and the winner received premium tickets to one of the most famous football matches in the world between AC Milan and Inter FC. The second draw took place online on July 3 on Boomerang’s Instagram page. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.

The winner of the offline drawing on July 2 was Saad Shaikh, a data engineer at Betzoo Media. He shared his emotions: “This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”

iGB L!VE London was successful for Boomerang Partners. The increased attention from exhibition guests to the Boomerang Arena booth yielded impressive results. The agency held more than 120 business meetings and signed 15 new partnership agreements. As the brand enters its second year of partnership with AC Milan, it remains ambitious to follow its slogan, ‘Live without limits.’

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan appeared first on European Gaming Industry News.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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