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THE UNIT BRINGS ANDY CLERKSON AND ROB EGAN’S STRONG INDUSTRY NOUS TO ITS TEAM

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The Unit, the leader in product development and digital marketing for betting and igaming, has added two industry stalwarts in Andy Clerkson and Rob Egan to its team as Strategic Advisor and Business Development Director respectively.

Clerkson joins the business having built up a wealth of industry experience. In 2007, he founded influential digital agency Grand Parade, which worked for the great and the good of the online sports betting world, before being acquired by William Hill in 2016. Subsequently, he helped The Stars Group and FOX Sports set up operator FOX Bet in the USA, while he is also the former Chairman of free-to-play (F2P) sports game provider SportCaller. Elsewhere, Clerkson is a Partner at leading investment and advisory firm Tekkorp Capital.

Egan was a colleague of Clerkson’s during his time at SportCaller, where Egan worked across a series of progressively responsible positions, culminating at Business Development Director. This was followed by a stint as Head of Free-to-Play North America for Bally’s Interactive after the US powerhouse acquired SportCaller in 2021.

The appointment of Clerkson also reunites him with The Unit’s Co-Founder, Paddy Casey, who worked under Clerkson at Grand Parade and boasts extensive expertise in betting and gaming, having held a succession of senior product and commercial roles for brands such as BoyleSports, Paddy Power and Gala Coral Group.

These notable additions cement The Unit’s position as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free to Play and Gamification Platforms.

Among The Unit’s growing list of partners are brands such as Low6, 10star and PlayStar Casino. Its unwavering focus on creating world-class products that are as efficient as they are scalable sets The Unit apart in the core competencies of product development, innovation and MarTech integration.

Paddy Casey, Co-Founder of The Unit, said: “I am thrilled to add two such senior and successful industry executives to our team. Andy built a terrific business in exactly the space The Unit is in and I had the good fortune to work with him there at Grand Parade and witness the incredible growth. Rob was instrumental in building SportCaller, the most successful free-to-play gaming company in the industry. Both have worked with global operators for many years , and I’m certain their eclectic know-how will allow us to continue to be industry leaders in product, both innovation and development, as well as MarTech, as we grow our worldwide footprint into new territories.”

Andy Clerkson, Strategic Advisor at The Unit, commented: “It’s a pleasure to link up with both Paddy and Rob again; we’ve had some brilliant successes together over the years. The Unit is an exciting proposition. Ever since Grand Parade was consumed by William Hill, there has been a lack of resource for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from 4 to 40. Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”

Rob Egan, Business Development Director at The Unit, added: “With any supplier, it’s important to have a strong and experienced team to deliver quality products at scale, on time and add value. The Unit have that team and have been offering some of the best software in the gaming space, so this was an opportunity I could not turn down. They’ve already built up a strong track record over the past five years of operation and are the best-kept secret in the space, to my mind. Of course, I now look forward to changing that in my biz dev capacity, helping The Unit on their way to sustained growth.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DIVE INTO A FRUIT-FILLED ADVENTURE WITH SWEET SPLASH FROM BOLDPLAY

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Embark on a journey of fruity delight with Sweet Splash, the latest addition to Boldplay’s slot game line-up. Designed to quench players’ thirst for excitement, the game invites them to immerse themselves in a vibrant world bursting with juicy rewards.

Featuring a 5×3 reel layout and 243 ways to win, Sweet Splash promises an adventure like no other, where every spin holds the promise of fortune and excitement. With its captivating cartoon fruit characters and delightful graphics, players will be transported to a refreshing world of fruity fun from the moment they hit play.

Sweet Splash also boasts an array of bonus features to enhance the gameplay experience. The Scatter Splash feature awards players a multiplier of the total bet when 3 or more scatter symbols grace the reels, adding an extra layer of excitement to every spin. Additionally, the studio’s trademark Boldplay Spins™ takes gameplay to new heights, offering players a unique choice of special free spins triggered by consecutive wins.

Marcus Taylor, Head of Design at Boldplay, commented, “Sweet Splash is a fantastic example of our team’s creativity and dedication to delivering exceptional gaming experiences. With its vibrant visuals and exciting bonus features, we’re confident that players will be hooked from the very first spin.”

The post DIVE INTO A FRUIT-FILLED ADVENTURE WITH SWEET SPLASH FROM BOLDPLAY appeared first on European Gaming Industry News.

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Stake.com enjoys major growth surge during IPL after adding Indian rupees

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Stake has witnessed unprecedented levels of sports betting activity during the 2024 Indian Premier League (IPL).

The operator customised its global sportsbook for cricket-crazy customers this season by enabling deposits in Indian rupees (INR) for the very first time.

The Indian rupee is the latest of six fiat currencies available on the flagship Stake.com sportsbook, as well as 20 cryptocurrencies.

The currency integration was launched in tandem with a generous promo, which saw punters paid out as winners, even if their team went on to lose the match, as long as they managed to hit a six during the first four overs.

The only stipulation was that bets must have been placed in INR with a maximum payout of up to US$25.

This occurred during 30 of 48 selected IPL matches, or 63%, leading to handsome rewards for punters who took advantage of the offer.

The bets would have been settled as losses on any other platform, but instead resulted in an extra US$30m of winnings for Stake customers.

The promotion also served as a savvy customer acquisition strategy. More than 80% of users to have redeemed the offer were new to Stake as first time depositors.

“We are constantly striving to improve our product and want to make Stake easily accessible to as many players as possible,” said Stake’s director of commercial Jarrod Febbraio.

“With more than US$100m wagered this season alone, the IPL is soaring in popularity, and so is Stake.

“We wanted to spice things up for the 2024 season, and this promotion was perfect for our customers who don’t like cricket, they love it,” he added.

The IPL is the most popular cricket league in the world. The current season ends on Sunday 26 May.

The post Stake.com enjoys major growth surge during IPL after adding Indian rupees appeared first on European Gaming Industry News.

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AGS Enters Into Definitive Agreement To Be Acquired By Brightstar Capital Partners for Approximately $1.1 Billion

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PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced that it has signed a definitive agreement to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”), a middle market private equity firm focused on investing in industrial, manufacturing, and services businesses.

The Company’s Board of Directors has unanimously approved, and recommended that the Company’s stockholders approve, the agreement. AGS shareholders will receive $12.50 per share in cash. The per share purchase price represents a 41% premium to the Company’s volume-weighted average share price over the last 90 days and a 40% premium to AGS’ closing price on May 8, 2024.

AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Powered by high-performing slot products, an expansive table products portfolio, and highly rated online casino content, the Company believes it offers an unmatched value proposition for its casino partners.

“We are very pleased to reach this agreement, which we believe provides our stockholders with compelling, certain cash value. Joining forces with Brightstar represents an exciting new chapter for AGS and our mission to provide exceptional gaming solutions for our operator partners,” said David Lopez, CEO & President of AGS. “With Brightstar’s resources and strategic guidance, we believe AGS will be well-positioned to make targeted investments in R&D, top talent, operations, and industry-leading innovation, which should accelerate our global footprint.”

“We look forward to working with David and the AGS team to capitalize on opportunities by taking a long-term approach to creating value,” said Andrew Weinberg, Founder & CEO of Brightstar. “AGS has a strong pipeline of new products, and we believe the Company’s innovative approach to game development provides significant potential for continued growth.”

“We have been impressed by AGS’ award-winning products, differentiated culture, and outstanding reputation in this expanding industry,” said Roger Bulloch, Partner at Brightstar. “We trust that partnering with AGS and executing on our shared vision can accelerate the Company’s ability to create even greater value for its customers and players around the world.”

Macquarie Capital is serving as financial advisor and Cooley LLP is serving as legal counsel to AGS. Jefferies LLC is serving as lead financial advisor to Brightstar. Barclays and Citizens JMP Securities are also serving as financial advisors to Brightstar. Kirkland & Ellis LLP is serving as legal counsel to Brightstar.

First Quarter 2024 Financial Results

In light of the proposed transaction, AGS has canceled its previously announced conference call to discuss its first quarter 2024 financial results, which had been scheduled for Thursday, May 9, 2024, at 5:00 p.m. EDT. Additionally, AGS will not be issuing a quarterly earnings release. The Company expects to file its 10-Q for the quarter ended March 31, 2024 with the SEC later today.

Timing and Approvals

The proposed transaction, which is expected to close in the second half of 2025 is subject to customary closing conditions, including the receipt of regulatory approvals and approval by a majority of AGS stockholders. Upon completion of the transaction, AGS will become a privately held company and shares of AGS common stock will no longer be listed on any public market.

 

The post AGS Enters Into Definitive Agreement To Be Acquired By Brightstar Capital Partners for Approximately $1.1 Billion appeared first on European Gaming Industry News.

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