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BetGames CEO interview: Bringing T-Kick to Europe

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BetGames has certainly been making waves in the last few months with the launch of its revolutionary live sport vertical, Twain Sport.

Speaking with BetGames’ CEO, Andreas Koeberl, we sat down to talk all things live action, as well how Twain Sport’s big bet on engaging the Tik Tok betting generation with the latest in short-form, high turnover betting action is already proving a success.

 

Congratulations on the launch of T-Kick! Given football is the world’s most universal sport, how big are your global plans for this unique hybrid version of live football?

AK: Thanks a lot. I’m incredibly proud of the team for making it happen right before ICE, which provided the perfect stage to showcase our revolutionary product to the global iGaming industry. Our ambitions to be the best are high, and they have to be, as football is the biggest sport in the world – no matter if you look at as a sports fan or punter.

So, the answer is quite simple: we want to push T-Kick out into all continents starting with our home markets in South Africa and Europe, where we’re already one of the best in live entertainment. The great thing is that all operators who are already live with T-Basket can just switch T-Kick on without any effort, which gives our tier-one partners an excellent springboard into instant success.

 

Going into this hybrid adaptation of live football betting – can you talk us through how it works and how T-Kick is positioned to benefit your big-brand operator partners?

AK: In general, we position T-Kick as a complementary product to tier-one sports, which provides additional engagement and revenue, rather than cannibalising sportsbook. For us, it’s all about being complementary to sporting fixtures, and with more than 10,000 T-Kick and T-Basket matches a month already, we offer operators a perfect product for both off-peak hours and in-between major sports matches.

To complement sportsbook, this means a full head-to-head tournament every single hour. This gives our operator partners a sticky product that is also the exact short-form, live action that players want – before, after, or during a Champions League match … or even at half time! Not only that, now that we have two sports – T-Basket and T-Kick, players get 30 super quick matches with immediate settlement each hour. This idea to offer complementary unique content is in our DNA at BetGames since the company’s inception, and we’re sure that with the next stage in our evolution, we’ve got aperfect product.

 

Does BetGames and Twain Sport believe that short-form, live action is the future of live betting and how does this fit for the new generation of players?

AK: The question on how to engage Gen Z is probably the headache for every operator and supplier in the industry. I think there is no recipe or right answer. What we do know, is that we have to think differently and try out whole new ways of engagement involving different channels and forms of entertainment. Thinking that one specific product can fix the aforementioned headache is probably naïve here. When it comes to TWAIN SPORT, we see that the average age of our players is around 25 years old, and given the nature of the product, being action packed and quick, we seem to be appealing to new generations with a ‘Tik-Tok’ style demand for short-form content. Furthermore, the ease and understanding of our product means that we can cater to newer, casual players.

 

Our European Gaming readers all know about the value of retail across the likes of Belgium, Austria and Germany, can T-Kick work in betting shops just as well as it does online? 

AK: That’s a great question. So far, we are live only in the digital world with around 40 brands – although certainly got some exciting plans for retail coming up.

When it comes to the mechanics of the product, given that T-Kick offers a full football tournament every hour, it makes it a very suitable product for the social environment of a retail shop. The appetite we’re seeing from operators really underlines that. We’ve already signed several major contracts across Europe to put the product onto SSBTs and on-screen in shops, with the first retail launches to be expected in early Q2, so watch this space!

 

Last but not least, when it comes to boosting player engagement and incremental revenue – can you talk us through who T-Kick will be go live with and how can it make a unique impact for operators looking to acquire new players?

AK: We’re aiming to launch it across at least 80% of the existing BetGames estate. As we are live on 1500 websites globally, you can get an impression on what we are aiming for. We were lucky to have amazing partners with the likes of Betway, Hollywoodbets, TopSport, Betsson, and many more who’ve launched already. Interestingly, about a quarter of the brands that went live with are new for us, so we’re already able to see that we have a product that is giving us a real net growth.

From the operators’ side, I would like to reiterate the biggest strength and value we’re bringing to the table, it’s all about providing the perfect complementary product to tier-one sports that excites and engages a next-gen, casual audience. Not only that, but we’re also bringing some much-needed innovation into the retail world that can attract new demographics of players.

To add to that, integrity is at the heart of TWAIN SPORT given our partnership with Sportradar, so especially in an environment with tighter and tighter regulation like Europe, we offer something really innovative in line with the regulations of the MGA, UKGC and other major European frameworks.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2

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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.

BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.

From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.

How to take part in the MEGA BLAST Competition:

  1. Register an account with GG.BET or log in to an existing account.
  2. Go to the tournament page and press “Participate”.
  3. Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
  4. Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.

Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.

 

The post Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2 appeared first on European Gaming Industry News.

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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE

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Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.

As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.

The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.

Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.

The Opening Bell ceremony can be viewed live.

 

The post MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE appeared first on European Gaming Industry News.

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Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed

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The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.

This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.

In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.

Research Timeline and Data Relevance

The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.

Goals and Objectives

  • Describe the information about the Curacao license and the issuing regulator.
  • Describe the requirements and conditions for obtaining a Curacao license.
  • Describe the costs and timelines for obtaining a Curacao license.
  • Briefly study the market, find and suggest the following lists:
    • Legal companies offering services for company registration and obtaining a Curacao license;
    • Communication agents and integrators working with the Curacao license;
    • Suppliers and vendors working with the Curacao license;
    • Payment systems working with the Curacao license.

Key Topics Covered:

1. Goals and Objectives

2. Research Timeline and Data Relevance

  • Document Markup
  • Raw and Combined Data
  • Terms & Glossary

3. General Information

  • The Regulator
    • Registration of Operators With Sublicense
    • Application for an Online Gaming License

4. Requirements and Conditions for Obtaining a License

License Conditions

  • General Prohibitions
  • Safe and Secure Environment
  • Equipment and Application Software
  • Player Registration
  • Payment Transactions
  • Games
  • Terms of Use
  • Resolution of Complaints
  • Administrative Responsibilities
  • Publicly Available Information
  • Reports
  • Policies and Procedures
  • Suspension and Revocation of License
  • Additional Conditions
  • Supervision

Recommendations or Minimum Requirements for the Business Plan

5. The Cost of the License

6. Decision Term and the Validity of the License

7. Application Method and Forms

8. Contact Information

9. Companies for Registration and Licensing

10. Integration Companies

11. Suppliers and Vendors

12. Payment Systems

13. META

14. Appendix: Terms & Glossary

For more information about this report visit researchandmarkets.com/r/izeo6g

 

The post Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed appeared first on European Gaming Industry News.

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