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BetGames CEO interview: Bringing T-Kick to Europe

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BetGames has certainly been making waves in the last few months with the launch of its revolutionary live sport vertical, Twain Sport.

Speaking with BetGames’ CEO, Andreas Koeberl, we sat down to talk all things live action, as well how Twain Sport’s big bet on engaging the Tik Tok betting generation with the latest in short-form, high turnover betting action is already proving a success.

 

Congratulations on the launch of T-Kick! Given football is the world’s most universal sport, how big are your global plans for this unique hybrid version of live football?

AK: Thanks a lot. I’m incredibly proud of the team for making it happen right before ICE, which provided the perfect stage to showcase our revolutionary product to the global iGaming industry. Our ambitions to be the best are high, and they have to be, as football is the biggest sport in the world – no matter if you look at as a sports fan or punter.

So, the answer is quite simple: we want to push T-Kick out into all continents starting with our home markets in South Africa and Europe, where we’re already one of the best in live entertainment. The great thing is that all operators who are already live with T-Basket can just switch T-Kick on without any effort, which gives our tier-one partners an excellent springboard into instant success.

 

Going into this hybrid adaptation of live football betting – can you talk us through how it works and how T-Kick is positioned to benefit your big-brand operator partners?

AK: In general, we position T-Kick as a complementary product to tier-one sports, which provides additional engagement and revenue, rather than cannibalising sportsbook. For us, it’s all about being complementary to sporting fixtures, and with more than 10,000 T-Kick and T-Basket matches a month already, we offer operators a perfect product for both off-peak hours and in-between major sports matches.

To complement sportsbook, this means a full head-to-head tournament every single hour. This gives our operator partners a sticky product that is also the exact short-form, live action that players want – before, after, or during a Champions League match … or even at half time! Not only that, now that we have two sports – T-Basket and T-Kick, players get 30 super quick matches with immediate settlement each hour. This idea to offer complementary unique content is in our DNA at BetGames since the company’s inception, and we’re sure that with the next stage in our evolution, we’ve got aperfect product.

 

Does BetGames and Twain Sport believe that short-form, live action is the future of live betting and how does this fit for the new generation of players?

AK: The question on how to engage Gen Z is probably the headache for every operator and supplier in the industry. I think there is no recipe or right answer. What we do know, is that we have to think differently and try out whole new ways of engagement involving different channels and forms of entertainment. Thinking that one specific product can fix the aforementioned headache is probably naïve here. When it comes to TWAIN SPORT, we see that the average age of our players is around 25 years old, and given the nature of the product, being action packed and quick, we seem to be appealing to new generations with a ‘Tik-Tok’ style demand for short-form content. Furthermore, the ease and understanding of our product means that we can cater to newer, casual players.

 

Our European Gaming readers all know about the value of retail across the likes of Belgium, Austria and Germany, can T-Kick work in betting shops just as well as it does online? 

AK: That’s a great question. So far, we are live only in the digital world with around 40 brands – although certainly got some exciting plans for retail coming up.

When it comes to the mechanics of the product, given that T-Kick offers a full football tournament every hour, it makes it a very suitable product for the social environment of a retail shop. The appetite we’re seeing from operators really underlines that. We’ve already signed several major contracts across Europe to put the product onto SSBTs and on-screen in shops, with the first retail launches to be expected in early Q2, so watch this space!

 

Last but not least, when it comes to boosting player engagement and incremental revenue – can you talk us through who T-Kick will be go live with and how can it make a unique impact for operators looking to acquire new players?

AK: We’re aiming to launch it across at least 80% of the existing BetGames estate. As we are live on 1500 websites globally, you can get an impression on what we are aiming for. We were lucky to have amazing partners with the likes of Betway, Hollywoodbets, TopSport, Betsson, and many more who’ve launched already. Interestingly, about a quarter of the brands that went live with are new for us, so we’re already able to see that we have a product that is giving us a real net growth.

From the operators’ side, I would like to reiterate the biggest strength and value we’re bringing to the table, it’s all about providing the perfect complementary product to tier-one sports that excites and engages a next-gen, casual audience. Not only that, but we’re also bringing some much-needed innovation into the retail world that can attract new demographics of players.

To add to that, integrity is at the heart of TWAIN SPORT given our partnership with Sportradar, so especially in an environment with tighter and tighter regulation like Europe, we offer something really innovative in line with the regulations of the MGA, UKGC and other major European frameworks.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

The post SOFTSWISS and Evolution Launch Evo Prime Drop Campaign appeared first on European Gaming Industry News.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

The post BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard appeared first on European Gaming Industry News.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

The post Booming Games launches another smash hit with Lucky Oasis appeared first on European Gaming Industry News.

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