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BetGames CEO interview: Bringing T-Kick to Europe

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BetGames has certainly been making waves in the last few months with the launch of its revolutionary live sport vertical, Twain Sport.

Speaking with BetGames’ CEO, Andreas Koeberl, we sat down to talk all things live action, as well how Twain Sport’s big bet on engaging the Tik Tok betting generation with the latest in short-form, high turnover betting action is already proving a success.

 

Congratulations on the launch of T-Kick! Given football is the world’s most universal sport, how big are your global plans for this unique hybrid version of live football?

AK: Thanks a lot. I’m incredibly proud of the team for making it happen right before ICE, which provided the perfect stage to showcase our revolutionary product to the global iGaming industry. Our ambitions to be the best are high, and they have to be, as football is the biggest sport in the world – no matter if you look at as a sports fan or punter.

So, the answer is quite simple: we want to push T-Kick out into all continents starting with our home markets in South Africa and Europe, where we’re already one of the best in live entertainment. The great thing is that all operators who are already live with T-Basket can just switch T-Kick on without any effort, which gives our tier-one partners an excellent springboard into instant success.

 

Going into this hybrid adaptation of live football betting – can you talk us through how it works and how T-Kick is positioned to benefit your big-brand operator partners?

AK: In general, we position T-Kick as a complementary product to tier-one sports, which provides additional engagement and revenue, rather than cannibalising sportsbook. For us, it’s all about being complementary to sporting fixtures, and with more than 10,000 T-Kick and T-Basket matches a month already, we offer operators a perfect product for both off-peak hours and in-between major sports matches.

To complement sportsbook, this means a full head-to-head tournament every single hour. This gives our operator partners a sticky product that is also the exact short-form, live action that players want – before, after, or during a Champions League match … or even at half time! Not only that, now that we have two sports – T-Basket and T-Kick, players get 30 super quick matches with immediate settlement each hour. This idea to offer complementary unique content is in our DNA at BetGames since the company’s inception, and we’re sure that with the next stage in our evolution, we’ve got aperfect product.

 

Does BetGames and Twain Sport believe that short-form, live action is the future of live betting and how does this fit for the new generation of players?

AK: The question on how to engage Gen Z is probably the headache for every operator and supplier in the industry. I think there is no recipe or right answer. What we do know, is that we have to think differently and try out whole new ways of engagement involving different channels and forms of entertainment. Thinking that one specific product can fix the aforementioned headache is probably naïve here. When it comes to TWAIN SPORT, we see that the average age of our players is around 25 years old, and given the nature of the product, being action packed and quick, we seem to be appealing to new generations with a ‘Tik-Tok’ style demand for short-form content. Furthermore, the ease and understanding of our product means that we can cater to newer, casual players.

 

Our European Gaming readers all know about the value of retail across the likes of Belgium, Austria and Germany, can T-Kick work in betting shops just as well as it does online? 

AK: That’s a great question. So far, we are live only in the digital world with around 40 brands – although certainly got some exciting plans for retail coming up.

When it comes to the mechanics of the product, given that T-Kick offers a full football tournament every hour, it makes it a very suitable product for the social environment of a retail shop. The appetite we’re seeing from operators really underlines that. We’ve already signed several major contracts across Europe to put the product onto SSBTs and on-screen in shops, with the first retail launches to be expected in early Q2, so watch this space!

 

Last but not least, when it comes to boosting player engagement and incremental revenue – can you talk us through who T-Kick will be go live with and how can it make a unique impact for operators looking to acquire new players?

AK: We’re aiming to launch it across at least 80% of the existing BetGames estate. As we are live on 1500 websites globally, you can get an impression on what we are aiming for. We were lucky to have amazing partners with the likes of Betway, Hollywoodbets, TopSport, Betsson, and many more who’ve launched already. Interestingly, about a quarter of the brands that went live with are new for us, so we’re already able to see that we have a product that is giving us a real net growth.

From the operators’ side, I would like to reiterate the biggest strength and value we’re bringing to the table, it’s all about providing the perfect complementary product to tier-one sports that excites and engages a next-gen, casual audience. Not only that, but we’re also bringing some much-needed innovation into the retail world that can attract new demographics of players.

To add to that, integrity is at the heart of TWAIN SPORT given our partnership with Sportradar, so especially in an environment with tighter and tighter regulation like Europe, we offer something really innovative in line with the regulations of the MGA, UKGC and other major European frameworks.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool

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  • Official grassroots VALORANT competition for the UK confirmed to be returning in 2025.
  • New divisional structure announced, and registrations now open for the first season.
  • Winning team will claim a spot in the VALORANT Challengers NORTH//EAST Northern Qualifier.

After its successful launch season in 2024, VALORANT UK Circuit (VUKC), the official grassroots VALORANT competition in the UK, is returning in 2025 with a new season and enhanced competitive formats. The company running the tournament is NUEL, a UK esports event and community organiser owned by GGTech Entertainment.
VUKC is a place for up and coming teams to start their journey through the VALORANT esports ecosystem, and also for the VALORANT community to get together and play in an open and fun environment. In its inaugural season last year, VUKC had 68 teams and over 600 players participating.

For 2025, VUKC is launching a new divisional structure which will create continuity between seasons and give teams more opportunity for progression and development. The first season (details below) will run to a shorter format and act as a qualifying round, with divisions 1 and 2 being established in the second season later in the year.

Competition details

The first season of the new year is VUKC Winter 2025. It is 5 weeks long and teams must be majority composed of players from the United Kingdom. VUKC is open to players of all ranks. Registrations are now open, and will close on 4th February 23:59 GMT.

The competition will be mostly played on Wednesday evenings (19:00 GMT), and run from 5th February to 5th March.

The full tournament schedule is as follows:

  • Wednesday 5th February, 19:00 – Swiss League
  • Wednesday 12th February, 19:00 – Swiss League
  • Wednesday 19th February, 19:00 – Swiss League
  • Wednesday 26th February, 19:00 GMT, Playoffs
  • Saturday 1st March, 12:00 GMT, Playoffs
  • Wednesday 5th March, 19:00 GMT, Grand Final

The top team will not only take the lion’s share of a £1000 prize pool, but also be entered into the North Qualifier for VALORANT Challengers NORTH//EAST. The top 12 teams from this season will also be invited directly to Division 1 of the next season VUKC in 2025.

Players can sign up and find out more on the tournament page.

For questions and more information, join the VUKC Tournament Discord and ask in #vukc-support or message a member of the team.

 

The post 2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool appeared first on European Gaming Industry News.

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iGP’s iGaming Deck now live with Upgaming

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Solutions provider enhances offering with iGP’s aggregator

iGP, the platform and aggregator provider, has significantly boosted the reach of its iGaming Deck aggregator product after launching with Upgaming.

The strategic collaboration will see Upgaming incorporate iGP’s full content portfolio of more than 10,000 titles including slots, table games, and live casino options into its offering.

In addition, iGaming Deck’s enhanced promotional tools and its detailed reporting functionality means operators have more control of how they deliver promotions and bring the action to life for their players.

Upgaming’s popular range of mini games including Dino and Aero will also be added to iGaming Deck’s content library and will now be available to iGP’s partner operators across its entire network.

Since its launch in September 2023, iGaming Deck has become a key product within iGP’s offering and cemented its status as the fastest aggregation product in the industry, delivering its range of content in four weeks.

After a successful 2024, iGP has continued to gain momentum as a premier supplier in iGaming. Adding to its impressive portfolio with its crypto solution which is now live with three operators and the launch of its brand new retail solution to deliver true omnichannel experiences to its partners, the provider is well-placed to deliver engagement for its partners.

Jovana Popovic Canaki, CEO at iGP, said: “Our aggregator continues to gather momentum as we enhance our partnerships thanks to its high performance, rapid speed to market and wide array of content. “Adding Upgaming’s popular range of mini games into our offering further diversifies our content portfolio which I am sure will resonate with our partners and their players.”

George Davlianidze, Commercial Director at Upgaming, commented: “Partnering with iGP opens exciting new opportunities. By integrating our award-winning mini games into iGP’s iGaming Deck, we are reaching a broader audience and delivering unmatched entertainment to players worldwide. “At the same time, incorporating iGP’s extensive library into our portfolio allows us to offer operators a more diverse and dynamic gaming experience.”

 

The post iGP’s iGaming Deck now live with Upgaming appeared first on European Gaming Industry News.

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CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR

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Team Vitality is delighted to announce the arrival of Jacob “Pimp” Winneche, renowned Counter-Strike analyst and former professional player, as an official Ambassador for the club. The announcement comes ahead of the prestigious Intel Extreme Masters (IEM) Katowice tournament, which begins later this month.

Alongside Pimp, famed casting duo Thomas “Laink” Iturralde and Damien “Terracid” Laguionie, will also become part of the organisation for IEM Katowice 2025. The pair will co-cast all Team Vitality matches on their Twitch channel, WankilStudio, offering French fans exclusive insights and coverage throughout the tournament.

PIMP, THE NEW FACE OF TEAM VITALITY

Danish esports royalty Jacob “Pimp” Winneche has officially joined the Hive as an Ambassador. A former professional Counter-Strike player and now renowned analyst and content creator, Pimp has established himself as one of the most respected figures on the international esports scene.

With years of experience underneath his belt, alongside his ability to share his in-game expertise, Pimp has become a key personality in the CS2 space. His strategic expertise will strengthen the club’s international profile while inspiring the next generation of players and fans alike.

As an Ambassador, he will have three main responsibilities:

  • Increasing Team Vitality’s international visibility
  • Creating exclusive content for social media and the club’s partners
  • Providing strategic insights and expert commentary during tournaments

With an impressive following of over 500,000 on Twitch and 332,000 on TikTok, Pimp is a key figure who will amplify Team Vitality’s presence on the world stage.

“I’m extremely excited to join the Team Vitality family as a Brand Ambassador. I keep esports, sports and health close to my heart, and I’ll fight for them for years to come. Doing so under the Team Vitality umbrella is a perfect fit for me.” commented Jacob “Pimp” Winneche.

LAINK & TERRACID, THE DUO WITH A PASSION FOR COUNTER-STRIKE

Alongside Pimp, Team Vitality is also thrilled to welcome the iconic French duo Laink & Terracid to co-cast IEM Katowice 2025. With over 2.6 million subscribers on YouTube and 1.3 million followers on Twitch, the pair are key figures in the French gaming scene. Their offbeat humour and unique style have attracted a large community in France.

For the prestigious tournament, Laink & Terracid will co-cast Team Vitality matches on their Twitch channel, WankilStudio. With this being their first collaboration with an esports club, they aim to make CS2 more accessible to French fans through their fresh approach to co-casting.

With their passion for CS2 and their ability to bring communities together, Laink & Terracid promise to transform IEM Katowice into an unforgettable viewing experience.

“We first met on Counter-Strike: Source, and we’ve been playing together for over 20 years – it’s by far the game we’ve played the most throughout our careers. For years we’ve dreamed of commentating on professional matches, and it’s an honour to finally achieve this dream with an organisation as prestigious as Team Vitality.” said Damien ‘Terracid’ Laguionie.

“I’ve been closely following Team Vitality’s CS matches for several years, and now I hope to spread the word about the club to as many people as possible!” added Thomas ‘Laink’ Iturralde.

More information: More from Team Vitality on vitality.gg/en/news/

 

The post CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR appeared first on European Gaming Industry News.

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