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99% of gamers are excited by the potential of smart NPCs powered by advanced artificial intelligence

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Inworld AI, a developer platform for advanced NPC behavior and dialogue, today released the findings of its new report ‘Gamer Attitudes to NPCs.’ In the first study of its kind, the report surveyed over 1,000 gamers in the US aged 16-50 and found high levels of excitement about the potential of AI in video games. Specifically, there was an overwhelming consensus that recent advancements in AI could change the face of gaming and usher in a new era of immersion and interaction with NPCs (non-playable characters) with individual personalities and the ability to converse unscripted voice-to-voice with the help of ChatGPT-like language models and multimodal behavior and perception systems.

The report found that:

  • 84% of gamers agree that current NPCs make a positive difference to gameplay
  • Over half (52%) dislike repetitive NPC dialogue
  • 76% want to see NPCs with better situational awareness
  • 78% would spend more time playing games with advanced AI NPCs
  • 81% would be willing to pay more for a game with advanced AI NPCs

 

A long time (not) coming

NPCs have been a part of video gaming from as far back as the 1970s. Despite significant technological advancements in motion capture, graphics rendering, animation, and modeling, the technology that powers the behavior of NPCs has remained stagnant. In other words, NPCs have not developed personalities of their own or the ability to respond to players unscripted. This is despite the fact that the report found that 84% of players today believe NPCs are a crucial addition to gameplay, with an important role in building immersive stories and worlds.

Meaningful interaction promotes excitement and loyalty…

The report highlighted the importance of narratives and storylines to the majority of players.  Meaningful interactions with NPCs were heavily sought after, with only 9% of players dismissing or avoiding NPCs during gameplay altogether. A large minority (40%) even admitted to talking to as many NPCs as possible to unlock more story content. Equally, 91% interacted with NPCs on some level and 78% said they would spend more time playing a game with ‘intelligent’ NPCs.

Kylan Gibbs, Co-Founder and CPO Inworld AI said: “ Humans are storytellers. We’re drawn to narratives that help us to make sense of the world around us.  The same thing is true in the gaming world – the more immersive and believable a story is, the more we want to stay inside it. So it’s really no surprise that so many gamers want to unlock deeper stories through these NPC interactions.” 

…and poor quality promotes frustration and derision

While trolling is most prevalent among younger gamers (39% of 16-24 year olds troll NPCs), across all age groups, it was apparent that gamers willingly and regularly watch NPCs doing ‘stupid’ things – particularly when the characters were two-dimensional and poor quality.   The typical NPC characteristics that were most disliked by players were: repetitive dialogue, walking in circles, and inability to adapt to changes in games (disliked by 52%, 33% and 30% of players respectively.) Other traits such as awkward movements and lack of variation also contributed to their disconnect from NPCs.

A missed opportunity for artificial intelligence

Despite these frustrations however, only a tiny minority (5%) view current NPCs as pointless. “Gamers care deeply about NPCs,” continued Kylan. “They have a huge impact on gameplay but gamers are frustrated with the fact that they haven’t evolved. With advanced AI NPCs, there’s an opportunity for games to give players more of the immersive and realistic interactions with NPCs that gamers want.”

A large majority (76%) want better situational awareness from NPCs, and 60% would like to see more interactive dialogue and a sense of humor. Understanding these requirements and being able to cater to them proved to be an appealing concept for almost all gamers surveyed.  The report noted that 79% of respondents said they were excited by the promise of AI NPCs, with 88% believing they would make a game more immersive. This is in tandem with 99% believing the inclusion of advanced AI NPCs would positively impact gameplay, and 81% willing to pay for the experience.

Florin Radu, Head of Partnerships,  concluded: “Advances in AI have real potential to bring NPCs to life and revolutionize the way gamers interact with them. At Inworld, we’re leveraging this technology to make NPCs smarter and more interactive, so as to enrich game narratives and make gameplay more immersive. It’s little surprise that gamers are excited by the possibility of having a unique experience with NPCs every time they play – and it’s precisely this excitement that we think will result in many more developers including advanced AI NPCs in their games in the near future.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory

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This strategic move underscores S8UL’s unwavering commitment to expanding its presence across diverse video gaming titles

S8UL Esports, a global name in esports and gaming content, is thrilled to make its mark in the Call of Duty: Mobile (CODM) competitive scene with a formidable lineup of battle-hardened veterans. This new roster is primed to take on the best in the world and solidify S8UL’s position as a powerhouse in CODM esports.

The new S8UL CODM roster features:

  • Zeel Patel (Neutrino)
  • Samruddha Ghadge (SAMs)
  • Samartha Ghadge (JOKOs)
  • Rishi Dubey (Trunks)
  • Glenn Varshan (Ghost)
  • Chiranthan Shetty (BurnZ) – Team Coach

The roster boasts an enviable mix of experience, firepower, and tactical prowess. Neutrino and Trunks, in particular, have already made history by being part of their earlier lineup that secured a runner-up finish at the Call of Duty: Mobile World Championship 2023. Their journey to the grand final included a defining 3-2 victory over North American giants Luminosity Gaming, highlighted by a spectacular 7-0 sweep on Meltdown in the decisive Search and Destroy match, one of the most memorable moments in Indian CODM esports history.

Commenting on the team’s latest foray into CODM, Animesh Agarwal, Co-Founder of S8UL, said: “At S8UL, our vision has always been clear—whenever we enter a title, we aim to set the stage on fire, not just nationally but globally. CODM is no different. We’ve built a team we have immense confidence in, and I look forward to supporting them in reaching their full potential. This is an exciting new chapter for us, and we can’t wait to make our mark.”

With a squad filled with veterans who have competed at the highest levels of CODM, S8UL is ready to shake up the competitive landscape. The team will be making its debut in upcoming high-stakes tournaments, setting its sights on national and international championships and bringing laurels for the country.

“Joining S8UL is a massive opportunity for all of us. With the organization’s backing and vision, we have everything we need to push our limits, refine our strategies, and take on the toughest competition. We have the experience, the hunger, and the skill to compete with the best in the world, and we can’t wait to prove it on the battlefield and make the country proud on the global CODM stage,” said Zeel Patel aka Neutrino, IGL

Recently, S8UL made headlines by announcing its expansion into VALORANT with a star-studded roster, reinforcing its ambitions in the FPS competitive scene. S8UL Esports, renowned for its dominance in both competitive gaming and content creation, has already made waves in titles like Pokémon UNITE. With multiple Esports Awards and MOBIES wins to its name, the organization continues to expand its presence in the global gaming scene. The addition of a high-caliber CODM roster marks another significant step in its esports journey, reinforcing its commitment to elevating Indian esports on the world stage.

As S8UL Esports embarks on this exciting new chapter, the organization remains steadfast in its mission to set new benchmarks and create unforgettable moments in the world of esports. Stay tuned as S8UL Esports prepares to unleash its Call of Duty: Mobile roster onto the competitive circuit, with one mission in mind—victory.

 

The post S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory appeared first on European Gaming Industry News.

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ITL Spain welcomes new Customer Support Advisor

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Innovative Technology Ltd. (ITL) are pleased to welcome Àlex Ventura Vilalta Customer Support Advisor, to their operations in Barcelona, Spain.

Àlex’s role is to provide first line customer support and advice to ITL’s customers in the region. The company has two main divisions; cash validation equipment and age & identity verification technology.

Commenting on ITL’s latest appointment, Bohke Otten, Senior Support Engineer for ITL said, “I am delighted to welcome Àlex to the team. He brings extensive help desk experience from previous roles so is accustomed to providing excellent customer service and solving technical problems. Àlex is already proving to be a key part of the support team and he has a fantastic rapport with our customers. His appointment further strengthens our ability to provide customers with a local, dedicated contact for technical assistance and advice.”

Commenting on his new role with ITL Àlex said, “In September 2024, I had the privilege of joining Innovative Technology as Customer Support Advisor for the Spanish market. I was attracted to ITL by its rich history, innovative cash validation products and forward-looking vision. I am working with various products such as the NV22S, Spectral Payout and SMART Coin System offering support to both retail and gaming customers ensuring that each interaction is positive and productive. I attended my first ITL exhibition, ICE Gaming in Barcelona, at the beginning of the year which was a great experience and enabled me to meet some of our customers face-to-face. I have always been fascinated by technology and how it can transform the way we do things and enjoy helping customers overcome technical challenges, so I am very excited to be part of this great team.”

Concluding Bohke said. “With an educational background in systems, networks and application development, Àlex has the technical expertise and knowledge to maintain the high level of customer support that our customers are familiar with. He values the importance of precision and efficiency in customer service and is a real asset to the team. I look forward to working with him to further develop our business, continuing to provide our customers with first-rate technical support.”

 

The post ITL Spain welcomes new Customer Support Advisor appeared first on European Gaming Industry News.

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kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace

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kwiff, the super-charged sports betting service, is proud to sponsor Millwall FC in their FA Cup tie against Crystal Palace at Selhurst Park  tomorrow.

The game will be broadcast live on BBC One, presenting a prime opportunity to showcase the kwiff brand to a nationwide audience. This sponsorship aligns with kwiff’s ongoing mission to raise brand awareness across the UK and Ireland, bringing its Supercharged betting experience to more punters than ever before.

Tomorrow’s clash will be the eighth time the two sides have met in the FA Cup, with the Lions edging the head-to-head by four games to three.

Director of Acquisition at kwiff, Garry McGibbon, said: “We at kwiff are very pleased to partner with Millwall FC before their upcoming FA Cup clash at the weekend. We’ll have our fingers crossed The Lions can Supercharge their way into the next Round!”

“We’re delighted to have kwiff on board for this weekend’s FA Cup Fifth Round tie against Crystal Palace,” added James Voisey, The Lions’ Head of Commercial. “The guys have been brilliant in throwing their support behind us, so here’s hoping they bring us luck and they’re on the winning side!”

The post kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace appeared first on European Gaming Industry News.

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