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Five Years since Launch Affiliate Annual GGR Grows 60%: Affilka by SOFTSWISS Takes Stock of 2022

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This winter Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino.  On this landmark occasion, the team behind the award-winning affiliate tracking platform reflects on the product performance and reviews the most significant updates for 2022. 

With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides reliable support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.

AFFILKA’S GROWTH IN NUMBERS

On the whole, 2022 was a rewarding year for Affilka with the following YoY metrics:

  • Total affiliate GGR increased by 60%
  • Total player deposits amount increased by 53%
  • Total affiliate payments increased by 46%

In addition, the previous year was award-winning for the platform. SiGMA Balkans & CIS recognised Affilka as the Best Affiliate Tracking Software of 2022.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills. This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023.”

KEY PRODUCT UPDATES

First off, clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a player has not been verified or has another account with the casino.

Another significant update is the Reports API tool giving access to real-time statistics on brands, marketing campaigns and player activity via easy-to-use API calls. The tool makes the reporting process quicker and more transparent, giving partners deep project data for making timely adjustments if necessary. 

In 2022 the Affilka team made an important addition to its toolbox by launching the Poker Module, which expanded the platform reach by enabling online poker sites in addition to online casinos and sportsbooks. 

Affilka’s frontend features have also undergone changes. Now the platform offers a flexible application interface configurator and partner program customisation to match key brand visuals. The most demanding clients can use the Frontend API and build an entire interface from scratch.

WHAT COMES FOR 2023

Despite the fact that the cryptocurrency market faced certain changes in 2022, Affilka’s team highlights the growth of partners’ interest in crypto support and is expanding affiliate platform functionality in this direction. Another trend, based on Affilka’s data, shows that more and more affiliates chose stable coins as USDT for the affiliate payment currency.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka team is constantly improving the platform functionality to meet market demands. For those who prefer crypto, in 2022 we launched a cryptocurrency affiliate cashout option in partnership with Cryptoprocessing .com by CoinsPaid. Previously, partners could make payments to affiliates’ crypto wallets in digital coins only. The new feature allows making payments from operators’ fiat bank accounts to affiliates’ crypto wallets. For example, it is possible to pay EUR to USDT wallets or USD to ETH.

Besides that, in 2023 operators would seek tools generating detailed player reports and audience behaviour forecasts, to be able to quickly respond to the change. Another trend typical of Affilka’s partners is obtaining local and exotic licences such as Greek, Bulgarian and Comorian.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Americas Weekly Roundup – April 29-May 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.

The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.

Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.

Partnerships

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.

The post Gaming Americas Weekly Roundup – April 29-May 5 appeared first on European Gaming Industry News.

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South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino

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In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.

Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.

“I’ve always looked for the best in online casinos, and SouthAfricanCasinos.co.za has never let me down,” Adelheid remarked. “Their insightful reviews and dependable advice led me to Tusk Casino, where I’ve not only found an incredible array of games but also this life-changing win. It’s a dream come true.”

Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune  on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.

Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.

With the support of SouthAfricanCasinos.co.za, Tusk Casino continues to solidify its position as a leading online gaming destination, offering secure, engaging, and lucrative gaming experiences for South African players. This partnership ensures that players have access to reliable information, the latest industry news, and the best online gambling opportunities, fostering a safe and enjoyable casino online gambling ecosystem.

About SouthAfricanCasinos.co.za

SouthAfricanCasinos.co.za stands as South Africa’s largest and most reliable online casino and gambling guide, delivering unparalleled casino recommendations, unbiased reviews, and comprehensive gambling insights tailored to ZAR casino players since 2003. It remains a crucial resource for players seeking secure, high-quality, and rewarding online gambling experiences.

About Tusk Casino

As an established corporation with numerous ground casinos worldwide, Tusk Casino has successfully extended its reach into the South African online casino market, offering an exquisite blend of stylish design, player-centric features, and significant bonuses. Licensed and regulated by the Government of Curacao, it provides a diverse range of over 3000 slot games from leading global providers, ensuring a rich, rewarding, and secure online gaming experience for all South African players. With its impressive bonuses and comprehensive payment support, Tusk Casino is dedicated to delivering a distinct and superior online gaming experience.

 

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UK-based PE Mansion Sports Announces Partnership with Billiards Legend Efren ‘Bata’ Reyes to Launch Billiards eCommerce Site

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Mansion Sports, a leading private equity firm based in the UK, specializing in investments across sports facilities, sports news portals, and sports entertainment, has announced its partnership with billiards icon Efren ‘Bata’ Reyes, coinciding with the launch of Mansion Sports Billiards, an eCommerce platform catering to global billiards enthusiasts. This strategic move underscores Mansion Sports’ commitment to elevating the billiards experience worldwide.

The partnership encompasses a series of events and tournaments showcasing high-level billiards play, as well as projects aimed at fostering a deeper connection with the sport’s enthusiasts. With Reyes’s involvement, these initiatives are poised to deliver thrilling matches and dynamic gameplay, leaving a lasting impact on the billiards community.

To kickoff the partnership, Mansion Sports unveiled Mansion Sports Billiards, an eCommerce site offering premium billiard products globally. Featuring high-quality cues, stylish tables, and top-notch accessories, the platform aims to enhance enthusiasts’ playing experience. Initially rolling out in Vietnam, Mansion Sports Billiards plans for global expansion.

Reyes, renowned for his  exceptional skill and long-standing dominance in billiards, joins Mansion Sports as Brand Ambassador. This partnership will leverage Reyes’s stature in the billiards community to bolster Mansion Sports’ presence through various events and initiatives.

“We are honored to have Efren ‘Bata’ Reyes as a Mansion Sports Brand Ambassador and are excited to work together to bring the sport of billiards to new heights. said Denis Keet, Managing Director of Mansion Sports.

“We believe that Reyes brings decades of experience and a storied career to the partnership. His achievements have not only earned him numerous titles and awards but also a substantial fan base and respect within the sports community,” Keet added.

The post UK-based PE Mansion Sports Announces Partnership with Billiards Legend Efren ‘Bata’ Reyes to Launch Billiards eCommerce Site appeared first on European Gaming Industry News.

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