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XSOLLA PARTNERS WITH MASTERCARD, TO PROVIDE PLAYERS WITH FRICTIONLESS, SECURE, AND REWARDING DIGITAL EXPERIENCES

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Xsolla, a leading global video game commerce company, announced new solutions and feature releases during their quarterly release week. Xsolla is partnering with Mastercard to simplify and customize the payment process for players and developers. Xsolla is also expanding its Digital Distribution Hub into the global telecommunications industry and its global audience of 7.3 billion mobile phone users. Lastly, developers will soon have a new way to reach a larger audience worldwide by connecting more players through the cloud and offering a new pay-as-you-go model.

“At Xsolla, we’re excited about the potential opportunities of cloud gaming. Our vision is to make gaming more widely available, to get games into the hands of more players, make them more accessible to anyone, anytime, and anywhere through the cloud,” said Chris Hewish, President of Xsolla. “We are committed to supporting developers. We make it easier for them to reach their audience by bringing together the streaming technology behind their games and giving them the power to create immersive branded online experiences for players worldwide.”

Pay With Points

Mastercard and global video game commerce company Xsolla announced plans to collaborate on frictionless, secure, and rewarding payments for gamers – from enhanced checkout experiences using credit card loyalty points to simple in-game currency gifting to improved creator payout processes and more. The partnership will combine Mastercard’s technology, network-level expertise, global scale, and trusted connections with Xsolla’s platform to create customizable and more accessible payment experiences for players, developers, and creators.

Mobile devices have been fueling gaming growth among all demographics and regions, with nearly 3.2 billion people – nearly half the world’s population – estimated to have played games in 2022. But the digital commerce experiences that fuel developers’ innovation in gaming have not kept pace with the growth. More than 40% of consumers say they need help to buy in-game currency, and more than 30% say it takes too many steps to make online gaming purchases. Nearly 30% say the gifting process could be more efficient, according to Mastercard research. 

Mastercard and Xsolla will work together to enable innovative card and account-based solutions and services to improve digital experiences in payments and beyond for gamers. To kickstart this game-changing partnership, for the first time, Mastercard cardholders will be able to use Pay with Points to seamlessly redeem their loyalty points for in-game purchases – this solution will be integrated into Xsolla’s Pay Station product. Players will also have the opportunity to gift in-game currency to friends and family. The companies are partnering to solve challenges in the gaming industry and prioritize consumer protections, including using Mastercard’s authentication and fraud detection capabilities to give parents control before their child makes in-game purchases.

Xsolla Digital Distribution Hub

The Digital Distribution Hub solution is a single portal for online and offline distribution channels and brands that create and distribute entertainment content for their users. With this solution, game developers can partner directly with telecommunications carriers to market, distribute and sell games and in-game goods through a single app or online portal, and for games to be included in carrier promotional bundles. Developers can provide their games and content to be distributed and sold through the carrier’s online store and webshop. 

Carriers can take advantage of Xsolla’s unique network by offering exclusive content, entertainment experiences, and promotions to acquire new users through games currently on Xsolla. They can also retain existing customers by providing exclusive gaming perks, content, and upgrades to which competing carriers would not have access. 

Through the Digital Distribution Hub, carriers can provide a wider variety of entertainment, content, and games to a diverse consumer base. At the same time, consumers can use their favorite carrier apps or digital marketplaces to make gaming-related transactions along with their everyday purchases – all in one place with a few clicks. 

Xsolla Cloud Gaming

Reaffirming its belief in the future of cloud technologies, Xsolla is powering its Cloud Gaming solution to help developers aggregate multiple technologies and streaming vendors with fewer steps and less time to help improve the speed to market for its partners. 

As the video game industry has grown over the past several years, so have the cloud-based technologies that help businesses operate. Xsolla plans to integrate the pre-built tools with local vendors and leverage the Xsolla global infrastructure to help create branded online experiences where players can play on any device. Xsolla believes that by bringing more games to the cloud, the integration costs and time to launch games will continue to decrease. 

With the launch of the Cloud Gaming solution, Xsolla will also help increase the availability of cloud-based games to players around the globe and provide them with the ability to pay as they go for their gaming experiences. Players can now demo games online previously unavailable to them in their region and only pay for the time they played the game. Developers will gain crucial insights into user behavior and revenue projections to aid in future game builds and updates for their players. With the cloud experience, everyone can win and enjoy the game. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos

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The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.

Duty of care of arcades

With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.

Guidance

The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.

Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.

KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”

The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.

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QuinnBet Expand Ospreys Partnership

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The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.

The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.

With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.

Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.

Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.

“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”

Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.

“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.

“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.

“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”

The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.

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Amusnet Announces Strategic Partnership with Inbet

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Amusnet, a leading provider of next-generation gaming solutions, has announced a strategic partnership with inbet, a prominent operator of gaming halls in Bulgaria. This collaboration marks a significant step in Amusnet’s strategy to expand its well-established online casino content into the land-based sector.

“Our expansion into the land-based sector is a testament to our enduring and successful relationship with inbet. We have built a foundation of mutual trust and respect and are confident about the next big step. This partnership allows us to continue to provide exceptional gaming experiences, seamlessly bridging our online success with their land-based operations,” said Rosen Videnov, Land-based Sales Manager at Amusnet.

The partnership includes the initial installations of 46 Amusnet slot cabinets, model Type S 27, now available in all 11 inbet gaming halls across 10 locations such as Sofia, Velingrad, Plovdiv, Varna, Veliko Tarnovo and others. Manufactured in Bulgaria to the highest standards of the global land-based casino industry, Amusnet’s slot machines combine cutting-edge technology, premium design, and exceptional player engagement. The machines feature a rich portfolio of over 40 popular titles, including fan favourites such as Stoichkov #8, Extra Crown, 20 Golden Coins and Bulky Fruits.

“It is a genuine pleasure to strengthen our collaboration with Amusnet, a partner we admire for its innovation and professionalism. Our joint ‘Premium Lemons’ campaign has been a standout success, loved by players and reflecting the great synergy between our teams. We look forward to carrying this momentum into our land-based venues with Amusnet’s top-quality slot cabinets, enhancing the player experience and setting new standards in Bulgarian gaming,” said Slavcho Papalezov, Chief Marketing Officer at inbet.

The partnership with inbet highlights Amusnet’s strategic vision to integrate its well-established online casino content into the land-based sector, strengthening its position as a leading provider of comprehensive solutions for the gaming industry.

The post Amusnet Announces Strategic Partnership with Inbet appeared first on European Gaming Industry News.

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