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Exclusive Pre-ICE interview with Nadiya Attard, CCO at Relax Gaming

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Having been promoted to Chief Commercial Officer this time last year, European Gaming took the time to sit down with Nadiya Attard to take a look back at the record-breaking year enjoyed by Relax Gaming.

We also discussed her own philosophy as CCO of a major iGaming powerhouse and looked ahead to what Relax has in store for ICE 2023 and the rest of the year!

 

Relax has had a record-breaking 2022, before we get started, can you talk us through the secrets behind such fantastic success and some highlights, namely Relax Rush, Dream Drop and Money Train 3?

Relax Gaming has been fortunate to enjoy a phenomenal year in 2022 and exceed expectations on all fronts. If I had to boil it down to a few key qualities that lead to this success they would be – solid technical foundations that help us provide a stable platform, meeting key deadlines and bringing our unique ideas to life, integrity in our service, incredible quality standards, and the fantastic team behind it all. Each one of these forms a foundation block for our business.

Onto Relax and the team – I’m sure plenty of our European Gaming readers know you already, but for those who don’t, can you tell us a bit about yourself and how you lead as CCO?

I’d describe myself as very energetic and ambitious, throughout my 20 years of experience in the industry I’ve built up an extensive portfolio of deal closures and professional achievements. On a more personal level, I tend to do things differently and swim against the current in all aspects of my life, but especially in my management style.

I like to lead as a manager and operate as a teammate, ensuring that my colleagues are motivated, growing in their field and being rewarded effectively. In our sales team, you’ll notice some re-shuffling from time to time as I believe in letting people adjust their roles to their passions and investing in our current superstars before hiring externally.

Looking to ICE, which we’re sure Relax is very excited about, what’s in store for the show and what can visitors look forward to seeing at the Relax stand?

This will be the first ICE expo where Relax is physically present with a pop-up hub (N4-300) rather than meeting rooms, and we’re so excited to welcome new and existing customers throughout the 3 days. Our schedules are already almost full, and we can’t wait to give clients an exclusive sneak peek at what’s coming up in 2023.

On 2023 – we’re sure you’ve got plenty of exciting games lined up to delight players, without giving too much away, can you give us any hints or tips as to what we can expect to see this year?

There’s a lot to look forward to in 2023 including our star of the quarter Book of Power, which was produced in collaboration with CasinoGrounds and is piquing the interest of many operators at the moment.

We also have big plans to strengthen our foothold in regulated markets such as Ontario, Spain, Italy and Greece. Elsewhere Dream Drop Jackpots will be leveraging its strengths this year with a huge release over the Summer – We won’t give anything away here but pop by our stand for some juicy details!

Last but not least, Dream Drop has been absolutely revolutionary for players, how much of a difference do you see the Relax style of Jackpots making when it comes to inspiring future creations?

Our Dream Drop Jackpots product has been a great success since its debut in May 2022. Operators who integrated the promo tools and the famous Dream Drop Ticker (in-lobby jackpot status) have had recorded particularly positive results, and we’ll be boosting this further throughout the year with new promo tools that will be available across the Relax portfolio and P2P partners.

We’ve had jackpots dropping continuously and the numbers climb higher up the ranks each month. Emulating this level of success will prove tricky, as any supplier would require a vast distribution network combined with a secure and robust system of operation that extends well beyond the pure game mechanic and flow, there’s a lot more than meets the eye when it comes to a mechanic of this kind!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BLAST teams up with Fortnite for third year and will operate the entire 2023 Fortnite Champion Series

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BLAST has teamed up for a third consecutive year with Fortnite, and this year will produce and deliver the entire 2023 Fortnite Champion Series (FNCS) with a combined prize pool of $10 million on the line.

As part of the collaboration, BLAST will work with the Competitive Fortnite team to deliver three Majors and bring FNCS to an epic conclusion for the year when the Global Championship takes place in-person from Copenhagen, Denmark in late 2023 with an eye-watering $4 million on the line.

The new FNCS format consists of three Majors played across February and March (Major One), April and May (Major Two) and July and August (Major Three). All three Majors will see the European and North American regions produced and broadcasted from BLAST’s Copenhagen studios with broadcast talent on-site and players playing remotely.

The announcement strengthens and deepens the esports entertainment company’s relationship with Competitive Fortnite, after having delivered the entire 2022 FNCS schedule and the long-awaited return to Fortnite in-person events in Raleigh, North Carolina last November for the FNCS Invitational.

BLAST first teamed up with Fortnite in 2021, when delivering the FNCS All-Star Showdown and FNCS Grand Royale events.

Leo Matlock, MD of Development at BLAST, said: “Extending and expanding the BLAST and Competitive Fortnite partnership into a third year is testament to the brilliant progress that has been made with FNCS over the last few years. We are really proud of the journey we’ve been on with the Competitive Fortnite team and how we have been able to support them in elevating the FNCS fan experience by focusing on player-led storylines and fan-first production techniques. 2023 is turning out to be another thrilling year, Major One has already been completed from the BLAST Copenhagen studios and we’re excited to deliver the remaining three FNCS events with a combined prize pool of $8 million on the line.

“We look forward to building on last year’s unforgettable return to Fortnite in-person events for the FNCS Invitational in Raleigh, North Carolina by bringing the year-defining FNCS Global Championship to our hometown of Copenhagen, Denmark for fans and players to enjoy later this year.”

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TVBET enters distribution agreement with Golden Matrix Group

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The live games provider TVBET has signed a partnership with Golden Matrix Group, a deal which sees the company incorporate the provider’s top-notch live games into its offering.

TVBET is a provider which offers easy and smooth API integration of TV games based on odds. Its games are a perfect product for casinos and bookmakers, both online and offline. TVBET games are well-known card games and lotteries adapted for online streaming format. Since its launch in 2016, TVBET’s major idea has been to create and then maintain top-shelf and up-to-date content for partners that will literally «glue» any player to their computer’s, tv’s, or smartphone’s screen.

The partnership with Golden Matrix Group strengthens TVBET’s position in the igaming arena and delivers its content even wider.

Golden Matrix Group is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers. The gaming IP includes tools for marketing, acquisition, retention, and monetization of users. The provided platform is unparalleled in both mobile and desktop website deployment, proving compatible throughout all major operating systems and web browsers.

Utku Sarper, TVBET Sales Lead, states: “We are entering a new win-win deal with a strong igaming representative — Golden Matrix Group. It is proud to welcome the B2B company among our partners, and we are sure the synergy of our companies will bring us mutually beneficial results!

TVBET will enhance Golden Matrix Group’s content offering, and for us, this deal will bring new growth opportunities in the market.”

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Hacksaw Gaming Signs Content Agreement with Sisal

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Leading iGaming studio Hacksaw Gaming has entered into a partnership with Italian-facing online casino operator Sisal.

Under the terms of the deal, Sisal players will gain access to a selection of popular Hacksaw Gaming titles, beginning with March 2020 release Cubes. Cubes was Hacksaw Gaming’s first 3D-styled release, proving so popular it went on to spawn a sequel with Cubes 2 arriving in February 2021.

Several Hacksaw Gaming games are scheduled to follow over the proceeding weeks, including slot favourites Hand of Anubis, Hop’n’Pop, and Aztec Twist, plus instant win games Mines and Coins, which recently turned one year old. Designed to reinvent non-traditional gaming, the Dare2Win series puts a modern twist on beloved arcade games and offers alternative casino entertainment for players everywhere.

Hacksaw Gaming’s latest partner, Flutter-owned Sisal, is a leading force in Italy with a number of product verticals among its portfolio. In addition to online slots, Sisal players can wager on sports, poker, and lottery games. Sisal’s wide range of lottery titles includes SiVinceTutto, Vinci per la vita – Win for Life, Eurojackpot, VinciCasa, and SuperEnalotto – Italy’s leading lottery title offered exclusively by Sisal since 1997.

Today’s news represents another step forward for Hacksaw Gaming as part of an ongoing strategy to bolster its footing in regulated markets.

Remarking on the partnership, Gabrielle Star, Hacksaw Gaming’s CCO, said: “Hacksaw Gaming goes from strength to strength in Italy following our market entry earlier this year.

“This deal represents a signal of our intentions as we continue to broaden our horizons in regulated markets. Sisal is a household name in Italy, and we’re delighted its players can finally get a taste of our award-winning games.”

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