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Superbet Group announces a strategic partnership with OKTO to provide omnichannel digital payment experiences

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Superbet Group, the leading sports betting operator in Romania and one of the fastest growing betting companies in Central and Eastern Europe, announces a strategic partnership with OKTO, adopting the omnichannel payment technology of the fintech provider.

The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers. In particular, the OKTO.WALLET solution is now available in all Self-Service Betting Terminals of the Superbet network, across over 1,000 points of sale nationwide, while the cashless solution will be extended in Electronic Gaming Machines supporting the group’s digitalization strategy to enable a safe, secure, and convenient experience via an advanced digital payment service.

Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group expresses the importance of the partnership: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments. OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active.”

In addition, Superbet online gets quick and easy access to the OKTO.CASH e-Voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods (APMs). iGaming customers of Superbet are now able to load their iGaming account with cash in a convenient, streamlined, zero-hassle way, using OKTO’s collaborating network of over 25,000 points-of-sale in Romania.

Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, focuses on the benefits of alternative payment methods: “Innovation is in our DNA, and it is important to work with solutions that are coming from people who understand the intricacies of the gaming industry and who use advanced technology to deliver the very best payment solutions to our customers.

Our strategy is in line with the one of OKTO and there is a shared commitment to invest in the delivery of the best possible experience at every stage and channel of the customer journey.”

In turn, Simon Dorsen, OKTO’s Chief Commercial Officer, states: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers, but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”

Referring to this new partnership, which satisfies both the compliance as well as the safer gaming requirements of industry regulators, Dorsen also acknowledges that it represents a powerful endorsement from a brand whose vision is being backed by one of the world’s largest private equity funds, Blackstone Group.

“OKTO is both proud and delighted to be partnering with the Superbet brand, which is among the most technologically advanced and ambitious sports betting operators in Europe. Also, Romania is a strategic market for our company, and we seek to continue investing in our local presence” adds OKTO’s commercial business leader.

In 2019, with the entry of the American investment fund Blackstone into the shareholding of the Superbet group, technology has become a vector of exponential growth for the Romanian company which aims to access international markets that have a strong regulatory framework for the betting & gaming industry.

Overall, the partnership between Superbet Group and OKTO represents a firm confirmation of the digitalization strategy, which will cover all areas of the business, and an important step in the creation of an omnichannel model that will continue to offer clients a unique, high-quality experience, both in retail and digital.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tabcorp Appoints Vivian Stewart as Non-executive Director

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Tabcorp Holdings Limited (Tabcorp) announced the appointment of Vivian Stewart to the Tabcorp Board as a Non-Executive Director, subject to the receipt of the required regulatory approvals.

Mr Stewart is a leading telecommunications and technology Non-Executive Director with 17 years of experience on public company boards. He is a Non-Executive Director of ASX-listed technology company Superloop Limited where he is Chair of the Risk and Compliance Committee. Mr Stewart brings significant executive experience to Tabcorp, including most recently as Chief Operating Officer of global enterprise software company Bigtincan. Mr Stewart also founded corporate advisory firm Callafin where he advised on M&A transactions and capital raisings for both public and private companies.

Tabcorp Chair Brett Chenoweth said: “We’re pleased to welcome Vivian to the Tabcorp Board. He’s an experienced director with a deep knowledge of the telecommunications and technology sectors,which is critical as it underpins a large part of our business. His deep knowledge will be invaluable as we continue to evolve and innovate our product offerings.

“Vivian also brings substantial commercial experience to the business and we’re looking forward to adding his skillsets to the composition of our Board.”

Mr Stewart will be formally appointed as a Director following the receipt of necessary approvals. In the meantime, he will act as an Observer on the Board from 1 November 2025.

The post Tabcorp Appoints Vivian Stewart as Non-executive Director appeared first on European Gaming Industry News.

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TaDa Gaming Deepens Italian Market Reach via Eurobet Deal

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Following TaDa’s recent signing in Italy with Octavian Lab, a new agreement has been reached to enable content distribution though Eurobet. Part of global provider Entain, Eurobet is a state licenced operator with a significant presence online and through its substantial retail network.

This strategic collaboration will enable wider access across Italy to TaDa’s 200+ portfolio and see Eurobet clients enjoy leading games including Charge Buffalo-ASCENT, Devil Fire 2 and Jackpot Joker.

Already known in Italy as the No.1 provider for fish-shooting titles, including Ocean King Jackpot, Mega Fishing and Dinosaur Tycoon II, TaDa is building its name for originality to ensure operator differentiation in a crowded market.

With player engagement tools GiftCode and WIN CARD proven to increase retention, alongside creative streamer marketing campaigns, TaDa’s expertly localised content is shaping success for operators, aggregators and player experiences.

Facilitated by its latest licence from the UKGC and with ongoing certification for the Portuguese market, TaDa is focusing on extending brand awareness across Italy and all regulated European jurisdictions.

Headquartered in Rome, Eurobet has been driving sports betting and gaming innovation in Italy since 2007 following the introduction of local regulation. Subsequently, Eurobet has grown into one of the most recognised and trusted gaming brands in Italy.

Specialising in delivering high-quality, fully compliant gaming and betting content tailored to the Italian market, Eurobet operates an omnichannel strategy with strong performance across both online and retail.

Its continued focus on user experience, product innovation and partner-driven content development ensures it remains a preferred destination for exciting and secure gaming experiences.

Rome-based software provider Octavian Lab works with major brands including Eurobet, Snaitech, Sisal and Betfair, leading it to be named Best Aggregator of the Year at the 2024 EGR Italy Awards.

Ray Lee, Director of Business Development at TaDa Gaming, said: “The Italian market is a key destination for us. Working with a company of Eurobet’s scale and reputation is another milestone reached for our growth strategy in Europe. We are looking forward to working together.”

Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet, said: “We are excited to partner with TaDa Gaming and to bring its innovative content to our players, further strengthening our commitment to a diverse and high-quality gaming offering.”

The post TaDa Gaming Deepens Italian Market Reach via Eurobet Deal appeared first on European Gaming Industry News.

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SYNOT Games Partners with Golden Park PT

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SYNOT Games has strengthened its position in the vibrant Portuguese iGaming market through a new partnership with Golden Park PT, bringing its signature energy, creativity and certified games to an audience eager for world-class entertainment.

With the first wave of games now live, including Realm of Lions, Money Vaults and the fiery fan-favourite Chilli Joker, Golden Park PT players can dive into an immersive game experience, powered by SYNOT’s engaging features, polished visuals and rock-solid performance. And that’s just the beginning.

This partnership marks another important milestone in SYNOT Games’ regulated market expansion strategy, aligning with one of Europe’s most promising iGaming regions. Portugal is home to a fast-growing community of players who know what they want: innovative titles, instant play, mobile-ready gameplay and the kind of quality that stands out.

Golden Park PT will progressively gain access to SYNOT’s full certified portfolio, over 200 titles designed to meet the highest technical and compliance standards of the Portuguese regulator. The rollout ensures seamless delivery and localised content for maximum impact from day one.

“We’re excited to bring our games to Portugal and to do it with a strong partner like Golden Park PT. This is a market full of energy and potential, and we’re confident that our titles will strike a chord with players looking for fresh, premium entertainment built on solid, regulated foundations,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Oriana, Operations Manager for Portugal, adds Golden Park’s perspective: “We are delighted to welcome SYNOT Games to our platform. Their content adds real variety and depth to our casino offer, and we’re excited to roll out their portfolio to our players in Portugal.”

As the SYNOT Games footprint continues to grow across Europe, partnerships like this one reflect the company’s ongoing commitment to quality, compliance and creating unforgettable gaming moments wherever players are.

The post SYNOT Games Partners with Golden Park PT appeared first on European Gaming Industry News.

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