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WHAT DO GAME DEVS THINK OF WEB3 GAMING?
Most game developers believe web3 has a considerable role to play in the future of gaming. That’s the headline from an international survey of game developers conducted by Coda Labs, a mobile games company building fun games powered by web3 tech, with Raptor PR, a b2b communications agency for video games, web3 gaming, and media brands.
The survey discovered that three-quarters of respondents expect web3 to play a significant part in their future strategies, while more than half (56%) believe that it will revolutionise the gaming industry. However, a sizable minority disagree. Almost one third (32%) said that web3 games are a fad and won’t be around for long, and 31% labelled them a scam. This information builds upon the findings of the Coda Labs Global Web3 Gamer Study, the biggest ever web3 survey canvassing the opinions of nearly 7,000 gamers, across all platforms, from every continent.
The international survey of games industry professionals comprises responses from 154 participants, with most based in the USA, UK, and Turkey. Three-quarters of those taking part work directly on programming and development, with just over one quarter being company founders or senior management. The study was conducted by Walr.
Sekip Can Gökalp, CEO and Founder of Coda Labs, commented:
“The potential benefits of web3 games for players are well-debated, but the upsides for developers and studios tend to fall by the wayside. This survey shows that a majority of developers have already dipped their toes into web3 game development, driven by benefits such as additional funding, new revenue streams, and player retention. As with our consumer study earlier this year, it’s also clear that there are plenty who don’t perceive benefits for them. As someone who has published mobile games totalling more than 100 million downloads, I do believe that the current model of paid user acquisition and platform fees is out of date, and web3 represents an opportunity for developers to replace it with a more equitable one.”
Rana Rahman, Founder and CEO at Raptor PR, added:
“Despite polarised opinions about web3 gaming in both consumer gaming and games industry circles, there’s an undeniable momentum behind it – as this data shows. This momentum isn’t just purely driven by commercial gain, such as a drive to be the next F2P, but to improve aspects of gaming and the business of the games industry. As well as better revenue share for creators and devs, obvious player-first concepts such as gameplay progression and basic interoperability spring to mind. Based on my discussions with industry leaders from indies to AAAs, there’s a ton of activity happening to deliver games with smart use of web3. It’s not a question of ‘if’ web3 gaming will take off, rather, ‘when’.”
Key findings:
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Web3 games may be a revolution…
More than half (56%) believe that Web3 technology will revolutionise the gaming industry, with 60% agreeing that it will be around for a long time -
…But not everybody’s convinced
Nearly one-third (32%) believe that web3 games are a fad and won’t be around very long. 31% would go so far as to say that web3 games are a scam
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New revenue streams and new users
Developers expect the main benefit they derive from web3 to be new revenue streams via the sale of NFTs (47%) or tokens (43%). 40% anticipate improved user acquisition, with 36% expecting improvements in user retention -
Three-quarters expect to work in web3 in the future
When asked about their company’s future web3 development strategy, 75% expect web3 games to feature -
Web3 work is underway, but launches are few
62% have experience of working on web3 games, but less than a quarter (23%) have already launched one -
Companies are hiring for web3 right now
More than half (57%) say that they are currently hiring for web3 roles, indicating it’s a growth sector -
Player adoption may be a problem
More than a quarter (27%) of participants cited player adoption as the main obstacle for web3 games to overcome. Tying in with this, 21% were conscious of the often complex user experience of web3 games
Despite an ongoing ‘crypto winter’ and a series of crises among web3 companies, investment in blockchain gaming has remained relatively strong. In 2022, at least $7.8 billion has been invested into web3 games and gaming projects, while Animoca Brands has recently announced a new $2 billion fund dedicated to metaverse startups.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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