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Mkodo year in review w/ Will Whitehead, Commercial Director

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The end of another busy year of growth is almost upon us – what has been the general overview of 2022 for mkodo?

2022 has been record-breaking for mkodo. We’ve seen significant growth in terms of new partnerships and as an overall business. We now have a headcount of nearly a hundred across two offices in the UK which is a dramatic rise over the last couple of years. That in itself is an indicator of how successful we’ve been and how much we’ve evolved as a company.

Commercially, we’re talking to a lot of new partners – something we will talk much more about in 2023. Just as for many of our industry peers and colleagues, we’ve seen a huge spike in activity in North America, with the leap in numbers of new and expanding operators there across a host of states which is hugely exciting for mkodo.

We’ve got a long and established history of working in North America with regulated lotteries, so it’s fantastic to now be able to partner with iGaming sportsbook partners as well in the region.

We’ve seen tremendous growth in terms of app usage and app requirements as well, which of course, is great news for us. More and more operators are investing in a best-in-class app user experience for their customers and therefore are reaching out to expert suppliers like mkodo.

The regulated lottery space has also seen us hard at work in Europe as well as North America, particularly in Canada, which has led to some major projects and updates to lottery gameplay that we’ve spent a lot of time on this year. The industry is taking great strides forward which is always music to our ears as that means their user interfaces require support too and that’s where mkodo comes in.

 

Would you say that businesses are taking their mobile experience more seriously in 2022 given the growing mobile-centric nature of the business?

I think that’s definitely the case. We’ve seen in 2022, more so than ever, that operators are taking their app development strategy more seriously than they have done previously. The majority of operators recognise that mobile is their most important channel now. As the North American market matures – it’s still, of course, very new – I’m sure we’ll see operators continue to invest in not simply a generic experience, but one that is bespoke and best-in-class, as that’s what their customers expect to see.

And that’s exactly what we’re providing operators. There are challenges inherent in a market like North America, one where Apple is the keychannel, and the challenges that exist around its strict regulation in terms of how to get a casino app into its App Store. But again, we’ve been working with many partners, doing a lot of consultancy in support of operators, to ensure that their apps are compliant and are approved by Apple.

 

What have been the biggest opportunities and also challenges that mkodo has faced throughout 2022?

The spotlight here is on North America once more. As it continues to mature and more states open up, with more operators getting their licenses, they’re looking to European suppliers who’ve been developing solutions in the regulated market for many years. This presents a huge opportunity for us.

We’ve got over 12 years of experience building apps in these markets which makes us the perfect choice for operators stepping out into fledgling territories. We’re fully conversant with the requirements of businesses that are trying to make their mark in a growing industry.

That said, those in the US and Canada do have different requirements, particularly with states opening up with their own individual idiosyncrasies and compliance challenges. There is more focus on sportsbook at the moment as casino isn’t as widely regulated.

Three years ago, when PASPA was repealed and the markets opened up, there was a real arms race just to get live and many were satisfied with whatever product they could get. Now the dust has settled, operators are able to take more of a step back and review their offering and investigate how they can remain competitive in a more crowded landscape.

Operators don’t want to simply offer the same games and content as each other, they need to differentiate their brand with their user experience. They are now investing in a better experience, focusing on their app strategy and ensuring that content and quality of product are at a high standard along with performance – and that’s exactly where we can help.

This evolution has brought us the opportunities that have driven our commercial growth and that is set to continue into next year.

 

You mention the all-important differentiation and next year will see a renewed focus on stealing a march on the competition. How do you expect this to pan out in 2023?

Opportunity is just going to continue to grow, not just next year but over the next five or ten.

Ohio looks like it is next up and there are conversations around Maryland among others. There’s so much scope in the US – we may even see California eventually following suit – that’s how fast things are moving there. Ontario continues to deliver in Canada too which is occupying our efforts as much as anywhere else.

 

So, 2023 is looking like it’s going to be another year of stellar growth for mkodo – can you give us a glimpse into how you expect 2022’s successes to develop?

It’s going to be a period of many significant brand partnerships to announce. Apps that we’ve built for North American partners will be going live, as will several websites we’ve built for

regulated lotteries in Europe. So, we’ll continue our growth with the services we provide from a front-end development perspective.

All this is on top of our geolocation service, GeoLocs, that we’ll be launching next year, which we expect to be our leading focus for 2023. The work we’ve put in globally thus far sets us up fantastically well to take advantage of the benefits that this will shine a light on.

Ultimately, what we’ve seen this year has led to us growing very quickly as a business. There’s an incredible amount of opportunity out there, so we’re trying to build our team quickly, but bring the right people in to support our clients and their needs as they are investing more and more in the digital solutions that we offer.

2022 has been quite a transitional year for mkodo with all the commercial activity we’ve seen, and it sets us up for a 2023 that promises to deliver like no other. I’ll apologise now, but you’re going to see our name quite a lot next year!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

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BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

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Paysecure launches dynamic cashier – iGaming’s most customisable payments solution

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  • Solution gives operators complete control over cashier look and feel

  • Product designed to enhance player conversion, retention and LTV

  • Dynamic cashier will debut at SBC Summit in Lisbon

Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – the most customisable cashier solution on the market, providing operators with deep insights into user behaviour to improve conversion and reduce fraud.

The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.

An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localise and segment user flows, and gain deeper insights into player behaviour at the cashier stage.

Operators will gain access to deep insights on player behaviour at the cashier, enabling them to continually optimise the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.

The dynamic cashier product also allows operators to add personalised promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.

Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.

Paysecure’s customisable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.

Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.

“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customisable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localising flows for different markets and segments.

“The product is built with performance and reliability in mind, from faster checkouts and built-in smart routing to detailed insights on success rates, load times and player behaviour. That means operators can continually refine their strategy, boost acceptance from the first step and deliver frictionless, reliable payment experiences at scale.

“For iGaming businesses looking to strengthen brand resonance, drive repeat custom and unlock new growth, our dynamic cashier offers the most customisable and client-focused solution on the market.”

The Paysecure team will be at SBC Summit in Lisbon at stand E200.

The post Paysecure launches dynamic cashier – iGaming’s most customisable payments solution appeared first on European Gaming Industry News.

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Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution

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Paytently, the specialist payments orchestration platform, has launched Paytently Open Banking powered by Mastercard Open Finance, an account-to-account payment option at checkout that lets customers pay directly from their bank and helps merchants increase conversion rates and improve cash flow.

This comes as Mastercard research[1] shows that more than three-quarters of consumers in leading markets already use open banking, fuelling demand for instant, account-to-account payments at checkout, giving merchants with “Pay by Bank” functionality a competitive edge.

Leveraging Mastercard’s open banking connectivity and Paytently’s orchestration layer, Paytently Open Banking streamlines payments end-to-end, bringing secure bank authentication, payment initiation, and enhanced reconciliation within a single flow for greater operational efficiency. Paytently’s proprietary orchestration engine routes each transaction over the most effective rail for instant payment confirmation and faster settlement.

“This collaboration with Mastercard marks a significant step forward in our mission to deliver robust, scalable payment solutions for sectors that demand more from their payments partner,” said Samuel Barrett, Co-Founder and CEO of Paytently. “By combining our orchestration expertise with Mastercard’s open banking technology, we’re enabling merchants to move money faster, reduce operational friction, and ultimately create a more seamless experience for their customers.”

“Our collaboration with Paytently brings the benefits of open banking payments to more merchants who value speed, transparency, and flexibility in their transactions,” said Valerie Nowak, EVP, Head of Open Finance APEMEA at Mastercard. “By combining Mastercard’s secure open finance infrastructure with Paytently’s expertise in complex payment environments, we’re enabling businesses to offer their customers another trusted and seamless way to pay.”

The partnership reflects a strong alignment between Mastercard’s global scale and secure open finance infrastructure, and Paytently’s agility and expertise in orchestrating payments for various sectors. Together, they are bringing an advanced open banking payment solution to market that delivers on speed, reliability, and customer experience.

Paytently and Mastercard will be presenting the solution together at SBC Summit in Lisbon, September 16–18, 2025, where Paytently is a Platinum Headline Sponsor.

 

[1] Rise of Open Banking Report, Mastercard 2024

The post Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution appeared first on European Gaming Industry News.

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