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Marcel Elfersy appointed new CCO of Platform and Sportsbook for GiG

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Gaming Innovation Group (GiG) has announced the appointment of Marcel Elfersy as its new Chief Commercial Officer for Platform and Sportsbook, as the group looks to strengthen its position as a leading tier 1 platform and sportsbook provider in regulated markets.

Marcel brings with him an impressive resume, with decades of senior and c-level experience, of which the most recent 14 years have been as a key player, developing and strategically advising within the iGaming industry. After leaving 888 in 2021 as Vice President of Business Development spearheading 888’s re-entry into the US regulated igaming market along with a successful track record of growing their their B2B business, overseeing the Delaware Lottery partnership and the Betbright sportsbook acquisition, Marcel was also the CEO for Entain’s Africa JV, B2B and B2C Impala Digital.

Given his extensive previous experience within the industry, it is anticipated that Marcel’s arrival within the sales and commercial team will help further drive the unique potential of GiG’s leading technology, and maximise the opportunities of its continued strategic commitment to global expansion in regulated markets.

GiG’s localised platform and sportsbook has been designed around flexible architecture, aiming to provide unparalleled speed to market and quality of product in up to 36 markets. The technical capabilities provide a complete omnichannel solution, real-time data platform and rules engine, compliance tool Comply, together with a frontend and managed services providing full operational service, with marketing and CRM.

Marcel Elfersy, CCO said; “I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years. With their market agility, unrivalled regulated omnichannel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sportsbetting space.”

Richard Brown, CEO of GiG added; “We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and Sportsbetting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH

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Expanding Player Reach With Cloud-Enabled Demos And Seamless Gaming Experience Across PC And Mobile Platforms

Xsolla, a leading global video game commerce company, announces updates to Xsolla Cloud Gaming solution. ​ Powered by the new Amazon GameLift Streams on AWS, ​ this solution allows developers to deliver high-quality PC and mobile gaming experiences to players remotely from the cloud in a browser, using a pay-as-you-go monetization model and cloud vendors’ aggregation.

The global cloud gaming market, valued at $6.91 billion in 2024, is projected to grow to $22.01 billion by 2028 at a compound annual growth rate (CAGR) of 33.59%. Xsolla Cloud Gaming is poised to capitalize on this growth, offering developers solutions that enhance accessibility, improve user acquisition, and expand regional reach, leveraging the latest cloud technology and global partnerships.

Unlike traditional cloud gaming platforms, Xsolla Cloud Gaming delivers innovative features designed to meet the evolving needs of developers and players. These updates empower developers to overcome hardware constraints, improve global reach, and create scalable revenue opportunities while enhancing the player experience.

Key updates to Xsolla Cloud Gaming include:

  • Play Before You Buy: Gamers can instantly access time-limited demos and/or full games through cloud technology before purchasing. This feature allows publishers to demo their games, sell game keys directly through the cloud streams, and/or continue playing on the cloud, contributing to user acquisition and revenue growth.
  • Seamless Compatibility Across Platforms: Dedicated compatibility with mobile browsers, including a virtual gamepad overlay, quickly bringing the PC gaming experience to mobile devices.
  • Streamlined Global Launch Processes: Developers can launch games across all territories in just a few hours by selecting the desired region and machine type. The platform handles the rest with optimized architecture and advanced vendor routing to connect players to the most suitable cloud vendors for their needs.
  • Global Partnerships: Xsolla Cloud Gaming is now supported by industry leaders, including AWS and Tencent Cloud. With their close partnership and deep integration, we can rapidly troubleshoot and implement new features to enhance the player experience. In addition, we have partnered with Aethir to offer up to $1 million in cloud credits to qualified partners.

Through Xsolla’s cloud gaming developer interface, Publisher Account, developers can further promote their games with rewards such as welcome bonuses for new registrations, free trial play for guest users, 15-minute “Play Before You Buy” trials, and referral bonuses for players. These engagement options create a rewarding and accessible experience for players worldwide.

“Xsolla Cloud Gaming redefines how developers bring their games to players,” said Chris Hewish, Chief Strategy Officer at Xsolla. “Our new features further address key industry challenges, such as hardware limitations, player acquisition, and retention, while providing developers with scalable revenue opportunities with no development effort.”

Developers worldwide are already adopting the Xsolla Cloud Gaming updates.

The Xsolla Cloud Gaming updates are now available for developers and publishers worldwide.

For more information about Xsolla Cloud Gaming, visit: xsolla.pro/rws25cloudg

The post XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH appeared first on European Gaming Industry News.

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RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts

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RG24seven Virtual Training, the industry-leading and free video-based virtual training system for Tribal and commercial gaming employees, and a BMM Innovation Group company, announced today the premiere of TALK 24, a live webinar series.

The first episode of TALK 24 will be co-hosted with Better Change and will feature a discussion highlighting Responsible Gaming training and AI solutions in support of Problem Gambling Awareness Month (PGAM).

The webinar will host special guests:

  • Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, and
  • Paula Murphy, Head of Business Development at Mindway AI.

 

Wendy Anderson, Chief Executive Officer of RG24seven, said, “The goal of the TALK 24 webinar is to highlight comprehensive, up-to-date education addressing emerging issues with subject matter experts. We are very pleased to welcome Paula Murphy and Phil Sherwood to speak and share their knowledge on the intersection between Responsible Gaming and AI Technology.”

Anderson added, “Our Responsible Gaming Training is compliance-grade, presented by the top experts in the industry, and available to gaming companies year-round. The first episode of the TALK 24 webinar will serve as a preview to our new course focused on Responsible Gaming and Artificial Intelligence.”

RG24seven and Better Change will host the complimentary webinar on March 13, at 8:30 a.m. Pacific Time.

  • The session will be held in a live webinar format and designed to be both engaging and interactive.
  • By the end of the 24-minute webinar, attendees will better understand the future of AI in Responsible Gaming, along with best practices, challenges, and ethical considerations.
  • Registration for the free webinar is now open. Gaming company executives, managers and other representatives can register at: https://bit.ly/talk24-webinar

Contact [email protected] for more information.

 

The post RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts appeared first on European Gaming Industry News.

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ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO

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Big Bola Casinos reinforces its commitment to innovation and player experience by introducing Zitro’s CONCEPT cabinet line at its SEVEN by Big Bola venue in Santiago de Querétaro. These globally successful cabinets feature the exclusive Magic Lighting system, transforming the gaming floor with a synchronized light show that creates a unique and immersive sensory experience. The expansive Screen Deck provides both comfort and functionality, enhancing the experience for players and staff alike.

Players can also enjoy the medieval-themed Legendary Sword multigame, offering an engaging experience with its large 6×5 reel and exciting features. “Honor” multiplies winnings, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column. Triple Charm Journey adds further excitement with features like “Rise,” which increases wins with each spin; “Collect,” which accumulates Link symbol values; and “Enigma,” which multiplies its value along with select Link symbols on the screen.

Rafael Blanco, Commercial Director of Big Bola, commented, “We’re proud to continue innovating and bringing the best the market has to offer to our customers. Adding the CONCEPT cabinets and these new games underscores our commitment to excellence. The overwhelmingly positive player feedback confirms we’re on the right track.”

Johnny Viveiros Ortiz, Founder of Zitro, added, “We’re very grateful for Big Bola Casinos’ continued trust in our products, especially with this impressive deployment of our CONCEPT cabinet line. It’s a significant investment that’s already delivering excellent results. I’m very pleased with our personal and business relationship, which will undoubtedly continue to be the foundation for many more shared successes.”

 

The post ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO appeared first on European Gaming Industry News.

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