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Maximising casino cross-sell during the World Cup

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The excitement created by the World Cup is such that it doesn’t just mean huge potential gains for sportsbooks – there is also massive casino cross-sell opportunities to be had.

European Gaming spoke to Alex Bolton, Casino Manager at Mobinc, about the initiatives the company is taking to maximise this potential as the tournament gets into full swing.

 

How big an opportunity is increased sportsbook traffic to operators when it comes to their casino sites?

Sportsbook is just one of the pillars accredited to the success of casinos and there’s plenty more to offer players. That said, the demographic it captures is far more distinct compared to those seen in more traditional gambling models, because in most cases the customer’s enjoyment of watching live sporting events often precedes their interest in betting.

As a result, the opportunity to acquire this particular type of customer is not one that casinos should overlook. A winter World Cup represents a great opportunity for all operators who should expect a rise in engagement with the number of sports fans eager to get involved. The festive season always sees a jump in casino activity, so the synergy we can expect from a corresponding World Cup is incredibly promising. Those who are well prepared can also maximise their revenue by supplying entertainment during the event’s downtime and off-peak matches.

 

How do they attract sportsbook customers to play casino games if they have not done before?

There are several methods for casinos to cross-sell traditional slots to customers that have been acquired by their sportsbook. One of the more popular methods is to run slot-focused promotions on the sportsbook, which gives players the chance to win rewards that are themed around live dealer titles or slots. The key is to showcase the value and experience of these products without customers having to risk their own money.

Moreover, you can cherry-pick a range of particular products to cross-sell to sports bettors, this can certainly enhance their user experience, whilst increasing the overall retention rates. By picking the correct products operators can deliver the optimum betting experience that sports-bettors seek, allowing them to dip in and out while also enjoying the matches.

 

What sort of promotions have you got planned and how will players and providers benefit?

We have several promotions lined up which will be running over the course of the World Cup and we cannot wait to unveil them to our customers, including free spins, deposit bonuses and vouchers redeemable for World Cup matches. The event is guaranteed to be a spectacle and with it occurring once every four years we hope our themed initiatives will be enjoyed by players.

Additionally, with some targeted cross-selling we expect our partner providers will also enjoy a piece of the action in what’s guaranteed to be a very busy time for the industry. With the World Cup just around the corner, we’re eager to get started.

 

Are there regional variations at work here and how do you tailor your offering to specific markets or in countries with teams participating in the World Cup?

We’re delighted to see Canada and Japan qualify for the World Cup; two of the biggest markets we operate in. What makes this more exciting is the fact that this will be Canada’s first-ever appearance in the iconic tournament, allowing us to tap into a brand-new demographic.

Through strategic positioning, we’re aiming to significantly enhance the experience for our Canadian customers as they follow their nation during its exciting World Cup debut. Meanwhile, with Japan being a more experienced participant, their involvement captures a recurring demographic of football fans and we’re primed to take advantage of this.

 

How can casinos convert newly arrived customers on a longer-term basis?

In an extremely competitive environment, to secure long-term conversion operators must provide the best casino experience possible. The quality and quantity of websites facilitating gambling in the current market are incredible, and when the bar is this high there is simply no room for complacency.

The market is also in a constant cycle of change with regulatory and market developments happening all the time. With this in mind, it’s vital for operators to be on the front foot so that they can ensure they’re catering to these changes, whilst simultaneously delivering an exceptional customer experience.

During massive events such as the World Cup, when community spirit is high, word of mouth can do wonders to get new players on board. Ensuring these converted customers stick around as the event comes to an end is the next challenge for operators, but a fluid gaming experience is essential, as are the RNG and live dealer content that complement the sports betting experience.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up

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Til My Fingers Bleed” featuring DINO of SEVENTEEN, Duckwrth, and Telle Smith to debut live alongside Post Malone, Alesso, and Tina Guo at the Opening Ceremony in Riyadh on 10 July

The Esports World Cup Foundation (EWCF) today announced the release of “Til My Fingers Bleed”, the official Song of the Year for Esports World Cup 2025, alongside the full artist line-up for the tournament’s Opening Ceremony. Taking place on 10 July in Riyadh, the ceremony will feature live performances from DINO of SEVENTEEN, Duckwrth, and Telle Smith of The Word Alive, as well as GRAMMY-nominated producer and electronic music sensation Alesso, virtuoso cellist Tina Guo, and global music icon Post Malone, who headlines the event.

“Til My Fingers Bleed” is a high-energy, cross-genre collaboration that fuses K-pop, hip-hop, and rock, capturing the emotion, ambition, and global spirit of the world’s largest esports event. DINO, genre-blending rapper Duckwrth, and metalcore frontman Telle Smith each bring deep ties to gaming culture, from major esports performances to in-game collaborations.

Their live debut of the track will help open a seven-week tournament that is redefining the role of gaming in mainstream culture. The song was written and produced by Alex Karlsson and T.Ma, known for their work with BTS, G.E.M. and ATEEZ, along with Jared Lee (Duckwrth), who wrote the track’s rap verse.

“At its heart, the Esports World Cup is a global celebration of community – where gaming, creativity, and culture converge on the world’s biggest stage,” said Mike McCabe, Chief Operating Officer, Esports World Cup Foundation. “EWC Music, our official song, and the Opening Ceremony help define the identity of the tournament. They reflect the spirit of shared passion and the connective power of music and esports, setting the tone for an unforgettable summer and celebrating how music can elevate competition and deepen fans’ emotional connection to the sport.”

Of the exciting new track, Telle Smith of The Word Alive commented ‘Gaming has been a part of my life for as long as music has, so getting to bring a genre bending song to a global stage like this feels surreal. I’m honored to share the moment in Riyadh with Duckwrth and Dino, I think fans all over the world will love “Til My Fingers Bleed”’.

“From day one, the Esports World Cup has been created as a global stage for gaming culture across all genres.”, said Ariel Horn, Executive Producer, Esports World Cup Foundation. “Each artist on ‘Til My Fingers Bleed’ brings a unique sound that connects with players, whether they’re into sports, fighting, or action games. We’re excited to see how players and fans pick this track up around the world and hope they will embrace it.”

Viranda Tantula, Executive Creative Director, EWC Music, added: “Music is a universal language, and this is something it shares with gaming. What inspires us at this intersection of music and esports is the opportunity to shape new sounds for a truly global audience. We’ve always been drawn to creative experimentation, and with “Til My Fingers Bleed’, we wanted the collision of genres and international artists to reflect the same global mix of games and players that defines the Esports World Cup. The whole team has poured their hearts into this project, and we hope the community,  k-pop, hip-hop, and rock fans feel the energy in both the track and the show.”

Now available across all major streaming platforms, the song is accompanied by a cinematic visualiser on YouTube, and will be featured throughout EWC broadcasts, social content, and live performances throughout the seven-week event.

The release follows “Ascension (Alesso Remix)”, a reimagining of the Esports World Cup’s orchestral theme by Alesso, featuring acclaimed cellist Tina Guo. Both tracks are part of EWC Music, a long-term initiative launched in April 2025 to develop an original music identity for the tournament. The programme began with the recording of a four-track suite at Abbey Road Studios by award-winning composers 2WEI and Hollywood Scoring, and continues with global artist collaborations and live performances.

Through original scores, artist-led tracks, and live performances, EWC Music aims to elevate every moment of the Esports World Cup – from broadcast highlights to trophy lifts and stadium shows.

The Esports World Cup 2025 Opening Ceremony will be headlined by Post Malone. A nine-times diamond-certified artist and lifelong gamer, he has deep ties to the esports world – from streaming Warzone and PUBG to collaborating on in-game events, including his recent Apex Legends crossover. His exclusive performance at EWC 2025 will blend chart-topping sound with a tribute to gaming culture on the world’s biggest esports stage.

The official Song of the Year artists also bring strong music ties to gaming: Duckwrth’s “Start a Riot” featured on the Spider-Verse soundtrack, while The Word Alive’s “RISE” was the 2018 League of Legends Worlds anthem, now streamed over 300 million times.

The Esports World Cup 2025 will once again unite the global esports community in Riyadh, Saudi Arabia, bringing together over 2,000 elite players and 200 Clubs from more than 100 countries. Players will compete in 25 tournaments across 24 titles for a record-breaking $70+ million prize pool – the largest in esports history.

Tickets, including access to the Opening Ceremony, are now available at esportsworldcup.com.

To learn more about the Esports World Cup, visit esportsworldcup.com and follow the Esports World Cup Foundation on LinkedIn. Esports World Cup: Level Up, the five-part documentary directed by Emmy Award-winner R.J. Cutler, is now streaming exclusively on Prime Video.

The post Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up appeared first on European Gaming Industry News.

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LGUs, state university get Php20-M emergency vehicles from PAGCOR

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The Philippine Amusement and Gaming Corporation on Thursday, June 26, turned over ten Patient Transport Vehicles (PTVs) worth Php20 million to several local government units and a state university to enhance their emergency medical services.

During the turnover ceremony at the PAGCOR Corporate Office in Pasay City, six PTVs were awarded to the municipalities of Palanan, Quezon, San Isidro, Cabagan, San Mariano, and San Pablo, all in Isabela province.

The City of Parañaque, the municipalities of Tanauan in Batangas and Balabac in Palawan as well as the Mariano Marcos State University (MMSU) in Ilocos Norte also received one PTV unit each.

Each vehicle is fitted with a GPS navigation system and essential medical equipment such as an ambulance stretcher, oxygen tank, wheelchair, and first aid kit.

PAGCOR Chairman and CEO Alejandro H. Tengco joins officials from nine local government units and the Mariano Marcos State University for a photo opportunity during the turnover of 10 Patient Transport Vehicles (PTVs) last June 26, 2025.

PAGCOR Chairman and CEO Alejandro H. Tengco said the PTV distribution is part of the agency’s efforts to improve healthcare delivery and to enhance access to medical services especially in geographically isolated communities.

“We want to ensure that even remote areas have the means to respond to medical emergencies. This is part of PAGCOR’s commitment to reach communities that need government support the most,” Mr. Tengco said.

“‘Yan po ang hangad ng PAGCOR; salamat sa pagkakataong makatulong at makapaglingkod sa inyo,” Mr. Tengco told the PTV recipients during the turnover event.

PAGCOR Vice President for the Corporate Social Responsibility Group Ramon Stephen Villaflor (2nd from left) and Assistant Vice President for Community Relations and Services Eric Balcos (far left) hand over the ceremonial vehicle key to Atty. Christopher A. Mamauag (3rd from left), Mayor of Cabagan, Isabela.

Mayor Christopher A. Mamauag of Cabagan, Isabela – a town where travel to tertiary hospitals takes several hours – expressed gratitude for the assistance and said the vehicle will significantly boost the town’s emergency response capabilities.

“Kami po ay nagpapasalamat kay President Ferdinand Marcos Jr., at sa PAGCOR, sa pamumuno ni Chairman Alejandro Tengco, sa pagpapaunlak sa aming kahilingan na magkaroon ng Patient Transport Vehicle para sa aming mga kababayan sa bayan ng Cabagan.

“Malaking tulong po ito at gagamitin namin ito ng wasto,” he said.

Each patient transport vehicle donated by PAGCOR is equipped with a GPS navigation system, an ambulance stretcher with mounted restraining system, medical oxygen, a wheelchair, and a first aid kit.

 

The post LGUs, state university get Php20-M emergency vehicles from PAGCOR appeared first on European Gaming Industry News.

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Evolution Launches First Live Casino Studio in the Philippines

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Evolution has announced that its first-ever live casino studio in Asia went live today.

Located in Cebu, the Philippines, the studio marks a significant milestone in Evolution’s Asia-Pacific expansion and serves the regulated Philippine online gaming market, which is the first licensed iGaming jurisdiction in Asia.

The new operation launches in partnership with  One Visaya Gaming Corporation (OVG), an industry leading company which operates with strict adherence to PAGCOR’S (Philippines Amusement and Gaming Corporation) code of conduct. This collaboration allows Evolution to offer its trusted live casino content to operators licensed in the Philippines.

Evolution’s state-of-the-art live casino studio in Cebu will initially offer Baccarat tables. Lightning Roulette and other game shows — including Marble Race and the standout Super Color Game, designed especially for players in the Philippines — are due to launch later this year. This new studio marks a major step in Evolution’s commitment to delivering localised, fully compliant entertainment tailored to regional markets.

Gionata La Torre, Evolution’s Chief Executive Officer for Europe, said: “We’re proud to launch our first live casino studio in Asia in the Philippines and be part of its regulated online gaming market. This new studio is a major milestone in our long-term commitment to the region. Partnering with OVG allows us to deliver world-class live content tailored to local preferences through licensed operators.”

La Torre added: “With player favourites available from day one and more exciting titles on the way, our focus remains on quality, innovation, and localisation — the keys to building trust and lasting engagement in any market.”

For trade press and media enquiries, please contact:
Amy Riches, Head of Marketing, [email protected]

For investor enquiries, please contact:
Carl Linton, Head of Investor Relations, [email protected]

 

The post Evolution Launches First Live Casino Studio in the Philippines appeared first on European Gaming Industry News.

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