Connect with us
Wisegaming

Latest News

Maximising casino cross-sell during the World Cup

Published

on

Reading Time: 3 minutes

 

The excitement created by the World Cup is such that it doesn’t just mean huge potential gains for sportsbooks – there is also massive casino cross-sell opportunities to be had.

European Gaming spoke to Alex Bolton, Casino Manager at Mobinc, about the initiatives the company is taking to maximise this potential as the tournament gets into full swing.

 

How big an opportunity is increased sportsbook traffic to operators when it comes to their casino sites?

Sportsbook is just one of the pillars accredited to the success of casinos and there’s plenty more to offer players. That said, the demographic it captures is far more distinct compared to those seen in more traditional gambling models, because in most cases the customer’s enjoyment of watching live sporting events often precedes their interest in betting.

As a result, the opportunity to acquire this particular type of customer is not one that casinos should overlook. A winter World Cup represents a great opportunity for all operators who should expect a rise in engagement with the number of sports fans eager to get involved. The festive season always sees a jump in casino activity, so the synergy we can expect from a corresponding World Cup is incredibly promising. Those who are well prepared can also maximise their revenue by supplying entertainment during the event’s downtime and off-peak matches.

 

How do they attract sportsbook customers to play casino games if they have not done before?

There are several methods for casinos to cross-sell traditional slots to customers that have been acquired by their sportsbook. One of the more popular methods is to run slot-focused promotions on the sportsbook, which gives players the chance to win rewards that are themed around live dealer titles or slots. The key is to showcase the value and experience of these products without customers having to risk their own money.

Moreover, you can cherry-pick a range of particular products to cross-sell to sports bettors, this can certainly enhance their user experience, whilst increasing the overall retention rates. By picking the correct products operators can deliver the optimum betting experience that sports-bettors seek, allowing them to dip in and out while also enjoying the matches.

 

What sort of promotions have you got planned and how will players and providers benefit?

We have several promotions lined up which will be running over the course of the World Cup and we cannot wait to unveil them to our customers, including free spins, deposit bonuses and vouchers redeemable for World Cup matches. The event is guaranteed to be a spectacle and with it occurring once every four years we hope our themed initiatives will be enjoyed by players.

Additionally, with some targeted cross-selling we expect our partner providers will also enjoy a piece of the action in what’s guaranteed to be a very busy time for the industry. With the World Cup just around the corner, we’re eager to get started.

 

Are there regional variations at work here and how do you tailor your offering to specific markets or in countries with teams participating in the World Cup?

We’re delighted to see Canada and Japan qualify for the World Cup; two of the biggest markets we operate in. What makes this more exciting is the fact that this will be Canada’s first-ever appearance in the iconic tournament, allowing us to tap into a brand-new demographic.

Through strategic positioning, we’re aiming to significantly enhance the experience for our Canadian customers as they follow their nation during its exciting World Cup debut. Meanwhile, with Japan being a more experienced participant, their involvement captures a recurring demographic of football fans and we’re primed to take advantage of this.

 

How can casinos convert newly arrived customers on a longer-term basis?

In an extremely competitive environment, to secure long-term conversion operators must provide the best casino experience possible. The quality and quantity of websites facilitating gambling in the current market are incredible, and when the bar is this high there is simply no room for complacency.

The market is also in a constant cycle of change with regulatory and market developments happening all the time. With this in mind, it’s vital for operators to be on the front foot so that they can ensure they’re catering to these changes, whilst simultaneously delivering an exceptional customer experience.

During massive events such as the World Cup, when community spirit is high, word of mouth can do wonders to get new players on board. Ensuring these converted customers stick around as the event comes to an end is the next challenge for operators, but a fluid gaming experience is essential, as are the RNG and live dealer content that complement the sports betting experience.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Click to comment

Notice: Undefined variable: user_ID in /home/eegaming/public_html/wp-content/themes/zox-news/comments.php on line 49

You must be logged in to post a comment Login

Latest News

Week 47/2022 slot games releases

Published

on

Reading Time: 8 minutes

 

Here are this weeks latest slots releases compiled by European Gaming!

Yggdrasil, and Peter & Sons are sending brave adventurers into the dreary dungeons of Mount Argol in the duo’s latest release Dungeon Tower MultiMax™. The high volatility 5×5 slot tells the story of a once forgotten tower filled with creatures that guard hidden treasures of a once great King.

 

New from Iron Dog Studio comes Boom Time, a medium-high volatility slot that offers an alternative reel layout and comes packed with an explosive array of Wilds, plus a few more surprises. Boom Time is a classic heist caper that challenges players to blow open the bank’s safe with the help of a trio of dastardly robbers.

 

Amusnet Interactive team welcomes you to explore the fascinating world of the Aztec Empire. Spin yourself back in time to a land full of magnificent treasure and riches. This 5-reel, 25-fixed paylines video slot offers storytelling gameplay and epic sound effects with tremendous payouts.

 

Gamzix, a young igaming development studio, has launched a sweet slot – Bonanza Donut. Coffee and donuts aren’t just a perfect breakfast for a sweet tooth. It is an amazing way to diversify gaming choices. Especially with such rich features. During the game a player can add on the plate Free Spins, Bonus Game and Hot Bet, which make every round exciting.

 

Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™. This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter.

 

Celebrating the World Cup 2022, Inspired Entertainment, Inc. brings players the beautiful game as an online and mobile slot. Big Football Bonus™ is a football / soccer-themed game with a reel configuration of 6×4 and 50 win-lines. Set in a packed stadium brimming with atmosphere, Big Football Bonus features the top performing, Big Bonus™ mechanic with a football twist.

 

Habanero invites players to enjoy its latest party-themed slot, Soju Bomb, which mimics the joys and thrills of nightlife at some of Korea’s hottest clubs. As part of the Year of the Tiger, Habanero has dedicated itself to launching some outstanding Asian-themed titles that provide a truly unique experience for players the world over.

 

Nolimit City is still feeling the bizarre effects of their most recent release, Serial. Now, they’re gearing up to release yet another unique slot experience, as they voyage deep into the darkest alleyways and shadiest streets. The game provider has had its fair share of eccentric releases this year, with hit slots such as Road Rage and The Rave making waves over the summer, and they’ve taken it up a notch with their latest release, Rock Bottom!

 

Greentube, is inviting players to experience a quacking adventure in its latest magical release Diamond Tales™: The Ugly Duckling. The five-reel slot with 40 win lines, created in collaboration with Intellectual Property owner RoyalCasino Denmark, is based around the famous fairy tale written by Hans Christian Andersen.

 

Endorphina’s Crystal Skull is a 3-row, 5-reel, 25-payline slot. Among the symbols on the reels, players can find a crystal skull that acts as a Wild. The Wild substitutes for all symbols except for the Bonus. It appears on reels 2, 3, and 4 and expands vertically to complete combinations. The Wild completes combinations with the Scatter and doesn’t expand in these combinations substituting for only one Scatter per reel. Scatter symbols count on any position on the reels.

 

Tom Horn Gaming, brightens up rainy November days with action and excitement in its latest fruit game release Rot Stormo. Raging lightning, careless fruit symbols, and sizzling hot wins, and the potential to maximise winnings in the buy feature make Rot Stormo an appealing game not only to those who fall easily for classic fruit slots.

 

Lady Luck Games has announced the release of its newest title SpinJoy Society Megaways™. A reboot of its first-ever release, SpinJoy Society Megaways™ features six reels, each varying in size between 2 and 7 symbols. Big prizes are on offer thanks to the Megaways mechanic which can see a maximum of 117,649 paylines come into play.

 

Relax Gaming, is inviting players to sow the seeds of big wins in its farming-themed slot Wild Yield. In this 5×5 high-volatility cascading slot, a day’s work in the field is made a lot easier with wilds sprouting from the ground and players in with a chance to win 50,000x their bet.

 

Players are invited on a wild night out with Santa and Rudolph in Saint Nicked™, the latest slot release from Lucksome. The festive legends decide to go a bar rather than carry out their jolly duties this year.  Can they avoid a misdemeanour while shirking their Christmas responsibilities? This 5×3 slot comes with 243 ways to win in the base game and can be expanded to a 5×5 grid in Free Games, with up to 3125 ways.

 

Push Gaming has announced the network-wide release of Retro Tapes which reintroduces its innovative mechanic Cluster Link™. Set across 6×9 reels this cluster paying slot has symbols depicting various coloured cassettes that must form adjacent clusters of five or more to trigger a win. These winning symbols are then removed from play with new ones tumbling from the top of the gameboard creating additional opportunities for winning clusters to be made.

 

Wizard Games has released a classic title with a twist in its latest launch, Joker Diamond. The five-reel slot features classic symbols from the traditional fruit machine era, such as Lucky 7s, Bells, and Bars while a Joker character acts as a wild across the reels. Above every reel, a random bonus awaits, be it Collect Pots, Free Spins or Cash Prizes.

 

 

Spinomenal, the leading iGaming content provider, has netted another winning slot with the release of Book of Champions – World Glory. The game is part of the Champions Series and is accessible within the Spinomenal Universe. Before the base game kicks-off, players must slide into the manager’s seat to pick one of five different teams in a bid for glory on the reels.

Adventure into Play’n GO’s newest release in their legendary Arthurian series, Clash of Camelot. Players will join King Arthur in a quest to wrestle his rightful throne back from the malicious Mordred, who leapt at the opportunity to steal it while the King was searching for the Diamonds of the Realm in the series’ previous chapter.

 

 

Spinomenal, is celebrating Black Friday with the release of its exciting new game, Book of Piggy Bank – Riches. The game sits within the Classics series which exists within the Spinomenal Universe. No one likes to save money, but everyone loves to break piggy banks! Spinomenal’s brand new game is a 6×3 reel design with 10 pay lines that gives players the opportunity to raid the Piggy’s bank of riches!

Pragmatic Play, is awarding players Christmas multipliers in the latest slot release Santa’s Great Gifts™.  Set across 6×5 reels, the title has symbols depicting various Christmas staples including baubles, candy canes, snow globes and more. At least eight matching symbols need to be landed anywhere on the game board to trigger a win.

 

 

Wazdan,  combines a crisp aesthetic with an electrifying array of bonus features in its brand-new release, Burning Sun™. Returning with yet another exciting addition to the renowned Hold the Jackpot collection, Burning Sun™ also incorporates the supplier’s recently launched Sticky to Infinity™ feature, designed to drive player engagement and amplify partners’ results.

 

ReelPlay partner Boomerang has teamed up with Yggdrasil to bring players their sweetest slot to date in Fruit Gemz Splitz™. The five-reel slot can see paylines expand to up to a total of 19,773 as Splitz symbols land, splitting into up to four symbols, while Wilds, Cash Coins, and Collect symbols can also land at any given moment. Boasting a retro feel, shiny fruits fill the reels, with an upper reel adding an extra symbol onto the middle three columns.

 

Dear Santa. Please can I have lots of big wins this Christmas? If that’s at the top of your wish list, then you’ll want to unwrap Santa Express, Stakelogic’s fun-filled festive bonanza now available for operators to add to their slot game stockings. Santa Express takes players to a winter wonderland like no other. The 5×4 reel game is set against a snowy backdrop with 20 active win lines available and a max win potential of 20,000x the player’s bet.

 

The temperature may be dropping as we enter the winter months in Europe, but things are about to heat up at all online casinos that feature Swintt slots as the sought-after software studio prepares to unveil a sizzling new addition to its Select line-up in Path of Dragons. A five-reel, 20-payline slot, Path of Dragons sees players ascend to the peaks of a mystical mountain where three of these magical fire-breathing beasts reside.

 

Red Tiger has launched In the Rabbit Hole, where players can explore a magical world of ample surprises and never-ending mystery. The game could not get any more intriguing as the multi-layer Bonus Round invites players to encounter phenomenal features through Free Spins. Once the player falls through the vortex from reality to fantasy, they arrive at a world of wonders, scattered with books of spells, magic carrots, mystical pocket watches, musical top hats and enchanted cups of tea.

 

AvatarUX has turned the volume up to 11 in its latest slot release, HipHopPop™. The 5×3, pays both ways title incorporates the iconic PopWins™ mechanic, which sees any winning symbol pop and have two more fill it space, quickly enhancing both paylines and win potential.

 

Continue Reading

Latest News

BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency

Published

on

Reading Time: < 1 minute

 

BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.

FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.

The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.

To learn more details about FTN, feel free to visit the website www. fasttoken .com.

Continue Reading

Latest News

Game Changers and Guild X broke records in Berlin

Published

on

Reading Time: 2 minutes

 

Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).

Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.

Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.

The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.

On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.

Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”

Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.