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Maximising casino cross-sell during the World Cup
The excitement created by the World Cup is such that it doesn’t just mean huge potential gains for sportsbooks – there is also massive casino cross-sell opportunities to be had.
European Gaming spoke to Alex Bolton, Casino Manager at Mobinc, about the initiatives the company is taking to maximise this potential as the tournament gets into full swing.
How big an opportunity is increased sportsbook traffic to operators when it comes to their casino sites?
Sportsbook is just one of the pillars accredited to the success of casinos and there’s plenty more to offer players. That said, the demographic it captures is far more distinct compared to those seen in more traditional gambling models, because in most cases the customer’s enjoyment of watching live sporting events often precedes their interest in betting.
As a result, the opportunity to acquire this particular type of customer is not one that casinos should overlook. A winter World Cup represents a great opportunity for all operators who should expect a rise in engagement with the number of sports fans eager to get involved. The festive season always sees a jump in casino activity, so the synergy we can expect from a corresponding World Cup is incredibly promising. Those who are well prepared can also maximise their revenue by supplying entertainment during the event’s downtime and off-peak matches.
How do they attract sportsbook customers to play casino games if they have not done before?
There are several methods for casinos to cross-sell traditional slots to customers that have been acquired by their sportsbook. One of the more popular methods is to run slot-focused promotions on the sportsbook, which gives players the chance to win rewards that are themed around live dealer titles or slots. The key is to showcase the value and experience of these products without customers having to risk their own money.
Moreover, you can cherry-pick a range of particular products to cross-sell to sports bettors, this can certainly enhance their user experience, whilst increasing the overall retention rates. By picking the correct products operators can deliver the optimum betting experience that sports-bettors seek, allowing them to dip in and out while also enjoying the matches.
What sort of promotions have you got planned and how will players and providers benefit?
We have several promotions lined up which will be running over the course of the World Cup and we cannot wait to unveil them to our customers, including free spins, deposit bonuses and vouchers redeemable for World Cup matches. The event is guaranteed to be a spectacle and with it occurring once every four years we hope our themed initiatives will be enjoyed by players.
Additionally, with some targeted cross-selling we expect our partner providers will also enjoy a piece of the action in what’s guaranteed to be a very busy time for the industry. With the World Cup just around the corner, we’re eager to get started.
Are there regional variations at work here and how do you tailor your offering to specific markets or in countries with teams participating in the World Cup?
We’re delighted to see Canada and Japan qualify for the World Cup; two of the biggest markets we operate in. What makes this more exciting is the fact that this will be Canada’s first-ever appearance in the iconic tournament, allowing us to tap into a brand-new demographic.
Through strategic positioning, we’re aiming to significantly enhance the experience for our Canadian customers as they follow their nation during its exciting World Cup debut. Meanwhile, with Japan being a more experienced participant, their involvement captures a recurring demographic of football fans and we’re primed to take advantage of this.
How can casinos convert newly arrived customers on a longer-term basis?
In an extremely competitive environment, to secure long-term conversion operators must provide the best casino experience possible. The quality and quantity of websites facilitating gambling in the current market are incredible, and when the bar is this high there is simply no room for complacency.
The market is also in a constant cycle of change with regulatory and market developments happening all the time. With this in mind, it’s vital for operators to be on the front foot so that they can ensure they’re catering to these changes, whilst simultaneously delivering an exceptional customer experience.
During massive events such as the World Cup, when community spirit is high, word of mouth can do wonders to get new players on board. Ensuring these converted customers stick around as the event comes to an end is the next challenge for operators, but a fluid gaming experience is essential, as are the RNG and live dealer content that complement the sports betting experience.
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Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
The post Betandyou shortlisted for three international awards appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
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MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”
MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
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19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
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22.7% female participation marks the highest level recorded in the survey’s history.
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32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
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64.4% expect policy and regulation to have a positive impact on industry development.
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29.5% cite high-quality game launches as the primary driver of future industry success.
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27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
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36.0% view scams and fraud as the greatest threat to industry credibility.
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32.6% report lack of funding or investment as their company’s biggest operational challenge.
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38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
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