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Maximising casino cross-sell during the World Cup
The excitement created by the World Cup is such that it doesn’t just mean huge potential gains for sportsbooks – there is also massive casino cross-sell opportunities to be had.
European Gaming spoke to Alex Bolton, Casino Manager at Mobinc, about the initiatives the company is taking to maximise this potential as the tournament gets into full swing.
How big an opportunity is increased sportsbook traffic to operators when it comes to their casino sites?
Sportsbook is just one of the pillars accredited to the success of casinos and there’s plenty more to offer players. That said, the demographic it captures is far more distinct compared to those seen in more traditional gambling models, because in most cases the customer’s enjoyment of watching live sporting events often precedes their interest in betting.
As a result, the opportunity to acquire this particular type of customer is not one that casinos should overlook. A winter World Cup represents a great opportunity for all operators who should expect a rise in engagement with the number of sports fans eager to get involved. The festive season always sees a jump in casino activity, so the synergy we can expect from a corresponding World Cup is incredibly promising. Those who are well prepared can also maximise their revenue by supplying entertainment during the event’s downtime and off-peak matches.
How do they attract sportsbook customers to play casino games if they have not done before?
There are several methods for casinos to cross-sell traditional slots to customers that have been acquired by their sportsbook. One of the more popular methods is to run slot-focused promotions on the sportsbook, which gives players the chance to win rewards that are themed around live dealer titles or slots. The key is to showcase the value and experience of these products without customers having to risk their own money.
Moreover, you can cherry-pick a range of particular products to cross-sell to sports bettors, this can certainly enhance their user experience, whilst increasing the overall retention rates. By picking the correct products operators can deliver the optimum betting experience that sports-bettors seek, allowing them to dip in and out while also enjoying the matches.
What sort of promotions have you got planned and how will players and providers benefit?
We have several promotions lined up which will be running over the course of the World Cup and we cannot wait to unveil them to our customers, including free spins, deposit bonuses and vouchers redeemable for World Cup matches. The event is guaranteed to be a spectacle and with it occurring once every four years we hope our themed initiatives will be enjoyed by players.
Additionally, with some targeted cross-selling we expect our partner providers will also enjoy a piece of the action in what’s guaranteed to be a very busy time for the industry. With the World Cup just around the corner, we’re eager to get started.
Are there regional variations at work here and how do you tailor your offering to specific markets or in countries with teams participating in the World Cup?
We’re delighted to see Canada and Japan qualify for the World Cup; two of the biggest markets we operate in. What makes this more exciting is the fact that this will be Canada’s first-ever appearance in the iconic tournament, allowing us to tap into a brand-new demographic.
Through strategic positioning, we’re aiming to significantly enhance the experience for our Canadian customers as they follow their nation during its exciting World Cup debut. Meanwhile, with Japan being a more experienced participant, their involvement captures a recurring demographic of football fans and we’re primed to take advantage of this.
How can casinos convert newly arrived customers on a longer-term basis?
In an extremely competitive environment, to secure long-term conversion operators must provide the best casino experience possible. The quality and quantity of websites facilitating gambling in the current market are incredible, and when the bar is this high there is simply no room for complacency.
The market is also in a constant cycle of change with regulatory and market developments happening all the time. With this in mind, it’s vital for operators to be on the front foot so that they can ensure they’re catering to these changes, whilst simultaneously delivering an exceptional customer experience.
During massive events such as the World Cup, when community spirit is high, word of mouth can do wonders to get new players on board. Ensuring these converted customers stick around as the event comes to an end is the next challenge for operators, but a fluid gaming experience is essential, as are the RNG and live dealer content that complement the sports betting experience.
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Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas!
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This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement. Spin through jets, limos, watches and shimmering gifts as you chase down wild wins in the city that never sleeps.
Look out for the Santa Collect feature in the base game: Red Santa collects Coin symbols to trigger the Coin Collection bonus, while Golden Santa gathers Scatter symbols to randomly trigger the coveted Free Spins feature.
Trigger the Free Spins bonus and experience the exciting symbol upgrade feature. With every spin, low-paying symbols can be eliminated and high-paying symbols can be upgraded, boosting your chances for bigger and brighter wins!
The excitement peaks in the Gift Spin, a guaranteed spin at the end of Free Spins where every Wild you’ve collected during Free Spins is dropped onto the reels in a powerful finale, with up to 20 Wilds unleashed for explosive win potential.
With seasonal cheer, golden glamour and a sleigh-full of win potential, Santa in Vegas brings you the ultimate Christmas party on the Strip. Time to jingle all the way to jackpot city!
Play Santa in Vegas now!
“Santa in Vegas is all about turning up the holiday cheer with a Vegas twist,” said Craig Asling, Director of Games at Booming Games.
“We’ve mixed bright visuals, exciting features and plenty of win potential to deliver a game that’s both festive and full of fun, it’s Christmas with a touch of Vegas sparkle.”
The post Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas! appeared first on European Gaming Industry News.
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Vixio, a leading provider of regulatory intelligence solutions, unveiled its 2025 Global Regulatory Awards (GRAs) winners last night during an event in London.
More than 300 industry leaders, regulatory experts, and esteemed professionals of the global gambling industry attended the prestigious event. The independently judged GRAs recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry who have excelled in compliance, corporate social responsibility, and safer gambling.
The ninth annual awards ceremony recognised winners across 22 categories.
Notable winners on the evening included Playtech, Casino Guru, and Kambi.
Vixio also recognised outstanding individuals, such as Bill Curtis of DraftKings, named Compliance Professional of the Year, Corinne Valletta of Betsson Group, awarded Chief Compliance Officer of the Year, and Wes Himes, who was recognised with the Special Award for Compliance Lifetime Achievement.
“Thank you to everyone who joined us at last night’s Global Regulatory Awards in London,” stated Mike Woolfrey, CEO of Vixio. “This year has seen significant regulatory change across the industry, making the quality of entries even more impressive. Our independent judges did a fantastic job in selecting the winners, who truly represent the highest standards in regulatory compliance. Congratulations to all, and we look forward to welcoming you to the 10th annual Global Regulatory Awards next year!”
Awards were presented by category sponsors: Docaposte, DraftKings, eCOGRA, Gaming Associates and White Bullet.
The award evening was associate-sponsored by: Greentube, San Manuel Tribal Gaming Commission, Scientific Games, and Soft2Bet.
The 2026 Global Regulatory Awards presentation will celebrate the 10th annual GRA event and is set to take place on November 18th, returning to the historic Grand Connaught Rooms in Central London.
The official 2025 winners are as follows:
AML or MLR Professional of the Year
Eleni Panagiotopoulou, SOFTSWISS
Award for Commitment to Compliance by a Supplier
GeoComply
Award for Commitment to Compliance by an Operator
Tipico Games
Chief Compliance Officer of the Year
Corinne Valletta, Betsson Group
Compliance Innovator of the Year
Sharp Vision
Compliance Lifetime Achievement Special Award
Wes Himes
Compliance Professional of the Year
Bill Curtis, DraftKings
Compliance Rising Star Special Award
Medisha Moodley, Games Global
Compliance Team of the Year
Playtech
Head of Regulatory Affairs or Government Relations of the Year
Devon Dalbock, GLI
Legal Team of the Year
Kambi
Marketing Compliance Team of the Year
Catena Media
Outstanding Contribution to Safer Gambling
Casino Guru
Outstanding Contribution to Sports Betting Integrity
ALTENAR
Outstanding Individual Contribution to Safer Gambling
Dr. Michael Auer, Neccton
Payment Service or Solution Provider of the Year
Paysafe
RegTech Provider of the Year
Mindway AI
Regulatory Initiative of the Year
Gambling Regulatory Authority (URHH SK)
Regulatory Law Firm of the Year
Bird & Bird
Regulatory Lawyer or In-House Counsel of the Year
Behnam Dayanim, Orrick Herrington & Sutcliffe LLP
Responsible Gambling Service or Solution Provider of the Year
BetBlocker
Testing Service or Solution Provider of the Year
BMM Innovation Group
The post Vixio Announces Winners for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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Rapidly expanding content provider puts you in the presence of royalty in Divine Queen: Heart of Ice
Popular iGaming content provider BGaming invites players to wrap up warm and explore an icy kingdom in Divine Queen: Heart of Ice. Watch the wins snowball in this Olympus-genre pay-anywhere game.
Divine Queen: Heart of Ice pulls inspiration from the iconic Bonanza gameplay mechanics, repackaging them in a winter retro style. The game’s cinematic visuals, combined with a mesmerising soundtrack, help immerse players in this frosty, beautiful world.
The Ice Queen herself also graces players with her presence. This stunning character stands to the right of the game grid, watching over the reels as they spin. She appears as the game’s Scatter symbol and is the key to the Free Spins bonus.
Her carefully curated design should appeal to European and US audiences, while the game’s winter theme makes it accessible year-round.
Players will find the Multiplier Reel on the right of the grid in Divine Queen: Heart of Ice. This starts at x1 and progresses by one with each winning cascade. The multiplier does not reset during the free spins bonus, helping the wins to pile up. Players can also use the Buy Bonus feature to enter the Free Spins round and gain instant access to the action.
The bonus features are not the only magic conjured up in Divine Queen: Heart of Ice. The slot serves up a tantalising maximum win of x5,000, and rounds out an impressive maths model with an attractive 97% RTP.
Ruslan Shakhlovich, Game Designer at BGaming, said, The game has been designed to be highly engaging, with progressive mechanics and a proven math model that will keep players returning. Divine Queen: Heart of Ice arrives just in time for the winter months, and we are confident it will do an excellent job of distracting players from the cold.”
The post Feel the Chill in BGaming’s Divine Queen: Heart of Ice appeared first on European Gaming Industry News.
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