Connect with us
Prague Gaming & TECH Summit 2024

Latest News

Exclusive interview with Dr. Jaime Gonzalo, VP, Huawei Consumer Mobile Services Europe

Published

on

Reading Time: 3 minutes

Today we’ve sat down with Huawei’s VP of Consumer Mobile Services, Europe, Dr. Jaime Gonzalo to talk about HDC.Europe and many more things that shape up the app ecosystem.

EG: Huawei recently hosted HDC.Europe at WebSummit in Lisbon. What were some of the key announcements at the event?

JG: There were a number of topics that we announced at HDC.Europe during WebSummit 2022, with a special focus on growth and business expansion – not only for ourselves but also for our Partners who work with us.

Our vision for some time has been to create an integrated Ecosystem, and over the last 2 years, we have seen our own business grow exponentially, including our App distribution platform AppGallery, which now has more than 580 million monthly active users globally, over 45million of which are in Europe. Also in the last 2 years, our global developer community has grown to over 6 million developers, an increase of 233%, and has resulted in more than 220,000 apps being integrated with our HMS Core open capabilities.

In that time, Huawei Mobile Services has also invested in competitive and innovative services, alongside our partners, to ensure a safe, seamless, and smart experience. This includes our Cloud and Browser services, Petal Search, Petal Maps, and more.

To support our partners’ growth potential, we’ve also invested heavily in comprehensive Business Monetisation platforms, including Huawei Ads, which now connects more than 2,000 Advertisers with more than 360,000 Publishers, and enables our Programmatic advertising platform to provide growth opportunities for all apps and game developers and website owners that want to scale up their businesses.

 

EG: What are some gaming app trends that you’re seeing on AppGallery?

JG: We see strong growth of games in AppGallery in terms of both revenues and installs dimensions. In fact, YoY performance has nearly doubled each year since 2020.

Thanks to the close cooperation with top developers and their resulting growth on AppGallery, more and more developers are considering AppGallery as one of their main user acquisition channels instead of other more traditional marketing channels. We are keeping up the pace and hundreds of new quality games are launching on AppGallery each quarter from within Europe alone.

We are also exploring hot topics like Web3, and NFT-based content with pinioning developers. However, the end goal is to build a ‘value added’ end-user experience-oriented mobile gaming ecosystem together with our game developer partners.

 

EG: What’s next for AppGallery and the HMS ecosystem in 2023?

JG: We’re very proud of how far we’ve come with AppGallery, but we know there is more work to be done.

As we look to the future there are new devices and health trends that really excite us. Commitment to innovation will always be in Huawei’s DNA, and we continually invest heavily in R&D – actually, in 2021 we were ranked second globally for R&D investment and held the number one position for patent applications in Europe.

We’ve seen strong growth in innovative form factors such as foldable phones and wearable devices, and we believe they will be a big part of the tech industry’s future. Our position here will be strengthened considerably with our integrated ecosystem approach of hardware, software, and cloud to innovate not only on hardware but also on new scenarios for the user experience.

One of a number of core areas will be HUAWEI Health. Here we will continue to expand on allowing developers to use the open capabilities to obtain health & fitness data of Huawei wearable devices and devices of Huawei ecosystem partners, allowing for innovative new products, such as the Blood pressure monitoring HUAWEI Watch D to be developed.

 

EG: In your opinion, why does bringing games to alternative app marketplaces, like AppGallery, pay off?

JG: There are multiple benefits of bringing mobile games to alternative app stores, including how partners can achieve an improved return on their considerable investment in new and existing games, come out on top in the ongoing user acquisition war, and lower the cost of retaining their hard-won customers.

Game developers are finding it increasingly difficult to reach new audiences. The major challenge is that customer acquisition cost has increased significantly over the years due to market saturation and inflated pricing. That’s why alternative app platforms such as AppGallery are emerging and playing their part to provide developers with improved revenue-generating opportunities.

Currently, 99.9% of apps downloaded via the leading app distribution platforms are losing users monthly, pushing the costs of retention higher and higher, whilst AppGallery has increased in-app revenue by 300% year-on-year. Casual game growth has also increased by over 20 times over the same period, and monthly ad revenue for developers has doubled.

Because of this, on AppGallery, gaming has become the fastest-growing and one of the most successful categories, reaching millions of monthly active users with new and existing gaming apps. The app platform now lists games from some of the world’s leading games companies, including play favorites PUBG Mobile, Mobile Legends, Garena Free Fire, State of Survival, and Lords Mobile, to name just a few.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Introducing Tower Rush – The latest Turbo Game Release by Galaxsys

Published

on

Reading Time: 2 minutes

 

Galaxsys, a leading game studio in the gaming industry, is thrilled to announce the launch of its latest turbo game, Tower Rush. The game offers players a thrilling gaming experience with its innovative gameplay mechanics and exciting bonus features.

The Procedure of Conducting the Game and the Winning Options

Tower Rush challenges players to strategically place building floors on top of each other, aiming to achieve the highest possible odds. With limitless potential for stacking floors, players can create an endless chain of structures while avoiding collapses. Successfully placing a floor results in winning corresponding odds, while a collapse leads to a loss.

The Procedure of Making Bets in the Game

To start the game, players specify their bet amount and press the “Build” button. Floors are dropped from above, and successful placement results in winnings. Players have the option to cash out or continue building. Multiple successful placements increase winnings exponentially, while a collapse allows players to start a new round.

About the Game:
In Tower Rush, the goal is to avoid collapses and secure wins by successfully placing each floor. When players successfully place the floor, the winning odds for each new floor will be multiplied by one another, and upon cashing out, the bet amount will be multiplied by this cumulative odds value.

Main Highlights:

  • Up to 3 Unique Bonus Floors: In the game, there are three different ways to receive bonuses: Frozen Floor, Temple Floor, and Triple Build.
  • Unique Game Concept: Tower Rush introduces an original gameplay concept that sets it apart in the iGaming industry.
  • Dynamic Animations: As we put player satisfaction at the heart of all the design decisions, the game is designed in a way that is the most convenient for the players, both visually and functionally.
  • Bonus Systems: FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
  • Provable Fairness: We only use the most reliable and high-end Random Number Generator technologies to ensure true randomness.

Tower Rush is a unique turbo game, offering players up to three unique bonus floors, an original gameplay concept, dynamic animations prioritizing player satisfaction, and an advanced bonus system, all backed by provable fairness and latest innovation technologies.

For more information about the game please visit galaxsys.co/

 

The post Introducing Tower Rush – The latest Turbo Game Release by Galaxsys appeared first on European Gaming Industry News.

Continue Reading

Latest News

MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture

Published

on

Reading Time: < 1 minute

 

MGA Games, a leader in localised casino games for the iGaming industry, unveils a world of colour, excitement and riches in Rainbow Gold Fortunes, a casino game that immerses players in the essence of Irish culture. Starring a friendly Irish leprechaun, this new slot is filled with symbols typical of Irish culture, such as shamrocks, tankards, Celtic runes, pipes and mushrooms. Plus, traditional Irish music adds to the immersive experience.

This slot incorporates a 5×3 format with 20 paylines. Each win in the main game unleashes an explosion of excitement, replacing symbols and multiplying wins. Scatter symbols unlock access to the Free Spins screen, with even more powerful multipliers. Moreover, Rainbow Gold Fortunes features the exciting Cauldrons mini-game, which is accessed by landing three or more Bonus symbols in the main game. In this mini-game, 5 cauldrons filled with gold appear. The player must select cauldrons until all of them have been selected or Exit appears. The final prize is the sum of the accumulated prizes.

In MGA Games’ new release, the magic of Ireland and the excitement of a casino combine to deliver a unique, high-retention player experience with a variety of winning opportunities, whether in the main game, the Free Spins screen or its exciting mini-game.

The post MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture appeared first on European Gaming Industry News.

Continue Reading

Latest News

Kambi Group plc publishes 2023 Annual Report and Accounts

Published

on

Reading Time: < 1 minute

 

Kambi Group plc, the world’s trusted sports betting partner, has today published its 2023 Annual Report and Accounts

This can be downloaded from the company website kambi.com or accessed via the PDF in this press release. The report is also available at .kambi.com/annualreport2023/.

Key highlights for Kambi during the year include:

  • A 13% increase in revenue to €173.3 million when excluding the one-off termination fee from Penn recorded in Q4 2022
  • €25.2 million in EBITA (acq)*
  • 10 new operator signings including Bally’s Corporation, LiveScore Group and Svenska Spel
  • Seven partnerships extensions including ATG, Betplay, LeoVegas Group and Rush Street Interactive
  • 60+ sportsbook launches across multiple markets in Europe, Latin America and the US
  • Repaid the full €7.5 million convertible bond previously held by Kindred Group to give Kambi full control over its future strategic direction

*EBITA (acq) = Earnings before interest, taxation, Items affecting comparability and amortisation on acquired intangible assets

The Annual General Meeting will be held on 21 May 2024 at 14:00 CEST in Birkirkara, Malta.

 

The post Kambi Group plc publishes 2023 Annual Report and Accounts appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.