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Exclusive interview with Dr. Jaime Gonzalo, VP, Huawei Consumer Mobile Services Europe
Today we’ve sat down with Huawei’s VP of Consumer Mobile Services, Europe, Dr. Jaime Gonzalo to talk about HDC.Europe and many more things that shape up the app ecosystem.
EG: Huawei recently hosted HDC.Europe at WebSummit in Lisbon. What were some of the key announcements at the event?
JG: There were a number of topics that we announced at HDC.Europe during WebSummit 2022, with a special focus on growth and business expansion – not only for ourselves but also for our Partners who work with us.
Our vision for some time has been to create an integrated Ecosystem, and over the last 2 years, we have seen our own business grow exponentially, including our App distribution platform AppGallery, which now has more than 580 million monthly active users globally, over 45million of which are in Europe. Also in the last 2 years, our global developer community has grown to over 6 million developers, an increase of 233%, and has resulted in more than 220,000 apps being integrated with our HMS Core open capabilities.
In that time, Huawei Mobile Services has also invested in competitive and innovative services, alongside our partners, to ensure a safe, seamless, and smart experience. This includes our Cloud and Browser services, Petal Search, Petal Maps, and more.
To support our partners’ growth potential, we’ve also invested heavily in comprehensive Business Monetisation platforms, including Huawei Ads, which now connects more than 2,000 Advertisers with more than 360,000 Publishers, and enables our Programmatic advertising platform to provide growth opportunities for all apps and game developers and website owners that want to scale up their businesses.
EG: What are some gaming app trends that you’re seeing on AppGallery?
JG: We see strong growth of games in AppGallery in terms of both revenues and installs dimensions. In fact, YoY performance has nearly doubled each year since 2020.
Thanks to the close cooperation with top developers and their resulting growth on AppGallery, more and more developers are considering AppGallery as one of their main user acquisition channels instead of other more traditional marketing channels. We are keeping up the pace and hundreds of new quality games are launching on AppGallery each quarter from within Europe alone.
We are also exploring hot topics like Web3, and NFT-based content with pinioning developers. However, the end goal is to build a ‘value added’ end-user experience-oriented mobile gaming ecosystem together with our game developer partners.
EG: What’s next for AppGallery and the HMS ecosystem in 2023?
JG: We’re very proud of how far we’ve come with AppGallery, but we know there is more work to be done.
As we look to the future there are new devices and health trends that really excite us. Commitment to innovation will always be in Huawei’s DNA, and we continually invest heavily in R&D – actually, in 2021 we were ranked second globally for R&D investment and held the number one position for patent applications in Europe.
We’ve seen strong growth in innovative form factors such as foldable phones and wearable devices, and we believe they will be a big part of the tech industry’s future. Our position here will be strengthened considerably with our integrated ecosystem approach of hardware, software, and cloud to innovate not only on hardware but also on new scenarios for the user experience.
One of a number of core areas will be HUAWEI Health. Here we will continue to expand on allowing developers to use the open capabilities to obtain health & fitness data of Huawei wearable devices and devices of Huawei ecosystem partners, allowing for innovative new products, such as the Blood pressure monitoring HUAWEI Watch D to be developed.
EG: In your opinion, why does bringing games to alternative app marketplaces, like AppGallery, pay off?
JG: There are multiple benefits of bringing mobile games to alternative app stores, including how partners can achieve an improved return on their considerable investment in new and existing games, come out on top in the ongoing user acquisition war, and lower the cost of retaining their hard-won customers.
Game developers are finding it increasingly difficult to reach new audiences. The major challenge is that customer acquisition cost has increased significantly over the years due to market saturation and inflated pricing. That’s why alternative app platforms such as AppGallery are emerging and playing their part to provide developers with improved revenue-generating opportunities.
Currently, 99.9% of apps downloaded via the leading app distribution platforms are losing users monthly, pushing the costs of retention higher and higher, whilst AppGallery has increased in-app revenue by 300% year-on-year. Casual game growth has also increased by over 20 times over the same period, and monthly ad revenue for developers has doubled.
Because of this, on AppGallery, gaming has become the fastest-growing and one of the most successful categories, reaching millions of monthly active users with new and existing gaming apps. The app platform now lists games from some of the world’s leading games companies, including play favorites PUBG Mobile, Mobile Legends, Garena Free Fire, State of Survival, and Lords Mobile, to name just a few.
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EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents
Reading Time: 2 minutes
A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.
EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.
Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”
Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”
With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.
Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”
Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”
The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.
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Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything
Reading Time: 2 minutes
Rome wasn’t built in a day. Neither was SiGMA World.
But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.
“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.
Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.
In the episode, Eman reveals:
- The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
- Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
- From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
- 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
- Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
- Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
- The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight
“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”
Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.
Watch or listen to Season 3, Episode 1 with Eman Pulis on:
The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.
The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.
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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer
Reading Time: < 1 minute
Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.
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