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Exclusive interview: Superlotto kicks off the World Cup in Africa!



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Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.

With some seriously exciting plans in store for the World Cup, we sat down with Superlotto CCO, Milda Mikelioniene to talk through their latest deal with GOAT Interactive in Africa, as well the meteoric growth in popularity of Superlotto’s Instant Games. Read on to find out more!


Congratulations on Superlotto’s latest deal in Africa with GOAT Interactive! Your studio has been making a real impact this year – what’s been behind your success?

Thank you! We’re delighted to be bringing our top-performing products to even more players, especially given GOAT Interactive’s leading position on the African continent.

To start things off though, we don’t see it as a success, but rather the result of our team’s hard work. For us, it’s all about striving to be the best and we have been paying a lot of attention to fine-tuning and further developing our outstanding gaming portfolio. We’ve got some super exciting things in store for our partners including working with a renowned film studio to make our lottery, Instant Games and slots even more engaging, as well as top-notch animation and some really standout bonuses.

In short then, I’d put our hard work (and success!) down to our excellent diversity of gameplay, serious quality and highly attractive nature of our titles, which are proving a real hit with players. Make sure to get in touch with us at SiGMA!


Lottery and Instant Games are both very hot right now – what’s been Superlotto’s experience with player pick-up this year?

From our experience this year, we’re seeing a really strong demand for premium sportsbooks looking to get more involved in offering Instant Games, and I’m beginning to understand why. First up, Instant Games are really bridging the gap between traditional / physical lotteries and online casino slots. This means that we’re able to appeal to multiple player demographics across what is, in effect, three different verticals.

Also, there’s no doubt that having easy-to-play games (i.e. Instant Games) allows operators to offer a seriously diverse spectrum of content to their audience, and as a result, attract a wealth of new players looking to give this fast-growing part of casino a try.


What do you see as the driving force between both verticals’ new founded popularity?

As we’ve touched on – it’s all about diversity of content, easy-to-understand games that can attract multiple different audiences, and most importantly (and especially in the case of Africa), something that can offer a synergy between lottery, sports and slots. As we’re seeing, Instant Games do that and more!

Of course, to drive that popularity (and indeed availability), there’s a lot of factors at play. A diversity of content is heavily dependent on local regulation and jurisdictional variance. Competition is key too, especially if you have one main studio that has a particularly strong hold on a certain market. So, to summarise – it’s all about offering an engaging and exciting catalogue that can engage and entertain – as well as offering elements that can attract multiple different types of audiences!


Looking to your multiple certifications and WLA membership – how do you see lottery developing in the next few years, as a stakeholder in the industry?

We’ve very proud to be a member of the WLA – as well as our extensive list of regulatory certifications from some of the industry’s leading bodies.

As someone who’s been part of the industry for quite a few years, I’ve had the privilege of watching lottery grow across global markets, and we’ve got some super exciting plans that we’ll be announcing for the Americas soon enough.

So how will it develop? Well, you certainly don’t need to reinvent the wheel! Lottery’s a winning fixture because of the social element that comes with it, as well as a true feeling from the player that they’re participating in a proposition that is probably fair. What I mean here, is that offering lottery to audiences with a real element of trust means that you need to have a solid format that can demonstrably show that it truly is a game of chance.

So, that means keeping with the key tenets of lottery that have contributed to its success over the past 10 years. Of course, the visual format may change, with even more exciting studios, attractive designs and added factors that can engage and excite but given we’re talking about one of the world’s most famous, and indeed, popular gambling products – I believe that staying true to what made it great in the first place is key.


Last but not least, with the World Cup fast approaching – you’ve got plenty of excitement building with your football-themed games – what has Superlotto got in store?

Despite our beloved home of Lithuania not being in the competition, we have been ready for the World Cup for a long time!

We’ve got some really exciting football games in store for our partners to make sure they boost engagement and incremental revenue throughout the tournament. Not only that, but they’re also fully customisable, which means that each of our operator partners can get our own proprietary football games completely branded in the way that they choose.

As we’ve already mentioned, we definitely see Instant Games being the perfect complimentary product to sportsbook throughout the tournament. For us, it’s all about offering gameplay with super exciting parallels with current events. So, take a football game – boost it during the World Cup and tailor it to the same entertainment fans are getting on-screen, and I can promise that you’ll be onto a winner with us at Superlotto!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TVBET enters distribution agreement with Golden Matrix Group



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The live games provider TVBET has signed a partnership with Golden Matrix Group, a deal which sees the company incorporate the provider’s top-notch live games into its offering.

TVBET is a provider which offers easy and smooth API integration of TV games based on odds. Its games are a perfect product for casinos and bookmakers, both online and offline. TVBET games are well-known card games and lotteries adapted for online streaming format. Since its launch in 2016, TVBET’s major idea has been to create and then maintain top-shelf and up-to-date content for partners that will literally «glue» any player to their computer’s, tv’s, or smartphone’s screen.

The partnership with Golden Matrix Group strengthens TVBET’s position in the igaming arena and delivers its content even wider.

Golden Matrix Group is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers. The gaming IP includes tools for marketing, acquisition, retention, and monetization of users. The provided platform is unparalleled in both mobile and desktop website deployment, proving compatible throughout all major operating systems and web browsers.

Utku Sarper, TVBET Sales Lead, states: “We are entering a new win-win deal with a strong igaming representative — Golden Matrix Group. It is proud to welcome the B2B company among our partners, and we are sure the synergy of our companies will bring us mutually beneficial results!

TVBET will enhance Golden Matrix Group’s content offering, and for us, this deal will bring new growth opportunities in the market.”

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Hacksaw Gaming Signs Content Agreement with Sisal



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Leading iGaming studio Hacksaw Gaming has entered into a partnership with Italian-facing online casino operator Sisal.

Under the terms of the deal, Sisal players will gain access to a selection of popular Hacksaw Gaming titles, beginning with March 2020 release Cubes. Cubes was Hacksaw Gaming’s first 3D-styled release, proving so popular it went on to spawn a sequel with Cubes 2 arriving in February 2021.

Several Hacksaw Gaming games are scheduled to follow over the proceeding weeks, including slot favourites Hand of Anubis, Hop’n’Pop, and Aztec Twist, plus instant win games Mines and Coins, which recently turned one year old. Designed to reinvent non-traditional gaming, the Dare2Win series puts a modern twist on beloved arcade games and offers alternative casino entertainment for players everywhere.

Hacksaw Gaming’s latest partner, Flutter-owned Sisal, is a leading force in Italy with a number of product verticals among its portfolio. In addition to online slots, Sisal players can wager on sports, poker, and lottery games. Sisal’s wide range of lottery titles includes SiVinceTutto, Vinci per la vita – Win for Life, Eurojackpot, VinciCasa, and SuperEnalotto – Italy’s leading lottery title offered exclusively by Sisal since 1997.

Today’s news represents another step forward for Hacksaw Gaming as part of an ongoing strategy to bolster its footing in regulated markets.

Remarking on the partnership, Gabrielle Star, Hacksaw Gaming’s CCO, said: “Hacksaw Gaming goes from strength to strength in Italy following our market entry earlier this year.

“This deal represents a signal of our intentions as we continue to broaden our horizons in regulated markets. Sisal is a household name in Italy, and we’re delighted its players can finally get a taste of our award-winning games.”

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EvenBet Gaming publishes e-book that addresses poker launch challenges



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Downloadable guide includes insightful solutions to help operators

Leading online gaming software developer, EvenBet Gaming, has released its latest e-book that is designed to support operators when launching an online and mobile poker offering in today’s marketplace.

The e-book titled 10 main mistakes to avoid before launching an online poker room” leans on the company’s 15+ years’ experience of launching new poker projects. It guides operators through best practices to efficiently deploy a poker business that delivers strong engagement, revenues and profits from the start.

This useful guide provides operators with a wide range of solutions to the main issues they face when setting up a digital poker offering, including:

  • Choosing the right business model
  • Understanding compliance and regulatory demands
  • Creating a sufficient team capable of managing poker rooms and their players
  • Structuring an effective promotional campaign

Intended to support businesses across the globe, in particular countries within the LatAm region, EvenBet anticipates high demand for the e-book that is available in both English and Spanish, as more operators look to establish online and mobile poker offerings.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “There’s currently very little guidance for operators which are at the beginning of the journey into launching a poker business. It’s a complex operation to rollout, particularly with limited experience in this vertical, and quite often we see the same common mistakes that lead to an inferior final product.

“Given our superior experience within the poker industry, we decided to develop this e-book and help those operators that would benefit from our insight. We made a conscious effort to make the guide as simple as possible to understand, ensuring it leads to more efficient new poker rooms being launched worldwide.”

To download a free copy of EvenBet Gaming’s latest e-book, please click here.

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