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Exclusive interview: Superlotto kicks off the World Cup in Africa!

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Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.

With some seriously exciting plans in store for the World Cup, we sat down with Superlotto CCO, Milda Mikelioniene to talk through their latest deal with GOAT Interactive in Africa, as well the meteoric growth in popularity of Superlotto’s Instant Games. Read on to find out more!

 

Congratulations on Superlotto’s latest deal in Africa with GOAT Interactive! Your studio has been making a real impact this year – what’s been behind your success?

Thank you! We’re delighted to be bringing our top-performing products to even more players, especially given GOAT Interactive’s leading position on the African continent.

To start things off though, we don’t see it as a success, but rather the result of our team’s hard work. For us, it’s all about striving to be the best and we have been paying a lot of attention to fine-tuning and further developing our outstanding gaming portfolio. We’ve got some super exciting things in store for our partners including working with a renowned film studio to make our lottery, Instant Games and slots even more engaging, as well as top-notch animation and some really standout bonuses.

In short then, I’d put our hard work (and success!) down to our excellent diversity of gameplay, serious quality and highly attractive nature of our titles, which are proving a real hit with players. Make sure to get in touch with us at SiGMA!

 

Lottery and Instant Games are both very hot right now – what’s been Superlotto’s experience with player pick-up this year?

From our experience this year, we’re seeing a really strong demand for premium sportsbooks looking to get more involved in offering Instant Games, and I’m beginning to understand why. First up, Instant Games are really bridging the gap between traditional / physical lotteries and online casino slots. This means that we’re able to appeal to multiple player demographics across what is, in effect, three different verticals.

Also, there’s no doubt that having easy-to-play games (i.e. Instant Games) allows operators to offer a seriously diverse spectrum of content to their audience, and as a result, attract a wealth of new players looking to give this fast-growing part of casino a try.

 

What do you see as the driving force between both verticals’ new founded popularity?

As we’ve touched on – it’s all about diversity of content, easy-to-understand games that can attract multiple different audiences, and most importantly (and especially in the case of Africa), something that can offer a synergy between lottery, sports and slots. As we’re seeing, Instant Games do that and more!

Of course, to drive that popularity (and indeed availability), there’s a lot of factors at play. A diversity of content is heavily dependent on local regulation and jurisdictional variance. Competition is key too, especially if you have one main studio that has a particularly strong hold on a certain market. So, to summarise – it’s all about offering an engaging and exciting catalogue that can engage and entertain – as well as offering elements that can attract multiple different types of audiences!

 

Looking to your multiple certifications and WLA membership – how do you see lottery developing in the next few years, as a stakeholder in the industry?

We’ve very proud to be a member of the WLA – as well as our extensive list of regulatory certifications from some of the industry’s leading bodies.

As someone who’s been part of the industry for quite a few years, I’ve had the privilege of watching lottery grow across global markets, and we’ve got some super exciting plans that we’ll be announcing for the Americas soon enough.

So how will it develop? Well, you certainly don’t need to reinvent the wheel! Lottery’s a winning fixture because of the social element that comes with it, as well as a true feeling from the player that they’re participating in a proposition that is probably fair. What I mean here, is that offering lottery to audiences with a real element of trust means that you need to have a solid format that can demonstrably show that it truly is a game of chance.

So, that means keeping with the key tenets of lottery that have contributed to its success over the past 10 years. Of course, the visual format may change, with even more exciting studios, attractive designs and added factors that can engage and excite but given we’re talking about one of the world’s most famous, and indeed, popular gambling products – I believe that staying true to what made it great in the first place is key.

 

Last but not least, with the World Cup fast approaching – you’ve got plenty of excitement building with your football-themed games – what has Superlotto got in store?

Despite our beloved home of Lithuania not being in the competition, we have been ready for the World Cup for a long time!

We’ve got some really exciting football games in store for our partners to make sure they boost engagement and incremental revenue throughout the tournament. Not only that, but they’re also fully customisable, which means that each of our operator partners can get our own proprietary football games completely branded in the way that they choose.

As we’ve already mentioned, we definitely see Instant Games being the perfect complimentary product to sportsbook throughout the tournament. For us, it’s all about offering gameplay with super exciting parallels with current events. So, take a football game – boost it during the World Cup and tailor it to the same entertainment fans are getting on-screen, and I can promise that you’ll be onto a winner with us at Superlotto!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile

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GoldenRace, leading provider of Virtual Sports and betting solutions, today announced the launch of the significantly upgraded versions of its classic number games, Keno and Keno Deluxe. The new titles have been specifically re-engineered to deliver a superior, mobile-first experience for operators seeking to enhance player engagement and profitability within their mobile portfolios.

Keno is recognised globally for its simple and time-tested gameplay. The upgraded GoldenRace titles maintain this core appeal while introducing dynamic features tailored to the demands of modern mobile gaming audiences.

The core premise involves players selecting between one and eight numbers (one to ten in Keno Deluxe) from a pool of 80. The system then randomly draws 20 numbers, with payouts escalating based on the number of successful matches.

Key features of the upgraded Keno and Keno Deluxe:

  • Dynamic paytable: Operators gain full flexibility to configure prices and payouts,

allowing for optimisation of both revenue potential and player satisfaction based on

specific customer base habits.

  • Enhanced player insights: The mobile interface now prominently displays key statistics

and the latest results, enabling players to analyse trends and make informed decisions.

  • Highlighting cold and hot numbers: This popular feature among number game

players is integrated to add an additional layer of strategic depth and engagement.

  • Automatic rounds: For continuous action, this feature provides seamless uninterrupted

gameplay, removing the need for manual initiation of each round.

  • Quick picks: Streamlining the user experience, this option allows for effortless and

spontaneous number selection.

  • Jackpots and Mega Jackpots: Both Keno and Keno Deluxe integrate high-value Jackpot and Mega Jackpot opportunities to fuel excitement and drive player retention.

The integration of these upgraded games allows operators to leverage the enduring popularity of Keno with a modern, feature-rich solution. GoldenRace confirms that the solution is designed for seamless integration ensuring a hassle-free addition to existing gaming platforms.

The post GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile appeared first on European Gaming Industry News.

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Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam

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The studio releases its latest exciting addition to the Winpot series

ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games.

Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience. Familiar symbols such as sevens and fruits adorn the reels while looming Winpot towers grow with each win. Joker Jam is a game for all players due to its engagingly strategic yet straightforward mechanics and high replay value.

Spoiler alert: the Joker Jam is available now in a seasonal holiday edition, featuring a limited-time winter-themed design. After the festive season, the game will revert to its original visual version.

The Newest Addition to the Winpot Series

Joker Jam is the latest addition to the Winpot series, adding a new visual angle to an already established product line. The Winpot Towers grow with each win, where the player can choose their own style of play to increase winnings. The 7 symbol charges up the Winpot Towers, with each Seven powering the tower with its own colour, with respective multipliers when you fill them to the top.

Joker Jam joins the family of Winpot games, which includes Joker Winpot, Zeus Winpot, and Rabbit Winpot Deluxe. This award-nominated trademark mechanic has demonstrated notable results for operators due to its fast-paced nature, giving players control over their gameplay by allowing them to decide when to cash out or continue.

Reimagining Classic Visuals With Thrilling Features

One of the most enticing aspects of Joker Jam is its visually rich animations and design, allowing players to immerse themselves in the game fully. To complement this, the game has various features to keep gameplay action-packed:

  • Winpot Towers: Each 7 symbol fuels its matching colour tower, and players can choose to climb the Tower for bigger rewards or cash out when they want.
  • Good Joker: This Joker boosts your run, jumping players’ progress up one level across all Towers instantly.
  • Bad Joker: One appearance from the meddling Bad Joker resets all progress in the Towers.

The game’s familiar visuals that have been revamped with the studio’s signature art style, atmosphere, and high-stakes mechanics make Joker Jam both easy to pick up and hard to put down.

Marharyta Yerina, Managing Director, commented on the game’s release, “Joker Jam is an important addition to the Winpot series as we look to develop our trademark mechanic to continue its status as a must-have feature in casino lobbies. The game’s mix of enticing visuals and fast-paced gameplay drives growth for operators, which has quickly elevated it as one of the most replayable titles in our well-balanced portfolio. We look forward to seeing how the game performs on initial release and hope everyone enjoys it!”

Jam Under the Neon Lights Today

The Jokers are always looking to play. Are you ready to entertain them?

The post Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam appeared first on European Gaming Industry News.

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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot

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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.

The promotion transforms the traditional advent calendar into an elevated gaming experience, giving players of this Bitcoin casino more than three weeks of daily opportunities to boost their winnings. From daily cash rewards to generous deposit matches and loyalty boosts, the calendar is filled with seasonal goodies, while the additional Jackpot Trigger tokens make it possible for anyone to live their dream by winning a $1,000,000 Jackpot.

“We wanted to create a holiday promotion that captures the excitement of counting down to Christmas,” said Michael Hilary, CryptoSlots Manager. “The 24 Spins of Christmas gives our players a reason to log in every day, with a rotating selection of valuable bonuses that truly add to the festive spirit.”

CryptoSlots players are invited to spin their way through December and get snowed under with winnings at this Provably Fair casino every day.

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The post CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot appeared first on European Gaming Industry News.

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