Latest News
Exclusive interview: Superlotto kicks off the World Cup in Africa!
Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.
With some seriously exciting plans in store for the World Cup, we sat down with Superlotto CCO, Milda Mikelioniene to talk through their latest deal with GOAT Interactive in Africa, as well the meteoric growth in popularity of Superlotto’s Instant Games. Read on to find out more!
Congratulations on Superlotto’s latest deal in Africa with GOAT Interactive! Your studio has been making a real impact this year – what’s been behind your success?
Thank you! We’re delighted to be bringing our top-performing products to even more players, especially given GOAT Interactive’s leading position on the African continent.
To start things off though, we don’t see it as a success, but rather the result of our team’s hard work. For us, it’s all about striving to be the best and we have been paying a lot of attention to fine-tuning and further developing our outstanding gaming portfolio. We’ve got some super exciting things in store for our partners including working with a renowned film studio to make our lottery, Instant Games and slots even more engaging, as well as top-notch animation and some really standout bonuses.
In short then, I’d put our hard work (and success!) down to our excellent diversity of gameplay, serious quality and highly attractive nature of our titles, which are proving a real hit with players. Make sure to get in touch with us at SiGMA!
Lottery and Instant Games are both very hot right now – what’s been Superlotto’s experience with player pick-up this year?
From our experience this year, we’re seeing a really strong demand for premium sportsbooks looking to get more involved in offering Instant Games, and I’m beginning to understand why. First up, Instant Games are really bridging the gap between traditional / physical lotteries and online casino slots. This means that we’re able to appeal to multiple player demographics across what is, in effect, three different verticals.
Also, there’s no doubt that having easy-to-play games (i.e. Instant Games) allows operators to offer a seriously diverse spectrum of content to their audience, and as a result, attract a wealth of new players looking to give this fast-growing part of casino a try.
What do you see as the driving force between both verticals’ new founded popularity?
As we’ve touched on – it’s all about diversity of content, easy-to-understand games that can attract multiple different audiences, and most importantly (and especially in the case of Africa), something that can offer a synergy between lottery, sports and slots. As we’re seeing, Instant Games do that and more!
Of course, to drive that popularity (and indeed availability), there’s a lot of factors at play. A diversity of content is heavily dependent on local regulation and jurisdictional variance. Competition is key too, especially if you have one main studio that has a particularly strong hold on a certain market. So, to summarise – it’s all about offering an engaging and exciting catalogue that can engage and entertain – as well as offering elements that can attract multiple different types of audiences!
Looking to your multiple certifications and WLA membership – how do you see lottery developing in the next few years, as a stakeholder in the industry?
We’ve very proud to be a member of the WLA – as well as our extensive list of regulatory certifications from some of the industry’s leading bodies.
As someone who’s been part of the industry for quite a few years, I’ve had the privilege of watching lottery grow across global markets, and we’ve got some super exciting plans that we’ll be announcing for the Americas soon enough.
So how will it develop? Well, you certainly don’t need to reinvent the wheel! Lottery’s a winning fixture because of the social element that comes with it, as well as a true feeling from the player that they’re participating in a proposition that is probably fair. What I mean here, is that offering lottery to audiences with a real element of trust means that you need to have a solid format that can demonstrably show that it truly is a game of chance.
So, that means keeping with the key tenets of lottery that have contributed to its success over the past 10 years. Of course, the visual format may change, with even more exciting studios, attractive designs and added factors that can engage and excite but given we’re talking about one of the world’s most famous, and indeed, popular gambling products – I believe that staying true to what made it great in the first place is key.
Last but not least, with the World Cup fast approaching – you’ve got plenty of excitement building with your football-themed games – what has Superlotto got in store?
Despite our beloved home of Lithuania not being in the competition, we have been ready for the World Cup for a long time!
We’ve got some really exciting football games in store for our partners to make sure they boost engagement and incremental revenue throughout the tournament. Not only that, but they’re also fully customisable, which means that each of our operator partners can get our own proprietary football games completely branded in the way that they choose.
As we’ve already mentioned, we definitely see Instant Games being the perfect complimentary product to sportsbook throughout the tournament. For us, it’s all about offering gameplay with super exciting parallels with current events. So, take a football game – boost it during the World Cup and tailor it to the same entertainment fans are getting on-screen, and I can promise that you’ll be onto a winner with us at Superlotto!
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU). This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine. Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.
The New York State Gaming Commission unanimously appointed Terryl Brown to the New York Gaming Facility Location Board, which is overseeing the commercial casino siting process in the New York Metro region. Terryl Brown currently serves as Vice President and General Counsel at Pace University. Prior to taking her position at Pace, Brown served as Deputy Commissioner of Legal Affairs and Administration for the New York City Fire Department, where she oversaw operations and legal matters for a department comprised of 17,000 employees. Brown has also been Chief Ethics Officer and Counsel with the New York State Attorney General’s Office, Acting Counsel to Governor David Paterson, First Assistant Counsel to Governor Eliot Spitzer, a Commissioner of the New York State Joint Commission on Public Ethics, Executive Vice President and General Counsel at the New York Power Authority, and a Partner at Harris Beach PLLC.
Partnerships
International Game Technology PLC has announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin. Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programmes later this year, first with retail betting and then with a mobile betting option.
In Celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announced a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organisation enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organisations within the communities of Hard Rock locations.
The post Gaming Americas Weekly Roundup – March 3-9 appeared first on European Gaming Industry News.
MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.
MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”
Supporting Asia’s Thriving Digital Economy
The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.
For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.
Continued Growth and Future Expansions
The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.
The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.
Esports entertainment company BLAST and global game publisher KRAFTON have partnered for the return of the PUBG EMEA Championship (PEC) and PUBG Americas Series (PAS) for 2025, marking the third consecutive year of these premier regional PUBG: BATTLEGROUNDS Esports tournaments.
BLAST will work with KRAFTON to bring the best of its industry-leading technology, high-end ‘fan-first’ production values and extensive esports tournament organiser experience to help elevate the PUBG esports scene.
A $50,000 prize pool is up for grabs in each of the EMEA and Americas regions, as the best teams battle for dominance and a chance to represent their regions on the global stage. The Open Qualifiers kick off on March 3rd. The tournaments will feature an officially broadcasted Group Stage from March 14-16, followed by the Last Chance phase on March 22-23, culminating in the Grand Finals from March 28-30.
Additionally, KRAFTON will be introducing the PUBG Players Tour (PPT), operated by BLAST in the EMEA and Americas regions. This brand-new grassroots event will act as the first officially supported third-person perspective (TPP) esports event since PGI 2018. This expansion underscores KRAFTON and BLAST’s commitment to providing diverse and engaging competitive experiences for the PUBG community.
Scott Appleton, Senior Esports Commercial Manager for BLAST, said: “At BLAST we pride ourselves on working with the best game publishers and most popular esports titles. Adding KRAFTON and PUBG: BATTLEGROUNDS further expands and strengthens our portfolio of ecosystems. We can’t wait to showcase the best PUBG esports’ teams across Europe and the Americas this year and help further grow the competitive scene in the future.”
Atila Yesildag, Director of Esports EMEA & Americas at KRAFTON said: “We are delighted to partner with BLAST to elevate PUBG Esports in 2025. As we embark on another year of thrilling competition, players and fans can look forward to an action-packed season that builds on the strong foundations of PEC and PAS while exploring exciting new territory with PPT.”
PUBG Esports has seen continued growth in 2024 with viewership increasing year-on-year compared to 2023, and PEC and PAS proving an integral part of the PUBG competitive ecosystem.
Last year saw PUBG Nations Cup 2024 (PNC) and PUBG Global Championship 2024 (PGC) amass 510,977 and 493,890 Peak Concurrent Viewers (PCV) respectively, delivering the second and third highest PCV in PUBG Esports history, trailing only the legendary PUBG Global Invitational 2018.
Key details:
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Dates:
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Open Qualifiers: March 3rd onwards
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Playoffs March 14-16 (official broadcast matches begin)
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Last Chance Phases: March 22nd-23rd
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Grand Finals: March 28th-30th
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Prize Pool: $50,000 prize pool for each region
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Where to Watch:
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YouTube
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Twitch
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The post BLAST Partners With KRAFTON to Support Continued Growth of PUBG Esports appeared first on European Gaming Industry News.
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