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Exclusive interview: Superlotto kicks off the World Cup in Africa!
Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.
With some seriously exciting plans in store for the World Cup, we sat down with Superlotto CCO, Milda Mikelioniene to talk through their latest deal with GOAT Interactive in Africa, as well the meteoric growth in popularity of Superlotto’s Instant Games. Read on to find out more!
Congratulations on Superlotto’s latest deal in Africa with GOAT Interactive! Your studio has been making a real impact this year – what’s been behind your success?
Thank you! We’re delighted to be bringing our top-performing products to even more players, especially given GOAT Interactive’s leading position on the African continent.
To start things off though, we don’t see it as a success, but rather the result of our team’s hard work. For us, it’s all about striving to be the best and we have been paying a lot of attention to fine-tuning and further developing our outstanding gaming portfolio. We’ve got some super exciting things in store for our partners including working with a renowned film studio to make our lottery, Instant Games and slots even more engaging, as well as top-notch animation and some really standout bonuses.
In short then, I’d put our hard work (and success!) down to our excellent diversity of gameplay, serious quality and highly attractive nature of our titles, which are proving a real hit with players. Make sure to get in touch with us at SiGMA!
Lottery and Instant Games are both very hot right now – what’s been Superlotto’s experience with player pick-up this year?
From our experience this year, we’re seeing a really strong demand for premium sportsbooks looking to get more involved in offering Instant Games, and I’m beginning to understand why. First up, Instant Games are really bridging the gap between traditional / physical lotteries and online casino slots. This means that we’re able to appeal to multiple player demographics across what is, in effect, three different verticals.
Also, there’s no doubt that having easy-to-play games (i.e. Instant Games) allows operators to offer a seriously diverse spectrum of content to their audience, and as a result, attract a wealth of new players looking to give this fast-growing part of casino a try.
What do you see as the driving force between both verticals’ new founded popularity?
As we’ve touched on – it’s all about diversity of content, easy-to-understand games that can attract multiple different audiences, and most importantly (and especially in the case of Africa), something that can offer a synergy between lottery, sports and slots. As we’re seeing, Instant Games do that and more!
Of course, to drive that popularity (and indeed availability), there’s a lot of factors at play. A diversity of content is heavily dependent on local regulation and jurisdictional variance. Competition is key too, especially if you have one main studio that has a particularly strong hold on a certain market. So, to summarise – it’s all about offering an engaging and exciting catalogue that can engage and entertain – as well as offering elements that can attract multiple different types of audiences!
Looking to your multiple certifications and WLA membership – how do you see lottery developing in the next few years, as a stakeholder in the industry?
We’ve very proud to be a member of the WLA – as well as our extensive list of regulatory certifications from some of the industry’s leading bodies.
As someone who’s been part of the industry for quite a few years, I’ve had the privilege of watching lottery grow across global markets, and we’ve got some super exciting plans that we’ll be announcing for the Americas soon enough.
So how will it develop? Well, you certainly don’t need to reinvent the wheel! Lottery’s a winning fixture because of the social element that comes with it, as well as a true feeling from the player that they’re participating in a proposition that is probably fair. What I mean here, is that offering lottery to audiences with a real element of trust means that you need to have a solid format that can demonstrably show that it truly is a game of chance.
So, that means keeping with the key tenets of lottery that have contributed to its success over the past 10 years. Of course, the visual format may change, with even more exciting studios, attractive designs and added factors that can engage and excite but given we’re talking about one of the world’s most famous, and indeed, popular gambling products – I believe that staying true to what made it great in the first place is key.
Last but not least, with the World Cup fast approaching – you’ve got plenty of excitement building with your football-themed games – what has Superlotto got in store?
Despite our beloved home of Lithuania not being in the competition, we have been ready for the World Cup for a long time!
We’ve got some really exciting football games in store for our partners to make sure they boost engagement and incremental revenue throughout the tournament. Not only that, but they’re also fully customisable, which means that each of our operator partners can get our own proprietary football games completely branded in the way that they choose.
As we’ve already mentioned, we definitely see Instant Games being the perfect complimentary product to sportsbook throughout the tournament. For us, it’s all about offering gameplay with super exciting parallels with current events. So, take a football game – boost it during the World Cup and tailor it to the same entertainment fans are getting on-screen, and I can promise that you’ll be onto a winner with us at Superlotto!
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Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026
Reading Time: < 1 minute
Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.
This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.
Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.
The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”
The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3. Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder.
Galaxsys proudly announces the launch of its latest slot game, Guardians of Glory, an action-packed game that combines medieval warfare, innovative slot mechanics, and massive win potential for players worldwide. Blending classic slot mechanics with high-octane action, Guardians of Glory is a 5-reel, 3-row cascading line slot designed to keep players on the edge of their seats.
Evoplay has launched Imperial Relics: Three Pots, a vibrant new slot inspired by the grandeur, treasures, and mysticism of Imperial China. Players are transported to a golden city overseen by a wise emperor, where sacred relics and intricate symbols adorn the reels.
Relax Gaming has enhanced a fan-favourite with the launch of Snake Arena 2: Kinesis Unleashed. The futuristic, feature-packed 6×4 ways slot pits Slayers against Snake in an entertaining game experience that offers huge win potential with a maximum prize of 50,000x bet.
Get ready for the slot event of the year, from Booming Games, in Black Friday Cart Craze, where every spin feels like a mega sale! Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
In Nolimit City’s latest release, Bizarre, peek into the window of Dr. Bizarre’s wild experiments. This slot falls under the eccentric category of Nolimit City slots such as Munchies, Outsourced and Ugliest Catch. The farm has been… busy. Bizarre plays out on a 4-4-4-4-4 layout across 5 reels, with a number of variations of xSplit®.
Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms. Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.
Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown. Stadium of Riches doesn’t just replicate the spirit of football – it elevates it.
Blueprint Gaming is kicking off the festive season with the launch of Saint Nicked 3 Present Tense, the first of three Christmas-themed releases that see some of its most iconic series reimagined with charming festive visuals, enriched graphics and immersive seasonal experiences designed to delight operator player bases worldwide.
BGaming invites players to wrap up warm and explore an icy kingdom in Divine Queen: Heart of Ice. Watch the wins snowball in this Olympus-genre pay-anywhere game. Divine Queen: Heart of Ice pulls inspiration from the iconic Bonanza gameplay mechanics, repackaging them in a winter retro style.
This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement.
Get ready to gather the family around the table and celebrate the harvest season in style in Extra Win X Thanksgiving – the new holiday-themed twist on Swintt’s classic retro slot formula where landing full table wins can lead to massively multiplied payouts.
TaDa Gaming has released Clover Ladybug, a vibrant slot where expanding Wilds, playful multipliers and the lucky ladybug herself lead the way to exciting 1500x wins. Set on a 5×3 grid with 20 paylines, Clover Ladybug transforms the simple joy of nature into a lively slot experience.
The post Week 47/2025 slot games releases appeared first on European Gaming Industry News.
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HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership
Reading Time: 2 minutes
HIPTHER’s flagship media outlet, European Gaming Media, is delighted to announce a new Media Partnership with Frank Gaming – the strategic nexus connecting game providers, casino operators, and industry leaders worldwide.
This collaboration marks a shared mission to accelerate partnerships, amplify exposure, and empower sustainable growth within the global iGaming ecosystem. Through this agreement, Frank Gaming will feature HIPTHER’s renowned international events across its platform, providing its expansive network with direct access to some of the industry’s most influential conferences.
In exchange, European Gaming Media will provide ongoing editorial and social media coverage for Frank Gaming’s key announcements, while Frank Gaming representatives will receive complimentary passes to attend HIPTHER’s premium events, including the Prague Gaming & TECH Summit, European Gaming Congress (HIPTHER Warsaw Summit), and the MARE BALTICUM Gaming & TECH Summit.
A Partnership Built on Shared Vision and Reach
Frank Gaming serves as a powerful connector within the iGaming ecosystem, driving measurable results through strategic networking, exclusive events, and actionable industry intelligence. Their ecosystem features over 500 verified suppliers, 250 active operators, 1,200 successful connections, and 50+ exclusive events – all designed to foster collaboration and growth.
The platform’s comprehensive toolkit includes a Supplier Directory, Strategic Networking, Industry Intelligence, Exclusive Events, Custom Marketing, and Strategic Advisory services, making it a go-to destination for gaming businesses seeking to scale with purpose.
As a leading media voice reaching over 300,000 monthly readers, European Gaming Media delivers trusted news, interviews, and insights across gaming, betting, esports, and tech innovation. The partnership strengthens both brands’ commitment to building bridges and driving excellence across the gaming value chain.
Statements from the Partners
Zoltán Tűndik, Co-founder of HIPTHER, commented: Our collaboration with Frank Gaming is a natural fit, rooted in a shared commitment to strengthening the core of the iGaming industry. We are focused on delivering crucial insights, and Frank Gaming excels at creating actionable connections. With a joint effort we can offer immense value, ensuring that the critical discussions taking place at our HIPTHER events are amplified across their robust network of suppliers and operators.
Julian Arabadjiyski, Frank Gaming strategic advisor added: Partnering with HIPTHER is a strategic step forward in our mission to connect innovation with opportunity across the global iGaming landscape. HIPTHER brings industry-shaping insights and global reach through their events and media, while Frank Gaming empowers suppliers and operators to turn those insights into growth. Together, we’re bridging knowledge and execution ensuring the right voices are heard and the right connections are made.
About Frank Gaming
Frank Gaming is the strategic nexus connecting game providers, casino operators, and industry leaders across the global iGaming ecosystem. With over 500 verified suppliers, 250 operators, and 1,200 successful connections, the platform accelerates partnerships and drives growth through strategic networking, exclusive events, and targeted intelligence.
About European Gaming Media
Part of HIPTHER, European Gaming Media (EuropeanGaming.eu) is one of the most trusted publications in the iGaming and gambling sector, reaching more than 300,000 readers monthly. The outlet delivers daily news, in-depth interviews, regulatory updates, and event coverage, shaping the future of gaming and betting across Europe.
About HIPTHER
HIPTHER is a global brand dedicated to connecting people and businesses through innovative media, PR, and events. With leading conferences and media outlets spanning Gaming, Tech, and Fintech, HIPTHER empowers industries through connection, collaboration, and creativity.
The post HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership appeared first on European Gaming Industry News.
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