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Altenar’s new Head of Sales: Exclusive interview
Altenar’s had an outstanding year for commercial success, new partnerships and multiple award wins at the EGR Nordics, EGR Italy and Baltic & Scandinavian Awards.
Off the back of its record-breaking 2022, European Gaming thought it would be the perfect time to sit down with the sportsbook provider’s newly appointed Head of Sales, Antonino Barra.
As well as congratulating him on his appointment, we talked through his plans for 2023 with the company and also why he made Altenar his destination of choice. Read on to find out more!
Congratulations on your move to Altenar! What are your main objectives for your new role, and what do you hope to achieve?
Thank you, I am joining at an exciting time in the company’s development – and I can’t wait to begin my Altenar journey. Overall, what I am setting out to accomplish is Altenar’s further expansion across Northern Europe and Emerging Markets.
With the company’s world-class sportsbook solutions, I believe we are already ideally placed to foster increased growth in the months to come. The company has won multiple EGR Awards in the last 12 months, in both the Nordics and Italy, as well as being shortlisted for multiple SBC Awards, and that is real testament to Altenar’s quality.
What about Altenar’s overall vision prompted the move?
Altenar’s commitment to providing 360-degree solutions resonated with me – across its pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication. Their tech is some of the best out there, and the company is dedicated to providing scalable solutions that fit the needs of the customer, and I am thrilled to be a part of taking these products to a wider audience.
What key markets do you think offer the most potential, and how will you be targeting them going forward?
Emerging markets in Europe are rich with potential, and Altenar’s product suite is fit to meet their demands. With recent successes already including the likes of LatAm, Belgium and Spain, the continued growth of the company is something to be admired.
We have also made impressive inroads into Canada seeing our sportsbook go live in Ontario. Of course, Altenar has become one of the industry’s most advanced sportsbook providers. Our platform boasts a wide range of capabilities, with multiple specialisations across Esports, data and retail, as well as EGR award-winning selection of virtuals – so further expansion falls well within our remit.
What skills are you bringing with you from your previous career experience, and how do you intend to implement them at Altenar?
My wealth of experience has seen me take on a series of diverse roles within the iGaming sector, most notably spending almost five years at Malta-based Together Gaming as Chief Operating Officer and Key Account Manager. Whilst there, I oversaw several standout achievements, with the company being named White Label Provider of the Year for two consecutive years following his implementation of a new system that helped manage and sustain operations in Northern Europe.
My tenure saw me drive significant growth, and the high performance of the mobile channels implemented ensured that partnership brands remained one step ahead of the competition.
I have also been an Operations Manager at Arenacube and COO and Partner at Eligence Consulting group, both of which were also Malta-based – my knowledge of the Maltese market is extensive, and I intend to utilize this to enhance Altenar’s knowledge of this market in my time here.
Finally, what’s on the horizon for you in your first few months in the role?
Starting out at Altenar is sure to pose a lot of exciting challenges. I intend to bring a good operational knowledge in terms of both operating a platform and establishing the connections necessary to run a successful business in the casino and sportsbook industries.
I’m also here to keep the company aligned and creating new strategies that will boost the company’s output in the iGaming sphere. As mentioned, Northern Europe and Emerging Markets will be a strong focus for us – and I’m looking forward to getting to work. Next stop will no doubt be SiGMA!
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Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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