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Altenar’s new Head of Sales: Exclusive interview

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Altenar’s had an outstanding year for commercial success, new partnerships and multiple award wins at the EGR Nordics, EGR Italy and Baltic & Scandinavian Awards.

Off the back of its record-breaking 2022, European Gaming thought it would be the perfect time to sit down with the sportsbook provider’s newly appointed Head of Sales, Antonino Barra.

As well as congratulating him on his appointment, we talked through his plans for 2023 with the company and also why he made Altenar his destination of choice. Read on to find out more!

 

Congratulations on your move to Altenar! What are your main objectives for your new role, and what do you hope to achieve?

Thank you, I am joining at an exciting time in the company’s development – and I can’t wait to begin my Altenar journey. Overall, what I am setting out to accomplish is Altenar’s further expansion across Northern Europe and Emerging Markets.

With the company’s world-class sportsbook solutions, I believe we are already ideally placed to foster increased growth in the months to come. The company has won multiple EGR Awards in the last 12 months, in both the Nordics and Italy, as well as being shortlisted for multiple SBC Awards, and that is real testament to Altenar’s quality.

 

What about Altenar’s overall vision prompted the move?

Altenar’s commitment to providing 360-degree solutions resonated with me – across its pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication. Their tech is some of the best out there, and the company is dedicated to providing scalable solutions that fit the needs of the customer, and I am thrilled to be a part of taking these products to a wider audience.

 

What key markets do you think offer the most potential, and how will you be targeting them going forward? 

Emerging markets in Europe are rich with potential, and Altenar’s product suite is fit to meet their demands. With recent successes already including the likes of LatAm, Belgium and Spain, the continued growth of the company is something to be admired.

We have also made impressive inroads into Canada seeing our sportsbook go live in Ontario. Of course, Altenar has become one of the industry’s most advanced sportsbook providers. Our platform boasts a wide range of capabilities, with multiple specialisations across Esports, data and retail, as well as EGR award-winning selection of virtuals – so further expansion falls well within our remit.

 

What skills are you bringing with you from your previous career experience, and how do you intend to implement them at Altenar?

My wealth of experience has seen me take on a series of diverse roles within the iGaming sector, most notably spending almost five years at Malta-based Together Gaming as Chief Operating Officer and Key Account Manager. Whilst there, I oversaw several standout achievements, with the company being named White Label Provider of the Year for two consecutive years following his implementation of a new system that helped manage and sustain operations in Northern Europe.

My tenure saw me drive significant growth, and the high performance of the mobile channels implemented ensured that partnership brands remained one step ahead of the competition.

I have also been an Operations Manager at Arenacube and COO and Partner at Eligence Consulting group, both of which were also Malta-based – my knowledge of the Maltese market is extensive, and I intend to utilize this to enhance Altenar’s knowledge of this market in my time here.

 

Finally, what’s on the horizon for you in your first few months in the role?

Starting out at Altenar is sure to pose a lot of exciting challenges. I intend to bring a good operational knowledge in terms of both operating a platform and establishing the connections necessary to run a successful business in the casino and sportsbook industries.

I’m also here to keep the company aligned and creating new strategies that will boost the company’s output in the iGaming sphere. As mentioned, Northern Europe and Emerging Markets will be a strong focus for us – and I’m looking forward to getting to work. Next stop will no doubt be SiGMA!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool

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  • Official grassroots VALORANT competition for the UK confirmed to be returning in 2025.
  • New divisional structure announced, and registrations now open for the first season.
  • Winning team will claim a spot in the VALORANT Challengers NORTH//EAST Northern Qualifier.

After its successful launch season in 2024, VALORANT UK Circuit (VUKC), the official grassroots VALORANT competition in the UK, is returning in 2025 with a new season and enhanced competitive formats. The company running the tournament is NUEL, a UK esports event and community organiser owned by GGTech Entertainment.
VUKC is a place for up and coming teams to start their journey through the VALORANT esports ecosystem, and also for the VALORANT community to get together and play in an open and fun environment. In its inaugural season last year, VUKC had 68 teams and over 600 players participating.

For 2025, VUKC is launching a new divisional structure which will create continuity between seasons and give teams more opportunity for progression and development. The first season (details below) will run to a shorter format and act as a qualifying round, with divisions 1 and 2 being established in the second season later in the year.

Competition details

The first season of the new year is VUKC Winter 2025. It is 5 weeks long and teams must be majority composed of players from the United Kingdom. VUKC is open to players of all ranks. Registrations are now open, and will close on 4th February 23:59 GMT.

The competition will be mostly played on Wednesday evenings (19:00 GMT), and run from 5th February to 5th March.

The full tournament schedule is as follows:

  • Wednesday 5th February, 19:00 – Swiss League
  • Wednesday 12th February, 19:00 – Swiss League
  • Wednesday 19th February, 19:00 – Swiss League
  • Wednesday 26th February, 19:00 GMT, Playoffs
  • Saturday 1st March, 12:00 GMT, Playoffs
  • Wednesday 5th March, 19:00 GMT, Grand Final

The top team will not only take the lion’s share of a £1000 prize pool, but also be entered into the North Qualifier for VALORANT Challengers NORTH//EAST. The top 12 teams from this season will also be invited directly to Division 1 of the next season VUKC in 2025.

Players can sign up and find out more on the tournament page.

For questions and more information, join the VUKC Tournament Discord and ask in #vukc-support or message a member of the team.

 

The post 2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool appeared first on European Gaming Industry News.

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iGP’s iGaming Deck now live with Upgaming

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Solutions provider enhances offering with iGP’s aggregator

iGP, the platform and aggregator provider, has significantly boosted the reach of its iGaming Deck aggregator product after launching with Upgaming.

The strategic collaboration will see Upgaming incorporate iGP’s full content portfolio of more than 10,000 titles including slots, table games, and live casino options into its offering.

In addition, iGaming Deck’s enhanced promotional tools and its detailed reporting functionality means operators have more control of how they deliver promotions and bring the action to life for their players.

Upgaming’s popular range of mini games including Dino and Aero will also be added to iGaming Deck’s content library and will now be available to iGP’s partner operators across its entire network.

Since its launch in September 2023, iGaming Deck has become a key product within iGP’s offering and cemented its status as the fastest aggregation product in the industry, delivering its range of content in four weeks.

After a successful 2024, iGP has continued to gain momentum as a premier supplier in iGaming. Adding to its impressive portfolio with its crypto solution which is now live with three operators and the launch of its brand new retail solution to deliver true omnichannel experiences to its partners, the provider is well-placed to deliver engagement for its partners.

Jovana Popovic Canaki, CEO at iGP, said: “Our aggregator continues to gather momentum as we enhance our partnerships thanks to its high performance, rapid speed to market and wide array of content. “Adding Upgaming’s popular range of mini games into our offering further diversifies our content portfolio which I am sure will resonate with our partners and their players.”

George Davlianidze, Commercial Director at Upgaming, commented: “Partnering with iGP opens exciting new opportunities. By integrating our award-winning mini games into iGP’s iGaming Deck, we are reaching a broader audience and delivering unmatched entertainment to players worldwide. “At the same time, incorporating iGP’s extensive library into our portfolio allows us to offer operators a more diverse and dynamic gaming experience.”

 

The post iGP’s iGaming Deck now live with Upgaming appeared first on European Gaming Industry News.

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CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR

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Team Vitality is delighted to announce the arrival of Jacob “Pimp” Winneche, renowned Counter-Strike analyst and former professional player, as an official Ambassador for the club. The announcement comes ahead of the prestigious Intel Extreme Masters (IEM) Katowice tournament, which begins later this month.

Alongside Pimp, famed casting duo Thomas “Laink” Iturralde and Damien “Terracid” Laguionie, will also become part of the organisation for IEM Katowice 2025. The pair will co-cast all Team Vitality matches on their Twitch channel, WankilStudio, offering French fans exclusive insights and coverage throughout the tournament.

PIMP, THE NEW FACE OF TEAM VITALITY

Danish esports royalty Jacob “Pimp” Winneche has officially joined the Hive as an Ambassador. A former professional Counter-Strike player and now renowned analyst and content creator, Pimp has established himself as one of the most respected figures on the international esports scene.

With years of experience underneath his belt, alongside his ability to share his in-game expertise, Pimp has become a key personality in the CS2 space. His strategic expertise will strengthen the club’s international profile while inspiring the next generation of players and fans alike.

As an Ambassador, he will have three main responsibilities:

  • Increasing Team Vitality’s international visibility
  • Creating exclusive content for social media and the club’s partners
  • Providing strategic insights and expert commentary during tournaments

With an impressive following of over 500,000 on Twitch and 332,000 on TikTok, Pimp is a key figure who will amplify Team Vitality’s presence on the world stage.

“I’m extremely excited to join the Team Vitality family as a Brand Ambassador. I keep esports, sports and health close to my heart, and I’ll fight for them for years to come. Doing so under the Team Vitality umbrella is a perfect fit for me.” commented Jacob “Pimp” Winneche.

LAINK & TERRACID, THE DUO WITH A PASSION FOR COUNTER-STRIKE

Alongside Pimp, Team Vitality is also thrilled to welcome the iconic French duo Laink & Terracid to co-cast IEM Katowice 2025. With over 2.6 million subscribers on YouTube and 1.3 million followers on Twitch, the pair are key figures in the French gaming scene. Their offbeat humour and unique style have attracted a large community in France.

For the prestigious tournament, Laink & Terracid will co-cast Team Vitality matches on their Twitch channel, WankilStudio. With this being their first collaboration with an esports club, they aim to make CS2 more accessible to French fans through their fresh approach to co-casting.

With their passion for CS2 and their ability to bring communities together, Laink & Terracid promise to transform IEM Katowice into an unforgettable viewing experience.

“We first met on Counter-Strike: Source, and we’ve been playing together for over 20 years – it’s by far the game we’ve played the most throughout our careers. For years we’ve dreamed of commentating on professional matches, and it’s an honour to finally achieve this dream with an organisation as prestigious as Team Vitality.” said Damien ‘Terracid’ Laguionie.

“I’ve been closely following Team Vitality’s CS matches for several years, and now I hope to spread the word about the club to as many people as possible!” added Thomas ‘Laink’ Iturralde.

More information: More from Team Vitality on vitality.gg/en/news/

 

The post CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR appeared first on European Gaming Industry News.

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