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Altenar’s new Head of Sales: Exclusive interview



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Altenar’s had an outstanding year for commercial success, new partnerships and multiple award wins at the EGR Nordics, EGR Italy and Baltic & Scandinavian Awards.

Off the back of its record-breaking 2022, European Gaming thought it would be the perfect time to sit down with the sportsbook provider’s newly appointed Head of Sales, Antonino Barra.

As well as congratulating him on his appointment, we talked through his plans for 2023 with the company and also why he made Altenar his destination of choice. Read on to find out more!


Congratulations on your move to Altenar! What are your main objectives for your new role, and what do you hope to achieve?

Thank you, I am joining at an exciting time in the company’s development – and I can’t wait to begin my Altenar journey. Overall, what I am setting out to accomplish is Altenar’s further expansion across Northern Europe and Emerging Markets.

With the company’s world-class sportsbook solutions, I believe we are already ideally placed to foster increased growth in the months to come. The company has won multiple EGR Awards in the last 12 months, in both the Nordics and Italy, as well as being shortlisted for multiple SBC Awards, and that is real testament to Altenar’s quality.


What about Altenar’s overall vision prompted the move?

Altenar’s commitment to providing 360-degree solutions resonated with me – across its pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication. Their tech is some of the best out there, and the company is dedicated to providing scalable solutions that fit the needs of the customer, and I am thrilled to be a part of taking these products to a wider audience.


What key markets do you think offer the most potential, and how will you be targeting them going forward? 

Emerging markets in Europe are rich with potential, and Altenar’s product suite is fit to meet their demands. With recent successes already including the likes of LatAm, Belgium and Spain, the continued growth of the company is something to be admired.

We have also made impressive inroads into Canada seeing our sportsbook go live in Ontario. Of course, Altenar has become one of the industry’s most advanced sportsbook providers. Our platform boasts a wide range of capabilities, with multiple specialisations across Esports, data and retail, as well as EGR award-winning selection of virtuals – so further expansion falls well within our remit.


What skills are you bringing with you from your previous career experience, and how do you intend to implement them at Altenar?

My wealth of experience has seen me take on a series of diverse roles within the iGaming sector, most notably spending almost five years at Malta-based Together Gaming as Chief Operating Officer and Key Account Manager. Whilst there, I oversaw several standout achievements, with the company being named White Label Provider of the Year for two consecutive years following his implementation of a new system that helped manage and sustain operations in Northern Europe.

My tenure saw me drive significant growth, and the high performance of the mobile channels implemented ensured that partnership brands remained one step ahead of the competition.

I have also been an Operations Manager at Arenacube and COO and Partner at Eligence Consulting group, both of which were also Malta-based – my knowledge of the Maltese market is extensive, and I intend to utilize this to enhance Altenar’s knowledge of this market in my time here.


Finally, what’s on the horizon for you in your first few months in the role?

Starting out at Altenar is sure to pose a lot of exciting challenges. I intend to bring a good operational knowledge in terms of both operating a platform and establishing the connections necessary to run a successful business in the casino and sportsbook industries.

I’m also here to keep the company aligned and creating new strategies that will boost the company’s output in the iGaming sphere. As mentioned, Northern Europe and Emerging Markets will be a strong focus for us – and I’m looking forward to getting to work. Next stop will no doubt be SiGMA!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TVBET enters distribution agreement with Golden Matrix Group



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The live games provider TVBET has signed a partnership with Golden Matrix Group, a deal which sees the company incorporate the provider’s top-notch live games into its offering.

TVBET is a provider which offers easy and smooth API integration of TV games based on odds. Its games are a perfect product for casinos and bookmakers, both online and offline. TVBET games are well-known card games and lotteries adapted for online streaming format. Since its launch in 2016, TVBET’s major idea has been to create and then maintain top-shelf and up-to-date content for partners that will literally «glue» any player to their computer’s, tv’s, or smartphone’s screen.

The partnership with Golden Matrix Group strengthens TVBET’s position in the igaming arena and delivers its content even wider.

Golden Matrix Group is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label social gaming platforms for its international customers. The gaming IP includes tools for marketing, acquisition, retention, and monetization of users. The provided platform is unparalleled in both mobile and desktop website deployment, proving compatible throughout all major operating systems and web browsers.

Utku Sarper, TVBET Sales Lead, states: “We are entering a new win-win deal with a strong igaming representative — Golden Matrix Group. It is proud to welcome the B2B company among our partners, and we are sure the synergy of our companies will bring us mutually beneficial results!

TVBET will enhance Golden Matrix Group’s content offering, and for us, this deal will bring new growth opportunities in the market.”

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Hacksaw Gaming Signs Content Agreement with Sisal



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Leading iGaming studio Hacksaw Gaming has entered into a partnership with Italian-facing online casino operator Sisal.

Under the terms of the deal, Sisal players will gain access to a selection of popular Hacksaw Gaming titles, beginning with March 2020 release Cubes. Cubes was Hacksaw Gaming’s first 3D-styled release, proving so popular it went on to spawn a sequel with Cubes 2 arriving in February 2021.

Several Hacksaw Gaming games are scheduled to follow over the proceeding weeks, including slot favourites Hand of Anubis, Hop’n’Pop, and Aztec Twist, plus instant win games Mines and Coins, which recently turned one year old. Designed to reinvent non-traditional gaming, the Dare2Win series puts a modern twist on beloved arcade games and offers alternative casino entertainment for players everywhere.

Hacksaw Gaming’s latest partner, Flutter-owned Sisal, is a leading force in Italy with a number of product verticals among its portfolio. In addition to online slots, Sisal players can wager on sports, poker, and lottery games. Sisal’s wide range of lottery titles includes SiVinceTutto, Vinci per la vita – Win for Life, Eurojackpot, VinciCasa, and SuperEnalotto – Italy’s leading lottery title offered exclusively by Sisal since 1997.

Today’s news represents another step forward for Hacksaw Gaming as part of an ongoing strategy to bolster its footing in regulated markets.

Remarking on the partnership, Gabrielle Star, Hacksaw Gaming’s CCO, said: “Hacksaw Gaming goes from strength to strength in Italy following our market entry earlier this year.

“This deal represents a signal of our intentions as we continue to broaden our horizons in regulated markets. Sisal is a household name in Italy, and we’re delighted its players can finally get a taste of our award-winning games.”

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EvenBet Gaming publishes e-book that addresses poker launch challenges



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Downloadable guide includes insightful solutions to help operators

Leading online gaming software developer, EvenBet Gaming, has released its latest e-book that is designed to support operators when launching an online and mobile poker offering in today’s marketplace.

The e-book titled 10 main mistakes to avoid before launching an online poker room” leans on the company’s 15+ years’ experience of launching new poker projects. It guides operators through best practices to efficiently deploy a poker business that delivers strong engagement, revenues and profits from the start.

This useful guide provides operators with a wide range of solutions to the main issues they face when setting up a digital poker offering, including:

  • Choosing the right business model
  • Understanding compliance and regulatory demands
  • Creating a sufficient team capable of managing poker rooms and their players
  • Structuring an effective promotional campaign

Intended to support businesses across the globe, in particular countries within the LatAm region, EvenBet anticipates high demand for the e-book that is available in both English and Spanish, as more operators look to establish online and mobile poker offerings.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “There’s currently very little guidance for operators which are at the beginning of the journey into launching a poker business. It’s a complex operation to rollout, particularly with limited experience in this vertical, and quite often we see the same common mistakes that lead to an inferior final product.

“Given our superior experience within the poker industry, we decided to develop this e-book and help those operators that would benefit from our insight. We made a conscious effort to make the guide as simple as possible to understand, ensuring it leads to more efficient new poker rooms being launched worldwide.”

To download a free copy of EvenBet Gaming’s latest e-book, please click here.

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