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INTERVIEW: How merchants can use payments to become a big player in the gaming industry

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Rio Broadfoot, Head of Gaming at Trust Payments, provides insight into how those who offer a wide range of alternative payment methods can win gamer loyalty and can come out on top.

1. Could you introduce yourself to our readers? Who are you and what do you do?

I am the Gaming Vertical Director at Trust Payments and have been with the company for the last 4 and a half years. I manage the European Gaming Sales and Account Management divisions within the business and have been in payments for the past 10 years, specialising in gaming for the last five.

I work with Trust Payments helping Gaming Operators optimise their sales and customer experience through speedy and seamless payments, loyalty, and data management. This creates truly Converged Commerce by connecting multichannel data from customers and interactions to deliver memorable, personalised and consistent customer experiences.

2. How does a smooth and trusted payment process offering a wide variety of services help gamers control their budgets?

It is crucial to ensure your players get the experience they deserve at checkout with a smooth and trusted payment process that includes instant deposits, withdrawals, and subscriptions.

By offering relationships and integrations with various relevant service providers and platforms such as Visa Verify, Mastercard Ethoca, and Chargebacks911, gamers can pay on their terms and help control their budgets.

Open Banking has become increasingly popular over the years. As a result, push payments have rapidly grown, and customers no longer need to share sensitive card information. In addition, gaming customers today prefer simple, quick, and personalised experiences.

3. Does the offering of different payment methods really become an order-winning criterion? Is it such an important aspect for gamers when choosing the gaming platform?

Absolutely. As the gaming industry is characterised by a constant cash flow spread across different time zones and regions, it is a significant benefit for companies and their customers to withdraw money using a convenient method.

4. Can in-app purchases elevate playing experience? Aren’t they regarded by players as another form of making them pay more money?

Yes. Mobile players spend more money more often, and the merchants who will profit the most from these trends are the ones that optimise their monetisation techniques. As the most downloaded games in 2021 were free to play (F2P), finding a payment gateway that supports in-app purchases and rewarded ads should be a priority for mobile game developers.

5. How does Trust Payments help iGaming providers achieve higher gamer loyalty?

Using the online experience Trust Payments has for payout methods and the SmartPOS technology available today for paying, we can facilitate a cashless experience using these tried and tested online forms in a brick-and-mortar Operator. Furthermore, with the advancement of tokenisation, we can automate the payout using technologies like Visa Direct to enable immediate withdrawal of funds, similar to receiving cash at a booth, event, or high street bookies.

Payment companies are focusing on new innovative technology to assist the transition to cashless gaming, like prepaid cards, loyalty points and wallet top-up systems. These are now all accessible from a mobile device, delivering ultra convenience for players.

6. Anything to add…?

The industry’s evolution now largely depends on regulators and developing payment models as needs change. With this, I am intrigued to see what the future holds for gaming, as innovative payment methods are widely accepted. It will be interesting to see the benefits in action. A secure, fast, and trustworthy pay channel will answer growing gamer demands and provide a pleasant experience when playing.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity

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Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.

This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.

Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”

This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.

The post Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity appeared first on European Gaming Industry News.

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William Hill Announced as Official Betting Partner of Qipco Guineas Festival

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Leading bookmaker becomes official betting partner of first UK Classic meeting of 2024

William Hill has been announced as the new official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.

It’s the latest addition to William Hill’s spring racing roster, following sponsorship of The Lincoln Handicap at Doncaster, the Punchestown Champion Chase and its status as official betting partner of the Randox Grand National Festival.

The 2,000 and 1,000 Guineas headline the three-day meeting and the leading bookmaker will sponsor 15 races across the weekend with the Jockey Club Stakes, Palace House and Dahlia Stakes among the races now featuring the William Hill title.

Aidan O’Brien’s unbeaten superstar City of Troy is still all the rage for the 2,000 Guineas at 4/6 whereas Karl Burke’s Fallen Angel heads a competitive looking 1,000 Guineas market at 7/2.

“We’re delighted to become the official betting partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival,” a spokesperson for William Hill, Lee Phelps, said. “It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2,000 Guineas as William Hill himself bred the 1949 winner, Nimbus, who then went on to win the Derby.

“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British flat season kicks into gear.”

Newmarket – 2,000 Guineas: May 4, 2024

City Of Troy 4/6
Rosallion 4/1
Notable Speech 12/1
Henry Longfellow 12/1
Night Raider 16/1
Alyanaabi 16/1
Ancient Wisdom 16/1
Task Force 16/1
Ghostwriter 16/1
Iberian 20/1
BAR 25/1

Newmarket – 1,000 Guineas: May 5, 2024

Fallen Angel 7/2
Ylang Ylang 4/1
Dance Sequence 5/1
Ramatuelle 10/1
See The Fire 12/1
Content 12/1
One Look 14/1
Pretty Crystal 14/1
Buttons 20/1
Purple Lily 20/1
Porta Fortuna 20/1
Star Style 20/1
BAR 25/1

The post William Hill Announced as Official Betting Partner of Qipco Guineas Festival appeared first on European Gaming Industry News.

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Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

The post Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia appeared first on European Gaming Industry News.

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