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INTERVIEW: How merchants can use payments to become a big player in the gaming industry

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Rio Broadfoot, Head of Gaming at Trust Payments, provides insight into how those who offer a wide range of alternative payment methods can win gamer loyalty and can come out on top.

1. Could you introduce yourself to our readers? Who are you and what do you do?

I am the Gaming Vertical Director at Trust Payments and have been with the company for the last 4 and a half years. I manage the European Gaming Sales and Account Management divisions within the business and have been in payments for the past 10 years, specialising in gaming for the last five.

I work with Trust Payments helping Gaming Operators optimise their sales and customer experience through speedy and seamless payments, loyalty, and data management. This creates truly Converged Commerce by connecting multichannel data from customers and interactions to deliver memorable, personalised and consistent customer experiences.

2. How does a smooth and trusted payment process offering a wide variety of services help gamers control their budgets?

It is crucial to ensure your players get the experience they deserve at checkout with a smooth and trusted payment process that includes instant deposits, withdrawals, and subscriptions.

By offering relationships and integrations with various relevant service providers and platforms such as Visa Verify, Mastercard Ethoca, and Chargebacks911, gamers can pay on their terms and help control their budgets.

Open Banking has become increasingly popular over the years. As a result, push payments have rapidly grown, and customers no longer need to share sensitive card information. In addition, gaming customers today prefer simple, quick, and personalised experiences.

3. Does the offering of different payment methods really become an order-winning criterion? Is it such an important aspect for gamers when choosing the gaming platform?

Absolutely. As the gaming industry is characterised by a constant cash flow spread across different time zones and regions, it is a significant benefit for companies and their customers to withdraw money using a convenient method.

4. Can in-app purchases elevate playing experience? Aren’t they regarded by players as another form of making them pay more money?

Yes. Mobile players spend more money more often, and the merchants who will profit the most from these trends are the ones that optimise their monetisation techniques. As the most downloaded games in 2021 were free to play (F2P), finding a payment gateway that supports in-app purchases and rewarded ads should be a priority for mobile game developers.

5. How does Trust Payments help iGaming providers achieve higher gamer loyalty?

Using the online experience Trust Payments has for payout methods and the SmartPOS technology available today for paying, we can facilitate a cashless experience using these tried and tested online forms in a brick-and-mortar Operator. Furthermore, with the advancement of tokenisation, we can automate the payout using technologies like Visa Direct to enable immediate withdrawal of funds, similar to receiving cash at a booth, event, or high street bookies.

Payment companies are focusing on new innovative technology to assist the transition to cashless gaming, like prepaid cards, loyalty points and wallet top-up systems. These are now all accessible from a mobile device, delivering ultra convenience for players.

6. Anything to add…?

The industry’s evolution now largely depends on regulators and developing payment models as needs change. With this, I am intrigued to see what the future holds for gaming, as innovative payment methods are widely accepted. It will be interesting to see the benefits in action. A secure, fast, and trustworthy pay channel will answer growing gamer demands and provide a pleasant experience when playing.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool

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  • Official grassroots VALORANT competition for the UK confirmed to be returning in 2025.
  • New divisional structure announced, and registrations now open for the first season.
  • Winning team will claim a spot in the VALORANT Challengers NORTH//EAST Northern Qualifier.

After its successful launch season in 2024, VALORANT UK Circuit (VUKC), the official grassroots VALORANT competition in the UK, is returning in 2025 with a new season and enhanced competitive formats. The company running the tournament is NUEL, a UK esports event and community organiser owned by GGTech Entertainment.
VUKC is a place for up and coming teams to start their journey through the VALORANT esports ecosystem, and also for the VALORANT community to get together and play in an open and fun environment. In its inaugural season last year, VUKC had 68 teams and over 600 players participating.

For 2025, VUKC is launching a new divisional structure which will create continuity between seasons and give teams more opportunity for progression and development. The first season (details below) will run to a shorter format and act as a qualifying round, with divisions 1 and 2 being established in the second season later in the year.

Competition details

The first season of the new year is VUKC Winter 2025. It is 5 weeks long and teams must be majority composed of players from the United Kingdom. VUKC is open to players of all ranks. Registrations are now open, and will close on 4th February 23:59 GMT.

The competition will be mostly played on Wednesday evenings (19:00 GMT), and run from 5th February to 5th March.

The full tournament schedule is as follows:

  • Wednesday 5th February, 19:00 – Swiss League
  • Wednesday 12th February, 19:00 – Swiss League
  • Wednesday 19th February, 19:00 – Swiss League
  • Wednesday 26th February, 19:00 GMT, Playoffs
  • Saturday 1st March, 12:00 GMT, Playoffs
  • Wednesday 5th March, 19:00 GMT, Grand Final

The top team will not only take the lion’s share of a £1000 prize pool, but also be entered into the North Qualifier for VALORANT Challengers NORTH//EAST. The top 12 teams from this season will also be invited directly to Division 1 of the next season VUKC in 2025.

Players can sign up and find out more on the tournament page.

For questions and more information, join the VUKC Tournament Discord and ask in #vukc-support or message a member of the team.

 

The post 2025 VALORANT UK Circuit launches: dates, competitive formats and prize pool appeared first on European Gaming Industry News.

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iGP’s iGaming Deck now live with Upgaming

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Solutions provider enhances offering with iGP’s aggregator

iGP, the platform and aggregator provider, has significantly boosted the reach of its iGaming Deck aggregator product after launching with Upgaming.

The strategic collaboration will see Upgaming incorporate iGP’s full content portfolio of more than 10,000 titles including slots, table games, and live casino options into its offering.

In addition, iGaming Deck’s enhanced promotional tools and its detailed reporting functionality means operators have more control of how they deliver promotions and bring the action to life for their players.

Upgaming’s popular range of mini games including Dino and Aero will also be added to iGaming Deck’s content library and will now be available to iGP’s partner operators across its entire network.

Since its launch in September 2023, iGaming Deck has become a key product within iGP’s offering and cemented its status as the fastest aggregation product in the industry, delivering its range of content in four weeks.

After a successful 2024, iGP has continued to gain momentum as a premier supplier in iGaming. Adding to its impressive portfolio with its crypto solution which is now live with three operators and the launch of its brand new retail solution to deliver true omnichannel experiences to its partners, the provider is well-placed to deliver engagement for its partners.

Jovana Popovic Canaki, CEO at iGP, said: “Our aggregator continues to gather momentum as we enhance our partnerships thanks to its high performance, rapid speed to market and wide array of content. “Adding Upgaming’s popular range of mini games into our offering further diversifies our content portfolio which I am sure will resonate with our partners and their players.”

George Davlianidze, Commercial Director at Upgaming, commented: “Partnering with iGP opens exciting new opportunities. By integrating our award-winning mini games into iGP’s iGaming Deck, we are reaching a broader audience and delivering unmatched entertainment to players worldwide. “At the same time, incorporating iGP’s extensive library into our portfolio allows us to offer operators a more diverse and dynamic gaming experience.”

 

The post iGP’s iGaming Deck now live with Upgaming appeared first on European Gaming Industry News.

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CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR

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Team Vitality is delighted to announce the arrival of Jacob “Pimp” Winneche, renowned Counter-Strike analyst and former professional player, as an official Ambassador for the club. The announcement comes ahead of the prestigious Intel Extreme Masters (IEM) Katowice tournament, which begins later this month.

Alongside Pimp, famed casting duo Thomas “Laink” Iturralde and Damien “Terracid” Laguionie, will also become part of the organisation for IEM Katowice 2025. The pair will co-cast all Team Vitality matches on their Twitch channel, WankilStudio, offering French fans exclusive insights and coverage throughout the tournament.

PIMP, THE NEW FACE OF TEAM VITALITY

Danish esports royalty Jacob “Pimp” Winneche has officially joined the Hive as an Ambassador. A former professional Counter-Strike player and now renowned analyst and content creator, Pimp has established himself as one of the most respected figures on the international esports scene.

With years of experience underneath his belt, alongside his ability to share his in-game expertise, Pimp has become a key personality in the CS2 space. His strategic expertise will strengthen the club’s international profile while inspiring the next generation of players and fans alike.

As an Ambassador, he will have three main responsibilities:

  • Increasing Team Vitality’s international visibility
  • Creating exclusive content for social media and the club’s partners
  • Providing strategic insights and expert commentary during tournaments

With an impressive following of over 500,000 on Twitch and 332,000 on TikTok, Pimp is a key figure who will amplify Team Vitality’s presence on the world stage.

“I’m extremely excited to join the Team Vitality family as a Brand Ambassador. I keep esports, sports and health close to my heart, and I’ll fight for them for years to come. Doing so under the Team Vitality umbrella is a perfect fit for me.” commented Jacob “Pimp” Winneche.

LAINK & TERRACID, THE DUO WITH A PASSION FOR COUNTER-STRIKE

Alongside Pimp, Team Vitality is also thrilled to welcome the iconic French duo Laink & Terracid to co-cast IEM Katowice 2025. With over 2.6 million subscribers on YouTube and 1.3 million followers on Twitch, the pair are key figures in the French gaming scene. Their offbeat humour and unique style have attracted a large community in France.

For the prestigious tournament, Laink & Terracid will co-cast Team Vitality matches on their Twitch channel, WankilStudio. With this being their first collaboration with an esports club, they aim to make CS2 more accessible to French fans through their fresh approach to co-casting.

With their passion for CS2 and their ability to bring communities together, Laink & Terracid promise to transform IEM Katowice into an unforgettable viewing experience.

“We first met on Counter-Strike: Source, and we’ve been playing together for over 20 years – it’s by far the game we’ve played the most throughout our careers. For years we’ve dreamed of commentating on professional matches, and it’s an honour to finally achieve this dream with an organisation as prestigious as Team Vitality.” said Damien ‘Terracid’ Laguionie.

“I’ve been closely following Team Vitality’s CS matches for several years, and now I hope to spread the word about the club to as many people as possible!” added Thomas ‘Laink’ Iturralde.

More information: More from Team Vitality on vitality.gg/en/news/

 

The post CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR appeared first on European Gaming Industry News.

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