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Why the Parimatch Platform nominated for The platform of the year award

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Every year, SBC Awards observe the achievements of the entertainment industry’s best operators, affiliates, suppliers, and payment providers. Parimatch Tech was nominated in the category Platform provider of the year this year. Let’s figure out key benchmarks for nomination by the case of Parimatch Tech.

 

What is the Platform provider of the year award?

The platform provider of the year award has been created to recognise the best standalone platform provider of 2022, servicing the sports betting industry. Industry experts from the SBC jury consider the provider’s success, stability, flexibility and geographical reach.

 

Benchmark #1: synergy between business’s ambitions and development

As the core of Parimatch Tech’s product, the Parimatch Platform serves 130 million daily transactions for 17 brands and over 20 apps.

The Parimatch platform was born from the business’s ambitions to grow faster and expand in new markets. For such purposes, the platform team developed its components less dependent on each other.

The development of the Parimatch platform lasted less than two years, which is relatively fast compared to 3-4 years of development for competitors. A huge challenge was finishing the platform development and migrating users from the previous platform before the significant sports event. And Parimatch Tech teams did it — complete migration was ready just in time before the UEFA Euro 2020, which was postponed to June and July 2021.

 

Benchmark #2: stability of the services

Parimatch Tech has nine R&D centres worldwide, where more than 1000 IT specialists cover the development and infrastructure support of the Parimatch platform entirely.

Since the 1st day of the war in Ukraine, where the leading R&D centre is located, the company implemented an operation and infrastructure crisis plan. Thus, despite the danger of missile attacks in Kyiv, the end customers didn’t feel any trouble with services.

The platform seamlessly serves 200,000 active users at the same time. The core processes 7,000 financial transactions per second, and at peak loads, this number reaches 20,000 transactions per second with a latency of 25 ms at 95 pt.

The company has built a notification system for incidents, automatically resolving some place bets issues or directly addressing them to the responsible specialist. Thanks to that system, the Mean time to repair (MTTP) for most business incidents is less than 30 min in 90.9% of cases.

Parimatch Tech integrates services of the well-known technological giants such as AWS, Google, Cloudflare, Salesforce, Betgenius, Betradar, and more to enable most tech services and enhance product quality. Furthermore, Parimatch Tech’s data security ecosystem complies with PCI DSS worldwide standards, guaranteeing security mechanics’ reliability.

“The war in Ukraine forced Parimatch Tech to set a course for advanced business model diversification with global expansion. And our product is ready for that challenge because the Parimatch Platform was meant for that. Can’t wait to test our infrastructure under growing peak loads.” — Arthur Ashirov, Vice President of Engineering at Parimatch Tech.

 

Benchmark #3: flexibility

Parimatch Tech uses a hybrid infrastructure approach, enabling it to host cloud and data centre infrastructure services.

The Parimatch platform is always prepared for peak loads thanks to autoscaling based on AI predictions. As the result of the predictions and autoscaling, the platform handles all bet settlements at peak load times during top sports events without any downtimes.

Furthermore, the Parimatch Platform includes the content recommendation engine as the core part of a personalised gaming experience with an adaptive user interface. Build-in integrated experiment platform provides programmatically adjusting and tuning products to customers just in time.

 

Benchmark #4: Geographical reach

For example, Parimatch Tech’s strategic partnerships with AWS, Google, Cloudflare, and Salesforce make it possible to provide company products to customers on every continent. For example, such solutions make it possible for businesses to operate in African countries as if the entire infrastructure is located on the African continent.

The Parimatch platform serves the Parimatch Brand and company partners in Ukraine, India, Cyprus, Kazakhstan, Tajikistan, Uzbekistan, Nigeria, and Tanzania. After the war in Ukraine began, Parimatch Tech withdrew its franchise and stopped platform operations on the territory of the Russian Federation. Moreover, Belorussian teams are no longer a part of Parimatch Tech holding, so the company stopped platform operations and withdrew the Parimatch brand from the Belorussian market.

This year together with Parimatch Tech were nominated Aspire Global, BETCONSTRUCT, PLAYTECH, OpenBet, Digitain and other prominent industry suppliers. The SBC Awards 2022 ceremony will take place on 22 September at Barcelona. It is a worth noticing event for all who interested in betting and gabling industry development.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

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iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

During the ride, Alex opened up about:

  • ICE vs. iGB Live—which is his personal favorite, and why.
  • Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
  • Partnering with big tech and how such collaborations shape the future of iGaming.
  • Advice for startups attending conferences.
  • Alex’s Spotify playlist and the tracks that keep him going.
  • The most jaw-dropping booths he’s ever seen on the exhibition floor.
  • Which panels or attendees would he ban for the greater good of the industry.
  • Memorable after-parties—the kind you don’t forget, even if you wish you could.

“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.

The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.

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Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

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With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.

The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.

The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.

“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”

The four qualifiers took place online, where teams signed up for free:

All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.

Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:

  • 1st place: R30,000
  • 2nd place: R15,000
  • 3rd place: R10,000
  • 4th place: R5,000

Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.

“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”

With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.

Remaining Tournament Dates & Venues:

SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:

Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep

Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep

The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.

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Embrace the Mayhem with BGaming’s Joker vs Joker

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Rapidly expanding content provider pits two Jokers against one another in the all-new Joker vs Joker slot

 

Popular iGaming content provider BGaming invites players to enter a multiverse of mayhem in the Joker vs Joker slot. This daring new title puts a spin on the classic Joker theme by leaning into the popular multiverse trend and pitting two Jokers against one another.

Joker vs Joker combines a nostalgic 1950s comic book aesthetic with modern and innovative slot mechanics to create a unique gaming experience. The slot is a prime example of BGaming’s publishing efforts — the result of collaboration with the Golden Goat Gaming studio, bringing a completely original creative vision to life.

In the game, two different Jokers battle it out for supremacy on the reels thanks to the innovative Versus feature. Players are tasked with spinning the reels and landing wins of up to 7,500x their stake. Of course, the Jokers have several tricks up their sleeves to help players along the way, awarding mystery multipliers as a result of their fights. The game comes loaded with an exciting Free Spins feature where VS symbols appear every spin, as well as the increased possibility of triggering the Multiplier Wild showdowns with the No Joke Spin mode.

Joker vs Joker serves up a robust math model, featuring medium-volatility gameplay and the strong RTP of 95.50%. Players can also skip the queue and trigger the Free Spins bonus by using the game’s Buy Bonus feature.

Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Multiversal action is everywhere you look these days, and we decided to get the online slot world in on the action.

Joker vs Joker has allowed our team to express ourselves creatively and put a new spin on the iconic Joker theme. We are also very proud of the game’s retro visuals and design, and are delighted to have worked alongside Golden Goat Gaming in developing the slot.”

The post Embrace the Mayhem with BGaming’s Joker vs Joker appeared first on European Gaming Industry News.

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