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NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television

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NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.

The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.

“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

 

Event Impressions (000s) Channels
BGMI Masters series 1201 SS2
Australian Open Day 1 1059 Sony Ten 2 and Six
French Open Day 1 652 Sony Ten 2 and Six
UEFA CL Semi-Finals 464 Sony Ten 2, Ten 3 and Ten 4

 

The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.

The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.

Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Imagine Live and SoftGamings Join Forces

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Imagine Live, a provider of innovative live dealer games and solutions, is thrilled to announce its strategic partnership with SoftGamings, a prominent iGaming platform provider. This collaboration marks a significant milestone in online gaming by delivering premium live casino experiences to partners and their players worldwide.
Imagine Live’s portfolio includes classic games with innovative solutions like Blackjack, Roulette, Baccarat, etc. We’ve added game show-style content to our growing portfolio, such as ”Robin The Fair”.
Imagine Live can also be proud of its Robot Arm camera. Its advanced robotics technology allows it to move smoothly and seamlessly, giving players a clear view of all the actions at the table. With the Robot Arm camera, players feel right around the table, enjoying a real casino’s excitement and thrill.
By integrating Imagine Live’s exceptional live dealer games into SoftGamings’ platform, operators will access a diverse portfolio of high-quality content that will captivate players and drive engagement.
“We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience,” said Hakob Manukyan, CEO of Imagine Live Armenia. “Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners to provide an unforgettable and premium gaming experience to their players.”
A representative from Imagine Live shared why this partnership is valuable for them.
  • A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
  • Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
  • This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.

The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.

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ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024

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ELA Games announces that its online slot, Kraken Bay, has been nominated for the prestigious SBC Game Developer Awards 2024 in the Slot of the Year category. This nomination confirms ELA Games’ studio principles of creating games for players by players with high-quality graphics design.

Kraken Bay invites players on an exhilarating journey to a treasure-filled cove, where they encounter a mysterious monster amidst lucky spins, colossal prizes, and an enchanting gaming experience. The Wild symbol coming to the lucky treasure seeker will significantly multiply the winnings on the line. Players can also collect multipliers on the reels in the bonus game with potential winnings of up to 5,000 times the original bet. For those who want to evaluate the design and gameplay of the game, a demo version of Kraken Bay is available on the ELA Games studio website.

Mike Cini, Business Owner of ELA Games, expressed the team’s joy and appreciation upon receiving the nomination, “The nomination for Slot of the Year confirms our dedication to crafting captivating, high-quality games, such as Kraken Bay. We always keep the player in mind when we build games, so this nomination stands as further proof we’re doing our job right. We eagerly anticipate the outcome of the awards ceremony.”

The results will be announced on May 23, 2024, during the Casino Beats Awards ceremony at the Hilton Hotel in Malta. ELA Games remains hopeful for a favorable outcome and extends its gratitude to the judges for acknowledging the studio’s contributions to the industry and players.

The post ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024 appeared first on European Gaming Industry News.

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Europe’s Largest Lottery Remains the Responsibility of WestLotto

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The largest lottery in Europe remains the responsibility of WestLotto. At the general meeting of the 19 Eurojackpot countries, the state lottery company of North Rhine-Westphalia in Bled, Slovenia, was confirmed in its administrative leadership role for another three years. In addition, WestLotto managing director Andreas Kötter was once again elected as chairman of the world’s most successful lottery launch in recent years.

“The Eurojackpot is a European success story. We are proud to be significantly involved and to be able to continue our work,” said Andreas Kötter.

Since the first Eurojackpot draw in 2012, the threads for the Eurojackpot have come together at WestLotto. At the company headquarters in Münster, the tips from all participating countries are recorded and the winnings and odds are evaluated. In Bled, the total of 34 state-licensed lottery companies confirmed WestLotto’s outstanding leadership role so far in the gaming offering, which reaches around 325 million people in Europe.

After starting with state-licensed lottery companies from seven countries, the Eurojackpot cooperation has now grown to 19 nations. Most recently, the Greek company OPAP joined the merger in March. Germany is involved with all 16 federal state companies from the German Lotto and Toto Block (DLTB). The draws are carried out every Tuesday and Friday. According to the formula 5 out of 50 and the Euro numbers 2 out of 12, a jackpot of between 10 and 120 million euros is played.

The post Europe’s Largest Lottery Remains the Responsibility of WestLotto appeared first on European Gaming Industry News.

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