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Mashreq Bank announces Esports partnership with Galaxy Racer to empower gamers and content creators
Mashreq, the oldest privately owned bank in the United Arab Emirates, and Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, are proud to announce their new partnership. The one-year collaboration will see Mashreq and Galaxy Racer create an engaging content series and launch gaming tournaments. Mashreq will also feature across all of Galaxy Racer’s team jerseys.
As the first official partnership of its kind in the region, the collaboration will help to realize Mashreq’s overarching goal to create new and exciting ways to speak to the next generation through digital-focused initiatives within the gaming and esports sector.
The partnership will focus on inclusivity and equitability, empowering gamers as well as content creators from diverse and underrepresented backgrounds who are hoping to break into the competitive gaming scene. For the first time in the Middle East, the Galaxy Racer and Mashreq collaboration will see the launch of a content creator series, which will support 10 of the region’s top content creators.
Galaxy Racer and Mashreq will also host community tournaments for all gamers, as well as the First Neo NXT Featuring Rocket League Championship, an online competition with the potential to reach 91 million active players throughout the region. Registration for the championship opened on June 30 and will last until July 14. Qualifications will start on July 22, with the finals scheduled for the same day. The winner will be announced by the end of July.
Mashreq, one of the leading financial institutions in the UAE, is shaping the future of financial services through convenience, innovation and trust, while delivering a seamless experience to customers. Founded in 1967, Mashreq has differentiated itself by pioneering new-to-market concepts and launching unique products and services, making it one of the region’s best performing banks, voted by its customers for the last five decades. The bank enjoys an expanding footprint across the Middle East including dominance in markets such as UAE, Egypt, with international offices in the financial capitals of the world.
Founded in 2019, Galaxy Racer has an existing global footprint of over 500 million followers, more than 100 content creators – including YouTube content creator Noor Stars – and over 2.5 billion monthly views. Having cemented its position as one of the biggest names in Esports, gaming and lifestyle across the Middle East and North Africa, Southeast Asia, South Asia and Europe, the organization recently expanded into North America with new headquarters in Los Angeles.
Founder and CEO of Galaxy Racer, Paul Roy, said: “I am thrilled to announce our partnership with Mashreq Bank, especially as this is a first of its kind within the country. By combining our shared values and beliefs to nurture the next generation of gaming talent and content creators, we believe we can create some fun and engaging content and activations for our always-growing community.”
Ahmed Abdelaal, Group CEO at Mashreq, said: “Esports is witnessing incredible growth across the Middle East, which is helping to drive the region’s gaming industry to the multi-billion dollar sector it has become today. Our innovative, digital-focused Neo NXT proposition targeting the SMART teens (12-18) resonates with the gaming community, positioned for internet savvy connected generation, to suit their lifestyle on the go. We are delighted to partner with Galaxy Racer to grow the region’s esports industry further.”
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Thunderkick signals Spanish growth ambitions through 777.es deal
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Independent slots studio Thunderkick has deepened its existing collaboration with prominent European operator 777, extending the agreement into Spain.
The initial partnership in Belgium proved a success, with Casino777.es set to build on that momentum by integrating a range of products from Thunderkick’s diverse portfolio, including the full Midas Golden Touch franchise and its popular Día de Muertos-inspired series, Esqueleto Explosivo.
The expansion of the agreement marks another step in amplifying Thunderkick’s position in a competitive market, with its Spanish commercial network now spanning numerous European heavyweights and rising regional operators.
The 777 brand is well-established across the continent, where it continues to broaden its online reach in addition to consolidating its retail footing through a partnership with Casino de Spa, one of the world’s oldest land-based facilities.
The onboarding of Thunderkick’s content will further elevate 777.es’ online casino offering, giving players access to distinctive, engaging content, while also strengthening the Swedish studio’s visibility in a jurisdiction earmarked as a priority within its wider European growth strategy.
Mariam Dodosh, Key Account Manager at Thunderkick, said: “The ongoing relationship between 777 and Thunderkick in Belgium is a fruitful one, and the expansion into Spain marked the natural next step of this collaboration.
“Our content continues to drive results with operators in the market, and we look forward to seeing our fan-favourite titles resonate with a new audience at 777.es.”
César Paredes, Country Manager at 777.es, added: “We have thoroughly enjoyed working with Thunderkick, and its commitment to creativity shines through in its games.
“We have no doubt Casino777.es players will enjoy the brand-new additions to our online casino as we continue to deliver fresh, dynamic content to the Spanish market. The integration of Thunderkick into our portfolio is another step in our commitment to providing our players with the best possible gaming experience.”
The post Thunderkick signals Spanish growth ambitions through 777.es deal appeared first on European Gaming Industry News.
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Paul Myatt joins ClearStake as investor and commercial advisor
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ClearStake, the platform transforming player verification in UK iGaming, has joined forces with Paul Myatt to support their sales and marketing efforts.
Myatt will help drive sales of ClearStake products, including ID by Bank, a new solution that enables operators to verify player identity instantly through banking apps. The product is designed to improve FTD conversion, reduce fraud and cut the volume of manual reviews.
Over a 15-year career in gaming, Myatt has previously held senior commercial and business development roles at NetEnt, QuickSpin and Aspire Global.
ClearStake CEO Martin Burt said: “Paul has a proven track record of helping major iGaming businesses commercially scale. His experience across both supplier and operator landscapes makes him the ideal partner to support sales and help us drive further revenue. This engagement strengthens our ability to scale ClearStake and support more operators with innovative verification solutions.”
ClearStake advisor Paul Myatt added: “I have followed ClearStake’s progress closely and it is clear the company is solving a real problem for operators. ID by Bank is a product with huge potential to improve onboarding and reduce cost, and I am excited to support the team as ClearStake moves into its next phase of growth.”
Last month, ClearStake completed a GBP 1.5 million funding round backed by leading names across the iGaming industry. The investment will accelerate growth and support the rollout of ID by Bank, already being used by several major UK operators including MrQ.
The post Paul Myatt joins ClearStake as investor and commercial advisor appeared first on European Gaming Industry News.
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Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences
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Vindral and Imagine Live have entered into a strategic collaboration aimed at advancing the quality, performance and innovation of Live Casino content. The partnership combines Imagine Live’s growing portfolio of live dealer games with Vindral’s advanced real-time streaming and green-screen technologies to deliver more immersive and cinematic player experiences.
This collaboration comes at a moment of rapid growth for Imagine Live, whose offering includes classic games such as Blackjack, Roulette, Poker, Baccarat and Dragon Tiger, along with a range of high-quality game shows. The company is also investing in new cinematic tools like its Robot Arm camera, designed to create smooth, dynamic movements that bring players closer to the action and enhance the sense of being at a real table.
Vindral, founded by a team of Swedish technologists with deep expertise in video, audio, real-time streaming, object tracking, computer vision and AI, provides a high-performance live video platform built for modern live game studios. Vindral’s technology stack includes advanced green-screen solutions and features such as V-Track Roulette, V-Track Money Wheel and Crystal Speech. Vindral also offers a world-class CDN solution, Vindral Live, delivering ultra-low latency and consistent streaming quality—powered by MOQ (Media Over QUIC), a next-generation protocol the company has helped develop over the past decade.
By bringing the strengths of both companies together, the partnership delivers a powerful set of capabilities for operators looking to offer richer, faster and more engaging live gaming experiences to players worldwide.
Niclas Åström, CPO & Founder at Vindral, commented: “We’re absolutely thrilled to collaborate with Imagine Live. This partnership allows us to bring our most innovative solutions to one of the most dynamic live casino providers in the market. We’re proud to support new innovation in iGaming through our AI-driven technology.”
Mikayel Aznauryan, CPO at Imagine Live, said: “Vindral’s technology perfectly complements Imagine Live’s vision to redefine the live casino experience. We are excited to deliver our next-generation content to partners and players worldwide through this collaboration.”
The post Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences appeared first on European Gaming Industry News.
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