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Netherlands market exclusive with Greentube and Light & Wonder

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Live now for close to a year, the Netherlands has the potential to be a hugely popular market for regulated casino. We sat down with Greentube’s Reg Das, Managing Director at Greentube Netherlands, as well as Light & Wonder’s Enrique Boedo, New Business Manager, to get the latest from two of the market’s player favourites. This one’s not to be missed!

Talk us through your first few months of being live on the regulated market – what’s resonating with players?

(EB) Enrique Boedo – New Business Manager at Light & Wonder: When it comes to our first party content, our presence in the land-based casino sphere has paid off tremendously and we’ve seen that players have been actively looking for our cross-platform titles such as 88 Fortunes, Jin Ji Bao Xi and Dancing Drums, all of which have proven particularly popular both in land-based and online.

In terms of aggregation, we’ve got 38 studios live in the Netherlands. One studio we have been particularly impressed by is ELK Studios, a recent acquisition. They have a tournament feature that’s doing incredibly well in the Netherlands, which has shown us that Dutch players enjoy that social element and like to be engaged by the operator.

(RD) Reg Das, Managing Director at Greentube Netherlands: What we see is that our so-called ‘classic slots’ are especially popular. These are online versions of (once) popular Dutch fruit machines from the land-based space. Several companies that manufacture these Dutch fruit machines are part of our parent company NOVOMATIC, and Greentube Netherlands develops online version of these machines.

Famous game titles owned by NOVOMATIC such as Random Runner, Simply Wild and Club 2000 attract the attention of the players online too. Simply Wild is a machine that can be found in thousands of bars across the Netherlands as well. Next to these classic slots, the NOVOMATIC blue chip games such as Book of Ra are also very popular. These games can also be found in machines in gaming arcades and casinos around the country, indicating that content that is familiar to players already is resonating best in the market.

Given the unique Dutch land-based heritage across arcades and the like – how much do you see that giving Dutch players a unique type of player profile compared to the likes of the UK and Scandinavia?

(RD): What stands out is that Dutch players like the ‘classics’ a lot, much more than in other European countries. This is not something new though, and before the online market became regulated this was already the case. Why Dutch players like these classics so much might be explained by the fact that we still have a lot of ‘analogue machines’ in the land-based market. These machines with electro-mechanical reels have disappeared from nearly all European markets but in the Netherlands, they are still popular and can be found in every bar. Typically, these gaming machines have a specific game structure which is tailored for the Dutch machine regulations. Over the years, many players have learned to love that type of game, and this can now be seen online.

(EB): The Dutch market seems to have a really nice balance. Players tend to stick with their land-based favourites, but they’ve also shown an appetite for new content with unique mechanics. Scandi-type content is also working well in the Netherlands, growing in presence via brands like ELK.

Regarding player profiles, whilst every market is different, I see more similarities between the Dutch and the Scandinavian market compared to the Dutch and UK market.

When it comes to regulation – how much has there been to navigate in comparison with restrictions in other European markets when going live? Does this mean a significant change to strategy?

(RD): As we focus on developing slots, it hasn’t been a lot. Fortunately, the rules that apply to slots are standard and general and they leave enough room for us to be able to build attractive games. The only restriction that stands out is that autoplay is prohibited. However, the fruit machine games we make require player interaction regularly as choices need to be made so it’s different than for standard casino slots.

(EB): Compared to other jurisdictions, I believe Dutch regulation is not at all unreasonable or difficult. Regulatory requirements and restrictions on games haven’t been a problem for us which has meant we’ve been able to focus on offering players a wide variety of content in a safe and secure environment almost from day 1 of the new regulation coning in place. Doing so has helped cement Light & Wonder as a leading cross-platform global game company renowned for building new worlds of play.

Last but not least – what’s your hottest vertical that readers should be watching for this summer?

(RD): I am very excited about a new range of games we are producing which combine the familiarity of our popular brands with mechanics that are trendy now. For example, we have combined our Random Runner brand with the now hugely popular Hold & Spin mechanic and players can expect more of those combinations. We have already seen that new variations on these original games are appreciated by players, as long as we do it right. So, I’m confident that this new range will appeal to the audience of players that prefer the classics.

(EB): We are really excited about our localised content roadmaps, building games that are targeting specific markets. For example, targeting the European market, this summer we’ll be releasing our own new Accumul8 mechanic game that will see players win when eight matching symbols appear, even if they aren’t connected.

We also have some excellent content to roll out from Playzido, a company we recently acquired. Their advanced game development technology which is considered to be one of the best in the iGaming industry allows Light & Wonder to deliver operators custom games for key customers, which is a fantastic way for their players to experience unique, distinctive content.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Key Market Entry at a floor price of $4.5 Million, Casino.jp is on the Market Amid Japan’s iGaming Expansion.

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In an unprecedented move within the iGaming and domain sectors, the sought-after domain name Casino.jp is now open for acquisition for the first time. With a starting price of $4.5 million USD, this domain represents a rare entry point into Japan’s burgeoning gambling market, facilitated by an enterprise-oriented domain brokerage, Domainer.com.

Japan, with its complex gambling laws, is on the brink of a gaming revolution, highlighted by the 2023 approval of the $8.1 Billion casino-centred integrated resort in Osaka. Set to open in 2029, it is a collaboration between MGM Resorts and Orix, as reported by Reuters. This venture is rekindling interest among major operators and investors, eager to explore the untapped Japanese market.

The Catalyst Behind the Buzz

Why should the iGaming and domain communities take notice? For starters, the anticipated opening of the Osaka Resort in 2029 is set to shake up the Asian gambling landscape, currently dominated by Macau. With Macau generating over $22.7 billion USD in 2023 alone, the new resort poses a formidable challenge, promising to divert significant revenue streams with its projected annual earnings of $3.5 billion USD, almost half of that reported by Las Vegas entirely in 2023.

Domain Names: The Gateway to Industry Dominance

The value of premium gambling domain names cannot be overstated, having commanded staggering sums in the past. Icons like Slots.com and Casino.com were sold, in 2010 and 2003 respectively, for as much as $5.5 million USD each, underscoring the critical role of a powerful domain in establishing market presence. “Choosing the right domain is the first step in making a bold market entry,” states Ian Garner Chief Domain Officer of Domainer.com, emphasizing the importance of domains in branding and market visibility. Domainer.com’s recent $15 million USD brokerage of a deal for NFTS.com further illustrates the high stakes involved in domain trading.

Navigating Japan’s Gambling Regulations

While Japan’s gambling laws are currently restrictive, the government is progressively legalizing new forms of betting, including sports-related activities like horse races, boat races, and indoor cycling. However, the online gambling scene remains tightly controlled, with the anticipated legalization in some sectors sparking a significant potential for growth. As regulations evolve, early investment in a domain like Casino.jp could position an entity advantageously, ready to capitalize as the market opens further.

In Conclusion:

Casino.jp is more than a domain—it’s a key to unlocking Japan’s lucrative, yet tightly regulated gambling industry. This is a strategic call to entities poised to establish a foothold in a market on the cusp of substantial regulatory changes. Interested parties are encouraged to contact Ian Garner through Casino.jp’s contact page or directly via Domainer.com to explore this unparalleled investment opportunity.

 

The post Key Market Entry at a floor price of $4.5 Million, Casino.jp is on the Market Amid Japan’s iGaming Expansion. appeared first on European Gaming Industry News.

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BGaming donates to Brazilian art institute in support of creative children’s projects

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Popular iGaming content provider BGaming has bolstered its ongoing commitment to grassroots arts by making donations to the A7MA Galeria Institute in Sao Paulo, Brazil, which supports children’s creative development.

As part of its ‘When Art Meets Gaming’ project, BGaming has collaborated with several local artists to create murals for industry events over the last year. For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.

BGaming made a donation to support three charity initiatives. A portion was donated to coordinate a visit to the A7MA Gallery, where children from the Felicidarte Project took a tour of popular tourist attraction ‘Batman’s Alley’ and learnt about the art. Later, A7MA funded an activity where children were invited to transform the facades of their homes into colourful murals.

Another part of the donation was allocated to renovations for Felicidarte Project’s warehouse space, to revamp the area so it can invite school groups each week and distribute food to the underprivileged areas.

The significant charitable push follows a successful SiGMA Americas in Sao Paulo from 23rd to 26th April, where BGaming collaborated with artistic duo, Clandestinos Art, to reinterpret BGaming’s iconic game heroes, and create a limited edition merchandise collection, branded gifts and their stand design.

Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, it brings us so much joy to see our donations promoting art among the young people of Sao Paulo.

“As we have proven over the past year with our ‘Art Meets Gaming’ project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”

Marcos Ramos Enivo, Artist and Counsellor at A7MA Galeria Institute, said: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.

“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming donates to Brazilian art institute in support of creative children’s projects appeared first on European Gaming Industry News.

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Global Esports onboards sports psychologist Dr. Michelle Pain to its BGMI Team

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Global Esports, a leader in South Asia’s gaming scene, proudly welcomes Dr. Michelle Pain as the official Sports Psychologist for their newly formed BGMI team (Battlegrounds Mobile India). Dr. Michelle is geared up to facilitate the mental training sessions for the GE players as they embark on the highly-anticipated new BGMI season, the ‘BGIS 2024’ (Battlegrounds Mobile India Series 2024). Her role is centred on cultivating a positive mindset among Esports players, helping them navigate the challenges of competitive gaming while leveraging sports psychology principles. The BGMI lineup includes experienced IGL – Harmandeep “Mavi” along with young talents like Tanjot “Ninjaboi” Singh, Raghuraj “Slug” Singh, Harshit “Beast” Yadav and Akshit “Arclyn” Kumar.

A seasoned private practitioner in sports psychology working in traditional sports, her tenure as a tertiary lecturer at Monash University, Victoria University, and Deakin University adds invaluable experience to her illustrious career. Dr. Pain is also known for her pioneering work in developing innovative and accessible resources tailored for athletes and coaches, such as the acclaimed Pocket Psychology series. She has also authored an eBook ‘Sport Psychology Tools for Every Coach and Athlete’ that encapsulates her wealth of practical insights and knowledge. She also conducts educational workshops in sports psychology, catering to coaches at all levels and empowering them with effective strategies to optimize athlete performance.

Dr. Rushindra Sinha, CEO and Founder, Global Esports, said, “Dr. Michelle Pain’s innovative approach to addressing players’ psychological needs aligns perfectly with our vision to continuously innovate and empower our athletes and grow as professional players. Her invaluable guidance and rich experience will equip our players with the focus, resilience, and emotional balance needed to become the best version of themselves as they embark on this BGIS journey.”

With an extensive career spanning over three decades, Dr. Michelle brings unmatched expertise in empowering elite athletes and coaches across diverse sports organisations to optimize mental resilience and achieve peak performance levels. She aims to assist players in coping with stress, mind fitness training, making sound decisions under pressure, improving communication, and regulating emotions to elevate their overall performance on the global stage. Her appointment underscores Global Esports’ commitment to nurturing excellence and maximizing potential within the Esports community.

The post Global Esports onboards sports psychologist Dr. Michelle Pain to its BGMI Team appeared first on European Gaming Industry News.

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