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Netherlands market exclusive with Greentube and Light & Wonder
Live now for close to a year, the Netherlands has the potential to be a hugely popular market for regulated casino. We sat down with Greentube’s Reg Das, Managing Director at Greentube Netherlands, as well as Light & Wonder’s Enrique Boedo, New Business Manager, to get the latest from two of the market’s player favourites. This one’s not to be missed!
Talk us through your first few months of being live on the regulated market – what’s resonating with players?
(EB) Enrique Boedo – New Business Manager at Light & Wonder: When it comes to our first party content, our presence in the land-based casino sphere has paid off tremendously and we’ve seen that players have been actively looking for our cross-platform titles such as 88 Fortunes, Jin Ji Bao Xi and Dancing Drums, all of which have proven particularly popular both in land-based and online.
In terms of aggregation, we’ve got 38 studios live in the Netherlands. One studio we have been particularly impressed by is ELK Studios, a recent acquisition. They have a tournament feature that’s doing incredibly well in the Netherlands, which has shown us that Dutch players enjoy that social element and like to be engaged by the operator.
(RD) Reg Das, Managing Director at Greentube Netherlands: What we see is that our so-called ‘classic slots’ are especially popular. These are online versions of (once) popular Dutch fruit machines from the land-based space. Several companies that manufacture these Dutch fruit machines are part of our parent company NOVOMATIC, and Greentube Netherlands develops online version of these machines.
Famous game titles owned by NOVOMATIC such as Random Runner, Simply Wild and Club 2000 attract the attention of the players online too. Simply Wild is a machine that can be found in thousands of bars across the Netherlands as well. Next to these classic slots, the NOVOMATIC blue chip games such as Book of Ra are also very popular. These games can also be found in machines in gaming arcades and casinos around the country, indicating that content that is familiar to players already is resonating best in the market.
Given the unique Dutch land-based heritage across arcades and the like – how much do you see that giving Dutch players a unique type of player profile compared to the likes of the UK and Scandinavia?
(RD): What stands out is that Dutch players like the ‘classics’ a lot, much more than in other European countries. This is not something new though, and before the online market became regulated this was already the case. Why Dutch players like these classics so much might be explained by the fact that we still have a lot of ‘analogue machines’ in the land-based market. These machines with electro-mechanical reels have disappeared from nearly all European markets but in the Netherlands, they are still popular and can be found in every bar. Typically, these gaming machines have a specific game structure which is tailored for the Dutch machine regulations. Over the years, many players have learned to love that type of game, and this can now be seen online.
(EB): The Dutch market seems to have a really nice balance. Players tend to stick with their land-based favourites, but they’ve also shown an appetite for new content with unique mechanics. Scandi-type content is also working well in the Netherlands, growing in presence via brands like ELK.
Regarding player profiles, whilst every market is different, I see more similarities between the Dutch and the Scandinavian market compared to the Dutch and UK market.
When it comes to regulation – how much has there been to navigate in comparison with restrictions in other European markets when going live? Does this mean a significant change to strategy?
(RD): As we focus on developing slots, it hasn’t been a lot. Fortunately, the rules that apply to slots are standard and general and they leave enough room for us to be able to build attractive games. The only restriction that stands out is that autoplay is prohibited. However, the fruit machine games we make require player interaction regularly as choices need to be made so it’s different than for standard casino slots.
(EB): Compared to other jurisdictions, I believe Dutch regulation is not at all unreasonable or difficult. Regulatory requirements and restrictions on games haven’t been a problem for us which has meant we’ve been able to focus on offering players a wide variety of content in a safe and secure environment almost from day 1 of the new regulation coning in place. Doing so has helped cement Light & Wonder as a leading cross-platform global game company renowned for building new worlds of play.
Last but not least – what’s your hottest vertical that readers should be watching for this summer?
(RD): I am very excited about a new range of games we are producing which combine the familiarity of our popular brands with mechanics that are trendy now. For example, we have combined our Random Runner brand with the now hugely popular Hold & Spin mechanic and players can expect more of those combinations. We have already seen that new variations on these original games are appreciated by players, as long as we do it right. So, I’m confident that this new range will appeal to the audience of players that prefer the classics.
(EB): We are really excited about our localised content roadmaps, building games that are targeting specific markets. For example, targeting the European market, this summer we’ll be releasing our own new Accumul8 mechanic game that will see players win when eight matching symbols appear, even if they aren’t connected.
We also have some excellent content to roll out from Playzido, a company we recently acquired. Their advanced game development technology which is considered to be one of the best in the iGaming industry allows Light & Wonder to deliver operators custom games for key customers, which is a fantastic way for their players to experience unique, distinctive content.
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TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck.
The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments. Above the grid, the “3 pots” are the blue, green and purple baozhu – or firecrackers – consistently growing in size and ready to explode anytime.
A Mandarin text reading fu or “fortune” is the wild. Appearing only on reels two, three, four and five in the main game, it will substitute for all symbols except the firecracker feature symbols. Wins are formed by three of a kind. However, the generous Caishen will award a prize with just two matches on any payline he appears on.
The three firecracker symbols on the grid are also the scatters to trigger the bonus games. With each firecracker holding its own bonus, when three form a winning combination, one, two or even three bonus games can come into play simultaneously depending on the mix of firecracker colours.
Each bonus game begins with free spins. Purple and blue triggering firecrackers give three free spins, while green gives four. The purple firecracker or Double Up bonus puts two sets of reels into play. The blue or Ultra Spins bonus will boost coin symbol values, while green Extra adds an additional free spin, raising the count to four.
When players enter any bonus game, six kinds of Gold Coin symbols and blank positions only will appear. Each coin that lands will reset the free spin counter to three or four depending which firecracker triggered the bonus round.
The Gold Coins vary between plain gold to Mini, Minor, Major, Grand and Baozhu Grand jackpots. Jackpot values are dynamically based on the triggering wager and the deliberately wide range means 3 Lucky Baozhu will appeal to both casual players and high rollers.
Following on from earlier TriLuck releases 3 Coin Treasures, 3 Lucky Piggy and 3 Coin Wild Horse, the underlying “3 Pots” gives a Hold & Win style experience, while each slot’s unique theme and gameplay adds a new twist to the experience.
Sean Liu, Director of Product Management at TaDa Gaming, said: “The triple pots mechanic has global appeal for players. From LatAm to North America and across Europe, we have seen players’ positive reaction to the potential for all three features to trigger simultaneously. 3 Lucky Baozhu delivers this engaging gameplay in a sparkling fireworks’ themed slot to great effect.”
The post TaDa Gaming Releases “3 Lucky Baozhu” appeared first on European Gaming Industry News.
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Peter & Sons has announced a new partnership with Royal Casino, one of Denmark’s most established and trusted online casino brands. This collaboration marks a significant step in Peter & Sons’ continued growth across regulated European markets and reinforces its commitment to bringing creative, story-rich gaming experiences to players worldwide.
Royal Casino brings more than three decades of experience in the Danish gambling industry. Licensed and regulated by the Danish Gambling Authority (Spillemyndigheden), the operator stands for quality, transparency and a player-first approach. Its strong reputation and commitment to safe, responsible entertainment make it the perfect partner for Peter & Sons’ expansion into Denmark.
Through this partnership, Danish players will gain access to Peter & Sons’ growing portfolio of slots, featuring the studio’s signature combination of handcrafted illustration, cinematic sound design, and gameplay that pushes the boundaries of creativity. The collaboration not only expands Peter & Sons’ European footprint but also supports RoyalCasino.dk’s goal of continuously enriching its portfolio with top-tier, innovative content from world-class developers.
Denmark represents one of the most mature and well-regulated iGaming markets in Europe, offering both opportunity and challenge for premium studios. For Peter & Sons, this expansion is a strategic move — a chance to engage with an audience that appreciates craftsmanship, fair play and originality.
With this launch, Peter & Sons continues to build momentum in Europe following recent certifications and market entries in regions such as the UK, Italy and the Netherlands. As the studio’s global presence grows, one thing remains unchanged: its dedication to redefining what online casino gaming can be — fun, fair and full of imagination.
The post Peter & Sons Announces Partnership with Royal Casino appeared first on European Gaming Industry News.
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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.
Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.
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