Global B2B sports betting & iGaming supplier FSB has announced the extension of its
long-term partnership with premium UK bookmaker, Fitzdares.
Building on a relationship that began in 2019, FSB will continue to supply the SBC ‘Racing Sportsbook
Of The Year’ winner with its platform technology, casino aggregation and bespoke managed trading
services. This will allow Fitzdares to continue to deliver the best customer experience in the industry.
The long-standing and hugely successful partnership will also evolve into new global markets later
this summer with the launch of the FSB-powered Fitzdares sportsbook in the newly regulated
province of Ontario. This should pave the way for more overseas ventures for Fitzdares and FSB in
the coming years ahead.
This announcement comes just three months after FSB made major inroads in Central Europe via a
landmark deal with the Hungarian National Lottery backed SZRT Slovakia and weeks since the global
organisation became one of the first suppliers to receive a licence for Ontario.
Glenn Elliott, Chief Operating Officer at FSB, said: “We’re delighted to continue to work with the
fiercely ambitious and talented team at Fitzdares across existing and new markets. Retaining one of
our leading European partners speaks volumes about the strength of our product and people.
There is no bigger dedicated horse racing betting brand in the UK than Fitzdares and this
endorsement communicates the empowering and expertly managed nature of our market-leading
horse racing offering. We’ve collaborated closely over the last three years with Fitzdares to curate a
multi-layered product for them that resonates with their unique client base.
Quite simply, Fitzdares are a premium bookmaker who make premium choices and we look forward
to their continuing growth over the next three years.
William Woodhams, CEO at Fitzdares, said: “Providing a world-class experience for our clients is
everything for us. There was no way we could get there without extending our rock-solid
relationship with FSB, whose incredible tech has enabled us to focus on delivering for our clients. We
look forward to continuing our brilliant collaboration in the UK, Ontario, and beyond, in the months
and years ahead.”
