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Exclusive interview with Domenico Mazzola, Commercial Director at Altenar ahead of London’s gaming show

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We’re looking forward to meeting all our ICE-bound friends!” – Exclusive interview with Domenico Mazzola, Commercial Director at Altenar ahead of London’s gaming show.

Altenar has been making a serious name for itself in the past 12 months as one of the industry’s fastest-growing sportsbook providers. We caught up with Domenico Mazzola, Commercial Director at Altenar, ahead of his team’s attendance at ICE London 2022 next week. With some fantastic commercial success across the UK, Europe, and LatAm, Domenico’s certainly got plenty to talk about!

Congratulations on Altenar’s recently announced commercial results for 2021 – what’s been key to powering your platform’s exponential growth?

Thank you, we’ve been working hard to achieve the targets we set ourselves as a company. I believe the key to powering Altenar’s platform growth is the continual driving force of our C-levels to seek change, whether this is adding something new to Altenar’s software or seeking new forms of sports betting entertainment like Esports.

Operators have seen the ease of use and success available to them with our vision – and through Altenar’s fantastic sportsbook, the product delivers the rest. With that, the world opening back up and having expos take place also powers Altenar’s growth and we’ll be attending ICE in London at booth S3-340, so come along and speak to our team of experts, we’re looking forward to meeting all our ICE-bound friends and partners after so long!

Which markets have proven most instrumental to Altenar’s development over the last year? How much of Altenar’s business is geared towards Europe vs the likes of LatAm and Africa?

We are placed around the world, but Europe, LATAM, and the UK have been instrumental to our development – this is because these individual markets require so much from us as a sportsbook provider, from adapting to the customers’ needs to finding and attaining the right licenses to operate, and it’s what’s really established us as one of the best providers out there.

Having access to unique challenges from a country or operating region allows Altenar to be at the top of our game and the forefront of sportsbook technology, and I’m sure that with the excellent development pipeline we have in place, we’re in for an exciting year ahead.

Given your UKGC and existing operations in the UK – how much do you see Europe’s largest betting market influencing Europe’s development in the decade ahead?

Each market is unique and for that reason, we treat each market that way. For instance, one market will prefer a certain type of sports betting to the neighboring market, and it rarely follows a domino effect.

If anything, the largest betting market might influence Europe’s development in terms of greater adoption of or legalization of online gambling, given the revenue intake can be so high and therefore beneficial to countries as a whole.

This means that more European countries could look to operate sports betting in the coming years as the UK houses some of the biggest names in the industry, we’ve learned a lot from deploying our range of products in the UK, and it’s been an invaluable experience that helps hone our strategy worldwide.

Looking to new markets where Altenar has gone live, such as the Netherlands and Bulgaria – which jurisdictions do you currently see as the most untapped across Europe, and indeed LatAm?

I believe that Brazil will be a very large market for Altenar and for Europe, there is an endless supply of jurisdictions that Altenar would love to be involved with, especially as Altenar is witnessing a greater adoption of sports betting across Europe as a whole.

Great things take time, and in Brazil’s case, it certainly has been that! We’ve achieved great success in neighboring markets, and while Brazil is no doubt a unique market on the continent for a multitude of reasons, I’m very confident that our experience puts us in a pole position for really catching local operators’ interest.

Esports, data, and virtuals are a key part of Altenar’s offering – what kind of demographics do you believe your products are appealing to and how do you plan to capture the interest of the next-gen player?

Altenar’s products are appealing to a wide demographic, purely because sports tend to lend themselves to a host of age ranges, backgrounds, and everything in between. It’s one of the most beautiful aspects of sports, so it’s no surprise that the same ethos extends into sports betting.

Esports will be one of the factors in capturing the next-gen player – as it already is doing, simply because it allows for a host of imaginative, creative, and almost fictional gaming that far exceeds the limits of traditional sports betting. For instance, a gamer can bet on the death of a dragon as opposed to a specific player scoring a goal. The scope of the industry is changing just as the player is – and it’s a very exciting time to be part of it.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios

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Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.

Antoine Jullemier, VP, Gaming at Bidstack, said:

“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory  and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”

Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.

Otto Simola, Head of Game Economy from Fingersoft, said:

“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”

The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments.  Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.

Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:

“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”

Ross Jones, Co-Founder at Fat Cigar Productions, said:

“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”

Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.

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With new momentum into the second esport season: Ski Challenge plans Nations Cup

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Ski Challenge, the fast-paced esports game by Greentube, has become one of the most popular sports games just a few months after its official launch. For the second season, the developers of NOVOMATIC Digital Gaming and Entertainment Division, in close cooperation with ski associations and co-shareholders from Austria (ÖSV), Switzerland (Swiss-Ski), and Germany (DSV), are planning an attractive innovation for all ski and game enthusiasts: the Nations Cup, starting in autumn 2023.

Developed as a tribute to Greentube’s first published game, Ski Challenge has had an extremely successful first season with over half a million downloads on iOS and Android since its release in October 2022. The game is not only popular among players but has also established itself as an attractive platform for high-profile global brand partnerships.

Thanks to continuous and extensive updates that enhance the competitive nature of Ski Challenge, Greentube and the three successful ski associations, ÖSV, Swiss-Ski, and DSV, have now joined forces as shareholders to create an exciting new tournament series: the Ski Challenge Nations Cup.

This thrilling competition invites players to represent their countries and compete for honor, glory, and attractive prizes in multiple qualifying rounds and the tournament phase. But that’s not all. Ski Challenge players who qualify for Germany, Austria, and Switzerland will now compete as official national teams for their respective ski associations.

The tournament events will take place parallel to the actual Ski World Cup events. With this expansion, Ski Challenge aims to further strengthen its esports concept and transfer the enthusiasm of skiing into the virtual world.

Michael Bauer, Greentube’s CFO/CGO, said: “We are thrilled to be able to add a number of new teams to the game as part of our Ski Challenge Nations Cup update. These federations are staples of the sport and give the game another level of legitimacy. We firmly believe our highly dedicated and loyal player base will be delighted with these upcoming additions as Ski Challenge continues to grow as a premier esports title.”

Diego Züger, CEO Commercial Swiss-Ski: “This is a great opportunity for skiing. With the establishment of the Nations Cup and the entry into esports, we will inspire new target groups and further develop skiing as a whole. The successful cooperation with Ski Austria and the German Ski Association, as well as Greentube, shows that a lot is possible with good collaboration.”

Stefan Schwarzbach, Board of Communication, German Ski Association: “With the Nations Cup, we as associations want to establish a direct connection to real skiing and our top athletes. Ski Challenge is increasingly becoming an attractive communication platform to inspire children and young people for skiing. In the medium term, our clubs and ski clubs should also benefit from this.”

Christian Scherer, Secretary General, Austrian Ski Association: “We are incredibly excited to launch a virtual tournament series that will revolutionize the world of skiing and bring nations together. This initiative expands the reach and ignites the competitive spirit of skiers worldwide. It is undoubtedly one of the most exciting announcements of 2023 as we embark on this exciting journey to shape the future of skiing and create an unforgettable experience for all involved.”

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Approaching €1 Billion Bets Participated in Jackpots: SOFTSWISS Jackpot Aggregator’s Q1 2023 Achievements

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SOFTSWISS, a leading provider of iGaming solutions, presents the Q1 2023 milestones achieved by its Jackpot Aggregator. The first quarter witnessed significant growth and expansion in terms of clients, betting volume, and product functionality.

During Q1 2023, the SOFTSWISS Jackpot Aggregator drew almost 4,000 jackpots  to exceed 16,000 since the product launch. The team welcomed 13 new partners, bringing the number of active clients closer to 30 and proving the industry’s confidence in the product’s capabilities and reliability. During the same period, the Jackpot Aggregator successfully launched jackpot campaigns for 22 new brands to bring the total number of brands in the portfolio to 41, and the number of launched jackpot campaigns to 45. This achievement spotlights the company’s dedication to providing outstanding jackpot solutions to an expanding range of online casinos, as well as emphasises the increasing trust in jackpots for boosting player engagement.

In Q1, the amount of bets participated in jackpots exceeded EUR 959 million. The figure indicates the scale of the SOFTSWISS Jackpot Aggregator’s operations and reflects the high level of player engagement and enthusiasm across client casinos.

The functionality development was also a crucial focus in Q1 2023, driving growth and innovation. The SOFTSWISS Jackpot Aggregator introduced several new features, expanding the solution’s toolkit to meet the ever-evolving needs of operators:

  • Integration with the SOFTSWISS Sportsbook: operators can now launch jackpot campaigns specifically tailored for sports betting enthusiasts. The integration is meant to render a comprehensive gaming experience for players across different verticals.

  • Time-based Jackpots: this feature allows clients to set up engaging activities such as Happy Hours, Daily, Weekly, and Monthly Drops. These periodic jackpot events boost player excitement and overall engagement.

  • Baby Jackpots: operators now have the ability to accumulate a dedicated amount in parallel with the current jackpot pool, which serves as a starting point for the next round. Additionally, the team reinforced the solution with  the Jackpot Limit feature and the Overflow Pool to ensure a seamless and controlled jackpot experience for operators and players.

  • Expanded Crypto Support: in response to the growing popularity of cryptocurrencies, the Jackpot Aggregator expanded its support for jackpot campaigns to include all popular cryptocurrencies.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, said: “We are happy that in Q1 we succeeded in expanding our functionality and released updates in response to our clients’ requests. The new features benefit operators, making their projects a dream for any player.”

The unique advantage of the SOFTSWISS Jackpot Aggregator resides in its exceptional service for operators, which includes ongoing support and customisation of jackpot campaigns to meet business goals. 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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