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E-sports gaming platform Gamerji raises $1.1 Million in Pre Series A round
India’s leading Esports gaming platform Gamerji has raised $ 1.1 million in a Pre-Series A round led by Unicorn India Ventures. The round also saw participation from Stadia Ventures, Urmin Group family office and existing investors. Gamerji plans to use the fresh funds to enhance tournament organization technology, build social features for the gamers & and expand to MENA and south east Asia.
Founded in 2019 by gaming expert and serial entrepreneur Soham Thacker, GamerJi is India’s leading Esports tournament platform where users can play tournaments of their favorite games, host matches, communicate, share content & win prizes. Headquartered in Ahmedabad, the company has consolidated procedures such as registrations, player management and payments, making it a one-stop platform for Esports tournaments.
An increasing number of young video gamers view competitive gaming as a career opportunity, rather than just a recreational activity. Today, gamers need platforms that can provide them with competitive exposure to help in their Esports journey and hone their skills. Gamerji believes in bridging the gap between amateur to professional level gamers through their tournaments.
Gamerji is currently serving 2.3 Million gamers from India and has conducted more than 29K tournaments till date. Since the seed round in Dec 2020, Gamerji has increased its user base by 3X and is conducting more than 200 tournaments every day for more than 15 titles.
The company plans to be the first step for all aspiring gamers to start their Esports journey by organizing tournaments and plans to gain more than 5 Million users from India, while also expanding its tournament services in MENA & SEA in 2022.
Bhaskar Majumdar, Managing Partner, Unicorn India Ventures, says, “The gaming industry in India is finally coming of age as the government is setting up the AVGC hub in Bangalore and against the backdrop of metaverse and Web 3.0. ESports is growing the fastest within the overall gaming market. Gamerji has demonstrated this thesis well given their growth numbers. We continue to share the vision of the company and back them as they look to expand to other international geographies.”
Soham Thacker, Founder & CEO, Gamerji, says, “At Gamerji, we strive to provide gamers with a platform to begin their Esports journey by participating in daily competitive tournaments, building their stats & stand a chance to make a mark in the gaming world. Esports is still at a very early stage in India and there is a lot of talent that needs to be explored. Gamerji intends to be a platform of choice where gamers can showcase their skills, build their stats & grow the community. We are glad to receive constant support from Unicorn India Ventures along with our other investors”
Valay Patel, CTO, Gamerji: “In the past 12 months, we have added 1.7 Million users, conducted 21k+ tournaments, launched tournaments IPs in Gamerji Community Challenge & College Gaming league. We will use the fresh funds to improve our product experience with innovations in technology and upgrade the infrastructure to serve the next set of 7 to 8 million users along with expanding the platform to other strategic territories”
Gamerji launched its new version in Nov 2021 with exciting features like enhanced profile, gaming stats, community creation, Esports content & collegiate leagues.
As per a recent report by the All India Gaming Federation in 2020, there were 365 million online gamers in the country, with the number expected to rise to 510 million by 2022, with a corresponding growth of women gamers. GamerJi addresses aspiring gamers in India to provide them with evolving gaming possibilities and aims to position India as a global leader in Esports. This shows a massive potential for the gaming industry to grow in India and Gamerji aims to be the market leader in this segment.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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