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E-sports gaming platform Gamerji raises $1.1 Million in Pre Series A round

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India’s leading Esports gaming platform Gamerji has raised $ 1.1 million in a Pre-Series A round led by Unicorn India Ventures. The round also saw participation from Stadia Ventures, Urmin Group family office and existing investors. Gamerji plans to use the fresh funds to enhance tournament organization technology, build social features for the gamers & and expand to MENA and south east Asia.

Founded in 2019 by gaming expert and serial entrepreneur Soham Thacker, GamerJi is India’s leading Esports tournament platform where users can play tournaments of their favorite games, host matches, communicate, share content & win prizes. Headquartered in Ahmedabad, the company has consolidated procedures such as registrations, player management and payments, making it a one-stop platform for Esports tournaments.

An increasing number of young video gamers view competitive gaming as a career opportunity, rather than just a recreational activity. Today, gamers need platforms that can provide them with competitive exposure to help in their Esports journey and hone their skills. Gamerji believes in bridging the gap between amateur to professional level gamers through their tournaments.

Gamerji is currently serving 2.3 Million gamers from India and has conducted more than 29K tournaments till date. Since the seed round in Dec 2020, Gamerji has increased its user base by 3X and is conducting more than 200 tournaments every day for more than 15 titles.

The company plans to be the first step for all aspiring gamers to start their Esports journey by organizing tournaments and plans to gain more than 5 Million users from India, while also expanding its tournament services in MENA & SEA in 2022.

Bhaskar Majumdar, Managing Partner, Unicorn India Ventures, says, “The gaming industry in India is finally coming of age as the government is setting up the AVGC hub in Bangalore and against the backdrop of metaverse and Web 3.0. ESports is growing the fastest within the overall gaming market. Gamerji has demonstrated this thesis well given their growth numbers. We continue to share the vision of the company and back them as they look to expand to other international geographies.”

Soham Thacker, Founder & CEO, Gamerji, says, “At Gamerji, we strive to provide gamers with a platform to begin their Esports journey by participating in daily competitive tournaments, building their stats & stand a chance to make a mark in the gaming world. Esports is still at a very early stage in India and there is a lot of talent that needs to be explored. Gamerji intends to be a platform of choice where gamers can showcase their skills, build their stats & grow the community. We are glad to receive constant support from Unicorn India Ventures along with our other investors”

Valay Patel, CTO, Gamerji: “In the past 12 months, we have added 1.7 Million users, conducted 21k+ tournaments, launched tournaments IPs in Gamerji Community Challenge & College Gaming league. We will use the fresh funds to improve our product experience with innovations in technology and upgrade the infrastructure to serve the next set of 7 to 8 million users along with expanding the platform to other strategic territories”

Gamerji launched its new version in Nov 2021 with exciting features like enhanced profile, gaming stats, community creation, Esports content & collegiate leagues.

As per a recent report by the All India Gaming Federation in 2020, there were 365 million online gamers in the country, with the number expected to rise to 510 million by 2022, with a corresponding growth of women gamers. GamerJi addresses aspiring gamers in India to provide them with evolving gaming possibilities and aims to position India as a global leader in Esports. This shows a massive potential for the gaming industry to grow in India and Gamerji aims to be the market leader in this segment.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis

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Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA.  The report was released at SBC Summit North America.

Results based on 19 Million+ Bets 

Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft. 

Women’s Games: The Caitlin Clark Effect 

Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.

The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.

Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.

Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments. 

Men’s Games 

The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games. 

A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament. 

According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions. 

 

The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.

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DigitalEjis and Betpoint together in safeguarding responsible gaming

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DigitalEjis Limited, an innovative research and development company, and Betpoint, a leading Italian regulated gaming operator, have signed a partnership agreement to improve technological safeguards for players and responsible gaming.

DigitalEjis, a pioneer in its field, is the only company that provides an advanced technological solution to assist gaming operators in promoting responsible gaming and ensuring a safer gaming environment for all customers. DigitalEjis has developed the world’s first anti-addiction prediction software, the result of years of scientific research conducted in collaboration with renowned institutions and enhanced by the use of machine learning and artificial intelligence.

This software aims to improve the protection of responsible gaming. Ian McLoughlin, CEO of DigitalEjis, emphasized the ethical imperative behind the development of the innovative software: “Our mission is to create a safe and fun gaming environment for all players. By allowing operators to better understand their players, we aim to implement protection tools for the most vulnerable users without compromising anyone’s fun”.

“It was a pleasure,” adds Ian McLoughlin, “to work closely with Betpoint to enable them to offer a quantum-leap in player protection compared to the competition. Through-out the process, Betpoint has shown a constant commitment to maximizing the safety of its players. What I now hope is that players will turn to gaming operators who offer more protection. Currently in Italy, Betpoint represents the reference point for this”.

Betpoint, a leading gaming operator in Italy, stands out for its leadership in the field of player protection. Long committed to promoting transparency, player trust, and their safety, Betpoint sees the collaboration with DigitalEjis as a further sign of its commitment to responsible gaming.

With the integration of the software designed and produced by DigitalEjis on its gaming platform, Betpoint confirms itself as the most committed operator in Italy on the front of the protection of safe and responsible gaming. Betpoint, a prominent name in the gaming sector in Italy, has consistently prioritized transparency and player trust. In its position as a premium operator, Betpoint has committed to actively promoting responsible gaming as an integral part of its
corporate philosophy.

Giuseppe Simone, CEO of Betpoint, stated: “The collaboration with DigitalEjis reflects our commitment to player safety. We firmly believe that operators should provide a safer gaming experience for their customers, and we are committed to doing exactly that”.

 

The post DigitalEjis and Betpoint together in safeguarding responsible gaming appeared first on European Gaming Industry News.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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