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8Xbet signs football legend Teddy Sheringham as long-term brand ambassador

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International sports bookmaker 8Xbet has scored a star signing, securing former Manchester United and England striker Teddy Sheringham as its new brand ambassador on a two-year deal.

Sheringham, who famously scored for Manchester United in their 1999 Champions League final victory, will help the sports betting and online casino operator grow its audience across Asian markets.

8Xbet was founded in 2018, with the online gambling company licensed and regulated by the Government of Curacao.

To launch the partnership, Sheringham took part in an ambassador signing ceremony with 8Xbet, which is the focus of an announcement video.

The agreement will see Sheringham appear in branding across 8Xbet’s web and social channels, while also providing regular content, where he’ll be sharing his thoughts and opinions on the latest football news and events.

The former Three Lions international earned 51 caps and scored 12 goals in a glittering 25-year playing career.

His most successful spell came under legendary manager Sir Alex Ferguson at Manchester United. During four seasons, he won three Premier League titles, an FA Cup, and the Intercontinental Cup, on top of the unforgettable Champions League victory. He was also voted Footballer of the Year in 2000/01 by PFA and FWA.

Sheringham – whose clubs also included Tottenham Hotspur, West Ham, Nottingham Forest and Portsmouth – made history in 2006, becoming the Premier League’s oldest outfield player, with the record still standing today. He is the competition’s 12th all-time leading scorer with 146 goals.

8Xbet founder Ryan Li said: “8Xbet is extremely proud to be working with Teddy Sheringham, a truly iconic name in the modern era of English football and one of the Premier League’s most prolific strikers of all time. After such a high-profile playing career, Teddy has a fantastic reputation in Asia, and he will help grow 8Xbet as a brand in this region in the years to come.”

8Xbet brand ambassador Teddy Sheringham said: “I am honoured 8Xbet asked me to become a brand ambassador for Asia. It is a region that I have fond memories of visiting as a player – and many times since. I look forward to representing and working with the team at 8Xbet and engaging with their customers.”

The partnership between Sheringham and 8Xbet was brokered by Bear Faced Talent. The fast-growing, London-based talent management agency specialises in arranging commercial and media opportunities for former footballers, whilst also providing exclusive management for football legends including Micah Richards, Martin Keown and Sue Smith.

Bear Faced Talent founder Josh Landy said: Teddy Sheringham is one of the finest strikers to have played in the Premier League and has huge appeal around the world. We are very excited to have made this deal happen and are sure it’s going to be an excellent partnership.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO’s Rich Wilde and the Tome of Insanity is “Game of the Year contender” following blockbuster performance

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Follow up to Play’n GO’s legendary Rich Wilde and the Tome of Madness and potential Game of the Year contender Rich Wilde and the Tome of Insanity 160% above average on rounds played and 57% above average on player count following extraordinary release-week performance.

Play’n GO, the world’s leading casino entertainment provider, today hailed the release-week performance of the most recent iteration of its legendary Dead series of games, Rich Wilde and the Tome of Insanity, with the latest game data described as “exceptional” by Head of Games Retention, George Olekszy.

Rich Wilde and the Tome of Insanity is Play’n GO’s 21st release of an already busy 2024, but early indications suggest that the game will go down as one of the Swedish studio’s classic titles, with record numbers of rounds played, bets placed, and number of players all reported in the first week of its release. Tome of Insanity’s number of rounds played was tracking at a staggering 160% of the average in Week 1 of its release, with player-count up by 57% against the same metric.

As of June 2024, Play’n GO is now active in over 30 jurisdictions worldwide, with over 350 premium game titles in its portfolio.

George Olekszy, Head of Game Retention at Play’n GO said: “Rich Wilde and the Tome of Insanity received rave reviews internally while in development, and its release-week performance has been exceptional by every available metric.

“I have no doubt that we have a Game of the Year contender on our hands, and we are delighted that it’s been so well received by players. We pour quality into everything we do at Play’n GO and Tome of Insanity is a perfect example of that. The rest of our 2024 roadmap is outstandingly strong too, and we’re excited to share that in the coming months.”

The post Play’n GO’s Rich Wilde and the Tome of Insanity is “Game of the Year contender” following blockbuster performance appeared first on European Gaming Industry News.

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Gaming Innovation Group signs heads-of-terms to acquire Titan – strengthening SEO and content services

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Gaming Innovation Group Inc. (“GiG”), a leader in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan Inc. Limited (“Titan”), a premier supplier of SEO and content services. This strategic acquisition will significantly enhance Gaming Innovation Group’s operational efficiency and market position.

The anticipated cost savings and operational efficiencies underscore the strategic rationale for this acquisition. For operations moved to Titan, GiG Media’s SEO and content costs are expected to be reduced by up to 50%. Furthermore, Titan’s expertise will enhance the quality and turnaround time of GiG Media content and SEO services, improving revenue in the GiG Media publishing business.

Jonas Warrer, CEO of GiG, said, “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality. This move aligns with our strategy to solidify our leadership position in the online gambling market, demonstrating how we drive growth and efficiency.”

Titan’s co-CEO and co-founder Lee Tadd added, “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”

In 2023, Titan Inc. Limited reported revenues of MEUR 3.30 with an EBITDA of MEUR 0.72. The acquisition comes with a term sheet valued at MEUR 3.2, structured with MEUR 1.0 to be paid at closing, MEUR 1.0 after twelve months, and MEUR 1.2 after twentyfour months. A final agreement is subject to due diligence and board approval, and closing is expected in July 2024.

The post Gaming Innovation Group signs heads-of-terms to acquire Titan – strengthening SEO and content services appeared first on European Gaming Industry News.

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ELA Games to Showcase Innovations at iGB Live! Amsterdam

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ELA Games studio is proudly announcing its participation at iGB Live! Amsterdam, taking place from 17-18 July 2024 at the RAI Amsterdam.

ELA Games will be showcasing its latest innovations, including the high-stakes game Bandidos Bang! and the strategy-infused creative one-reeler Joker Cashpot. These titles exemplify our commitment to delivering engaging, dynamic gaming experiences that resonate with both new and experienced players. Bandidos Bang! transports players to the Wild West, offering a fast-paced, instant-betting shooter experience with high volatility and unpredictable gameplay. Joker Cashpot, on the other hand, combines strategy and randomness, allowing players to accumulate and multiply rewards with each spin.

The studio team is ready to talk about their latest achievements. Most recently, one of ELA Games’ most colorful games, Kraken Bay, was nominated for the prestigious SBC Game Developer Awards 2024 in the “Slot of the Year” category, and the most creative game combining a claw machine with a digital interface and gaming community, Cash Crab, was included in the Skill Game Supplier category. But that’s not all: the studio team is excited to tease the very first details of forthcoming games – Madshow Circus and AquaMafia. These upcoming titles promise to push the boundaries of innovation and player engagement even further.

Join us at booth 12-J72 to connect with our team and explore how our cutting-edge games can help take your iGaming business into tomorrow.

The post ELA Games to Showcase Innovations at iGB Live! Amsterdam appeared first on European Gaming Industry News.

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