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SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe
OpenBet’s SportCast business continues to grow from strength to strength. In the US, many of the region’s leading US operators utilise its same-game parlay product as demand increases exponentially for this exciting form of betting.
However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets across the globe, including Europe where it already holds a commanding position.
Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move which significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to find out more about the innovative company’s products in Europe and its plans for the future.
How important is this deal with Fortuna in expanding both OpenBet’s and SportCast’s presence in Central Europe? How many operators in total do you supply your content to in this region?
Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is a huge milestone for the business. The launch greatly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as cornerstones in the sportsbook offering.
It was clear from day one that we share an aligned vision in bringing premium engaging experiences to the market. We’re super excited to see the undoubted popularity of our product suite continue to grow with Fortuna’s customers.
How common are BetBuilder products in this region of Europe, and how can they elevate the betting experience across both retail and online?
SportCast’s vision is to remove the boundaries that exist when placing any bet a customer chooses. Our BetBuilder products facilitate this for sports fans within a single event. The popularity of BetBuilder in the region is growing daily, where our sports coverage and player market depth are particularly appealing to the next generation of consumers who demand a fully personalised experience.
We are constantly looking at ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have achieved huge success in both avenues around the world.
The deal with Fortuna includes a pre-built, quick-pick solution of BetBuilder – how does this version compare to the original and why is it appealing to certain operators?
The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. Whilst browsing the selections, the product provides instant engagement that truly gets the creative juices flowing. This often results in the customer building their own story in the full BetBuilder solution.
Its engaging nature has led to pre-built bets being given prime real estate on the homepages of sportsbooks has been very successful for our partners.
Can you give us an insight into SportCast’s initial success with Fortuna? Have bettors appreciated this new type of betting experience?
We initially launched the pre-built BetBuilder bets product with Fortuna, which has been a great success so far. Adding the full BetBuilder solution completes the experience and we are greatly looking forward to seeing the results of both products interacting in tandem with each other.
Do you have any plans to further expand your product offering for the European market?
Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has seen us quickly move to shortly release further European competitions in the likes of Ice Hockey and Basketball, which we know will be hugely popular with our partners in the region. Finally, In-Play is the main focus for our team in the coming year, so watch this space!
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”
The post PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”
Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”
The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.
The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.
”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.
Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.
”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.
Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.
The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.
PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Evoplay bolsters presence in Lithuania with Betsafe deal
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