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SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe
OpenBet’s SportCast business continues to grow from strength to strength. In the US, many of the region’s leading US operators utilise its same-game parlay product as demand increases exponentially for this exciting form of betting.
However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets across the globe, including Europe where it already holds a commanding position.
Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move which significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to find out more about the innovative company’s products in Europe and its plans for the future.
How important is this deal with Fortuna in expanding both OpenBet’s and SportCast’s presence in Central Europe? How many operators in total do you supply your content to in this region?
Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is a huge milestone for the business. The launch greatly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as cornerstones in the sportsbook offering.
It was clear from day one that we share an aligned vision in bringing premium engaging experiences to the market. We’re super excited to see the undoubted popularity of our product suite continue to grow with Fortuna’s customers.
How common are BetBuilder products in this region of Europe, and how can they elevate the betting experience across both retail and online?
SportCast’s vision is to remove the boundaries that exist when placing any bet a customer chooses. Our BetBuilder products facilitate this for sports fans within a single event. The popularity of BetBuilder in the region is growing daily, where our sports coverage and player market depth are particularly appealing to the next generation of consumers who demand a fully personalised experience.
We are constantly looking at ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have achieved huge success in both avenues around the world.
The deal with Fortuna includes a pre-built, quick-pick solution of BetBuilder – how does this version compare to the original and why is it appealing to certain operators?
The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. Whilst browsing the selections, the product provides instant engagement that truly gets the creative juices flowing. This often results in the customer building their own story in the full BetBuilder solution.
Its engaging nature has led to pre-built bets being given prime real estate on the homepages of sportsbooks has been very successful for our partners.
Can you give us an insight into SportCast’s initial success with Fortuna? Have bettors appreciated this new type of betting experience?
We initially launched the pre-built BetBuilder bets product with Fortuna, which has been a great success so far. Adding the full BetBuilder solution completes the experience and we are greatly looking forward to seeing the results of both products interacting in tandem with each other.
Do you have any plans to further expand your product offering for the European market?
Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has seen us quickly move to shortly release further European competitions in the likes of Ice Hockey and Basketball, which we know will be hugely popular with our partners in the region. Finally, In-Play is the main focus for our team in the coming year, so watch this space!
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Casinoble Report Reveals NZ Players Favour High-Volatility Slots and Longer Sessions in 2025
Casinoble has released an in-depth report analyzing Top Casino Games, Session Time, and Volatility Trends in New Zealand 2025, revealing how player preferences are evolving across slots, live dealer, and table games. Based on player data, the study highlights a clear national appetite for medium-to-high volatility games, extended play sessions, and immersive experiences that balance entertainment with risk.
Slots Lead the Charge in New Zealand’s Online Market
According to the findings, slots make up approximately 75% of the country’s top 50 online casino games, far surpassing live dealer titles (20%) and traditional RNG table games (5%). This dominance reflects New Zealanders’ attraction to fast-paced, feature-rich slot titles like Book of Dead, Big Bass Splash, and Sweet Bonanza.
Live dealer games, led by Evolution’s Crazy Time and Lightning Roulette, are gaining traction among players who value realism and interaction, while RNG table games such as Blackjack MH and World Cup Roulette Platinum continue to attract strategic-minded audiences.
Players Engagement
The report breaks down average session times, showing that slots dominate longer play sessions, with players spending between 60–90 minutes per session. Live dealer titles average 30–45 minutes, driven by the social nature of real-time play, while RNG table games see shorter but more focused sessions of 20–35 minutes.
These figures point to a balance between immersion and efficiency: slots provide long-term excitement, live dealer games deliver quick, engaging bursts, and table games reward strategic play.
The Power of Volatility and Provider Influence
Roughly 70% of New Zealand’s top 50 games fall into the medium-to-high volatility category — signaling a market that values impactful wins over frequent small payouts. As Mike Davies from Casinoble’s Data & Research team explained: “New Zealand players demonstrate a distinctive mix of patience and thrill-seeking,” said Mike Davies, Data & Research Analyst at Casinoble. “High-volatility titles like Book of Dead and Gates of Olympus keep them engaged not through frequent wins, but through the anticipation of that one big, unforgettable moment.”
Users can can read more about how volatility shapes player behavior and session time here.
The report also highlights that Pragmatic Play, Play’n GO, Evolution, and Games Global remain the dominant software providers shaping the market. Pragmatic Play leads the way with nearly a quarter of the top-performing titles, driven by its blend of engaging design and mobile-optimized gameplay.
Key Insights
- Slots account for three-quarters of the most popular games.
- Medium/high volatility is the defining trend of 2025.
- Evolution leads the live dealer category with hybrid entertainment formats.
- Players show increasing loyalty to familiar game types with immersive themes.
For the full analysis and data breakdown behind this report, users can read the complete article on our website.
About Casinoble
Casinoble is a global iGaming affiliate company operating across more than 30 international markets, providing trusted insights, reviews, and rankings within the online casino industry.
Contact
Head of the Content
Lukas Mollberg
Casinoble
Latest News
UNO Affiliates Presents Lizaro: The Wild West Experience on Every Turn
UNO Affiliates proudly unveils Lizaro — a bold new iGaming brand where intelligence meets instinct. Born of grit and crafted for precision, Lizaro rides through a world where every move counts and every win tells a story.
Inspired by the daring spirit of the modern Wild West, it blends strategy and style in a landscape where fortune favors the sharp-minded. Each spin feels like a duel at high noon. It’s quick, tense, deliberate, and unfolds within a cinematic world that rewards focus and luck. With sleek visuals, refined mechanics, and a pulse that beats to the rhythm of risk and reward, Lizaro redefines what it means to play with purpose.
Lizaro stands out through its unique approach to modern gaming. Built on the principle of smart play, it delivers strategy-driven gameplay that rewards precision over chance, giving players full control of their experience. Its detail-rich world captures the bold and recognizable Western energy, merging style and storytelling on every turn.
A seamless experience ensures smooth navigation and fast, intuitive design across all touchpoints. And at its core, Lizaro is powered by the UNO ecosystem — a trusted affiliate and operational network that strengthens every aspect of the brand.
“Lizaro is more than a new iGaming brand — it’s an exciting new way to play,” said Halyna at UNO Affiliates. – It is for players who think fast and act with intent. The Wild West theme captures this perfectly: it’s bold, sharp, and rewards those who aim true and stay focused on their target. That’s what makes Lizaro different: it gives players not just the thrill of the game, but the satisfaction of smart play.”
With Lizaro, UNO Affiliates continues to promote the universe of bold, story-driven brands, reshaping the world of iGaming with innovation, intelligence, and unmistakable style.
Play wise. Win wilder.
Discover the new frontier at https://lizaro.com/.
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Mustangs Run Wild in Booming Games’ Latest Hit Mustang Hold and Win!
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Gallop into Big Wins with Mustang Hold and Win from Booming Games!
Step into the wild and untamed world of Mustang Hold and Win, where the free-spirited mustangs rule the reels. With a 5×3 grid and 25 paylines, this slot delivers an exhilarating experience with stunning visuals of the American wilderness. The game features Hold and Win mechanics, where landing 6 or more value symbols triggers respins that can lead to massive payouts. Collecting all 15 symbols activates the Grand Bonus, awarding an incredible 1000x your bet!
Keep an eye on the Wilds, which can stack across reels 2, 3, 4 and 5, and substitute for major and minor symbols to boost your chances of winning. Plus, triggering the Free Spins round with 3 scatters gives you 8 free spins, with the possibility of retriggers. During free spins, the Hold and Win feature can be activated, creating even more opportunities for huge rewards.
Whether you’re chasing mustangs or big wins, Mustang Hold and Win offers a thrilling ride with plenty of chances for adventure!
“With Mustang Hold and Win, our goal was to capture the spirit of freedom and excitement that defines the American frontier. The combination of Hold and Win mechanics, vibrant design and rewarding features delivers a truly exhilarating experience that players will want to return to again and again,” said Craig Asling, Director of Games at Booming Games.
The post Mustangs Run Wild in Booming Games’ Latest Hit Mustang Hold and Win! appeared first on European Gaming Industry News.
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