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Ocean Outdoor UK & Admix take brands into the metaverse with NFT billboards

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Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse.

Brands are increasingly waking up to gaming and virtual worlds as a new form of ‘real’ estate on which to advertise. As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising. Virtual platforms such as Roblox, which has 220 million monthly active users, and Sandbox, which recently sold a plot of virtual real estate for USD $4.3 million, are leading this convergence via realistic experiences such as games, concerts and fashion shows.

The partnership between Admix and Ocean Outdoor UK signals a new dawn for the advertising industry as the two companies join the dots blending the physical with the virtual world. A series of activities that couple DOOH with virtual worlds are planned for the next year and beyond, aimed at maximising eyeballs for advertisers in the DOOH market, which is already projected to be worth $50bn by 2026.

The starting gun will be fired with the launch of three DOOH ad spots into the metaverse as NFT billboards. Ocean’s first drop will feature digital replicas of three bespoke DOOH locations which are similar in design and scale to its premium city centre UK assets including a spectacular tri-screen roadside location, a giant curve screen full motion location and The Loop city centre full motion network in Manchester and Birmingham.

Using Admix’s In-Play technology and Ocean Outdoor UK’s brand partnerships, the NFT billboards will synchronise with the creatives displayed on their real-world counterparts. This collaboration is an adland-first that paves the way for global brands looking to take steps into the formative metaverse.

Samuel Huber, CEO and Co-Founder at Admix, commented:

“Admix’s partnership with Ocean Outdoor UK is a watershed moment for the advertising industry, creating realistic ad experiences that merge physical and virtual worlds for the very first time. The metaverse is the perfect playground for Ocean’s creativity and its customers are making a symbolic step that will mark them out as pioneers of a new form of advertising which has unlimited reach. Of course, this is just the beginning: there will be dozens of ways for brands to engage consumers in the metaverse and Admix aims to be the gateway for brands to help shape the future of digital experiences for their audiences.”

Ocean Outdoor UK Joint Managing Director Phil Hall said: “Under this agreement, all of the elements that make Ocean a market leader in the real world – high quality builds with unmissable, unskippable ads served in an environment that people choose to be in – apply equally, if not more so, in the virtual world. This partnership is a natural evolution for the company and has an indisputable link to the core Ocean product and the wider addressable market.”

Admix has pioneered In-Play, a non-intrusive digital ad format which creates an advertising experience similar to the real-world. As an increasing number of users enter worlds such as Roblox, Sandbox and Decentraland to name but a few, brands need the infrastructure to reach and engage people in virtual worlds without disrupting their experience.

Starting from Sunday 12th December 2021, the Ocean Outdoor UK and Admix NFT billboards will be auctioned via the world’s largest NFT marketplace, OpenSea, and displayed by the successful bidders within Somnium Space. Social VR platform Somnium Space is an immersive space where users can purchase digital land and build games and experiences within it. The partnership with Admix means Ocean’s Labs division and the Ocean UK sales team will be able to sell an engaged 16 to 34 audience as a cohesive physical and virtual combined offer.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Summary from the annual general meeting 2022 of Raketech Group Holding Plc.

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The shareholders of Raketech Group Holding Plc gathered in Stockholm, Sweden, on 17 May 2022 to hold an annual general meeting. The following resolutions were made.

It was resolved to approve the Consolidated Financial Statements of the company, the Director’s Report and the Auditor’s Report for the financial year ending 31 December 2021. The meeting resolved to not pay any dividends for the financial year 2021 in accordance with the directors’ recommendation.

Ulrik Bengtsson was elected as board member and Chairman of the Board of Directors, Erik Skarp, Johan Svensson and Magnus Gottås were re-elected as members of the Board of Directors and Pierre Cadena and Clare Boynton were elected as new members of the Board of Directors, all directors being elected for the period until the end of the next annual general meeting in accordance with the Nomination Committee’s proposal.

Annika Billberg and Fredrik Svederman did not stand for re-election.

The meeting resolved that the fees to be paid to the members of the Board of Directors shall be allocated as follows: EUR 50,000 to the Chairman of the Board of Directors and EUR 30,000 to each of the other members of the Board of Directors. No Director having an operational role in the Company or its subsidiaries under which the Director receives a salary, or a consultancy fee shall receive any compensation for the work conducted in the Board of Directors and any committees. The meeting further resolved that the Chairmans of the Audit Committee, of the Remuneration Committee and of the USA Committee shall respectively be entitled to a remuneration of EUR 10,000 each.

PricewaterhouseCoopers Malta was re-elected as the company’s auditor for the time until the end of the next annual general meeting in accordance with the Nomination Committee’s proposal and Audit Committee’s recommendation. The meeting resolved that the auditor’s fees shall be payable in accordance with any invoice approved by the Remuneration Committee.

The meeting resolved to approve the Nomination Committee’s proposal on the principles for appointing the Nomination Committee of the company until the annual general meeting of 2023.

The meeting resolved to adopt the Board of Director’s proposal for guidelines for remuneration to senior management.

The meeting further resolved to adopt an incentive program in accordance with the proposal from the Board of Directors. The program comprises of share options which the participants are entitled to exercise to subscribe for shares in Raketech. The program included a maximum of 28 participants and not more than 1,080,000 share options, which may entitle to the same number of new shares. The share options will vest for three years from the allocation to each participant, whereby 1/3 will vest after the first year, an additional 1/3 after the second year and the remaining 1/3 will vest after the third year. After the vesting, the participant can receive shares in the company.

In accordance with the proposal of the Board of Directors, the meeting resolved to amend the Memorandum of Association and Articles of Association of the company to form a fiscal unit pursuant to Maltese law.

In accordance with the proposal of the Board of Directors, the meeting also resolved to amend the Memorandum of Association and Articles of Association of the Company, to alter the maximum number of shares which may be issued by the Directors as payment for an acquisition of assets by the company or by any of its subsidiaries after the date of the meeting and/or as payment to a creditor in settlement of debts owed by the company or its subsidiaries after the date of the Meeting, up to an aggregate maximum of 20% of the issued shares on a rolling 12-month basis, and to extend the validity of the authorisation period set out therein until the end of the company’s annual general meeting for 2023, subject to the company’s ability in general meeting to renew this permission by ordinary resolution for further maximum periods of 5 years each thereafter.

Finally, in accordance with the proposal of the Board of Directors, the meeting resolved to amend the Memorandum of Association and Articles of Association of the Company, for the purpose of authorising the Directors to issue shares up to the maximum value of the authorised share capital of the company for any other reasons, for a maximum period of 5 years renewable for further maximum periods of 5 years each.

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Kinguin Launches NFT Marketplace in Partnership with Immutable X

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Kinguin is launching its NFT marketplace, in partnership with Immutable X. Featuring 40+ collections and over 200,000 unique NFTs, it will give gaming and esports customers access to a vast array of exclusive NFT offerings.

The marketplace, built on top of the Immutable X protocol, is mixing the familiarity and practicality of web2 with the freedom and potential of web3. Kinguin offers its users the stability and security of an established digital goods marketplace. Some top NFT games like Gods Unchained, Guild of Guardians, PlanetQuest and Habbo Hotel will all offer NFTs on the marketplace, with more to be announced in the coming months.

But there’s more than just the high-quality content that will appeal to Kinguin’s vast community. Immutable X, created by Immutable and Starkware, is the technologically leading layer 2 scaling solution for NFTs on Ethereum. The combination of Immutable’s deep knowledge of blockchain technology with Starkware’s cutting-edge ZK-rollup technology, means the Kinguin NFT Marketplace will be lightning fast (at 9,000 TPS) and carbon-neutral, without compromising on security.

The partnership presents mass adoption opportunities for both developers and end-users. By combining Kinguin’s 13 million registered users with Immutable X’s scaling solution, you don’t have to compromise your assets’ security, transaction speed, gas fees and negative impact when diving deeper into NFT, making it easier to scale the game and NFT industries together.

Other features include a dedicated search option, making it easy for everyone to buy and sell NFTs. Users can also connect their MetaMask crypto wallet with the Kinguin NFT marketplace, a free hot wallet service available as a smartphone app or web browser extension. With that, every user can buy NFTs or deposit Ethereum for purchase purposes and also check their NFT balance.

Robert Kalbarczyk, Chief Operating Officer & Acting CEO at Kinguin said “We remain focused on our community’s interests and passions. With Play and Earn on the rise, this felt like the natural next step for us. We’re thankful to have partners that share our vision and we’re looking forward to working with Immutable X to offer our customers a range of exclusive NFT gaming assets.”

“We’re thrilled to welcome Kinguin’s 13 million users to Immutable’s open order book, and help power the next generation of mainstream gamers to truly own their in-game items,” said Robbie Ferguson, Co-Founder at Immutable. “This is an incredibly significant move — one of the powerhouses of digital goods trading from web2 is expanding their offering to NFTs, and they’ve chosen layer-2 Ethereum as the way to do it. We look forward to helping Kinguin scale this marketplace across hundreds of games and millions of players.”

The NFT marketplace may still be in early stages but long term plans are being considered to ensure its continuous evolution. As well as collaborations with big marketplaces, Kinguin also hopes, in time, to develop its own NFT games.

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GoldenRace strengthens its presence in the online Greek market

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GoldenRace, the leading Virtual Sports provider, has recently signed a partnership deal with Betsson, becoming the first and only Virtual Games provider of Betsson Group in Greece.

Thanks to this agreement, Betsson’s online players in Greece will be able to enjoy GoldenRace’s Virtual Sports and Games through an aggregator platform.

Thanos Marinos, managing director at Betsson Greece, said: “At Betsson, we are always listening to our customers’ needs and wants and we constantly strive to provide the very best entertainment to our clients. Bringing in new and fresh content is a big part of what we do, and I would like to welcome GoldenRace to our product portfolio, which I am sure our customers will find as a great addition to our existing offering.”

Martin Wachter, GoldenRace CEO and Founder, highlighted: “The Greek gambling market is growing fast and offers exciting opportunities. We knew that when we first started operations in the country, and it is amazing to join forces with Betsson, to keep offering Greek players our leading virtuals.”

This new partnership contributes to GoldenRace’s growth in the Greek online market, where the company has been operating with great success since they obtained their licence in 2021.

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