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SAZKA Entertainment Rebrands as Allwyn

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SAZKA Entertainment, which operates lotteries in Austria, the Czech Republic, Greece, Cyprus and Italy, is re-branding as Allwyn.

The change comes as the Company evolves from a pan-European lottery operator into a global business.

Allwyn will retain its iconic, local brands that are cherished by both its consumers and employees and drive the continuous strong growth of the Company.

Allwyn is a lottery, entertainment and digital gaming operator, with trusted brands delivering over €16bn in wagers. Allwyn is one of Europe’s largest and fastest-growing lottery companies and its strong performance across markets is helping to fund good causes in Austria, the Czech Republic, Greece and Cyprus, and Italy.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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