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Is Play’n GO the King of online slot franchises?

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With a rapidly growing portfolio of intriguing and thrilling online slots, Play’n GO is undoubtedly one of the coolest iGaming developers out there. The Play’n GO journey began back in 1997 when a group of software developers banded together to offer their services to larger companies.

After finding out that the iGaming industry was seriously lacking in terms of truly imaginative online slots – Play’n GO were determined to change that. Trust, Energy and Quality are the three values that are the cornerstone of everything that Play’n GO does which is why it’s no surprise that the developers are one of the leading creators within the industry.

As soon as you see the Play’n GO logo on an online slot, you know that you are in for an exhilarating time. The same can be said for Play’n GO’s extensive online slot series collection which expands year after year. This is why it can be easily argued that the iGaming giant is the King of the online slot franchise and here are the reasons why.

Trendsetters within iGaming

It’s hard not to find an adventure slot with a dashing hero leading the journey – but did you know it all really started with Play’n GO’s Rich Wilde series. Back in 2012, Rich Wilde and the Aztec Idols released and catapulted the adventure theme into being relevant again.

Unsurprisingly, the Rich Wilde series continues to grow almost 10 years after the original with a new online slot, Rich Wilde and the Wandering City, slated for release in November 2021. It wasn’t just the Rich Wilde series that expanded, many developers were inspired and tried their hand at creating their own adventurer franchise.

Pragmatic Play generated their own hero in the form of John Hunter, whilst Stormcraft Studios produced Jungle Jim as their adventurer. Amazingly, the John Hunter series has developed its own identity with a new slot coming out every year.

Moon Princess was released at the end of 2018 with an anime-inspired slot that saw three school girl heroines save the world. Fast-forward to 2021, and you have a multitude of slots influenced by Moon Princess as it’s hard not to love the creativity in combining anime with online slots. Play’n GO slots definitely follow the beat of their own drum and it’s only inevitable that others would be inspired by their work.

Bigger and better sequels

There’s an unfortunate trend within the media that the sequel is often worse than the original or at least not on the same level. Thankfully, that’s not the case with Play’n GO as the company often goes above and beyond with their sequels – such as the case in the King Arthur and Gemix series.

Although the original slots for these franchises were positively received by players, the developers enhanced the sequels (and subsequent titles in the series) by amplifying the brilliant parts and minimising the criticised elements.

Each new title within the King Arthur and Gemix series improved the win potential through higher RTP and bigger payouts. Not only is the win potential drastically better than the originals, but the graphics are enhanced and the gameplay is upgraded with additional features.

Unafraid to shake up existing franchises

The original Charlie Chance in Hell to Pay features only 3-reels with 5 paylines but keeps the slot modern by adding a variety of features. With the quirky art style matching vintage cartoons such as Felix the Cat and Betty Boop, it’s little wonder that players adorned this slot.

Instead of repeating the same slot with a different background for a quick cash grab, Play’n GO decided to do something different with Charlie Chance XReelz. Foregoing the simplistic 3-reel, 5 payline formula, the slot opted for 5-reels with 243 paylines as well as the new XReelz mechanic.

Shifting the Charlie Chance series even further, Charlie Chance and the Curse of Cleopatra ignores reels completely and utilises the Cluster Pays mechanic instead. Whilst the original Charlie Chance in Hell to Pay set an expectation for the rest of the franchise, Play’n GO subverted everyone’s expectations by doing something completely different with each other game in the series.

Battling against tough competition

It’s no secret that Play’n GO is absolutely dominating with their online slot franchises – but that doesn’t mean that there is no competition for the developers. iSoftBet’s infamous Twisted Tales series is constantly growing and getting better with each addition, similarly Thunderkick hosts a huge number of franchises that could rival Play’n GO’s crown in the future.

The previously mentioned John Hunter series from Pragmatic Play may appear to have been inspired by Rich Wilde, but the latest John Hunter slots, such as John Hunter and the Quest for Bermuda Riches, have found their own unique style within the adventure slots genre.

Not only that but Pragmatic Play’s Great Rhino, Sweet Bonanza and The Dog House series are expanding in size meaning their collection of beloved franchises is constantly evolving. Similarly, Playtech’s Age of the God series is one of the biggest within the iGaming world and the developers also have a variety of other huge franchises as well.

The future of Play’n GO

Despite all of these developers having an impressive collection of online slot series, Play’n GO still has the edge with the diversity of all their titles. It’s clear that Play’n GO is a trendsetter with regards to online slot series as the company decides what to work on instead of following other developers. If Play’n GO decides to create an Egyptian slot series, you can bet that it’ll be original and unlike anything else.

What makes Play’n GO the King of online slot franchises is the fact that there’s a huge assortment of different themes within their slot series collection and it’s constantly evolving. Any of their latest titles such as Wild Class or Sparky and Shortz could easily develop into an iconic series and that’s the brilliance of Play’n GO.

The future of Play’n GO could lead anywhere but it’s obvious that the online slots and franchises created will be fan-favourites. Play’n GO’s CEO, Johan Törnqvist, is committed to the enjoyment of the players – even if that means losing revenue. At least for now, Play’n GO remains the King of the online slot franchise and other developers will have a lot of work to do if they want to take their crown.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

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Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.

The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.

CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.

BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.

“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.

“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”

The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.

Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.

Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.

BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.

They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.

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Allwyn Secures WLA and EL Responsible Gaming Certifications

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Allwyn UK, operator of The National Lottery, has announced that it has secured the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Framework – the highest possible level.

The responsible gaming accreditations from these leading industry bodies help ensure that members of these organisations – like Allwyn and other lottery operators worldwide – operate their licensed lotteries with the highest standards of player protection and safety. They also reflect how successfully a lottery has implemented responsible play into its day-to-day operations.

These industry-standard certifications demonstrate Allwyn’s firm commitment to participant protection – with a continuous programme of work to prevent underage and excessive play from the outset.

Allwyn’s CEO, Andria Vidler, said: “Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications.

“National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30 million a week for Good Causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.

“So, it’s great to have this external recognition of what we’ve achieved so far, but we also know that our work in this area is never finished. We plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”

The post Allwyn Secures WLA and EL Responsible Gaming Certifications appeared first on European Gaming Industry News.

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