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Is Play’n GO the King of online slot franchises?

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With a rapidly growing portfolio of intriguing and thrilling online slots, Play’n GO is undoubtedly one of the coolest iGaming developers out there. The Play’n GO journey began back in 1997 when a group of software developers banded together to offer their services to larger companies.

After finding out that the iGaming industry was seriously lacking in terms of truly imaginative online slots – Play’n GO were determined to change that. Trust, Energy and Quality are the three values that are the cornerstone of everything that Play’n GO does which is why it’s no surprise that the developers are one of the leading creators within the industry.

As soon as you see the Play’n GO logo on an online slot, you know that you are in for an exhilarating time. The same can be said for Play’n GO’s extensive online slot series collection which expands year after year. This is why it can be easily argued that the iGaming giant is the King of the online slot franchise and here are the reasons why.

Trendsetters within iGaming

It’s hard not to find an adventure slot with a dashing hero leading the journey – but did you know it all really started with Play’n GO’s Rich Wilde series. Back in 2012, Rich Wilde and the Aztec Idols released and catapulted the adventure theme into being relevant again.

Unsurprisingly, the Rich Wilde series continues to grow almost 10 years after the original with a new online slot, Rich Wilde and the Wandering City, slated for release in November 2021. It wasn’t just the Rich Wilde series that expanded, many developers were inspired and tried their hand at creating their own adventurer franchise.

Pragmatic Play generated their own hero in the form of John Hunter, whilst Stormcraft Studios produced Jungle Jim as their adventurer. Amazingly, the John Hunter series has developed its own identity with a new slot coming out every year.

Moon Princess was released at the end of 2018 with an anime-inspired slot that saw three school girl heroines save the world. Fast-forward to 2021, and you have a multitude of slots influenced by Moon Princess as it’s hard not to love the creativity in combining anime with online slots. Play’n GO slots definitely follow the beat of their own drum and it’s only inevitable that others would be inspired by their work.

Bigger and better sequels

There’s an unfortunate trend within the media that the sequel is often worse than the original or at least not on the same level. Thankfully, that’s not the case with Play’n GO as the company often goes above and beyond with their sequels – such as the case in the King Arthur and Gemix series.

Although the original slots for these franchises were positively received by players, the developers enhanced the sequels (and subsequent titles in the series) by amplifying the brilliant parts and minimising the criticised elements.

Each new title within the King Arthur and Gemix series improved the win potential through higher RTP and bigger payouts. Not only is the win potential drastically better than the originals, but the graphics are enhanced and the gameplay is upgraded with additional features.

Unafraid to shake up existing franchises

The original Charlie Chance in Hell to Pay features only 3-reels with 5 paylines but keeps the slot modern by adding a variety of features. With the quirky art style matching vintage cartoons such as Felix the Cat and Betty Boop, it’s little wonder that players adorned this slot.

Instead of repeating the same slot with a different background for a quick cash grab, Play’n GO decided to do something different with Charlie Chance XReelz. Foregoing the simplistic 3-reel, 5 payline formula, the slot opted for 5-reels with 243 paylines as well as the new XReelz mechanic.

Shifting the Charlie Chance series even further, Charlie Chance and the Curse of Cleopatra ignores reels completely and utilises the Cluster Pays mechanic instead. Whilst the original Charlie Chance in Hell to Pay set an expectation for the rest of the franchise, Play’n GO subverted everyone’s expectations by doing something completely different with each other game in the series.

Battling against tough competition

It’s no secret that Play’n GO is absolutely dominating with their online slot franchises – but that doesn’t mean that there is no competition for the developers. iSoftBet’s infamous Twisted Tales series is constantly growing and getting better with each addition, similarly Thunderkick hosts a huge number of franchises that could rival Play’n GO’s crown in the future.

The previously mentioned John Hunter series from Pragmatic Play may appear to have been inspired by Rich Wilde, but the latest John Hunter slots, such as John Hunter and the Quest for Bermuda Riches, have found their own unique style within the adventure slots genre.

Not only that but Pragmatic Play’s Great Rhino, Sweet Bonanza and The Dog House series are expanding in size meaning their collection of beloved franchises is constantly evolving. Similarly, Playtech’s Age of the God series is one of the biggest within the iGaming world and the developers also have a variety of other huge franchises as well.

The future of Play’n GO

Despite all of these developers having an impressive collection of online slot series, Play’n GO still has the edge with the diversity of all their titles. It’s clear that Play’n GO is a trendsetter with regards to online slot series as the company decides what to work on instead of following other developers. If Play’n GO decides to create an Egyptian slot series, you can bet that it’ll be original and unlike anything else.

What makes Play’n GO the King of online slot franchises is the fact that there’s a huge assortment of different themes within their slot series collection and it’s constantly evolving. Any of their latest titles such as Wild Class or Sparky and Shortz could easily develop into an iconic series and that’s the brilliance of Play’n GO.

The future of Play’n GO could lead anywhere but it’s obvious that the online slots and franchises created will be fan-favourites. Play’n GO’s CEO, Johan Törnqvist, is committed to the enjoyment of the players – even if that means losing revenue. At least for now, Play’n GO remains the King of the online slot franchise and other developers will have a lot of work to do if they want to take their crown.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PSG want to be the club of the new generation — and gaming has to be a part of it!

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esport-news.co.uk recently sat down with PSG’s brand and business development Nadia Benmokhtar. She spoke about how PSG’s investment into eSports has already seen massive engagement in Asia, how they plan to be a part of the new generation through eSports and how they can diversify their audience.

If you are to use any of the content below, please link to https://esports-news.co.uk/ or the following article, where you can find the full interview: https://esports-news.co.uk/2025/10/20/psg-esports-interview-why-football-clubs-invest

Highlights from the inteview: 

  • “At PSG, we want to be the club of the new generation — and when you say new generation, gaming has to be part of it.”(Nadia on why esports is central to PSG’s brand identity.)
  • “When we entered esports, we didn’t just want to do FIFA. We wanted to be present in major games with big audiences.”(On PSG’s bold approach to expanding beyond traditional football titles.)
  • “We partner with people who understand the scene — Vitality and Talon are not just teams, they’re real brands.”(On building authentic, long-term collaborations in esports.)
  • “Esports allows us to diversify our audience, expand globally, and connect with communities that might not start as football fans but can still become PSG fans.”(On the club’s goal of global fan engagement through gaming.)
  • “We started with esports for credibility, but now we’re exploring the entire gaming universe — from mobile titles to digital experiences like Roblox.”(On PSG’s next phase of gaming innovation.)

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PSG are using gaming to be a part of the new generation

“The goal with eSports is to grow the audience across different touchpoints, increase the brand exposure, and also diversify that audience because we want to target people that are not especially football fans at the beginning. But with esports, you can create a different kind of connection. We know that it’s a very engaged market. It’s also a way to target different territories. If you look at PSG, as an example, the French League is not very visible in Asia. So you can say that through esports, you will find a different way to connect with this type of audience. So it’s really part of the club strategy. So first, we are a multi-club sport. We have football, of course, men’s football, but we also have women’s football, handball, judo, and esports is really considered as a sports section in the club. But for sure, we aim to be at PSG, the club of the new generation. That’s our brand positioning. And when you say new generation, of course, gaming should be part of it.”

Brand recognition in Asia was key

“Asia has been one of the key territories for us since launch. We had an important partnership on the game Dota 2 with a Chinese company, LGD. So we had a very successful team with LGD, but at the end, Dota became a game very costly and to us it didn’t make sense to just spend millions in player salaries with no return on investment. With LGD, it was a new partner with a team that is already very big, and you just enter and do a big, big push. With Talon, the story was a bit different because we really grew together.”

PSG have already seen a great return on their eSports investments

“It depends on what kind of return you want. The initial objective was not pure revenue; it was more exposure. So if you look at brand exposure, fan engagement, brand coolness, yes, for sure, the return is there. If you look at the finance, not yet, but I think it will come. And it’s also a way to link it with the future strategy. So we really feel that we are now only at the beginning of the story when it comes to PSG and gaming. We entered through esports and I think that was great because that gives us also credibility now to speak about all the other verticals.”

PSG want fans of the club, not just their football teams

“If you can convert an esports fan into a football fan, a PSG fan, it’s cool. But I think what we want is to have a PSG fan. And if you are a fan of the club because you are a fan of our League of Legends team, that’s enough for me. I’m happy to have you in my base. And our whole job is to offer them what they want as an esports fan. That’s why we have a lot of work internally at the moment about the database, where the fans are, who they are, and what they are expecting from us. If you are a young League of Legends fan based in Hong Kong and you love PSG thanks to esports, and you are just expecting us to be able to sell you an esports jersey in Hong Kong, which is not the case now, we will try to develop this to be able to make you happy.”

 

The post PSG want to be the club of the new generation — and gaming has to be a part of it! appeared first on European Gaming Industry News.

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TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse

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TrueLayer, Europe’s leading Pay by Bank network, today announced that it has signed an agreement to acquire Zimpler, the fastest growing Pay by Bank network in the Nordics. The acquisition will bring together two of Europe’s most innovative Pay by Bank providers, further strengthening TrueLayer as a formidable force in the European payments industry.

This acquisition marks a pivotal moment in the evolution of Pay by Bank across Europe. By expanding TrueLayer’s pan-European network and deep expertise in payment technology with Zimpler’s strong position in the Nordic market, TrueLayer will be uniquely positioned to further accelerate the shift from legacy card payments to smarter, faster, and more secure payments via Pay by Bank.

The acquisition is another clear step forward for TrueLayer in its mission to build a powerful alternative to legacy payments in Europe, fostering greater competition, innovation and value for businesses and their consumers.

With some of the highest adoption rates of account-to-account (A2A) payments anywhere in the world, the Nordic region has been a proving ground for Pay by Bank. By acquiring Zimpler, TrueLayer will have more than 20 million users and will add coverage across key markets such as Sweden, Finland, and will add additional A2A capabilities through the Swish payment rail integration. This significantly strengthens TrueLayer’s pan-European network, accelerating the shift to smarter, safer, and more cost-effective payments.

Founded in 2012 by Johan Friis and Kristofer Ekman Sinclair, Zimpler has grown rapidly to become a Pay by Bank leader in the Nordics. TrueLayer is proud to welcome Zimpler’s founders and shareholders on this journey – joining the likes of Stripe, Northzone, and Tiger Global in backing its mission to transform the way the world pays.

“I am excited to welcome the Zimpler team to TrueLayer,” said Francesco Simoneschi, Co-founder and CEO of TrueLayer. We’ve long admired their progress, and we’re excited to add such an incredible group of builders and payment experts to the TrueLayer team We’re not just expanding our footprint in the Nordics – we’re combining talent, technology, and scale to accelerate Pay by Bank adoption across the continent, and further strengthening Pay by Bank as a force of disruption that is changing how the world pays.

Joining forces with TrueLayer is a fantastic opportunity to build the leading Pay by Bank provider in Europe” said Johan Strand, CEO of Zimpler. “TrueLayer has a proven track record of innovation and a powerful network. Our combined strengths will allow us to offer an even more compelling proposition to the market. Joining TrueLayer will enable us to reach new heights and drive the next wave of growth in the industry. At the same time, we remain firmly anchored in Sweden, with our local licence and expertise ensuring continuity for our customers.”

The post TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse appeared first on European Gaming Industry News.

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SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE

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Sportradar Group AG (NASDAQ: SRAD) has been granted a gaming-related vendor license from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords Sportradar the opportunity to provide its products and services to licensed operators.

Sportradar looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region. 

The post SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE appeared first on European Gaming Industry News.

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