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Is Play’n GO the King of online slot franchises?

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4 years ago

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With a rapidly growing portfolio of intriguing and thrilling online slots, Play’n GO is undoubtedly one of the coolest iGaming developers out there. The Play’n GO journey began back in 1997 when a group of software developers banded together to offer their services to larger companies.

After finding out that the iGaming industry was seriously lacking in terms of truly imaginative online slots – Play’n GO were determined to change that. Trust, Energy and Quality are the three values that are the cornerstone of everything that Play’n GO does which is why it’s no surprise that the developers are one of the leading creators within the industry.

As soon as you see the Play’n GO logo on an online slot, you know that you are in for an exhilarating time. The same can be said for Play’n GO’s extensive online slot series collection which expands year after year. This is why it can be easily argued that the iGaming giant is the King of the online slot franchise and here are the reasons why.

Trendsetters within iGaming

It’s hard not to find an adventure slot with a dashing hero leading the journey – but did you know it all really started with Play’n GO’s Rich Wilde series. Back in 2012, Rich Wilde and the Aztec Idols released and catapulted the adventure theme into being relevant again.

Unsurprisingly, the Rich Wilde series continues to grow almost 10 years after the original with a new online slot, Rich Wilde and the Wandering City, slated for release in November 2021. It wasn’t just the Rich Wilde series that expanded, many developers were inspired and tried their hand at creating their own adventurer franchise.

Pragmatic Play generated their own hero in the form of John Hunter, whilst Stormcraft Studios produced Jungle Jim as their adventurer. Amazingly, the John Hunter series has developed its own identity with a new slot coming out every year.

Moon Princess was released at the end of 2018 with an anime-inspired slot that saw three school girl heroines save the world. Fast-forward to 2021, and you have a multitude of slots influenced by Moon Princess as it’s hard not to love the creativity in combining anime with online slots. Play’n GO slots definitely follow the beat of their own drum and it’s only inevitable that others would be inspired by their work.

Bigger and better sequels

There’s an unfortunate trend within the media that the sequel is often worse than the original or at least not on the same level. Thankfully, that’s not the case with Play’n GO as the company often goes above and beyond with their sequels – such as the case in the King Arthur and Gemix series.

Although the original slots for these franchises were positively received by players, the developers enhanced the sequels (and subsequent titles in the series) by amplifying the brilliant parts and minimising the criticised elements.

Each new title within the King Arthur and Gemix series improved the win potential through higher RTP and bigger payouts. Not only is the win potential drastically better than the originals, but the graphics are enhanced and the gameplay is upgraded with additional features.

Unafraid to shake up existing franchises

The original Charlie Chance in Hell to Pay features only 3-reels with 5 paylines but keeps the slot modern by adding a variety of features. With the quirky art style matching vintage cartoons such as Felix the Cat and Betty Boop, it’s little wonder that players adorned this slot.

Instead of repeating the same slot with a different background for a quick cash grab, Play’n GO decided to do something different with Charlie Chance XReelz. Foregoing the simplistic 3-reel, 5 payline formula, the slot opted for 5-reels with 243 paylines as well as the new XReelz mechanic.

Shifting the Charlie Chance series even further, Charlie Chance and the Curse of Cleopatra ignores reels completely and utilises the Cluster Pays mechanic instead. Whilst the original Charlie Chance in Hell to Pay set an expectation for the rest of the franchise, Play’n GO subverted everyone’s expectations by doing something completely different with each other game in the series.

Battling against tough competition

It’s no secret that Play’n GO is absolutely dominating with their online slot franchises – but that doesn’t mean that there is no competition for the developers. iSoftBet’s infamous Twisted Tales series is constantly growing and getting better with each addition, similarly Thunderkick hosts a huge number of franchises that could rival Play’n GO’s crown in the future.

The previously mentioned John Hunter series from Pragmatic Play may appear to have been inspired by Rich Wilde, but the latest John Hunter slots, such as John Hunter and the Quest for Bermuda Riches, have found their own unique style within the adventure slots genre.

Not only that but Pragmatic Play’s Great Rhino, Sweet Bonanza and The Dog House series are expanding in size meaning their collection of beloved franchises is constantly evolving. Similarly, Playtech’s Age of the God series is one of the biggest within the iGaming world and the developers also have a variety of other huge franchises as well.

The future of Play’n GO

Despite all of these developers having an impressive collection of online slot series, Play’n GO still has the edge with the diversity of all their titles. It’s clear that Play’n GO is a trendsetter with regards to online slot series as the company decides what to work on instead of following other developers. If Play’n GO decides to create an Egyptian slot series, you can bet that it’ll be original and unlike anything else.

What makes Play’n GO the King of online slot franchises is the fact that there’s a huge assortment of different themes within their slot series collection and it’s constantly evolving. Any of their latest titles such as Wild Class or Sparky and Shortz could easily develop into an iconic series and that’s the brilliance of Play’n GO.

The future of Play’n GO could lead anywhere but it’s obvious that the online slots and franchises created will be fan-favourites. Play’n GO’s CEO, Johan Törnqvist, is committed to the enjoyment of the players – even if that means losing revenue. At least for now, Play’n GO remains the King of the online slot franchise and other developers will have a lot of work to do if they want to take their crown.

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

2 hours ago

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December 11, 2025

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Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

2 hours ago

on

December 11, 2025

By

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Continue Reading

Latest News

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

Published

3 hours ago

on

December 11, 2025

By

SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development.

The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.

A Studio Built for the Next Generation of Gaming

Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.

“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”

Accelerated Global Reach Through SCCG’s Network

By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.

“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”

The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.

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