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Is Play’n GO the King of online slot franchises?

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With a rapidly growing portfolio of intriguing and thrilling online slots, Play’n GO is undoubtedly one of the coolest iGaming developers out there. The Play’n GO journey began back in 1997 when a group of software developers banded together to offer their services to larger companies.

After finding out that the iGaming industry was seriously lacking in terms of truly imaginative online slots – Play’n GO were determined to change that. Trust, Energy and Quality are the three values that are the cornerstone of everything that Play’n GO does which is why it’s no surprise that the developers are one of the leading creators within the industry.

As soon as you see the Play’n GO logo on an online slot, you know that you are in for an exhilarating time. The same can be said for Play’n GO’s extensive online slot series collection which expands year after year. This is why it can be easily argued that the iGaming giant is the King of the online slot franchise and here are the reasons why.

Trendsetters within iGaming

It’s hard not to find an adventure slot with a dashing hero leading the journey – but did you know it all really started with Play’n GO’s Rich Wilde series. Back in 2012, Rich Wilde and the Aztec Idols released and catapulted the adventure theme into being relevant again.

Unsurprisingly, the Rich Wilde series continues to grow almost 10 years after the original with a new online slot, Rich Wilde and the Wandering City, slated for release in November 2021. It wasn’t just the Rich Wilde series that expanded, many developers were inspired and tried their hand at creating their own adventurer franchise.

Pragmatic Play generated their own hero in the form of John Hunter, whilst Stormcraft Studios produced Jungle Jim as their adventurer. Amazingly, the John Hunter series has developed its own identity with a new slot coming out every year.

Moon Princess was released at the end of 2018 with an anime-inspired slot that saw three school girl heroines save the world. Fast-forward to 2021, and you have a multitude of slots influenced by Moon Princess as it’s hard not to love the creativity in combining anime with online slots. Play’n GO slots definitely follow the beat of their own drum and it’s only inevitable that others would be inspired by their work.

Bigger and better sequels

There’s an unfortunate trend within the media that the sequel is often worse than the original or at least not on the same level. Thankfully, that’s not the case with Play’n GO as the company often goes above and beyond with their sequels – such as the case in the King Arthur and Gemix series.

Although the original slots for these franchises were positively received by players, the developers enhanced the sequels (and subsequent titles in the series) by amplifying the brilliant parts and minimising the criticised elements.

Each new title within the King Arthur and Gemix series improved the win potential through higher RTP and bigger payouts. Not only is the win potential drastically better than the originals, but the graphics are enhanced and the gameplay is upgraded with additional features.

Unafraid to shake up existing franchises

The original Charlie Chance in Hell to Pay features only 3-reels with 5 paylines but keeps the slot modern by adding a variety of features. With the quirky art style matching vintage cartoons such as Felix the Cat and Betty Boop, it’s little wonder that players adorned this slot.

Instead of repeating the same slot with a different background for a quick cash grab, Play’n GO decided to do something different with Charlie Chance XReelz. Foregoing the simplistic 3-reel, 5 payline formula, the slot opted for 5-reels with 243 paylines as well as the new XReelz mechanic.

Shifting the Charlie Chance series even further, Charlie Chance and the Curse of Cleopatra ignores reels completely and utilises the Cluster Pays mechanic instead. Whilst the original Charlie Chance in Hell to Pay set an expectation for the rest of the franchise, Play’n GO subverted everyone’s expectations by doing something completely different with each other game in the series.

Battling against tough competition

It’s no secret that Play’n GO is absolutely dominating with their online slot franchises – but that doesn’t mean that there is no competition for the developers. iSoftBet’s infamous Twisted Tales series is constantly growing and getting better with each addition, similarly Thunderkick hosts a huge number of franchises that could rival Play’n GO’s crown in the future.

The previously mentioned John Hunter series from Pragmatic Play may appear to have been inspired by Rich Wilde, but the latest John Hunter slots, such as John Hunter and the Quest for Bermuda Riches, have found their own unique style within the adventure slots genre.

Not only that but Pragmatic Play’s Great Rhino, Sweet Bonanza and The Dog House series are expanding in size meaning their collection of beloved franchises is constantly evolving. Similarly, Playtech’s Age of the God series is one of the biggest within the iGaming world and the developers also have a variety of other huge franchises as well.

The future of Play’n GO

Despite all of these developers having an impressive collection of online slot series, Play’n GO still has the edge with the diversity of all their titles. It’s clear that Play’n GO is a trendsetter with regards to online slot series as the company decides what to work on instead of following other developers. If Play’n GO decides to create an Egyptian slot series, you can bet that it’ll be original and unlike anything else.

What makes Play’n GO the King of online slot franchises is the fact that there’s a huge assortment of different themes within their slot series collection and it’s constantly evolving. Any of their latest titles such as Wild Class or Sparky and Shortz could easily develop into an iconic series and that’s the brilliance of Play’n GO.

The future of Play’n GO could lead anywhere but it’s obvious that the online slots and franchises created will be fan-favourites. Play’n GO’s CEO, Johan Törnqvist, is committed to the enjoyment of the players – even if that means losing revenue. At least for now, Play’n GO remains the King of the online slot franchise and other developers will have a lot of work to do if they want to take their crown.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026

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The studio picks up three major nominations going into 2026

ELA Games is proud to announce that it has received three major nominations at the European iGaming Awards 2026, reflecting the studio’s creative direction, performance-driven development, and leadership in innovation.

The nominations include:

  • Most Innovative Slot Game — Joker Winpot
  • Slot Game of the Year — Joker Winpot
  • Rising Star — Marharyta Yerina, Managing Director of ELA Games

Joker Winpot Shines

Joker Winpot has continued to perform spectacularly, quickly becoming one of the studio’s standout titles. Its strong visual identity, simple-to-understand mechanics, and innovative format with the Winpot feature make it a game that gives players agency with high replayability.

Operators who have connected to the ELA Games catalogue have reported significant increases in key metrics following the adoption of Joker Winpot in their casino lobbies, including a GGR increase of +1128%, Actives: +878%, and Turnover: +1517%. These impressive results have helped the game gain recognition among peers, with it being shortlisted for two major categories at the upcoming European iGaming Awards.

Value in Creativity

ELA Games’ core operational philosophy of blending bold creativity with user- and operator-focused performance has propelled the studio to become a significant newcomer in the industry. Players recognise ELA Games’ signature visually rich art style and actively seek the studio’s games out in casino lobbies, as evidenced by impressive year-on-year growth.

Marharyta Yerina, Managing Director, was also nominated for the “Rising Star” individual award. Her contributions to the iGaming space and leadership in managing ELA Games as one of the fastest-growing studios have garnered her acclaim amongst her peers.

Marharyta commented on the nominations, “Receiving three nominations at an award ceremony reflects every one of our team members’ excellence and commitment to setting new standards in the industry. Joker Winpot continued to exceed our expectations and shows what’s possible when you develop a game with intention, user experiences, and operator performance in mind. I’m also honoured to receive the Rising Star nomination: we will continue delivering content that truly matters for players and partners alike.”

The post ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026 appeared first on European Gaming Industry News.

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BGC: New Tax Measures Could Spark a Sharp Increase in Harmful Illegal Gambling

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The Betting and Gaming Council (BGC) has warned that proposed new tax measures for the UK gambling industry could lead to a significant rise in harmful illegal gambling.

The Office for Budget Responsibility (OBR) admitted that the tax plans will reduce projected yield by around one-third, including £500 million lost by 2029-30 as consumers switch away from the regulated sector and towards the black market.

The OBR also states that around 90% of the duty increases will be passed on to consumers through higher prices or reduced payouts, making regulated products less attractive. It warns this will distort the market and drive more customers towards the illegal black market, where there are no protections, no tax contributions and no safer gambling checks.

Despite these warnings, the Government continues to claim the measures will raise £1.1 billion, a figure that industry experts, independent analysts including EY, and the BGC believe will not be achieved.

Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “The Government’s own figures show these tax plans will cause significant damage. Industry analysis based on modelling from EY finds that nearly 17,000 high-tech jobs will be lost across online betting and gaming, with over £6 billion in stakes diverted to the black market – a 140% increase in its size.

“These proposals also threaten shop closures, further job losses and a less competitive online market, meaning lower, not higher, long-term tax revenues. They also push more customers to the black market, where there are no protections, no taxes and no safeguards.”

The regulated betting and gaming sector currently contributes £6.8 billion to the UK economy, supports over 109,000 jobs, and provides £4 billion in taxes, including vital funding for racing, sport and tourism. But further tax rises threaten to weaken one of the UK’s most internationally competitive digital industries at a time when the illegal market is expanding rapidly.

The post BGC: New Tax Measures Could Spark a Sharp Increase in Harmful Illegal Gambling appeared first on European Gaming Industry News.

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Spillemyndigheden: Large decrease in betting consumption in October

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The Danish Gambling Authority’s statistics for October 2025 show a decrease in the total gambling spend in comparison to the same month last year. However, the betting market was the only market to experience a decrease.

The total gambling spend in October 2025 amounted to DKK 599 million, which corresponds to a decrease of 3.4 per cent compared to October 2024. The statistics show that the decrease for the total gambling market is due to a large fluctuation in the betting market in October 2025 compared to October 2024. The betting market had a decrease of 46.0 per cent. Online casinos experienced the largest increase of 24.4 per cent, while land-based (physical) casinos and gaming machines experienced an increase of 6.0 percent and 0.6 percent, respectively.

The post Spillemyndigheden: Large decrease in betting consumption in October appeared first on European Gaming Industry News.

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